Card Printer Ribbons Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207395
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Card Printer Ribbons Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Card Printer Ribbons Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players Zebra Technologies, Honeywell, DNP, Dai Nippon Printing, Ricoh

Market Summary

The card printer ribbons market is an integral segment within the broader printing and identification solutions industry, primarily serving the manufacturing and construction sectors. These ribbons are consumables used in card printers to produce high-quality, durable identification cards, access control badges, and security passes. The demand is closely tied to the need for robust security and efficient personnel management within industrial environments, manufacturing plants, and construction sites. Companies rely on these specialized ribbons to create cards that withstand harsh conditions, including exposure to chemicals, abrasion, and extreme temperatures. The market is characterized by continuous innovation, with manufacturers developing ribbons that offer enhanced print quality, longer lifespan, and compatibility with evolving printer technologies. As industries increasingly adopt automated access control and time attendance systems, the card printer ribbons market remains a critical component supporting operational security and efficiency.

Key Highlights

The card printer ribbons market is distinguished by several key factors that underscore its importance. A significant highlight is the technological advancement in ribbon formulations, leading to the development of eco-solvent and resin-based ribbons that deliver superior durability and image clarity. Major industry players such as Zebra Technologies, Entrust Datacard, and HID Global Corporation are consistently investing in research to enhance product performance. Another critical aspect is the growing integration of smart card technologies, which necessitates compatible ribbons for printing both visual and encoded information. The market also sees a trend towards customization, where ribbons are tailored to meet specific industrial requirements, such as resistance to oils or high temperatures common in manufacturing settings. Furthermore, the emphasis on sustainability has prompted the introduction of recyclable and environmentally friendly ribbon options, aligning with corporate sustainability goals in the construction and manufacturing sectors.

Drivers, Opportunities & Restraints

Several drivers propel the card printer ribbons market forward within the manufacturing and construction industries. The primary driver is the escalating need for secure access control systems to protect sensitive areas and manage workforce movement efficiently. Additionally, stringent regulatory requirements mandating employee identification and safety compliance further boost demand. The expansion of smart manufacturing and industrial automation presents substantial opportunities, as these environments require reliable ID solutions for machinery access and operational logging. However, the market faces restraints such as the high cost of advanced ribbon technologies and the increasing adoption of digital identification methods, which could reduce reliance on physical cards. Economic fluctuations impacting industrial investments also pose challenges. Despite these restraints, opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating new avenues for market growth.

Concentration Insights

The card printer ribbons market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies like Zebra Technologies, Entrust Datacard, and HID Global Corporation lead the market due to their extensive product portfolios, strong distribution networks, and continuous innovation. These established players focus on strategic partnerships and mergers to expand their global presence and enhance technological capabilities. The market also includes several regional and niche manufacturers that cater to specific industrial needs, particularly in emerging markets. Concentration is higher in developed regions such as North America and Europe, where advanced manufacturing and construction activities demand high-quality printing solutions. In contrast, emerging markets in Asia-Pacific and Latin America show fragmented competition with local players gaining traction by offering cost-effective alternatives.

Type Insights

Card printer ribbons are categorized based on their composition and application, primarily including wax, wax-resin, and resin ribbons. Wax ribbons are commonly used for general-purpose printing where durability is not a critical factor, often employed for internal identification needs in less demanding environments. Wax-resin ribbons offer a balance between cost and durability, suitable for cards that require moderate resistance to abrasion and chemicals, making them popular in manufacturing settings for employee badges. Resin ribbons provide the highest level of durability and are ideal for cards exposed to harsh conditions, such as those used in construction sites or industrial plants where resistance to solvents, oils, and extreme temperatures is essential. Each type caters to distinct requirements within the manufacturing and construction sectors, influencing purchasing decisions based on environmental challenges and longevity needs.

Application Insights

In the manufacturing and construction industries, card printer ribbons find applications primarily in access control, time and attendance tracking, and security identification. Access control systems utilize printed cards to regulate entry to restricted areas, ensuring only authorized personnel can access sensitive zones, which is crucial for safety and security compliance. Time and attendance applications involve printing cards that employees use to log work hours, integrating with payroll systems to streamline operations. Security identification extends to visitor badges, contractor passes, and equipment access cards, all requiring high-quality prints that withstand daily wear. The construction sector particularly demands durable ribbons due to exposure to dust, moisture, and physical handling, while manufacturing environments prioritize resistance to chemicals and oils. These applications highlight the ribbon's role in enhancing operational efficiency and security.

Regional Insights

The card printer ribbons market demonstrates varied dynamics across different regions, influenced by industrial activity and technological adoption. North America holds a significant share, driven by advanced manufacturing sectors and stringent security regulations in industries such as aerospace and automotive. Europe follows closely, with strong demand from construction and manufacturing industries emphasizing safety and compliance. The Asia-Pacific region is experiencing rapid growth due to expanding industrialization, infrastructure development, and increasing investments in smart manufacturing technologies. Countries like China, India, and Japan are key contributors, with rising adoption of access control systems in industrial parks and construction projects. Latin America and the Middle East show promising growth, supported by ongoing industrial projects and urbanization efforts. Each region's unique industrial landscape shapes demand patterns for card printer ribbons.

Company Insights

Prominent companies in the card printer ribbons market include Zebra Technologies, Entrust Datacard, HID Global Corporation, Evolis, and Magicard. Zebra Technologies is renowned for its extensive range of printing solutions and ribbons tailored for industrial applications, focusing on durability and reliability. Entrust Datacard emphasizes security features, offering ribbons that support high-assurance identification cards for critical access control. HID Global Corporation provides innovative ribbon technologies integrated with their broad portfolio of access management systems. Evolis specializes in customizable solutions, catering to specific needs in manufacturing and construction environments. Magicard is known for its advanced anti-fraud technologies and resilient ribbons designed for harsh conditions. These companies compete through product innovation, strategic alliances, and expanding their distribution channels to meet the evolving demands of the manufacturing and construction sectors.

Recent Developments

Recent developments in the card printer ribbons market reflect a focus on sustainability and technological enhancement. Companies are introducing eco-friendly ribbons made from recycled materials and reducing hazardous substances in response to environmental regulations. Technological advancements include the development of ribbons compatible with dual-side printing and encoding capabilities for smart cards, aligning with the trend towards multifunctional identification solutions. Strategic acquisitions and partnerships have been notable, such as collaborations between ribbon manufacturers and access control system providers to offer integrated solutions. Additionally, there is increased investment in research to improve ribbon longevity and print quality under extreme conditions, addressing specific needs in the construction and manufacturing industries. These developments aim to enhance product performance while adhering to sustainability goals.

Report Segmentation

This report on the card printer ribbons market is segmented to provide detailed analysis across various dimensions. The segmentation by type includes wax ribbons, wax-resin ribbons, and resin ribbons, each examined for their market presence and application suitability. Application segmentation covers access control, time and attendance, security identification, and others, highlighting usage patterns in manufacturing and construction environments. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region analyzed for growth drivers and competitive landscape. Further segmentation may involve end-user industries, focusing on specific sectors within manufacturing and construction. This structured approach ensures comprehensive insights into market dynamics, helping stakeholders make informed decisions based on precise data and trends.

FAQs

What are card printer ribbons used for? Card printer ribbons are consumables used in card printers to produce identification cards, access badges, and security passes. They transfer ink onto cards through a thermal printing process, creating durable and high-quality images essential for personnel management and security in industries like manufacturing and construction.

How do I choose the right card printer ribbon? Selecting the right ribbon depends on the application environment and durability requirements. Wax ribbons are suitable for indoor use, wax-resin for moderate durability, and resin ribbons for harsh conditions involving exposure to chemicals, abrasion, or extreme temperatures commonly found in industrial settings.

What is the difference between wax and resin ribbons? Wax ribbons are cost-effective and ideal for basic printing needs with limited durability, while resin ribbons offer superior resistance to chemicals, scratching, and fading, making them suitable for cards used in demanding environments like construction sites or manufacturing floors.

Can card printer ribbons be recycled? Some manufacturers offer recyclable ribbons as part of sustainability initiatives. However, recyclability depends on the materials used; users should check product specifications or consult manufacturers for environmentally friendly disposal options.

Are there ribbons for color printing? Yes, color card printer ribbons are available, typically using a panel-based system (e.g., YMCK) to produce full-color images. These are used for photo IDs and branded access cards, though monochrome ribbons are more common for standard security applications.

How long does a card printer ribbon last? Ribbon lifespan varies based on type and usage. A standard ribbon can print several hundred to thousands of cards, with resin ribbons often offering higher yield due to their durability. Actual longevity depends on print density and printer settings.

Citius Research has developed a research report titled “Card Printer Ribbons Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Card Printer Ribbons Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Card Printer Ribbons Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Card Printer Ribbons Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Card Printer Ribbons Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Card Printer Ribbons Market
• Research Methodology
• Executive Summary
• Market Dynamics of Card Printer Ribbons Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Card Printer Ribbons Market
• Cost and Gross Margin Analysis of Card Printer Ribbons Market
• Card Printer Ribbons Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Card Printer Ribbons Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Card Printer Ribbons Market Key Stakeholders

Below are the key stakeholders for the Card Printer Ribbons Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Card Printer Ribbons Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Card Printer Ribbons Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Card Printer Ribbons Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Card Printer Ribbons Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Card Printer Ribbons Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Card Printer Ribbons Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Card Printer Ribbons Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Card Printer Ribbons Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Card Printer Ribbons Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Card Printer Ribbons Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Card Printer Ribbons Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Card Printer Ribbons Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Card Printer Ribbons Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Card Printer Ribbons Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Card Printer Ribbons Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Card Printer Ribbons Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Card Printer Ribbons Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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