Automotive Valve Lifter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185812
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Valve Lifter Market size was estimated at USD 2.1 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Automotive Valve Lifter Market

(Market Size)
$2.1 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 2.1 billion
2030 Market Size USD 3.5 billion
Key Players Schaeffler, Eaton, Federal-Mogul, NSK, SM Motorenteile

Market Summary

The automotive valve lifter market is an integral component within the global automotive and transportation industry, playing a critical role in engine performance and efficiency. Valve lifters, also known as tappets, are situated between the camshaft and the engine valves, responsible for transferring motion to open and close valves in sync with the camshaft lobes. This market is characterized by a consistent demand driven by the perpetual production and maintenance of internal combustion engines across passenger cars, commercial vehicles, and motorcycles. The industry is witnessing a notable shift with advancements in technologies, such as the development of roller lifters and hydraulic variants, aimed at reducing friction, enhancing fuel economy, and meeting stringent emission norms. Key market participants include established automotive parts manufacturers and specialized suppliers who cater to both original equipment manufacturers and the robust aftermarket segment. The market's dynamics are further shaped by regional automotive production trends, regulatory policies, and the gradual integration of electric vehicles, which presents a long-term evolutionary challenge to traditional internal combustion engine components.

Key Highlights

Prominent highlights of the automotive valve lifter market encompass the technological evolution from conventional flat tappets to more advanced roller lifters, which offer superior performance characteristics including reduced friction and wear, leading to extended engine life and improved efficiency. Another significant highlight is the critical role of valve lifters in enabling variable valve timing systems, which are increasingly adopted by automakers to optimize engine output and fuel consumption. The market is also distinguished by a high level of competition among key global players such as Eaton, Schaeffler Group, and SM Motorenteile GmbH, who focus on innovation and expansion of their product portfolios to maintain market share. Furthermore, the aftermarket segment represents a substantial portion of revenue, driven by the need for replacement parts due to wear and tear in existing vehicle fleets. The emphasis on lightweight materials and precision manufacturing to meet exacting automotive standards is another key aspect, ensuring reliability under high-stress engine conditions.

Drivers, Opportunities & Restraints

Primary drivers propelling the automotive valve lifter market include the global production volumes of vehicles equipped with internal combustion engines, particularly in emerging economies where automotive adoption is rising. Strict governmental regulations aimed at reducing vehicle emissions and improving fuel economy are compelling manufacturers to develop advanced valve train components that contribute to overall engine efficiency. The growth of the automotive aftermarket, fueled by an aging vehicle parc and regular maintenance requirements, provides consistent demand for replacement valve lifters. Significant opportunities are emerging from the development of eco-friendly engines and the integration of advanced materials that enhance performance characteristics. However, the market faces restraints such as the high cost associated with advanced roller lifter systems, which can limit adoption in cost-sensitive segments. The increasing penetration of electric vehicles, which do not require traditional valve train components, poses a long-term threat to market growth, potentially curbing demand over the forecast period.

Concentration Insights

The automotive valve lifter market exhibits a concentrated competitive landscape with a handful of major players holding significant market share. These include globally recognized companies such as Eaton Corporation, Schaeffler Group, SM Motorenteile GmbH, Crower Cams & Equipment Company, and Rane Holdings Limited. These entities possess extensive manufacturing capabilities, robust research and development activities, and established supply chains that cater to leading automotive OEMs worldwide. The market concentration is further evidenced by strategic mergers, acquisitions, and partnerships aimed at expanding geographical presence and technological expertise. Regional players also exist, particularly in Asia-Pacific, serving local automotive industries with cost-competitive products. The high barriers to entry, including the need for precision engineering, stringent quality certifications, and strong client relationships, contribute to this concentrated nature, allowing established companies to maintain a dominant position while focusing on innovation and operational excellence.

Type Insights

In the automotive valve lifter market, products are primarily categorized into hydraulic valve lifters and mechanical valve lifters. Hydraulic valve lifters are widely utilized in modern passenger vehicles due to their self-adjusting capabilities, which eliminate the need for manual valve lash adjustments and contribute to quieter engine operation. These lifters use engine oil pressure to maintain zero clearance between the valve stem and the rocker arm or camshaft, ensuring consistent performance and reduced maintenance. Mechanical valve lifters, also known as solid lifters, are often found in high-performance and racing engines where precise valve control and higher RPM capabilities are required. They offer durability and direct actuation but necessitate periodic adjustment. Additionally, roller lifters represent an advanced segment within these types, incorporating a roller mechanism that reduces friction against the camshaft, thereby enhancing efficiency and longevity. The choice between these types is influenced by engine design, application requirements, and cost considerations.

Application Insights

Automotive valve lifters find essential applications across various vehicle types, including passenger cars, commercial vehicles, and motorcycles. In passenger cars, valve lifters are critical for ensuring smooth engine operation, fuel efficiency, and compliance with emission standards, with hydraulic lifters being predominantly used for their convenience and noise reduction properties. The commercial vehicle segment, which includes trucks and buses, relies heavily on durable valve train components capable of withstanding rigorous operating conditions and high mileage, often utilizing robust mechanical or specialized hydraulic lifters. Motorcycle engines, particularly in larger displacements, incorporate valve lifters to maintain engine performance and reliability. Furthermore, within these broad categories, application nuances exist based on engine configuration?such as overhead cam versus pushrod designs?and performance requirements, influencing the selection and engineering of valve lifters to meet specific operational demands and durability expectations.

Regional Insights

The automotive valve lifter market demonstrates distinct regional dynamics influenced by automotive production, regulatory frameworks, and economic conditions. Asia-Pacific stands as the dominant region, driven by high vehicle manufacturing output in countries such as China, Japan, India, and South Korea, where both domestic demand and export-oriented production fuel component needs. North America and Europe are mature markets characterized by a strong presence of premium and performance vehicle manufacturers, leading to demand for advanced valve lifter technologies; stringent emission norms in these regions also propel innovation. The aftermarket sector is particularly robust in North America due to a large vehicle parc. Emerging regions in Latin America and the Middle East & Africa show growing potential aligned with increasing automotive sales and industrialization, though market development is at a earlier stage compared to other regions. Each region's specific automotive policies and consumer preferences shape local market characteristics and growth trajectories.

Company Insights

Leading companies in the automotive valve lifter market include Eaton Corporation, known for its comprehensive valvetrain solutions and technological expertise; Schaeffler Group, which offers precision components under its INA and FAG brands; and SM Motorenteile GmbH, a specialist in engine parts including tappets. Other significant players are Crower Cams & Equipment Company, recognized in the high-performance segment; Rane Holdings Limited, serving various automotive systems; and Comp Cams, a prominent name in camshaft and valvetrain components. These companies compete on factors such as product innovation, quality, manufacturing efficiency, and global distribution networks. They engage in continuous research and development to introduce products that meet evolving engine requirements, such as reduced weight and enhanced durability. Strategic initiatives often include expanding production capacities, forming technological partnerships, and enhancing customer support services to strengthen their market positions and cater to both OEM and aftermarket channels effectively.

Recent Developments

Recent developments in the automotive valve lifter market reflect ongoing innovation and strategic movements by key industry participants. Companies have been focusing on introducing advanced roller lifter designs that minimize friction and contribute to overall engine efficiency, aligning with global trends towards sustainability and reduced emissions. There has been an increased emphasis on developing lightweight materials and coatings that enhance the durability and performance of valve lifters under high-stress conditions. Several market players have announced expansions of manufacturing facilities, particularly in Asia-Pacific, to capitalize on growing regional demand and optimize supply chains. Collaborations between component manufacturers and automotive OEMs for co-development of customized valvetrain solutions have also been observed, aiming to meet specific engine platform requirements. Additionally, the aftermarket segment has seen introductions of new product lines and enhanced distribution strategies to better serve the replacement needs of diverse vehicle fleets globally.

Report Segmentation

This report on the automotive valve lifter market provides a detailed segmentation to facilitate comprehensive analysis and strategic decision-making. The market is segmented by type into hydraulic valve lifters and mechanical valve lifters, with further breakdowns capturing advanced variants such as roller lifters. Application segmentation covers passenger cars, commercial vehicles, and motorcycles, addressing the specific requirements and demand patterns across these vehicle categories. Geographically, the market is segmented into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets within these regions. Each segment is analyzed in terms of market dynamics, growth influences, and competitive landscape, providing stakeholders with actionable insights. The segmentation approach allows for a nuanced understanding of market opportunities, trends, and challenges across different product types, applications, and geographical areas.

FAQs

What is an automotive valve lifter? An automotive valve lifter, also known as a tappet, is a component in an internal combustion engine that sits between the camshaft and the valve, transferring motion from the camshaft lobe to open and close the engine valves at precise intervals.

What are the types of valve lifters? The main types of valve lifters are hydraulic lifters, which use oil pressure to automatically maintain valve lash, and mechanical lifters, which are solid and require manual adjustment but are favored in high-performance applications for their durability and precision.

How does a hydraulic valve lifter work? A hydraulic valve lifter operates using engine oil pressure to maintain zero clearance between the valve stem and the actuating component, automatically compensating for wear and thermal expansion, which results in quieter operation and reduced maintenance needs.

What are the symptoms of a faulty valve lifter? Common symptoms of a faulty valve lifter include engine ticking or tapping noises, poor engine performance, reduced fuel efficiency, and in severe cases, engine misfires or damage due to improper valve timing.

Can valve lifters be repaired or must they be replaced? Valve lifters are typically replaced rather than repaired, especially in modern engines, due to the precision required and the potential for continued wear issues; replacement ensures reliability and restores engine performance.

What is the role of valve lifters in engine performance? Valve lifters play a crucial role in engine performance by ensuring precise valve timing and lift, which directly affects air-fuel mixture intake, exhaust gas expulsion, overall engine efficiency, power output, and emission levels.

Citius Research has developed a research report titled “Automotive Valve Lifter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Valve Lifter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Valve Lifter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Valve Lifter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Valve Lifter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Valve Lifter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Valve Lifter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Valve Lifter Market
• Cost and Gross Margin Analysis of Automotive Valve Lifter Market
• Automotive Valve Lifter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Valve Lifter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Valve Lifter Market Key Stakeholders

Below are the key stakeholders for the Automotive Valve Lifter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Valve Lifter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Valve Lifter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Valve Lifter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Valve Lifter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Valve Lifter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Valve Lifter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Valve Lifter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Valve Lifter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Valve Lifter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Valve Lifter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Valve Lifter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Valve Lifter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Valve Lifter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Valve Lifter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Valve Lifter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Valve Lifter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Valve Lifter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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