Slider Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210701
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Slider Bags Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Slider Bags Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The slider bags market represents a dynamic segment within the flexible packaging industry, characterized by its focus on consumer convenience and product preservation. These resealable bags incorporate a sliding mechanism that allows for easy opening and closing, enhancing user experience and extending the shelf life of contents. The market caters to a wide array of end-use sectors, including food and beverage, pharmaceuticals, consumer goods, and industrial applications. Demand is primarily driven by the growing consumer preference for convenient, portable, and reusable packaging solutions that maintain product freshness and integrity. Manufacturers are continuously innovating in terms of materials, closure technologies, and printing capabilities to meet evolving customer demands and sustainability goals. The competitive landscape features a mix of global packaging giants and specialized regional players, all vying for market share through product differentiation and strategic expansion.

Key Highlights

The slider bags market is distinguished by several key attributes that underscore its significance. A primary highlight is the advanced closure technology, which provides a superior seal compared to traditional press-and-seal bags, effectively locking in freshness and preventing leaks. This technological edge is crucial for applications in the food sector, where barrier properties against moisture and oxygen are paramount. Another significant aspect is the high degree of customization available; these bags can be produced in various sizes, with custom printing and branding options, making them a powerful marketing tool for consumer-facing companies. The market has also seen a notable shift towards the development and adoption of sustainable materials, including recyclable and bio-based plastics, in response to increasing environmental regulations and consumer awareness. Furthermore, the expansion of e-commerce has amplified the need for durable, protective, and user-friendly packaging, positioning slider bags as an ideal solution for shipping small items and sample products securely.

Drivers, Opportunities & Restraints

The growth trajectory of the slider bags market is influenced by a confluence of drivers, opportunities, and restraints. A powerful driver is the relentless consumer demand for convenience in packaging, which aligns perfectly with the easy-open, easy-close functionality of slider bags. The busy lifestyles of modern consumers fuel the need for packaging that simplifies storage and usage, particularly for food products. Concurrently, the global focus on reducing food waste presents a significant opportunity, as these bags excel at preserving food quality for longer durations. The market can capitalize on this by promoting the product's efficacy in extending shelf life. However, the market faces considerable restraints, primarily from the growing regulatory pressure and public sentiment against single-use plastics. Environmental concerns regarding plastic pollution are pushing for stricter legislation and encouraging the development of alternative materials, which can increase production costs and complexity. Navigating this complex regulatory environment while meeting performance expectations remains a central challenge for industry participants.

Concentration Insights

The competitive concentration within the slider bags market reveals a landscape with a presence of both highly established multinational corporations and a multitude of smaller, specialized manufacturers. A handful of major players, such as SC Johnson, Reynolds Consumer Products, and ProAmpac, command significant market share due to their extensive distribution networks, strong brand recognition, and substantial investment in research and development. These industry leaders often compete on a global scale, offering a vast portfolio of packaging solutions. Alongside them, numerous regional and local manufacturers compete effectively by focusing on niche applications, providing customized solutions, and offering competitive pricing. This structure results in a moderately concentrated market where innovation, cost efficiency, and the ability to swiftly adapt to sustainability trends are critical for maintaining a competitive edge. Mergers and acquisitions are a common strategy for larger firms seeking to expand their geographic reach or technological capabilities.

Type Insights

The slider bags market is segmented by the type of material used, which directly influences the bag's properties, application, and environmental footprint. Polyethylene remains the dominant material, prized for its excellent moisture barrier properties, flexibility, and cost-effectiveness. Within polyethylene, there are further distinctions between low-density and high-density variants, each offering different strengths in terms of clarity and durability. A growing and impactful segment is the development of bags made from recyclable materials, such as polyethylene films that are compatible with existing store drop-off recycling streams. Furthermore, the market is witnessing increased experimentation and commercialization of bio-based plastics derived from renewable resources like sugarcane, aiming to reduce reliance on fossil fuels. Another type includes bags with enhanced barrier properties, often achieved through multi-layer co-extrusion or the inclusion of materials like ethylene vinyl alcohol, which are essential for packaging oxygen-sensitive products like meats and cheeses.

Application Insights

The application of slider bags spans a diverse range of industries, each with unique requirements. The food and beverage sector is the largest application segment, utilizing these bags for packaging everything from fresh produce and sandwiches to frozen foods and snacks. The imperative here is to ensure freshness, prevent contamination, and provide clear visibility of the product. In the pharmaceutical and healthcare industries, slider bags are used for packaging medical devices, samples, and over-the-counter medications, where hygiene, tamper evidence, and moisture protection are critical. The consumer goods sector employs them for organizing and storing items like hardware, crafts, and toys, leveraging their resealable nature for repeated use. Industrial applications include the packaging of small parts, components, and chemicals, where the bags must demonstrate high durability and resistance to punctures or tears. The versatility of the product ensures its relevance across these varied fields.

Regional Insights

Geographically, the demand for slider bags displays distinct regional patterns influenced by economic development, consumer behavior, and regulatory frameworks. North America represents a mature and highly developed market, characterized by strong demand from the food processing and retail sectors and a high level of consumer awareness regarding packaging convenience. Europe follows a similar pattern but is often at the forefront of implementing stringent environmental regulations, which accelerates the innovation and adoption of sustainable packaging solutions in the region. The Asia-Pacific region is anticipated to exhibit robust growth, driven by a rapidly expanding middle class, urbanization, and the increasing penetration of modern retail formats and e-commerce, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development and the gradual shift towards packaged goods, though they currently hold a smaller share of the global market.

Company Insights

The slider bags market features a competitive roster of companies striving for leadership through innovation and strategic initiatives. Prominent players include SC Johnson, a household name with brands like Ziploc that are synonymous with resealable bags. Reynolds Consumer Products is another key contender, offering a wide array of packaging products under various brands. ProAmpac distinguishes itself by focusing on flexible packaging and providing innovative, sustainable solutions tailored to its customers' needs. Other significant participants include Ampac Holdings, and the Clorox Company. These companies compete intensely on factors such as product quality, technological advancement in closure systems, material science, printing and branding capabilities, price, and geographic reach. A common strategic focus across the industry is the development of environmentally responsible products to align with global sustainability targets and consumer preferences.

Recent Developments

The slider bags market is continuously evolving, with recent developments primarily centered on sustainability and technological enhancement. A major trend is the industry-wide push towards incorporating post-consumer recycled content into new bags, creating a more circular economy for plastics. Companies are launching new product lines that are fully recyclable, often promoting compatibility with existing polyethylene film recycling programs. Beyond materials, there is innovation in the slider mechanisms themselves, with designs focused on improving ease of use, providing a more secure seal, and using less plastic in the closure component. Advancements in printing technology allow for higher-quality, more vibrant graphics that enhance shelf appeal. Furthermore, several leading companies have publicly committed to ambitious sustainability goals, including making all their packaging recyclable, reusable, or compostable within a set timeframe, which is driving significant investment and research in new material technologies.

Report Segmentation

This comprehensive market report on slider bags provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to analyze the market by material type, which includes categories such as polyethylene and recyclable plastics, providing insights into material preferences and trends. The report is further segmented by application, delving into the specific needs and growth patterns of key end-use industries like food and beverage, pharmaceuticals, and consumer goods. A crucial component of the segmentation is the regional analysis, which breaks down the market performance and potential across key geographies including North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted approach allows stakeholders to identify specific growth pockets, understand competitive dynamics in each segment, and make informed strategic decisions based on targeted, actionable intelligence.

FAQs

What are slider bags? Slider bags are a type of flexible packaging featuring a plastic zipper with a sliding mechanism that allows for easy and secure opening and closing, superior to traditional press-seal bags.

What are slider bags used for? They are predominantly used for food storage to maintain freshness, but also find applications in packaging pharmaceuticals, organizing hardware and crafts, and protecting industrial small parts.

Who are the leading companies in the slider bags market? Key players in this market include established names such as SC Johnson (Ziploc), Reynolds Consumer Products, ProAmpac, and Ampac Holdings.

What materials are slider bags made from? They are primarily made from various types of polyethylene plastic. However, there is a growing market for bags made from recyclable materials and bio-based plastics.

Are Ziploc bags and slider bags the same thing? Ziploc is a prominent brand of slider bags owned by SC Johnson. While often used interchangeably, "slider bags" refers to the product category, and "Ziploc" is a specific brand within that category.

How does the slider mechanism work? The mechanism consists of a interlocking track and a sliding piece. Moving the slider in one direction closes the track, creating an airtight seal, and moving it the other direction opens the bag.

Citius Research has developed a research report titled “Slider Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Slider Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Slider Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Slider Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Slider Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Slider Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Slider Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Slider Bags Market
• Cost and Gross Margin Analysis of Slider Bags Market
• Slider Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Slider Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Slider Bags Market Key Stakeholders

Below are the key stakeholders for the Slider Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Slider Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Slider Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Slider Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Slider Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Slider Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Slider Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Slider Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Slider Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Slider Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Slider Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Slider Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Slider Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Slider Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Slider Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Slider Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Slider Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Slider Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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