Biopesticides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196325
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Biopesticides Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 11.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Biopesticides Market

(Market Size)
$5.2 billion
$11.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 11.5 billion
Key Players Bayer, BASF, Syngenta, Certis USA, Marrone Bio Innovations

Market Summary

The biopesticides market within the food and beverages industry represents a rapidly expanding segment of the agricultural inputs sector, driven by a global shift towards sustainable farming practices. Biopesticides, derived from natural materials like animals, plants, bacteria, and certain minerals, offer an effective solution for crop protection while aligning with the increasing consumer demand for organic and residue-free food products. This market is integral to modern integrated pest management (IPM) strategies, which seek to minimize the environmental footprint of agriculture. The adoption is particularly strong in high-value cash crops, fruits, and vegetables, where pesticide residue limits are strictly enforced by regulatory bodies and retailers. Companies operating in this space are focused on developing innovative formulations that provide efficacy comparable to conventional chemical pesticides while ensuring crop safety and environmental protection. The evolution of this market is closely tied to technological advancements in microbial research and fermentation processes, enabling more consistent and potent product offerings.

Key Highlights

The biopesticides market is distinguished by several pivotal factors that underscore its growing importance. A primary highlight is the superior environmental profile of these products, characterized by low toxicity to non-target organisms, including humans, pollinators, and aquatic life, which facilitates faster regulatory approvals and greater farmer acceptance. The target specificity of biopesticides minimizes the risk of pests developing resistance, a significant challenge with longstanding synthetic alternatives, thereby extending the useful life of pest management tools. Furthermore, the short pre-harvest intervals (PHIs) associated with many biopesticides provide growers with crucial flexibility close to harvest, a critical advantage for perishable produce. The market is also witnessing a surge in strategic activities, including collaborations between multinational agrochemical corporations and specialized biopesticide research firms, accelerating the development of next-generation products. Investments in novel delivery systems, such as capsule suspensions and ultra-low volume (ULV) formulations, are enhancing field performance and user convenience, driving broader adoption across diverse cropping systems.

Drivers, Opportunities & Restraints

The growth trajectory of the biopesticides market is propelled by a confluence of powerful drivers. Stringent government regulations worldwide are progressively limiting the use of highly hazardous chemical pesticides, creating a regulatory environment favorable for biopesticide adoption. Simultaneously, rising consumer awareness and a strong preference for organic food are compelling food brands and retailers to mandate sustainable sourcing practices from their supply chains, directly influencing grower choices. The expansion of the organic farmland area globally presents a built-in, growing customer base for these products. However, the market faces notable restraints, including a higher cost per application compared to conventional chemicals and variable field efficacy that can be influenced by environmental conditions such as UV light, temperature, and rainfall. A significant opportunity lies in the integration of biopesticides with chemical products in IPM programs, which can reduce synthetic pesticide loads, manage resistance, and improve overall crop health. The untapped potential in emerging economies, where awareness is still developing, represents a substantial long-term growth avenue for market players.

Concentration Insights

The competitive landscape of the biopesticides market is characterized by a mix of well-established multinational agrochemical giants and nimble, innovative specialist firms. Leading companies such as Bayer AG, BASF SE, and Syngenta AG have significantly bolstered their positions through strategic acquisitions of successful biopesticide companies, integrating these biological solutions into their broader portfolio of agricultural offerings. These large players leverage their extensive global distribution networks and strong relationships with growers to achieve wide market penetration. In parallel, specialized companies like Marrone Bio Innovations, Certis USA, and Koppert Biological Systems compete effectively through a deep focus on research and development, bringing highly innovative and targeted solutions to market. The market concentration is moderate, with the top players holding a considerable share, but it remains dynamic due to continuous technological innovation and the entry of new startups focusing on novel microbial strains and extraction technologies. This structure fosters a competitive environment conducive to rapid product evolution and portfolio diversification.

Type Insights

Biopesticides are categorized into three primary types based on their active ingredient: biochemical pesticides, microbial pesticides, and plant-incorporated protectants (PIPs). Biochemical pesticides include substances that interfere with mating, such as insect sex pheromones, or induce plant defense mechanisms, like plant growth regulators or insecticidal soaps. Microbial pesticides constitute the largest segment and utilize microorganisms?including bacteria like Bacillus thuringiensis (Bt), fungi like Beauveria bassiana, and viruses?as the active agent to control specific pests. PIPs are a more technologically advanced category, involving genetic material incorporated into the plant itself, enabling it to produce substances that deter pests. Each type offers distinct modes of action and target specific pest problems. The microbial segment, particularly bacterial-based products, has seen widespread adoption due to its effectiveness against a broad spectrum of insect pests and its compatibility with organic farming standards. Ongoing research is focused on discovering novel microbial strains and improving the fermentation processes to enhance product stability and field performance.

Application Insights

Within the food and beverages industry, the application of biopesticides is critical for ensuring crop yield and quality while meeting stringent food safety standards. Their primary use is in foliar spray applications for protecting a wide array of crops, including fruits like apples, berries, and citrus; vegetables such as tomatoes, leafy greens, and cucurbits; and staple grains and pulses. Beyond foliar protection, biopesticides are also applied as seed treatments to safeguard young plants from soil-borne pathogens and early-season insect pests, establishing healthier crops from the outset. In post-harvest scenarios, certain biofungicides are used to control rot and decay during storage and transportation, extending the shelf life of perishable goods. The adoption rate varies significantly by crop value and pest pressure, with the highest penetration observed in high-value organic produce and greenhouse cultivation, where the economic return on investment is most clearly demonstrated. The versatility of application methods?from aerial spraying to drip irrigation systems?further enhances their utility across different farming operations.

Regional Insights

The adoption and development of the biopesticides market exhibit distinct regional patterns influenced by regulatory frameworks, agricultural practices, and consumer trends. North America represents a mature and leading market, driven by a robust organic food sector, supportive Environmental Protection Agency (EPA) regulations, and high consumer awareness. Europe follows closely, with its growth heavily propelled by the European Union's stringent Farm to Fork strategy, which aims to drastically reduce the use of chemical pesticides, creating a powerful policy driver for biopesticide adoption. The Asia-Pacific region is identified as the fastest-growing market, fueled by the large agricultural base in countries like India and China, increasing government initiatives to promote sustainable agriculture, and growing concerns over food safety and pesticide residues. Latin America and the Middle East & Africa are emerging regions with significant potential, as export-oriented agriculture in these areas necessitates compliance with international food safety standards, though market development is at a earlier stage compared to other regions.

Company Insights

The biopesticides market features a diverse array of companies, from diversified agricultural conglomerates to dedicated biologicals firms. Bayer AG, following its acquisition of Monsanto, possesses a substantial portfolio that includes successful biological products. BASF SE has aggressively expanded its biologicals division through acquisitions and internal R&D, offering a range of biofungicides and bioinsecticides. Syngenta AG, now part of the Sinochem Holdings group, maintains a strong focus on integrated solutions that combine chemical and biological products. Among the pure-play leaders, Marrone Bio Innovations is recognized for its broad portfolio of proprietary products, while Certis USA (a subsidiary of Mitsubishi Corporation) is a key player in the North American market. Koppert Biological Systems, a Dutch company, is a global leader in biological crop protection and pollination solutions, renowned for its expertise in integrated pest management. These companies compete on the basis of product efficacy, technological innovation, regulatory support, and the strength of their technical field support for growers.

Recent Developments

The biopesticides market is characterized by intense research activity and strategic corporate movements. A prominent trend is the series of acquisitions and partnerships between major chemical agribusinesses and biological research firms, as larger companies seek to rapidly build their biologicals expertise and product pipelines. Recent years have seen significant investment in launching novel products featuring advanced formulations that improve the shelf life, rain fastness, and overall efficacy of biopesticides under field conditions. Regulatory milestones are frequently achieved, with new active ingredients and product labels receiving approval from agencies like the EPA and the European Food Safety Authority (EFSA), expanding the tools available to growers. Furthermore, development is increasingly focused on creating combination products that package multiple biological active ingredients or mix biological and chemical actives in a single formulation, offering convenience and enhanced pest control spectrum. The exploration of novel application technologies, including drone-based spraying and seed treatment innovations, is also a key area of recent advancement.

Report Segmentation

This comprehensive market research report on the biopesticides market for the food and beverages industry provides a detailed and structured analysis to furnish stakeholders with actionable intelligence. The report is meticulously segmented to allow for a granular understanding of the market dynamics. The segmentation is based on type, categorizing the market into biochemical pesticides, microbial pesticides, and plant-incorporated protectants (PIPs). It is further broken down by product source, such as microbials, botanicals, and minerals. The application segment analysis covers key uses including foliar spray, soil treatment, seed treatment, and post-harvest applications. A crucial component of the segmentation is the crop type analysis, which delves into the adoption across fruits & vegetables, cereals & grains, oilseeds & pulses, and other crops. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, and the Rest of the World, with further country-level analysis for key markets. This multi-dimensional segmentation enables readers to identify precise growth pockets, understand competitive landscapes, and make informed strategic decisions.

FAQs

What are biopesticides and how do they differ from synthetic pesticides?

Biopesticides are pesticides derived from natural materials such as animals, plants, bacteria, and certain minerals. They differ from broad-spectrum synthetic pesticides by typically being inherently less toxic, targeting specific pests, and decomposing quickly, which minimizes environmental pollution and residue concerns on food products.

What are the key advantages of using biopesticides?

The key advantages include a favorable environmental and safety profile, compatibility with integrated pest management programs, minimal impact on non-target organisms like pollinators and beneficial insects, shorter pre-harvest intervals offering application flexibility, and a lower tendency for pests to develop resistance compared to synthetic chemicals.

Are biopesticides regulated, and how does the approval process work?

Yes, biopesticides are rigorously regulated by government agencies. In the United States, the Environmental Protection Agency oversees their registration, which often follows a streamlined process compared to conventional pesticides due to their generally lower risk profile, though they must still demonstrate efficacy and safety for intended uses.

What are the challenges associated with the adoption of biopesticides?

Primary challenges include often higher costs per application than synthetic alternatives, variable field performance that can be susceptible to environmental conditions like sunlight and rain, a typically narrower spectrum of pest control requiring precise application timing, and a need for greater knowledge and management skill from the grower.

Which companies are the leading players in the biopesticides market?

The market includes large diversified agribusinesses like Bayer AG, BASF SE, and Syngenta AG, which have acquired biological firms to build their portfolios. Prominent dedicated biological companies include Marrone Bio Innovations, Certis USA, and Koppert Biological Systems, which are recognized for their innovation and specialized focus.

Citius Research has developed a research report titled “Biopesticides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Biopesticides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Biopesticides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Biopesticides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Biopesticides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Biopesticides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Biopesticides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Biopesticides Market
• Cost and Gross Margin Analysis of Biopesticides Market
• Biopesticides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Biopesticides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Biopesticides Market Key Stakeholders

Below are the key stakeholders for the Biopesticides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Biopesticides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Biopesticides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Biopesticides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Biopesticides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Biopesticides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Biopesticides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Biopesticides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Biopesticides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Biopesticides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Biopesticides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Biopesticides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Biopesticides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Biopesticides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Biopesticides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Biopesticides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Biopesticides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Biopesticides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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