Air Purification Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211013
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Air Purification Systems Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 20.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Air Purification Systems Market

(Market Size)
$12.5 billion
$20.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 12.5 billion
2030 Market Size USD 20.5 billion
Key Players Honeywell, Camfil, Daikin, IQAir, Sharp

Market Summary

The air purification systems market within the packaging industry addresses the critical need for contaminant-free environments during manufacturing and storage processes. These systems are engineered to remove airborne particles, volatile organic compounds, and microorganisms that can compromise product integrity, particularly in sectors like food, pharmaceuticals, and electronics packaging. The integration of advanced filtration technologies, including HEPA, activated carbon, and UV light purification, is becoming standard to meet stringent industry regulations and ensure high-quality output. Companies are increasingly investing in these solutions to mitigate risks associated with air quality, which can directly affect product shelf life, safety, and compliance with international standards. The market is characterized by a growing emphasis on sustainable and energy-efficient systems that align with corporate environmental goals. As packaging operations become more automated and sensitive to contamination, the demand for robust air purification infrastructure continues to rise, driven by the need to protect both products and personnel from airborne hazards.

Key Highlights

Key highlights of the air purification systems market for packaging include the proliferation of smart technologies that enable real-time monitoring and control of air quality parameters. Systems now often feature IoT connectivity, allowing for predictive maintenance and data analytics to optimize performance and reduce downtime. Another significant trend is the development of modular and scalable purification units that can be customized to fit specific packaging line layouts and spatial constraints. Leading manufacturers are focusing on innovations such as photocatalytic oxidation and cold plasma technology to enhance efficiency in eliminating odors and chemical vapors common in packaging facilities. The emphasis on green manufacturing has spurred the adoption of systems with lower energy consumption and eco-friendly filter materials. Additionally, regulatory pressures from agencies like the FDA and EPA are accelerating the uptake of advanced purification systems to ensure compliance with air quality standards in packaging production environments.

Drivers, Opportunities & Restraints

Primary drivers for the air purification systems market in packaging include stringent governmental regulations mandating clean air standards in production facilities to prevent contamination and ensure product safety. The rising consumer awareness regarding product quality and safety is pushing packaging companies to adopt advanced air purification technologies to maintain brand reputation. Opportunities abound in the integration of AI and machine learning for smarter air quality management, which can lead to predictive analytics and more efficient system operations. The growth of the e-commerce sector also presents opportunities, as it requires pristine packaging conditions to avoid returns and customer dissatisfaction. However, restraints include the high initial investment and maintenance costs associated with advanced purification systems, which can be prohibitive for small and medium-sized enterprises. Additionally, the complexity of retrofitting existing packaging facilities with new air purification infrastructure poses logistical challenges and can hinder market growth.

Concentration Insights

The market concentration for air purification systems in packaging is relatively consolidated, with a few key players dominating due to their extensive technological expertise and global distribution networks. Companies such as Camfil, Donaldson Company, and Mann+Hummel hold significant market shares, leveraging their strong R&D capabilities to introduce innovative solutions tailored to packaging applications. There is also a presence of specialized niche players focusing on specific technologies like UV-C light or electrostatic precipitation, catering to unique industry needs. Mergers and acquisitions are common strategies employed by leading firms to expand their product portfolios and geographic reach. Regional manufacturers are gaining traction by offering cost-effective solutions, though they face competition from multinational corporations that provide comprehensive after-sales services and technical support. The competitive landscape is intensifying as companies strive to enhance their offerings with energy-efficient and smart features to meet evolving customer demands.

Type Insights

Air purification systems in the packaging industry are categorized into various types based on technology, including High-Efficiency Particulate Air (HEPA) filters, activated carbon filters, ultraviolet germicidal irradiation (UVGI), ionizers, and photocatalytic oxidizers. HEPA filters are widely adopted for their efficacy in capturing fine particulate matter, essential in environments where dust and allergens could contaminate packaging materials. Activated carbon systems are preferred for removing odors and volatile organic compounds (VOCs) often emitted during printing and adhesive application processes. UVGI technology is increasingly used for its ability to neutralize microorganisms, ensuring sterile conditions in pharmaceutical and food packaging. Ionizers and photocatalytic oxidizers are gaining attention for their capability to break down complex pollutants at the molecular level. The choice of system type depends on specific packaging applications, with many facilities opting for hybrid models that combine multiple technologies to address diverse air quality challenges comprehensively.

Application Insights

In the packaging industry, air purification systems are applied across various segments such as food and beverage packaging, pharmaceutical packaging, electronics packaging, and consumer goods packaging. In food and beverage, these systems prevent microbial contamination and odor transfer, crucial for maintaining product freshness and compliance with safety standards. Pharmaceutical packaging requires highly sterile environments to avoid cross-contamination, driving the adoption of HEPA and UV-based systems. Electronics packaging utilizes air purification to eliminate static charges and particulate matter that could damage sensitive components. Consumer goods packaging, including cosmetics and personal care products, employs these systems to ensure that items are free from airborne impurities that could affect quality. Each application has distinct requirements, leading to tailored solutions that integrate seamlessly with packaging machinery and workflows to optimize efficiency and effectiveness.

Regional Insights

Regionally, North America and Europe lead the air purification systems market for packaging due to strict regulatory frameworks and high awareness of air quality issues. In North America, the presence of major packaging manufacturers and advanced healthcare and food sectors fuels demand. Europe's emphasis on sustainability and green manufacturing practices promotes the adoption of energy-efficient purification technologies. The Asia-Pacific region is experiencing rapid growth, driven by expanding packaging industries in countries like China and India, where industrialization and increasing disposable incomes are boosting market needs. Latin America and the Middle East & Africa are emerging markets, with growth spurred by investments in packaging infrastructure and rising standards for product quality. Each region exhibits unique regulatory and economic dynamics that influence the adoption patterns and technological preferences for air purification systems in packaging applications.

Company Insights

Prominent companies in the air purification systems market for packaging include Camfil, known for its comprehensive range of air filters and purification solutions designed for industrial applications. Donaldson Company offers advanced filtration systems that cater to stringent packaging environment requirements. Mann+Hummel provides innovative products like HEPA filters and activated carbon units tailored to remove contaminants in manufacturing settings. Other key players include Daikin Industries, which integrates air purification with HVAC systems for holistic environment control, and Honeywell International, offering smart air quality monitors and purifiers with IoT capabilities. These companies invest heavily in research and development to introduce technologies that enhance efficiency, reduce energy consumption, and comply with international standards. Their strategies often involve partnerships with packaging machinery manufacturers to provide integrated solutions that streamline operations and improve overall system performance.

Recent Developments

Recent developments in the air purification systems market for packaging include the introduction of AI-powered air quality monitoring devices that provide real-time data and analytics for proactive management. Companies are launching modular systems that allow for easy expansion and customization based on facility size and specific needs. There is a growing trend towards the use of sustainable materials in filters, such as biodegradable media, to reduce environmental impact. Technological advancements have led to the development of purifiers with higher CADR (Clean Air Delivery Rate) ratings, ensuring faster and more efficient contaminant removal. Partnerships between air purification providers and packaging companies are increasing to co-develop solutions that address unique challenges, such as controlling emissions from printing and coating processes. Additionally, regulatory updates are prompting innovations aimed at meeting stricter air quality standards, driving continuous improvement in system design and functionality.

Report Segmentation

The air purification systems market report for packaging is segmented by technology into HEPA filters, activated carbon, UVGI, ionizers, photocatalytic oxidizers, and others. By end-use, segmentation covers food and beverage packaging, pharmaceutical packaging, electronics packaging, consumer goods packaging, and industrial packaging. The report also segments by system type into portable and fixed installations, catering to different operational scales and mobility requirements. Geographic segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing regional analysis of market trends and growth prospects. Each segment offers detailed insights into market dynamics, adoption rates, and future potential, enabling stakeholders to identify opportunities and make informed decisions based on comprehensive data and analysis tailored to the packaging industry's specific needs.

FAQs

What are the benefits of using air purification systems in packaging facilities? Air purification systems help maintain contaminant-free environments, ensuring product quality, compliance with regulations, and protection of sensitive items from airborne pollutants.

Which technologies are most effective for odor control in packaging? Activated carbon filters and photocatalytic oxidizers are highly effective for removing odors and VOCs commonly encountered in packaging processes.

How do air purifiers impact energy consumption in packaging plants? Modern systems are designed with energy-efficient features, such as variable speed fans and smart sensors, to minimize energy use while maintaining optimal performance.

What role does air purification play in pharmaceutical packaging? It ensures sterile conditions by eliminating microorganisms and particles, critical for meeting stringent health and safety standards in pharmaceutical applications.

Are there customizable air purification solutions for small packaging businesses? Yes, many providers offer modular and scalable systems that can be tailored to fit the specific size and needs of smaller operations.

How often should filters be replaced in packaging air purification systems? Replacement frequency depends on usage and environment, but typically, HEPA filters last 6-12 months, while activated carbon filters may need replacement every 3-6 months for optimal efficiency.

Citius Research has developed a research report titled “Air Purification Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Purification Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Purification Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Purification Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Purification Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Purification Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Purification Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Purification Systems Market
• Cost and Gross Margin Analysis of Air Purification Systems Market
• Air Purification Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Purification Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Purification Systems Market Key Stakeholders

Below are the key stakeholders for the Air Purification Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Purification Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Purification Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Purification Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Purification Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Purification Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Purification Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Purification Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Purification Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Purification Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Purification Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Purification Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Purification Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Purification Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Purification Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Purification Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Purification Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Purification Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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