Canvas and Muslin Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209652
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Canvas and Muslin Bags Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Canvas and Muslin Bags Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Bag Makers, Earthwise Bag Company, Green Packaging, Vina Packing, Vietinam PP Bags

Market Summary

The canvas and muslin bags market represents a significant and growing segment within the sustainable packaging industry. These bags, known for their durability, breathability, and eco-friendly properties, are increasingly favored by both businesses and consumers as alternatives to single-use plastic packaging. The market caters to a diverse range of sectors, including food and beverage, retail, agriculture, and personal care, driven by a global shift towards environmentally responsible practices. Demand is further amplified by stringent government regulations aimed at reducing plastic waste and promoting the use of reusable and biodegradable materials. Manufacturers are continuously innovating in terms of fabric blends, printing techniques, and custom designs to enhance functionality and aesthetic appeal, meeting the specific branding and logistical needs of corporate clients. The competitive landscape is characterized by the presence of both established players and new entrants, all striving to capture market share through product differentiation and strategic partnerships.

Key Highlights

The canvas and muslin bags market is distinguished by several pivotal factors that underscore its current trajectory and future potential. A primary highlight is the robust demand for sustainable and reusable packaging solutions, positioning these bags as a premium choice for brands aiming to bolster their corporate social responsibility profiles. The inherent material properties of canvas and muslin, such as high tensile strength, excellent permeability, and natural composition, make them exceptionally suitable for packaging a wide array of products, from gourmet foods and coffee to retail merchandise and promotional items. Advancements in digital printing technology have enabled high-quality, vibrant branding directly onto the fabric, offering companies a powerful marketing tool. Furthermore, the market benefits from a growing consumer base that is not only environmentally conscious but also willing to pay a premium for products that align with their values, thereby creating lucrative opportunities for businesses operating in this space.

Drivers, Opportunities & Restraints

The growth of the canvas and muslin bags market is propelled by a confluence of powerful drivers, notably the escalating global movement against plastic pollution. Legislative bans on single-use plastics in numerous countries are compelling businesses to seek compliant, sustainable alternatives, directly fueling demand for fabric bags. Increasing consumer awareness and a strong preference for eco-friendly products represent another significant driver, encouraging retailers and brands to adopt green packaging to enhance their market image and customer loyalty. Key opportunities lie in the expansion into emerging economies where environmental awareness is rising, and in the development of innovative, multi-functional bag designs that cater to specific industry needs, such as insulated versions for temperature-sensitive goods. However, the market does face certain restraints, including the higher per-unit cost of production compared to mass-produced plastic bags, which can be a barrier for price-sensitive segments. Volatility in the prices of raw materials like cotton can also impact profit margins and pricing strategies for manufacturers.

Concentration Insights

The global canvas and muslin bags market exhibits a varied concentration of activity, with production and consumption hubs located in specific geographic regions. A significant portion of manufacturing is concentrated in countries across the Asia-Pacific region, particularly in India and China, which benefit from established textile industries, availability of raw materials, and cost-effective labor. This concentration allows for competitive pricing and large-scale production capabilities, serving both domestic and international markets. In contrast, North America and Europe represent major consumption centers, driven by high environmental awareness, supportive legislation, and strong retail sectors. The market structure is fragmented, featuring a mix of large-scale manufacturers with global distribution networks and a multitude of small to medium-sized enterprises (SMEs) that often focus on niche, customized, or locally-sourced products, creating a diverse and competitive environment.

Type Insights

The market offers a diverse array of canvas and muslin bag types, each tailored to meet specific functional and aesthetic requirements. Canvas bags are generally characterized by their heavier weight, superior durability, and rugged construction, making them ideal for carrying heavier items and for repeated use in retail and promotional contexts. They are often made from cotton or blended fabrics and can feature various weaves and treatments for water resistance. Muslin bags, on the other hand, are prized for their lightweight, breathable, and finely woven nature, which is exceptionally well-suited for packaging food items like grains, spices, coffee beans, and tea leaves, as they allow the contents to "breathe" and maintain freshness. Within these broad categories, products are further differentiated by features such as drawstring closures, zippers, screen printing, embroidery, and the inclusion of lining materials for added protection or insulation.

Application Insights

Canvas and muslin bags serve a wide spectrum of applications across multiple industries, underscoring their versatility. In the food and beverage sector, muslin bags are extensively used for packaging loose tea, coffee, produce, and baking ingredients due to their breathability. Canvas bags are a staple in the retail industry for shopping bags, gift bags, and promotional carry-alls, valued for their reusability and branding potential. The agricultural industry utilizes these bags for the storage and transport of grains and seeds. Furthermore, the personal care and cosmetics industry has adopted muslin bags for packaging handmade soaps, bath products, and potpourri, leveraging their natural and artisanal aesthetic. Other growing application areas include corporate gifting, event swag, and even in the home organization segment for storage solutions, demonstrating the product's adaptability to evolving consumer and business needs.

Regional Insights

Geographically, the demand and adoption patterns for canvas and muslin bags vary significantly. North America and Europe are established leaders in the market, characterized by high consumer environmental consciousness, strict regulatory frameworks limiting plastic use, and a strong culture of reusable shopping. These regions are hubs for innovation in design and branding. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by expanding populations, growing middle-class disposable income, increasing governmental initiatives against plastic waste, and a burgeoning retail sector. Countries like India, with its large textile manufacturing base, are key production and consumption centers. Latin America and the Middle East and Africa are emerging markets where awareness is gradually building, presenting future growth opportunities as sustainability trends continue to gain global traction.

Company Insights

The competitive landscape of the canvas and muslin bags market includes a blend of global players and specialized regional manufacturers. Prominent companies such as Green Packaging, Earthwise Bag Company, and EcoEnclose have established strong brand recognition through a focus on sustainability, product quality, and custom printing services. These larger entities often leverage extensive distribution networks and economies of scale. The market also features a significant number of smaller, agile companies and artisanal producers like Sacred Style Bags and Honeybee Bags, which compete on the basis of unique designs, organic material sourcing, and bespoke customization options. Competition is intensifying as companies invest in sustainable manufacturing processes, develop new fabric blends for enhanced performance, and expand their digital marketing and e-commerce capabilities to reach a broader B2B and B2C audience.

Recent Developments

The canvas and muslin bags market is dynamic, with recent developments focused on innovation and strategic expansion. A key trend is the investment in and adoption of more sustainable production practices, such as using organic or recycled cotton and implementing water-saving dyeing techniques to reduce the environmental footprint. Companies are also launching new product lines featuring innovative designs, including bags with built-in pouches for smartphones, insulated versions, and collapsible models for easy storage. Strategic collaborations between bag manufacturers and major retail chains or food brands are becoming more common, often resulting in co-branded initiatives aimed at promoting sustainability. Furthermore, there is a noticeable push towards enhancing digital direct-to-business sales platforms, making it easier for companies of all sizes to source custom packaging solutions efficiently.

Report Segmentation

This comprehensive market report on canvas and muslin bags provides a detailed analysis segmented across several key dimensions to offer granular insights. The segmentation is structured to analyze the market by type, distinguishing between various bag styles such as tote bags, drawstring bags, roll-top bags, and others based on canvas and muslin materials. It is further segmented by application, providing deep dives into usage within food and beverage, retail, agriculture, personal care, and other industrial sectors. A crucial geographic segmentation breaks down the market into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with analysis of key countries within each region. This multi-faceted approach allows stakeholders to understand specific growth pockets, application trends, and regional dynamics, facilitating informed strategic decision-making.

FAQs

What are canvas bags made of? Canvas bags are primarily constructed from cotton or a cotton-polyester blend. The fabric is known for its heavy-duty, durable, and plain weave, which provides high strength and longevity, making it ideal for reusable shopping and promotional bags.

What are muslin bags used for? Muslin bags are predominantly used for packaging food items that benefit from breathability, such as whole coffee beans, loose leaf tea, grains, and spices. They are also widely used in the personal care industry for items like handmade soaps and bath teas.

Are muslin bags breathable? Yes, muslin bags are highly breathable due to their loose, gauzy weave. This characteristic allows air to circulate around the contents, which is essential for maintaining the freshness and quality of products like coffee and tea by preventing moisture buildup.

How do you clean canvas bags? Most canvas bags can be cleaned by spot cleaning with a mild detergent or machine washing on a gentle cycle with cold water. It is advisable to air dry them to prevent shrinkage and to maintain the integrity of any printed designs.

What is the difference between canvas and muslin? The primary difference lies in the weave and weight. Canvas is a heavy, sturdy, and tightly woven fabric, making it very durable. Muslin is a lightweight, soft, and loosely woven cotton fabric, prized for its breathability but less durable than canvas.

Are canvas bags eco-friendly? Yes, canvas bags are considered eco-friendly, especially when made from natural cotton. They are reusable, biodegradable, and serve as a sustainable alternative to single-use plastic bags, thereby helping to reduce plastic waste and environmental pollution.

Citius Research has developed a research report titled “Canvas and Muslin Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canvas and Muslin Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canvas and Muslin Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canvas and Muslin Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canvas and Muslin Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canvas and Muslin Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canvas and Muslin Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canvas and Muslin Bags Market
• Cost and Gross Margin Analysis of Canvas and Muslin Bags Market
• Canvas and Muslin Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canvas and Muslin Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canvas and Muslin Bags Market Key Stakeholders

Below are the key stakeholders for the Canvas and Muslin Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canvas and Muslin Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canvas and Muslin Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canvas and Muslin Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canvas and Muslin Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canvas and Muslin Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canvas and Muslin Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canvas and Muslin Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canvas and Muslin Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canvas and Muslin Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canvas and Muslin Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canvas and Muslin Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canvas and Muslin Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canvas and Muslin Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canvas and Muslin Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canvas and Muslin Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canvas and Muslin Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canvas and Muslin Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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