Cable Granulator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207390
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Cable Granulator Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Cable Granulator Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players Eldan Recycling, Guidetti, BANO, MG Recycling, PROSINO

Market Summary

The cable granulator market is an integral segment within the recycling and waste management industry, primarily serving the manufacturing and construction sectors. These machines are designed to process scrap cables, efficiently separating valuable metals like copper and aluminum from their plastic insulation. The market is driven by the increasing emphasis on sustainable practices and the circular economy, prompting industries to adopt efficient recycling technologies. Cable granulators offer an environmentally friendly solution by reducing landfill waste and recovering materials that can be reintroduced into production cycles. Key end-users include electronic waste recyclers, metal scrap dealers, and construction firms managing demolition waste. The market is characterized by continuous technological advancements aimed at improving separation efficiency, reducing energy consumption, and enhancing operational safety. Manufacturers are focusing on developing robust and automated systems to cater to the growing demand for high-purity material recovery. The adoption of cable granulators is particularly prominent in regions with stringent environmental regulations and high volumes of electronic and industrial waste.

Key Highlights

The cable granulator market showcases several key highlights that underscore its significance and growth trajectory. A primary highlight is the technological innovation leading to the development of compact, high-capacity granulators suitable for both small-scale and industrial operations. These machines are engineered to handle diverse cable types and sizes, ensuring versatility and broad applicability. Another critical aspect is the increasing regulatory push towards e-waste management and recycling, compelling businesses to invest in efficient processing equipment. The market also benefits from the rising prices of non-ferrous metals, making metal recovery economically attractive. Key players are investing in research and development to introduce energy-efficient models with advanced separation technologies, such as air separation and electrostatic methods, to achieve higher purity levels. Additionally, the integration of automation and IoT capabilities for real-time monitoring and maintenance is becoming a standard feature, enhancing operational efficiency and reducing downtime. The market's expansion is further supported by growing awareness and corporate initiatives towards sustainability and resource conservation.

Drivers, Opportunities & Restraints

Several drivers propel the cable granulator market forward, including stringent government regulations on waste management and recycling, which mandate proper disposal and material recovery from electronic and electrical waste. The escalating volume of e-waste globally, coupled with the rising value of recovered metals, acts as a significant driver, encouraging investments in recycling infrastructure. Growing environmental consciousness among consumers and corporations also fuels the adoption of cable granulators as part of sustainable business practices. Opportunities in the market abound, particularly in emerging economies where industrialization and urbanization are accelerating, leading to increased waste generation. There is potential for market players to expand their footprint by offering cost-effective and efficient solutions tailored to regional needs. Technological advancements present opportunities for innovation, such as developing granulators with lower energy consumption and higher automation. However, the market faces restraints, including the high initial investment required for advanced granulation systems, which may deter small and medium enterprises. Additionally, the complexity of processing mixed and contaminated cables can pose operational challenges, affecting efficiency and output quality. Market growth may also be hindered by economic fluctuations impacting metal prices and recycling profitability.

Concentration Insights

The cable granulator market exhibits a concentrated landscape with a mix of established global players and specialized regional manufacturers. Key companies dominate the market through extensive product portfolios, strong distribution networks, and continuous innovation. These players often engage in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical presence. The market concentration is higher in developed regions like North America and Europe, where environmental regulations are strict and recycling infrastructure is well-developed. In contrast, emerging markets in Asia-Pacific and Latin America show a more fragmented structure with numerous local manufacturers catering to domestic demand. Competition is intense, with firms competing on factors like technology, efficiency, price, and after-sales service. Leading companies focus on developing advanced granulators with features like automated sorting, energy efficiency, and low maintenance to gain a competitive edge. The concentration insights indicate that while large corporations hold significant market share, there is room for niche players offering customized solutions for specific applications or regions.

Type Insights

Cable granulators are categorized based on their capacity, technology, and design, catering to various operational scales and requirements. Primary types include compact granulators for small-scale recycling operations and industrial-grade systems for high-volume processing. Compact models are ideal for workshops and small businesses, offering portability and ease of use, while industrial granulators are designed for continuous operation with high throughput capabilities. Another classification is based on the separation technology employed, such as dry and wet granulation systems. Dry granulators use air separation and vibrating tables to isolate metals from plastics, are popular for their lower water usage and reduced environmental impact. Wet granulators utilize water-based processes for separation and are effective for certain cable types but may involve higher operational costs and water treatment needs. Additionally, there are automated granulators integrated with conveyors and sorting systems to enhance efficiency and reduce manual intervention. The choice of granulator type depends on factors like the volume of scrap, desired purity of recovered materials, and available space and budget.

Application Insights

Cable granulators find applications across various industries, with the manufacturing and construction sectors being prominent users. In manufacturing, these machines are utilized to recycle scrap generated during cable production processes, recovering valuable metals for reuse and reducing raw material costs. The construction industry employs cable granulators to process waste from demolition activities and electrical installations, promoting sustainable waste management practices. Another significant application is in the electronic waste recycling sector, where granulators are used to extract metals from discarded cables and wiring, contributing to resource conservation and environmental protection. Metal scrap yards and recycling facilities are key end-users, relying on granulators to efficiently process large volumes of scrap cables and improve the economics of metal recovery. Additionally, automotive and telecommunications industries use these systems to recycle wiring harnesses and communication cables. The versatility of cable granulators allows them to handle a wide range of materials, including power cables, communication cables, and automotive wires, making them indispensable in modern recycling operations.

Regional Insights

The cable granulator market demonstrates distinct regional dynamics influenced by economic development, regulatory frameworks, and industrial activities. North America and Europe are mature markets characterized by stringent environmental regulations and high adoption of advanced recycling technologies. These regions have well-established waste management infrastructures and strong emphasis on sustainability, driving demand for efficient cable granulators. The Asia-Pacific region is emerging as a significant market due to rapid industrialization, urbanization, and increasing electronic waste generation. Countries like China, India, and Japan are witnessing growing investments in recycling facilities, bolstering market growth. Latin America and the Middle East & Africa are also experiencing gradual market expansion, fueled by rising awareness of recycling benefits and developing industrial sectors. However, these regions may face challenges related to infrastructure and economic constraints. Overall, regional insights highlight that developed markets lead in technology adoption, while emerging economies offer substantial growth opportunities due to increasing waste management needs and regulatory developments.

Company Insights

Prominent companies in the cable granulator market include industry leaders such as Guidetti, Copper Rec, and Amisy Machinery, known for their innovative and reliable solutions. Guidetti is recognized for its extensive range of granulators, including compact and industrial models, emphasizing energy efficiency and high recovery rates. Copper Rec specializes in advanced recycling systems, offering granulators with automated features and robust performance. Amisy Machinery focuses on cost-effective and user-friendly machines, catering to small and medium enterprises. Other key players like Eldan Recycling and MTB Recycling contribute to the market with their technological expertise and global presence. These companies invest heavily in research and development to enhance product capabilities, such as improving separation accuracy and reducing operational costs. Strategic initiatives, including partnerships with recycling facilities and expansions into emerging markets, are common among leading firms to strengthen their competitive position. The market also features several regional players offering customized solutions, ensuring a diverse and dynamic competitive landscape.

Recent Developments

Recent developments in the cable granulator market reflect ongoing innovation and strategic moves by key players. Technological advancements have led to the introduction of granulators with enhanced automation, featuring IoT connectivity for real-time monitoring and predictive maintenance. Companies are focusing on developing energy-efficient models to reduce operational costs and environmental impact, aligning with global sustainability trends. There has been a surge in collaborations between granulator manufacturers and recycling firms to create integrated solutions that streamline the recycling process. Additionally, market players are expanding their production capacities and distribution networks to meet growing demand, particularly in Asia-Pacific and Latin America. Recent product launches include granulators with improved safety features, such as noise reduction and dust containment systems, addressing workplace health concerns. The market is also witnessing increased adoption of dry granulation technology due to its lower environmental footprint compared to wet methods. These developments indicate a proactive approach by industry participants to address evolving customer needs and regulatory requirements, driving market growth and innovation.

Report Segmentation

The cable granulator market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into compact granulators and industrial granulators, with further breakdowns by technology such as dry and wet systems. Compact granulators are suited for small-scale operations, offering flexibility and ease of use, while industrial granulators are designed for high-capacity processing in large facilities. Application segmentation covers key sectors including manufacturing, construction, electronic waste recycling, automotive, and telecommunications. Each application segment has distinct requirements and demand drivers, influencing the choice of granulator type and features. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographical trends and opportunities. This detailed segmentation enables stakeholders to identify specific market segments, understand growth prospects, and make informed decisions based on regional and application-specific insights.

FAQs

What is a cable granulator? A cable granulator is a recycling machine designed to process scrap cables by separating valuable metals, such as copper and aluminum, from their plastic insulation. It uses mechanical processes like crushing and separation to recover materials for reuse.

How does a cable granulator work? Cable granulators work by feeding scrap cables into a shredder or crusher to break them into small pieces. The fragmented material then undergoes separation processes, often using air flow or vibrating tables, to isolate metals from plastics based on differences in density.

What are the benefits of using a cable granulator? Using a cable granulator offers several benefits, including efficient recovery of valuable metals, reduction of waste sent to landfills, compliance with environmental regulations, and cost savings from material reuse. It also supports sustainable practices by promoting recycling.

What types of cables can be processed? Cable granulators can process various types of cables, including power cables, communication cables, automotive wires, and electronic cables. The suitability depends on the granulator's design and capacity, with some models handling mixed or specific cable types.

What maintenance is required for cable granulators? Maintenance for cable granulators typically involves regular cleaning, blade sharpening or replacement, and checks on mechanical and electrical components. Proper maintenance ensures optimal performance, longevity, and consistent output quality.

Are cable granulators environmentally friendly? Yes, cable granulators are environmentally friendly as they facilitate recycling, reduce landfill waste, and conserve natural resources by recovering metals. Many models are designed to minimize energy consumption and emissions, aligning with eco-friendly practices.

Citius Research has developed a research report titled “Cable Granulator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cable Granulator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cable Granulator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cable Granulator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cable Granulator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cable Granulator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cable Granulator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cable Granulator Market
• Cost and Gross Margin Analysis of Cable Granulator Market
• Cable Granulator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cable Granulator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cable Granulator Market Key Stakeholders

Below are the key stakeholders for the Cable Granulator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cable Granulator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cable Granulator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cable Granulator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cable Granulator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cable Granulator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cable Granulator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cable Granulator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cable Granulator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cable Granulator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cable Granulator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cable Granulator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cable Granulator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cable Granulator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cable Granulator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cable Granulator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cable Granulator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cable Granulator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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