Biometric System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212182
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Biometric System Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 80 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Biometric System Market

(Market Size)
$42.5 billion
$80 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 42.5 billion
2030 Market Size USD 80 billion
Key Players IDEMIA, Thales, NEC, Fingerprint Cards, Aware

Market Summary

The biometric system market is a rapidly evolving segment within the semiconductor and electronics industry, characterized by the integration of advanced technologies for identity verification and access control. Biometric systems utilize unique biological characteristics such as fingerprints, facial features, iris patterns, and voice recognition to provide secure authentication solutions. These systems are increasingly adopted across various sectors including government, healthcare, banking, and consumer electronics due to their enhanced security and convenience. The market is driven by the growing need for robust security measures to combat identity theft, fraud, and unauthorized access. Technological advancements in sensors, algorithms, and processing capabilities are further propelling market growth. Companies are focusing on developing multimodal biometric systems that combine multiple authentication methods for higher accuracy and reliability. The expansion of smart devices and IoT ecosystems is also creating new opportunities for biometric integration. Despite the positive outlook, challenges such as high implementation costs and privacy concerns remain significant. Overall, the biometric system market is poised for sustained growth as organizations prioritize security and user experience.

Key Highlights

The biometric system market showcases several key highlights that underscore its dynamic nature and potential. One of the most notable aspects is the increasing adoption of contactless biometric technologies, accelerated by health and safety concerns post-pandemic. Innovations in artificial intelligence and machine learning are enhancing the accuracy and speed of biometric recognition systems, making them more efficient and reliable. Another highlight is the rising demand for biometric solutions in mobile devices, with smartphones incorporating fingerprint scanners, facial recognition, and even in-display sensors. The integration of biometrics with blockchain technology is emerging as a trend, offering decentralized and tamper-proof identity management solutions. Additionally, government initiatives worldwide, such as national ID programs and border control systems, are significantly boosting market demand. The competitive landscape is marked by strategic partnerships, mergers, and acquisitions among key players to expand technological capabilities and market reach. These factors collectively highlight the market's robustness and its critical role in the future of secure authentication.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the biometric system market. The escalating need for enhanced security across various industries is a primary driver, as biometric systems offer a more secure alternative to traditional passwords and PINs. Increasing instances of cyber threats and data breaches are compelling organizations to adopt advanced authentication methods. Government regulations and mandates for secure identification in sectors like banking and healthcare also act as significant drivers. Opportunities in the market abound, particularly with the expansion of smart city projects and the proliferation of IoT devices, which require seamless and secure user authentication. The development of wearable technology presents another lucrative opportunity for biometric integration. However, the market faces certain restraints, including high initial costs associated with the deployment of biometric systems, which can be a barrier for small and medium-sized enterprises. Privacy concerns and data protection issues are also notable restraints, as the collection and storage of biometric data raise ethical and legal questions. Additionally, technical challenges such as spoofing attacks and false acceptance rates need to be addressed to ensure widespread adoption.

Concentration Insights

The biometric system market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as NEC Corporation, Thales Group, and IDEMIA are at the forefront, leveraging their extensive research and development capabilities and established global presence. These industry leaders focus on innovation, continuously introducing advanced biometric solutions to maintain their competitive edge. The market also features several niche players specializing in specific biometric modalities, such as facial recognition or iris scanning, catering to particular industry needs. Geographic concentration is evident, with North America and Europe being major hubs due to early adoption of technologies and stringent security regulations. However, the Asia-Pacific region is rapidly emerging as a key market, driven by increasing investments in security infrastructure and government initiatives. Collaboration between technology providers and system integrators is common, enhancing the delivery of comprehensive biometric solutions. This concentration insights highlight the importance of technological expertise and strategic alliances in achieving market leadership.

Type Insights

Biometric systems are categorized into various types based on the biological characteristics used for authentication. Fingerprint recognition remains the most widely adopted modality, favored for its reliability, cost-effectiveness, and ease of integration into devices like smartphones and access control systems. Facial recognition technology is gaining prominence, driven by advancements in AI and its application in surveillance, mobile devices, and airport security. Iris recognition is noted for its high accuracy and is commonly used in high-security environments such as government facilities and banking. Voice recognition is utilized in customer service and telephony for identity verification. Emerging modalities include vein pattern recognition and behavioral biometrics, which analyze patterns in user behavior such as keystroke dynamics or gait. Each type offers distinct advantages and is chosen based on specific use cases, security requirements, and environmental factors. The trend towards multimodal biometric systems, which combine two or more modalities, is increasing to enhance security and reduce false acceptance rates.

Application Insights

Biometric systems find applications across a diverse range of industries, each with unique requirements and use cases. In the government sector, biometrics are extensively used for national ID programs, voter registration, border control, and law enforcement to ensure secure and accurate identification. The banking and financial services industry leverages biometrics for customer authentication in mobile banking, ATMs, and branch operations, reducing fraud and improving user experience. Healthcare organizations adopt biometric systems for patient identification, access to medical records, and securing sensitive data. In consumer electronics, biometrics are integrated into smartphones, laptops, and wearable devices for device unlocking and payment authentication. The corporate sector uses biometric access control systems to secure physical and logical assets. Additionally, biometrics are employed in transportation for ticketing and boarding processes, and in retail for personalized customer experiences. The versatility of biometric applications underscores their critical role in enhancing security and operational efficiency across industries.

Regional Insights

The adoption and growth of biometric systems vary significantly across regions, influenced by economic conditions, regulatory frameworks, and technological advancements. North America is a leading market, driven by high awareness of security issues, substantial investments in defense and homeland security, and the presence of major technology companies. The United States, in particular, is a key contributor due to its stringent regulations and early adoption of biometric technologies in various sectors. Europe follows closely, with strong data protection laws such as GDPR shaping the deployment of biometric systems, particularly in government and banking applications. The Asia-Pacific region is experiencing rapid growth, fueled by expanding smart city initiatives, increasing smartphone penetration, and government-led ID projects in countries like India and China. Latin America and the Middle East & Africa are emerging markets, with growing investments in security infrastructure and gradual adoption of biometric technologies. These regional insights highlight the global nature of the biometric system market and the diverse factors influencing its development.

Company Insights

The biometric system market is dominated by several key players who are instrumental in driving innovation and setting industry standards. NEC Corporation is renowned for its advanced facial recognition and fingerprint identification technologies, with a strong presence in public safety and enterprise solutions. Thales Group offers a comprehensive portfolio of biometric systems, including border control and digital identity solutions, leveraging its expertise in security and aerospace. IDEMIA specializes in multimodal biometrics and provides solutions for government, telecom, and banking sectors. Other notable companies include Synaptics Incorporated, which focuses on biometric sensors for consumer electronics, and Precise Biometrics, known for its fingerprint software solutions. These companies invest heavily in research and development to enhance the accuracy, speed, and security of their products. Strategic collaborations, acquisitions, and partnerships are common strategies to expand market reach and technological capabilities. The competitive dynamics among these players foster continuous innovation, benefiting end-users with more reliable and efficient biometric solutions.

Recent Developments

The biometric system market has witnessed several recent developments that reflect its dynamic and innovative nature. There has been a surge in the adoption of contactless biometric technologies, such as facial and iris recognition, in response to health concerns and the need for hygienic authentication methods. Advancements in AI and deep learning algorithms have significantly improved the performance of biometric systems, reducing error rates and enhancing recognition speed. Major acquisitions and partnerships have been announced, such as collaborations between biometric firms and cybersecurity companies to integrate biometrics into broader security frameworks. The development of biometric payment systems is gaining traction, with financial institutions and tech companies piloting solutions for secure transactions. Additionally, regulatory developments, including updates to data protection laws, are influencing how biometric data is handled and stored. These developments indicate a trend towards more integrated, secure, and user-friendly biometric solutions, positioning the market for continued evolution and growth.

Report Segmentation

This report on the biometric system market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including fingerprint recognition, facial recognition, iris recognition, voice recognition, and other emerging modalities. Each segment is analyzed in terms of technology trends, adoption rates, and future potential. Application segmentation covers government, banking and finance, healthcare, consumer electronics, and others, highlighting specific use cases and demand drivers. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional dynamics, key countries, and growth opportunities. The report also includes segmentation by component, such as hardware, software, and services, to understand the value chain and investment areas. This structured approach enables stakeholders to identify niche opportunities, assess market potential, and make informed decisions based on detailed, categorized information.

FAQs

What are the different types of biometric systems? Biometric systems include various types such as fingerprint recognition, facial recognition, iris recognition, voice recognition, and vein pattern recognition. Each type uses unique biological characteristics for authentication, offering different levels of security and application suitability.

How are biometric systems used in government applications? In government applications, biometric systems are used for national ID programs, border control, voter registration, and law enforcement. They help ensure accurate identification, enhance security, and streamline processes.

What are the advantages of multimodal biometric systems? Multimodal biometric systems combine two or more biometric modalities, such as fingerprint and facial recognition, to improve accuracy, reduce false acceptance rates, and enhance security by providing multiple layers of authentication.

Which regions are leading in the adoption of biometric systems? North America and Europe are leading regions due to advanced technological infrastructure and stringent security regulations. The Asia-Pacific region is rapidly growing, driven by government initiatives and increasing security investments.

What are the privacy concerns associated with biometric data? Privacy concerns include the risk of unauthorized access to biometric data, potential misuse, and issues related to data storage and protection. Compliance with regulations like GDPR is essential to address these concerns.

How is AI impacting the biometric system market? AI enhances biometric systems by improving recognition accuracy through machine learning algorithms, enabling faster processing, and reducing error rates. It also facilitates the development of adaptive systems that can learn and evolve over time.

Citius Research has developed a research report titled “Biometric System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Biometric System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Biometric System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Biometric System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Biometric System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Biometric System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Biometric System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Biometric System Market
• Cost and Gross Margin Analysis of Biometric System Market
• Biometric System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Biometric System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Biometric System Market Key Stakeholders

Below are the key stakeholders for the Biometric System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Biometric System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Biometric System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Biometric System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Biometric System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Biometric System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Biometric System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Biometric System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Biometric System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Biometric System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Biometric System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Biometric System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Biometric System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Biometric System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Biometric System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Biometric System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Biometric System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Biometric System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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