Bottle Shippers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209605
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Bottle Shippers Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Bottle Shippers Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players DS Smith, Smurfit Kappa, International Paper, WestRock, Pactiv Evergreen

Market Summary

The bottle shippers market is a specialized segment within the packaging industry focused on the safe and efficient transportation of bottled products, primarily beverages, pharmaceuticals, and chemicals. These shipping solutions are engineered to protect fragile glass and plastic containers from breakage, leakage, and other damage during transit and handling. The market serves a global clientele, including major wineries, distilleries, breweries, and pharmaceutical companies that require reliable logistics for their products. Demand is driven by the need for product integrity from the point of production to the end consumer. Manufacturers in this space continually innovate with materials and designs to enhance protection, sustainability, and cost-effectiveness. The market is characterized by a mix of standard off-the-shelf solutions and custom-designed packaging tailored to specific bottle shapes and sizes, catering to diverse industry requirements.

Key Highlights

Key highlights of the bottle shippers market include the critical role of advanced protective packaging in reducing product loss and associated costs for shippers. The integration of sustainable materials, such as recycled corrugated cardboard and molded pulp, is a significant trend, aligning with corporate environmental responsibility goals. Another notable aspect is the customization capability, where shippers can be designed to hold single bottles or multi-pack configurations securely. The market also sees innovation in insulation technology for temperature-sensitive shipments, which is vital for certain pharmaceuticals and premium beverages. Furthermore, the ease of assembly and space-efficient flat-pack storage of these shippers provides logistical advantages for businesses. Leading companies like Sealed Air Corporation, DS Smith Plc, and Smurfit Kappa Group are at the forefront of delivering these advanced solutions.

Drivers, Opportunities & Restraints

The primary drivers of the bottle shippers market are the robust growth in e-commerce and the direct-to-consumer shipping models adopted by beverage and pharmaceutical companies. This shift necessitates packaging that can withstand the rigors of multiple handling points in the supply chain. Additionally, stringent regulations regarding the safe transport of liquids, especially alcoholic beverages and chemicals, compel businesses to invest in high-performance shipping solutions. A significant opportunity lies in the development of eco-friendly and biodegradable shippers, responding to increasing consumer and regulatory pressure for sustainable packaging. The market also benefits from the premiumization trend in beverages, where brands use high-quality packaging to enhance unboxing experiences. However, restraints include the volatility in raw material prices, particularly for paper and plastic, which can impact production costs. The complexity of designing universal shippers for non-standard bottle shapes also presents a challenge for widespread adoption.

Concentration Insights

The bottle shippers market features a concentrated competitive landscape with a few major players holding significant market share. These established companies possess extensive distribution networks, robust R&D capabilities, and a diverse product portfolio that caters to global clients. Key players such as International Paper Company, WestRock Company, and Sonoco Products Company have a strong presence across multiple regions, offering comprehensive solutions. There is also a segment of specialized niche manufacturers that focus on custom, high-performance shippers for specific industries like premium wines or sensitive biologics. The market concentration is further influenced by mergers and acquisitions, as larger entities seek to expand their technological expertise and geographic reach. This consolidation trend is expected to continue, driving innovation but also raising the barriers to entry for new, smaller competitors.

Type Insights

Bottle shippers are available in various types, primarily differentiated by their material composition and construction. Corrugated cardboard shippers are the most common, valued for their strength, lightweight properties, and recyclability. They often feature interior partitions or molded pulp inserts to cradle individual bottles and prevent contact. Another prominent type is expanded polystyrene (EPS) foam shippers, which offer superior cushioning and insulation for fragile or temperature-sensitive products, though they face scrutiny regarding environmental impact. Molded fiber shippers, made from recycled paper, are gaining traction as a sustainable alternative, providing good protection and being fully biodegradable. For high-value applications, rigid plastic shippers with reusable characteristics are also utilized. The choice of type depends on factors such as product value, shipping distance, sustainability goals, and total cost considerations.

Application Insights

The application of bottle shippers spans several key industries, each with distinct requirements. In the alcoholic beverages sector, which includes wine, spirits, and beer, shippers are crucial for protecting premium glass bottles during direct-to-consumer shipments and club memberships. The pharmaceutical industry relies on specialized shippers to transport glass vials, ampoules, and bottles containing sensitive medications, often requiring temperature control and tamper-evident features. The chemical industry uses heavy-duty shippers for bottles containing solvents, acids, and other hazardous liquids, with a focus on leak prevention and regulatory compliance. Furthermore, the food and beverage industry utilizes these solutions for shipping oils, sauces, and other liquid gourmet products. Each application demands specific design attributes, such as shock absorption, thermal insulation, or compliance with dangerous goods regulations.

Regional Insights

Regionally, North America holds a substantial share of the bottle shippers market, driven by a well-established e-commerce infrastructure, a large wine-producing industry in California, and strict regulations on shipping hazardous materials. Europe follows closely, with strong demand originating from its renowned wine and spirits producers in countries like France, Italy, and Germany, coupled with high environmental standards promoting sustainable packaging. The Asia-Pacific region is identified as a high-growth market, fueled by expanding pharmaceutical production, growing middle-class consumption of packaged beverages, and the rapid development of online retail platforms. Emerging economies in Latin America and the Middle East & Africa are also witnessing increased adoption, albeit from a smaller base, as international trade and local production of bottled goods continue to rise.

Company Insights

The competitive landscape of the bottle shippers market includes globally recognized packaging giants and specialized firms. Sealed Air Corporation is a leader known for its innovative protective packaging solutions, including its Bubble Wrap and Instapak foam systems adapted for bottle shipping. DS Smith Plc and Smurfit Kappa Group are major players providing a wide array of paper-based packaging, offering sustainable and custom-designed corrugated shippers. Sonoco Products Company excels in developing composite and plastic packaging, including solutions for the safe transit of products. WestRock Company and International Paper Company are also key contributors, leveraging their extensive paper and packaging portfolios to serve diverse industry needs. These companies compete on factors such as product innovation, supply chain efficiency, sustainability credentials, and the ability to provide tailored solutions.

Recent Developments

Recent developments in the bottle shippers market are heavily focused on sustainability and technological innovation. Major companies are launching new lines of shippers made from 100% recycled content and are investing in designs that are easier to recycle, supporting a circular economy. There is a growing introduction of shippers that use plant-based or biodegradable materials to replace traditional foam plastics. Technologically, advancements include the integration of smart packaging features, such as RFID tags and temperature monitors, which provide real-time tracking and condition monitoring for high-value shipments. Companies are also enhancing their e-commerce fulfillment solutions with shippers designed for easier customer opening and returns. Furthermore, strategic partnerships between packaging manufacturers and logistics firms are becoming more common to create integrated, seamless shipping solutions for clients.

Report Segmentation

This market research report on the bottle shippers market provides a detailed segmentation analysis to offer a comprehensive understanding of the industry dynamics. The market is segmented by type, which includes corrugated cardboard, molded pulp, expanded polystyrene (EPS) foam, and others, analyzing the adoption and growth of each material type. It is further segmented by application, covering key end-use industries such as alcoholic beverages, non-alcoholic beverages, pharmaceuticals, chemicals, and others, providing insights into the specific demands and trends within each vertical. The report also includes a regional segmentation, breaking down the market into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting geographic trends, key consuming countries, and regional growth drivers. This multi-faceted segmentation allows for a granular analysis of market opportunities.

FAQs

What are bottle shippers made of? Bottle shippers are commonly constructed from materials like corrugated cardboard, molded pulp, expanded polystyrene (EPS) foam, and sometimes rigid plastics. The choice of material depends on the required level of protection, insulation, sustainability goals, and the specific product being shipped.

How do you package glass bottles for shipping? Glass bottles are packaged for shipping using specialized shippers that feature interior cushioning, such as partitioned inserts, foam end caps, or molded pulp cradles. This design prevents the bottles from touching each other or the outer box, minimizing the risk of breakage during transit.

What is the best way to ship glass bottles? The best way to ship glass bottles is to use purpose-designed bottle shippers that provide a snug fit and ample cushioning. It is also critical to use adequate void fill material around the bottle within the shipper and to clearly label the package as fragile to ensure careful handling.

Are there eco-friendly bottle shipping options? Yes, there are numerous eco-friendly options available. These include shippers made from recycled corrugated cardboard, molded pulp from recycled newsprint, and newer biodegradable foam alternatives. Many manufacturers are committed to producing sustainable and recyclable shipping solutions.

Can bottle shippers be used for international shipping? Absolutely, bottle shippers are designed to meet the rigors of international shipping. They are constructed to withstand long-distance transit and multiple handling points. For international shipments, especially of alcoholic beverages, it is essential to ensure compliance with the destination country's import regulations regarding packaging.

How does packaging protect bottles during transit? Packaging protects bottles through a combination of structural rigidity, which resists crushing, and interior cushioning, which absorbs shocks and vibrations. Features like partitions keep bottles separated, while insulating materials can protect against temperature fluctuations, ensuring the product arrives intact.

Citius Research has developed a research report titled “Bottle Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bottle Shippers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bottle Shippers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bottle Shippers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bottle Shippers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bottle Shippers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bottle Shippers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bottle Shippers Market
• Cost and Gross Margin Analysis of Bottle Shippers Market
• Bottle Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bottle Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bottle Shippers Market Key Stakeholders

Below are the key stakeholders for the Bottle Shippers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bottle Shippers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bottle Shippers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bottle Shippers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bottle Shippers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bottle Shippers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bottle Shippers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bottle Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bottle Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bottle Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bottle Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bottle Shippers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bottle Shippers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bottle Shippers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bottle Shippers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bottle Shippers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bottle Shippers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bottle Shippers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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