Burnisher Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207384
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Burnisher Market size was estimated at USD 350 million in 2023 and is projected to reach USD 700 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Burnisher Market

(Market Size)
$350 million
$700 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 350 million
2030 Market Size USD 700 million
Key Players Minuteman, Tennant, Nilfisk, Powr-Flite, Koblenz

Market Summary

The burnisher market is an integral segment within the manufacturing and construction industries, specializing in equipment designed for polishing and finishing surfaces to achieve high-gloss results. Burnishers are mechanical floor machines used extensively on hard surfaces like concrete, terrazzo, and stone to enhance durability and aesthetic appeal. The market caters to a diverse clientele including construction firms, facility management companies, and industrial maintenance departments. Growth is driven by the rising emphasis on building aesthetics and the need for efficient floor maintenance solutions. These machines are valued for their ability to reduce long-term upkeep costs by providing a protective, polished finish that withstands heavy foot traffic and industrial use. The adoption of burnishers is particularly notable in new construction projects and renovation activities where surface finishing is a critical phase. Manufacturers are continuously innovating to offer machines with improved efficiency, lower operational noise, and enhanced user safety features. The market is characterized by a blend of established multinational corporations and specialized regional players, all competing on technology, durability, and after-sales service. As industries prioritize sustainable and efficient maintenance practices, the burnisher market is poised to remain relevant and expanding.

Key Highlights

The burnisher market showcases several key highlights that underscore its importance and evolution. A significant trend is the integration of advanced motor technologies which offer higher RPM capabilities, enabling faster and more effective polishing without compromising on finish quality. Another highlight is the growing preference for propane-powered and battery-operated burnishers, reflecting a industry-wide shift towards eco-friendly and emission-free equipment, especially for indoor applications. Ergonomics and operator comfort have become critical differentiators, with manufacturers designing lighter, more maneuverable machines that reduce fatigue and increase productivity. The market also sees robust demand from the retail and hospitality sectors, where impeccable floor appearance is directly linked to brand image and customer experience. Additionally, the development of diamond-impregnated burnishing pads has revolutionized the process, allowing for superior gloss levels and longer-lasting results compared to traditional methods. These innovations are complemented by a strong focus on durability and low maintenance requirements, making modern burnishers a cost-effective investment for end-users. The convergence of performance, sustainability, and user-centric design defines the current landscape of this market.

Drivers, Opportunities & Restraints

The burnisher market is propelled by several key drivers, including the global expansion of the construction industry and increasing investments in infrastructure development. The rising demand for polished concrete floors in commercial and industrial settings, due to their durability and low maintenance, significantly boosts market growth. Opportunities abound in the adoption of automated and robotic burnishers, which offer precision and labor savings, particularly in large-scale applications. The growing emphasis on green building certifications also opens avenues for environmentally friendly burnishing solutions. However, the market faces restraints such as the high initial cost of advanced burnishing equipment, which can deter small and medium-sized enterprises. Economic fluctuations and reduced construction activity in certain regions may temporarily dampen demand. Additionally, the need for skilled operators to achieve optimal results poses a challenge, as improper use can lead to subpar finishes and increased costs. Despite these hurdles, technological advancements and the untapped potential in emerging economies present substantial growth prospects for market players.

Concentration Insights

The burnisher market exhibits a concentrated competitive landscape dominated by a few key global players who leverage extensive distribution networks and strong brand recognition. Companies such as Clarke, Nilfisk, and Tennant hold significant market shares due to their comprehensive product portfolios and robust after-sales support. These industry leaders continuously invest in research and development to introduce innovative features, such as variable speed controls and dust extraction systems, enhancing their competitive edge. Regional manufacturers also play a crucial role, often catering to specific local demands and offering cost-effective alternatives. The market concentration is further influenced by strategic mergers and acquisitions, enabling larger firms to expand their geographical presence and technological capabilities. Customer loyalty is high among professional users who prioritize reliability and service quality, making it challenging for new entrants to gain traction without substantial investment. Overall, the market's concentration dynamics favor established players with strong financial resources and a global footprint, though niche specialists continue to thrive by addressing unique application needs.

Type Insights

Burnishers are categorized based on their power source and design, each catering to distinct operational requirements. Propane-powered burnishers are favored for their high power output and mobility, making them ideal for large, open areas without electrical constraints. They are commonly used in warehouses and manufacturing plants where continuous operation is necessary. Battery-operated burnishers offer enhanced flexibility and are preferred for indoor environments due to their zero emissions and quiet operation, aligning with green building standards. Electric burnishers, connected to mains power, provide consistent performance and are often chosen for their lower operating costs and reliability in settings with accessible power outlets. Walk-behind models dominate the market for their versatility and ease of use across various surface types, while ride-on burnishers are employed in extensive areas to improve operator efficiency and reduce project time. Each type incorporates advanced features such as adjustable handlebars, easy-pour solution tanks, and ergonomic controls to enhance user experience and output quality.

Application Insights

Burnishers find extensive application across multiple sectors within the manufacturing and construction industries. In commercial construction, they are indispensable for achieving polished concrete floors in retail spaces, offices, and showrooms, where aesthetic appeal and slip resistance are paramount. The industrial sector utilizes burnishers for maintaining floors in factories and warehouses, where the equipment's ability to create a dense, hard surface reduces dusting and withstands heavy machinery traffic. In the residential sector, burnishers are increasingly used in luxury homes and apartments to provide high-gloss finishes on concrete and stone surfaces. Facility management companies rely on these machines for routine maintenance to preserve floor integrity and appearance over time. Additionally, burnishers are applied in the restoration of historical buildings, where careful polishing is required to maintain original surfaces without damage. The versatility of burnishers also extends to specialized environments such as healthcare facilities and educational institutions, where hygiene and durability are critical considerations.

Regional Insights

The burnisher market demonstrates distinct regional patterns influenced by economic activity and industrial development. North America holds a substantial market share, driven by high adoption in the commercial real estate sector and stringent maintenance standards in industries such as healthcare and retail. Europe follows closely, with growth fueled by renovation projects and the emphasis on sustainable building practices. The Asia Pacific region is experiencing rapid expansion due to urbanization, infrastructure investments, and the growing construction industry in countries like China and India. Latin America and the Middle East show promising growth opportunities, supported by increasing construction activities and rising disposable incomes. Each region exhibits unique preferences; for instance, North American users often prioritize technologically advanced and eco-friendly models, while price sensitivity remains a key factor in emerging markets. Regional regulatory standards regarding emissions and worker safety also shape product offerings and innovation strategies among manufacturers operating globally.

Company Insights

Prominent companies in the burnisher market include Clarke, Nilfisk, Tennant, and Minuteman, each renowned for their innovative approaches and reliable equipment. Clarke offers a diverse range of burnishers known for their durability and user-friendly features, catering to both commercial and industrial segments. Nilfisk emphasizes advanced filtration systems and ergonomic designs, appealing to environments where dust control and operator comfort are critical. Tennant integrates cutting-edge technology such as robotic automation and eco-efficient solutions, positioning itself as a leader in sustainable floor care. Minuteman focuses on cost-effective and versatile models, making it a preferred choice for small to medium-sized businesses. These companies invest heavily in research and development to enhance product performance, reduce environmental impact, and meet evolving customer needs. Strategic partnerships with distributors and service providers ensure widespread availability and support, strengthening their market presence. The competitive strategies often include offering comprehensive warranties, training programs, and customized solutions to build long-term customer relationships.

Recent Developments

Recent developments in the burnisher market highlight a trend towards innovation and sustainability. Leading manufacturers have introduced models with improved battery technology, extending run times and reducing charging periods, which enhances productivity for large-scale projects. There is a growing incorporation of Internet of Things features, allowing for remote monitoring and predictive maintenance, thereby minimizing downtime. Advances in abrasive pad materials, such as the use of hybrid diamonds, have resulted in more efficient polishing with fewer passes required. Companies are also focusing on reducing the weight and noise levels of burnishers to comply with stricter occupational safety regulations and improve user comfort. Additionally, strategic acquisitions have enabled firms to expand their product lines and enter new geographical markets. For instance, recent mergers have integrated complementary technologies, offering customers more holistic floor care solutions. These developments reflect the industry's commitment to meeting the demands of modern construction and maintenance practices through continuous improvement and adaptation.

Report Segmentation

This market report on burnishers is segmented to provide a detailed analysis across various dimensions. The type segmentation includes propane-powered, battery-operated, and electric burnishers, each examined for their market dynamics and adoption rates. Application segmentation covers commercial, industrial, residential, and institutional sectors, highlighting specific use cases and growth drivers within each. Regional segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, offering insights into geographical trends and opportunities. The report also segments based on machine capacity, distinguishing between light-duty, medium-duty, and heavy-duty burnishers to address diverse customer needs. Furthermore, it analyzes the market by distribution channel, including direct sales, online retail, and specialty stores, to understand purchasing behaviors and strategies. Each segment is evaluated in terms of demand patterns, competitive landscape, and future potential, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is a burnisher used for? A burnisher is a floor maintenance machine designed to polish hard surfaces such as concrete, terrazzo, and stone to a high-gloss finish, enhancing their appearance and durability.

How does a burnisher work? Burnishers operate by rotating abrasive pads at high speeds, generating friction that heats and compacts the surface material to create a smooth, reflective finish.

What are the benefits of burnishing? Burnishing provides a protective layer that reduces dusting, minimizes wear, and simplifies cleaning, while also improving the aesthetic appeal of floors.

Can you burnish wood floors? Burnishing is not typically recommended for wood floors, as the high heat and friction can damage the wood; it is best suited for hard surfaces like concrete and stone.

How often should you burnish floors? The frequency depends on traffic levels, but generally, high-traffic areas may require burnishing every few months, while low-traffic zones might need it annually.

What is the difference between buffing and burnishing? Buffing uses lower RPMs to clean and lightly polish surfaces, while burnishing employs high RPMs to achieve a much glossier, more durable finish.

Citius Research has developed a research report titled “Burnisher Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Burnisher Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Burnisher Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Burnisher Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Burnisher Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Burnisher Market
• Research Methodology
• Executive Summary
• Market Dynamics of Burnisher Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Burnisher Market
• Cost and Gross Margin Analysis of Burnisher Market
• Burnisher Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Burnisher Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Burnisher Market Key Stakeholders

Below are the key stakeholders for the Burnisher Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Burnisher Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Burnisher Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Burnisher Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Burnisher Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Burnisher Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Burnisher Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Burnisher Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Burnisher Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Burnisher Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Burnisher Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Burnisher Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Burnisher Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Burnisher Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Burnisher Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Burnisher Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Burnisher Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Burnisher Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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