Automotive Steel Wheels Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186941
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Steel Wheels Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Automotive Steel Wheels Market

(Market Size)
$12 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 18 billion
Key Players Borbet, Ronal, Superior Industries, Enkei, Topy

Market Summary

The automotive steel wheels market is a critical segment within the global automotive and transportation industry, supplying essential components for vehicle manufacturing and aftermarket services. These wheels are predominantly utilized in passenger cars, commercial vehicles, and heavy-duty trucks due to their robustness, cost-effectiveness, and reliability under strenuous conditions. The market is characterized by steady demand driven by global vehicle production volumes and the necessity for replacement parts in the aftermarket sector. Key regions contributing to market dynamics include Asia Pacific, North America, and Europe, where automotive manufacturing hubs and stringent safety regulations influence product specifications and adoption rates. Innovations in steel wheel design, such as enhanced durability and weight reduction techniques, are gradually aligning with evolving automotive trends, including lightweighting initiatives for improved fuel efficiency. The competitive landscape features established manufacturers focusing on technological advancements and expanding their production capacities to cater to diverse automotive OEMs and aftermarket distributors globally.

Key Highlights

The automotive steel wheels market is distinguished by several key factors underscoring its significance in the automotive sector. Steel wheels remain the preferred choice for many vehicle types, particularly in commercial and utility segments, owing to their superior strength and ability to withstand heavy loads and harsh terrains. Manufacturers are increasingly investing in research and development to introduce advanced steel alloys that offer improved performance characteristics, including corrosion resistance and reduced weight without compromising structural integrity. The market benefits from a well-established supply chain and manufacturing infrastructure, enabling efficient production and distribution across global markets. Additionally, the aftermarket segment plays a pivotal role, driven by the need for replacement wheels due to wear and tear, accidents, and vehicle customization trends. Regulatory standards focusing on vehicle safety and emissions further propel innovations in steel wheel design, ensuring compliance with international norms and enhancing their appeal to automotive OEMs and consumers alike.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the automotive steel wheels market, including the expanding global automotive industry, rising vehicle parc, and increasing demand for commercial vehicles in emerging economies. The cost advantage of steel wheels over alternatives like alloy wheels makes them attractive for budget-sensitive consumers and fleet operators, bolstering their adoption in entry-level and mid-range vehicles. Opportunities abound in the development of lightweight steel wheels through advanced manufacturing processes and material innovations, addressing the automotive industry's shift towards fuel efficiency and reduced carbon emissions. However, the market faces restraints such as competition from alloy wheels, which are perceived as offering better aesthetics and performance in certain consumer segments. Fluctuations in raw material prices, particularly steel, can impact production costs and profit margins for manufacturers. Moreover, the trend towards electric vehicles presents both challenges and opportunities, as EVs may require specialized wheel designs to accommodate battery weight and regenerative braking systems, influencing future product development strategies in the steel wheels segment.

Concentration Insights

The automotive steel wheels market exhibits a concentrated landscape with key players dominating global production and supply chains. Leading companies such as Maxion Wheels, Steel Strips Wheels Ltd., and Topy Industries leverage extensive manufacturing capabilities and technological expertise to maintain competitive advantages. Market concentration is evident in regions like Asia Pacific, where major automotive manufacturing countries including China, India, and Japan host numerous production facilities catering to domestic and international demand. North America and Europe also feature significant market players focusing on high-quality standards and customized solutions for automotive OEMs. The aftermarket segment is characterized by a diverse range of suppliers, from large multinational corporations to regional manufacturers, offering a variety of steel wheel options to meet different vehicle specifications and consumer preferences. Strategic partnerships, mergers, and acquisitions are common strategies employed by key players to expand their market presence and enhance product portfolios, reinforcing the concentrated nature of the global automotive steel wheels market.

Type Insights

Automotive steel wheels are categorized based on design and application requirements, with common types including pressed steel wheels and fabricated steel wheels. Pressed steel wheels are manufactured through a stamping process, making them cost-effective and widely used in passenger cars and light commercial vehicles. They offer reliable performance and are?? mass-produced to meet high-volume OEM demands. Fabricated steel wheels, constructed by welding together multiple steel components, are favored for heavy-duty applications such as trucks, buses, and off-road vehicles due to their enhanced strength and durability. Innovations in wheel design focus on improving structural integrity and reducing weight through advanced engineering techniques, such as computer-aided design and simulation. Manufacturers also develop specialized steel wheels for specific vehicle types, including those with added features like bead locks for off-road use or aesthetic enhancements for consumer appeal. The choice between wheel types depends on factors such as vehicle weight, load capacity, and intended use, influencing purchasing decisions among automotive OEMs and aftermarket consumers.

Application Insights

Automotive steel wheels find extensive application across various vehicle segments, including passenger cars, commercial vehicles, and two-wheelers. In passenger cars, steel wheels are commonly used in base models and entry-level variants due to their affordability and functional reliability. They provide adequate performance for everyday driving conditions and are often equipped with wheel covers to enhance visual appeal. Commercial vehicles, such as trucks and buses, rely heavily on steel wheels for their ability to support heavy loads and endure rigorous operational environments. The aftermarket sector represents a significant application area, where replacement steel wheels are in demand for maintenance, repair, and customization purposes. Additionally, steel wheels are utilized in agricultural equipment, construction machinery, and military vehicles, underscoring their versatility and robustness across diverse transportation and industrial applications. The adoption of steel wheels in electric vehicles is gaining attention, with manufacturers exploring lightweight solutions to optimize energy efficiency without compromising safety standards, reflecting evolving application trends in the automotive industry.

Regional Insights

The automotive steel wheels market demonstrates varying dynamics across different regions, influenced by local automotive production, economic conditions, and regulatory frameworks. Asia Pacific dominates the market, driven by high vehicle production in countries like China, India, and Japan, where steel wheels are extensively used in both OEM and aftermarket segments. The region's growing automotive industry, coupled with increasing investments in infrastructure development, sustains demand for commercial vehicles and associated components. North America features a mature market characterized by stringent safety standards and a robust aftermarket network, with steel wheels prevalent in pickup trucks, SUVs, and commercial fleets. Europe emphasizes lightweight and eco-friendly automotive solutions, prompting innovations in steel wheel design to align with emission reduction goals. Emerging economies in Latin America and the Middle East & Africa show promising growth opportunities, fueled by expanding transportation sectors and rising disposable incomes. Regional preferences for vehicle types and wheel specifications further shape market strategies, leading to tailored product offerings and distribution channels by key industry participants.

Company Insights

Prominent companies in the automotive steel wheels market include Maxion Wheels, Steel Strips Wheels Ltd., Topy Industries, CITIC Dicastal, and Borbet GmbH. Maxion Wheels is a global leader with a comprehensive product portfolio catering to passenger cars, commercial vehicles, and trailers, emphasizing innovation and sustainability in manufacturing processes. Steel Strips Wheels Ltd. specializes in steel wheel production for various automotive segments, leveraging advanced technologies to meet OEM requirements and aftermarket demands. Topy Industries focuses on high-strength steel wheels for commercial and off-road applications, maintaining a strong presence in Asia and other international markets. CITIC Dicastal is renowned for its extensive production capacity and research initiatives in lightweight wheel solutions, serving major automotive brands worldwide. Borbet GmbH combines traditional craftsmanship with modern engineering to produce premium steel and alloy wheels, targeting performance-oriented consumers and specialty vehicle markets. These companies engage in continuous research and development to enhance product performance, reduce environmental impact, and expand their global footprint through strategic collaborations and capacity expansions.

Recent Developments

Recent developments in the automotive steel wheels market highlight ongoing advancements in product technology and strategic industry movements. Manufacturers are increasingly adopting lightweight materials and advanced manufacturing techniques, such as flow forming and laser welding, to produce steel wheels with reduced weight and improved fuel efficiency. Innovations focus on enhancing corrosion resistance and aesthetic appeal through new coating technologies and design patterns, catering to consumer preferences for durability and style. Strategic partnerships and acquisitions are prevalent, with companies seeking to strengthen their market position and expand product offerings. For instance, collaborations between wheel manufacturers and automotive OEMs aim to develop customized solutions for electric and autonomous vehicles, addressing specific weight and performance requirements. Additionally, investments in sustainable production practices, including energy-efficient manufacturing processes and recycling initiatives, are gaining traction to align with global environmental regulations and corporate sustainability goals. These developments reflect the industry's commitment to innovation and adaptability in response to evolving automotive trends and consumer demands.

Report Segmentation

The automotive steel wheels market report is segmented based on type, application, vehicle type, and region. By type, the market is divided into pressed steel wheels and fabricated steel wheels, each catering to distinct automotive needs and performance criteria. Application segmentation covers OEM and aftermarket sectors, reflecting the dual demand from vehicle manufacturers and replacement part distributors. Vehicle type segmentation includes passenger cars, commercial vehicles, and two-wheelers, with further breakdowns into subcategories such as light commercial vehicles and heavy trucks to provide detailed insights. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, analyzing market trends, growth prospects, and competitive landscapes in each geography. This comprehensive segmentation enables stakeholders to identify specific market opportunities, assess demand patterns, and formulate targeted strategies for product development, marketing, and distribution across diverse automotive segments and global regions.

FAQs

What are the advantages of steel wheels over alloy wheels? Steel wheels offer greater durability, higher impact resistance, and lower cost compared to alloy wheels, making them ideal for commercial vehicles and harsh driving conditions.

How are automotive steel wheels manufactured? They are typically produced through pressing and welding processes, where steel sheets are stamped into shape and assembled, followed by finishing treatments like painting or coating.

Which vehicles commonly use steel wheels? Steel wheels are widely used in passenger cars, trucks, buses, and off-road vehicles due to their strength and reliability under heavy loads.

What is the lifespan of a typical automotive steel wheel? With proper maintenance, steel wheels can last the lifetime of a vehicle, though they may require replacement due to damage or corrosion over time.

Are there any environmental benefits to using steel wheels? Steel wheels are highly recyclable, contributing to sustainability efforts in the automotive industry by reducing waste and promoting circular economy practices.

Can steel wheels be customized for aesthetic purposes? Yes, manufacturers offer various finishes, colors, and accessory options like wheel covers to enhance the appearance of steel wheels for consumer vehicles.

Citius Research has developed a research report titled “Automotive Steel Wheels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Steel Wheels Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Steel Wheels Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Steel Wheels Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Steel Wheels Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Steel Wheels Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Steel Wheels Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Steel Wheels Market
• Cost and Gross Margin Analysis of Automotive Steel Wheels Market
• Automotive Steel Wheels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Steel Wheels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Steel Wheels Market Key Stakeholders

Below are the key stakeholders for the Automotive Steel Wheels Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Steel Wheels Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Steel Wheels Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Steel Wheels Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Steel Wheels Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Steel Wheels Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Steel Wheels Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Steel Wheels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Steel Wheels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Steel Wheels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Steel Wheels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Steel Wheels Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Steel Wheels Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Steel Wheels Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Steel Wheels Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Steel Wheels Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Steel Wheels Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Steel Wheels Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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