Yaw System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194348
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Yaw System Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Yaw System Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Vestas, Siemens Gamesa, GE Renewable, Goldwind, Nordex

Market Summary

The yaw system market is an integral segment within the energy and power industry, primarily focused on wind energy applications. Yaw systems are critical components in wind turbines, responsible for orienting the rotor blades into the wind to maximize energy capture and ensure operational efficiency. These systems enhance turbine performance by adjusting the nacelle's position relative to wind direction, thereby optimizing power output and reducing mechanical stress. The market is driven by the global shift towards renewable energy sources, with wind power being a major contributor. Technological advancements in yaw system design, such as the integration of sensors and control systems, have improved reliability and reduced maintenance needs. Key players are continuously innovating to develop more efficient and durable yaw systems that can withstand harsh environmental conditions. The growing installation of offshore and onshore wind farms worldwide further propels market demand. As governments and private entities invest heavily in wind energy projects, the yaw system market is poised for sustained growth, supporting the broader objectives of energy security and sustainability.

Key Highlights

The yaw system market showcases several key highlights that underscore its importance in the wind energy sector. One significant aspect is the increasing adoption of direct drive yaw systems, which offer higher efficiency and lower maintenance compared to traditional geared systems. These systems are particularly favored in offshore wind farms due to their robustness and reliability in challenging marine environments. Another highlight is the integration of advanced materials and coatings that enhance corrosion resistance and longevity, addressing common issues faced in coastal and offshore installations. The market is also witnessing a trend towards modular and customizable yaw systems, allowing for tailored solutions based on specific turbine designs and site conditions. Furthermore, the rise of smart yaw systems equipped with IoT sensors and predictive maintenance capabilities is transforming operational paradigms, enabling real-time monitoring and proactive fault detection. These innovations not only improve performance but also reduce downtime and operational costs, making wind energy more competitive. Collaboration between component manufacturers and wind turbine OEMs is fostering innovation and accelerating the deployment of next-generation yaw systems.

Drivers, Opportunities & Restraints

The yaw system market is propelled by several drivers, including the global push for renewable energy adoption and supportive government policies promoting wind power generation. Increasing investments in wind energy projects, both onshore and offshore, are creating substantial demand for reliable yaw systems. Technological advancements that enhance system efficiency and durability further drive market growth. Opportunities abound in emerging markets where wind energy infrastructure is expanding rapidly, such as in Asia-Pacific and Latin America. The development of floating offshore wind farms presents a novel opportunity for specialized yaw systems designed to handle dynamic marine conditions. Additionally, the trend towards repowering older wind turbines with modern yaw systems offers a significant growth avenue. However, the market faces restraints such as high initial costs and complex installation processes, which can deter rapid adoption. Supply chain disruptions and raw material price volatility also pose challenges. Environmental concerns and regulatory hurdles related to offshore installations may impede market expansion in certain regions. Despite these restraints, the overall trajectory remains positive, fueled by continuous innovation and increasing energy demands.

Concentration Insights

The yaw system market is characterized by a concentrated competitive landscape, with a few key players dominating the industry. These companies possess extensive expertise and strong patent portfolios, enabling them to maintain significant market share. Major players include Vestas, Siemens Gamesa Renewable Energy, and GE Renewable Energy, which are vertically integrated and produce yaw systems as part of their comprehensive wind turbine offerings. There is also a presence of specialized component manufacturers such as Bosch Rexroth and H?gglunds, which focus on providing high-performance yaw drives and motors. The market concentration is higher in regions with mature wind energy markets, like Europe and North America, where established players have strong footholds. However, emerging markets in Asia-Pacific are seeing increased participation from local manufacturers, leading to a more fragmented competitive environment in those areas. Collaborations and partnerships between OEMs and component suppliers are common, driving innovation and expanding geographical reach. This concentration dynamics ensure that quality and reliability remain high, but also highlight the need for continuous innovation to stay competitive.

Type Insights

Yaw systems are primarily categorized into active and passive types, with active yaw systems being the most prevalent in modern wind turbines. Active yaw systems use motors and controllers to adjust the nacelle position based on wind direction data from sensors, ensuring optimal alignment. These systems are further divided into hydraulic and electric drives, with electric drives gaining popularity due to their higher efficiency and lower maintenance requirements. Hydraulic yaw systems, while powerful, are often associated with leakage issues and higher operational costs. Passive yaw systems, though less common, are used in smaller turbines and rely on wind force to orient the rotor, lacking active control mechanisms. Within active systems, there is a growing trend towards direct drive yaw systems that eliminate gears, reducing mechanical complexity and enhancing reliability. Innovations such as redundant drive systems are also emerging, providing backup mechanisms to prevent yaw failures. The choice of yaw system type depends on turbine size, application, and environmental conditions, with larger offshore turbines typically employing robust active systems with multiple motors for redundancy.

Application Insights

Yaw systems find their primary application in wind turbines, both onshore and offshore, where they play a crucial role in maximizing energy output and ensuring operational safety. In onshore wind farms, yaw systems are designed to handle varying wind conditions and terrain challenges, often incorporating advanced control algorithms to optimize performance. Offshore applications demand more robust yaw systems due to harsh marine environments, including saltwater corrosion, high winds, and wave loads. These systems are built with enhanced materials and protective coatings to withstand such conditions. Beyond wind energy, yaw systems are also used in other renewable energy applications, such as in some solar tracking systems, though this is a niche segment. The repowering of existing wind turbines represents another significant application, where older yaw systems are replaced with modern, efficient versions to extend turbine life and improve productivity. Additionally, yaw systems are critical in ensuring compliance with grid stability requirements by enabling precise control over power generation. The diversification into hybrid energy systems, combining wind with storage or other renewables, is opening new application avenues for advanced yaw systems.

Regional Insights

The yaw system market exhibits distinct regional dynamics influenced by wind energy adoption rates, government policies, and natural resources. Europe leads the market, driven by strong offshore wind investments in countries like the UK, Germany, and Denmark. The region's focus on renewable energy targets and technological innovation supports demand for advanced yaw systems. North America follows, with the United States and Canada investing significantly in both onshore and offshore wind projects. Supportive federal and state policies, along with declining wind energy costs, bolster market growth. The Asia-Pacific region is rapidly emerging as a key market, with China and India at the forefront due to massive wind energy capacity additions and government initiatives promoting clean energy. China, in particular, dominates in terms of installed capacity and manufacturing capabilities. Latin America and the Middle East & Africa are nascent markets but show potential with increasing investments in wind energy infrastructure. Regional variations in wind patterns and environmental conditions also influence yaw system design and adoption, with tailored solutions being developed to meet specific regional needs.

Company Insights

Prominent companies in the yaw system market include Vestas, a global leader in wind turbine manufacturing, which produces integrated yaw systems for its turbines. Siemens Gamesa Renewable Energy offers advanced yaw systems featuring robust design and smart control technologies for both onshore and offshore applications. GE Renewable Energy provides yaw systems as part of its comprehensive wind energy solutions, emphasizing reliability and efficiency. Bosch Rexroth specializes in hydraulic and electric drive solutions, supplying yaw drives to various wind turbine OEMs. H?gglunds, part of Bosch Rexroth, is known for its hydraulic motors used in yaw systems. Other notable players include Moventas, which focuses on gearboxes and yaw drives, and Altra Industrial Motion, offering braking systems essential for yaw control. These companies invest heavily in research and development to enhance product performance, reduce costs, and address evolving market needs. Strategic partnerships and acquisitions are common, enabling companies to expand their product portfolios and geographical presence. The competitive landscape is marked by a focus on innovation, quality, and customer support, with companies striving to differentiate themselves through technological advancements and reliable service.

Recent Developments

Recent developments in the yaw system market highlight ongoing innovation and strategic movements aimed at enhancing efficiency and expanding market reach. Key players have introduced next-generation yaw drives with improved torque density and reduced weight, contributing to overall turbine efficiency. For instance, advancements in permanent magnet motor technology have enabled more compact and powerful yaw systems. There is also a growing emphasis on digitalization, with companies integrating IoT sensors and predictive maintenance features into yaw systems to enable real-time monitoring and reduce downtime. In terms of strategic developments, several mergers and acquisitions have taken place, allowing companies to consolidate their market positions and access new technologies. For example, acquisitions focusing on control system specialists have enhanced capabilities in smart yaw solutions. Additionally, collaborations between wind turbine manufacturers and component suppliers have led to the development of customized yaw systems tailored for specific turbine models and environments. Recent projects include the deployment of yaw systems in floating offshore wind farms, addressing unique challenges such as wave-induced motions. These developments reflect the market's dynamic nature and its alignment with broader trends in renewable energy and digital transformation.

Report Segmentation

The yaw system market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into active yaw systems and passive yaw systems, with active systems further categorized into hydraulic and electric drives. Electric drives are sub-segmented into geared and direct drive systems. Application-wise, the market is split into onshore wind turbines and offshore wind turbines, with offshore applications requiring more robust and corrosion-resistant systems. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each analyzed for market trends, growth potential, and competitive landscape. Within regions, key countries are examined to offer detailed insights. The report also includes segmentation by component, such as yaw brakes, yaw motors, yaw sensors, and control systems, highlighting the critical parts that constitute a yaw system. This structured segmentation enables stakeholders to identify specific opportunities and challenges within each segment, facilitating informed decision-making. The analysis delves into technological trends, regulatory impacts, and supply chain dynamics affecting each segment, providing a holistic view of the market.

FAQs

What is a yaw system in wind turbines? A yaw system in wind turbines is a mechanism that rotates the nacelle to keep the rotor blades facing into the wind, optimizing energy capture and ensuring efficient operation.

How does a yaw system work? The yaw system uses sensors to detect wind direction and activates motors or drives to adjust the nacelle's position, aligning the turbine with the wind for maximum power generation.

What are the main components of a yaw system? Key components include yaw drives or motors, yaw brakes, bearings, sensors for wind detection, and a control system that manages the alignment process.

Why is the yaw system important for wind energy? It enhances turbine efficiency by ensuring optimal orientation to the wind, reduces mechanical stress, and increases the overall lifespan and reliability of the wind turbine.

What are the common types of yaw systems? The main types are active yaw systems, which use powered drives for adjustment, and passive yaw systems, which rely on wind force, with active systems being more common in modern turbines.

How do yaw systems differ for onshore and offshore turbines? Offshore yaw systems are built with enhanced corrosion resistance and durability to withstand harsh marine environments, whereas onshore systems focus on cost-effectiveness and adaptability to varying terrains.

Citius Research has developed a research report titled “Yaw System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yaw System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yaw System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yaw System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yaw System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yaw System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yaw System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yaw System Market
• Cost and Gross Margin Analysis of Yaw System Market
• Yaw System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yaw System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yaw System Market Key Stakeholders

Below are the key stakeholders for the Yaw System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yaw System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yaw System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yaw System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yaw System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yaw System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yaw System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yaw System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yaw System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yaw System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yaw System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yaw System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yaw System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yaw System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yaw System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yaw System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yaw System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yaw System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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