Automotive Tailgate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186946
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Tailgate Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Tailgate Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Magna, Plastic Omnium, Faurecia, Kiekert, Brose

Market Summary

The automotive tailgate market is a significant segment within the broader automotive and transportation industry, focused on the design, manufacturing, and integration of tailgates in various vehicle types. Tailgates are crucial components in vehicles such as pickup trucks, SUVs, and hatchbacks, providing access to cargo areas and enhancing vehicle functionality. The market is characterized by continuous innovation, with manufacturers developing advanced tailgate systems that offer improved convenience, safety, and aesthetic appeal. Key trends include the adoption of lightweight materials to enhance fuel efficiency and the integration of smart technologies for automated operation. The demand for automotive tailgates is closely tied to vehicle production volumes, consumer preferences for versatile and spacious vehicles, and regulatory standards emphasizing safety and emissions. As automotive designs evolve to meet changing consumer needs and environmental regulations, the tailgate market is expected to witness sustained growth, driven by technological advancements and expanding vehicle portfolios.

Key Highlights

The automotive tailgate market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One prominent highlight is the increasing adoption of power-operated and hands-free tailgates, which offer enhanced convenience and accessibility for users. Another significant trend is the use of advanced materials such as aluminum and composites, which reduce weight and contribute to overall vehicle efficiency. The market is also seeing a rise in the integration of sensors and cameras for improved safety and functionality, aligning with the broader trend of vehicle electrification and automation. Additionally, customization and personalization options are becoming more prevalent, allowing consumers to tailor tailgate features to their specific needs. The competitive landscape is marked by the presence of established automotive suppliers and manufacturers who are continuously investing in research and development to introduce innovative solutions. These highlights reflect the market's responsiveness to technological advancements and evolving consumer demands, positioning it for continued evolution and expansion.

Drivers, Opportunities & Restraints

The automotive tailgate market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the growing consumer preference for pickup trucks and SUVs, which typically feature tailgates as standard components. The emphasis on vehicle safety and convenience features also drives demand for advanced tailgate systems equipped with sensors and automated functions. Additionally, stringent regulatory standards related to vehicle emissions and fuel efficiency encourage the use of lightweight materials in tailgate manufacturing. Opportunities in the market arise from the increasing adoption of electric and autonomous vehicles, which require specialized tailgate designs to accommodate new vehicle architectures and functionalities. The expansion of automotive markets in emerging economies presents further growth prospects. However, the market faces restraints such as high costs associated with advanced tailgate technologies, which may limit adoption in budget-sensitive segments. Supply chain disruptions and fluctuations in raw material prices also pose challenges to market stability. Understanding these factors is essential for stakeholders to navigate the market effectively and capitalize on growth opportunities while mitigating risks.

Concentration Insights

The automotive tailgate market exhibits a concentrated competitive landscape with a few key players dominating the industry. Leading companies such as Magna International Inc., Faurecia SE, and Grupo Antolin hold significant market shares due to their extensive product portfolios, technological expertise, and strong relationships with automotive OEMs. These companies invest heavily in research and development to introduce innovative tailgate solutions that meet evolving consumer and regulatory demands. The market concentration is also influenced by mergers and acquisitions, where larger entities acquire smaller firms to enhance their capabilities and expand their geographic presence. Regional players contribute to market diversity, offering tailored solutions for specific markets and vehicle types. The concentration of expertise and resources among top players creates high barriers to entry for new entrants, ensuring that established companies maintain their competitive advantage. This dynamic fosters a environment of continuous innovation and strategic partnerships, driving the market forward.

Type Insights

The automotive tailgate market can be segmented based on tailgate types, each catering to different vehicle designs and consumer preferences. Common types include manual tailgates, which are operated physically by the user, and power-operated tailgates, which offer automated opening and closing functions for enhanced convenience. Another emerging category is the multi-function tailgate, which incorporates features such as split openings, integrated steps, and cargo management systems to maximize utility. Lightweight tailgates made from materials like aluminum and composites are gaining traction due to their contribution to fuel efficiency and reduced emissions. The choice of tailgate type often depends on vehicle segment, with premium vehicles more likely to feature advanced, power-operated systems. Manufacturers are continuously innovating to develop tailgates that combine functionality, durability, and aesthetic appeal, meeting the diverse needs of consumers across various vehicle categories.

Application Insights

Automotive tailgates find applications across a range of vehicle types, each with specific requirements and design considerations. Pickup trucks represent a major application segment, where tailgates are essential for cargo access and often feature robust designs to handle heavy loads. SUVs and crossovers also prominently use tailgates, with a focus on convenience features such as hands-free operation and integrated spoilers. Hatchbacks and station wagons utilize tailgates for rear access, emphasizing compact and efficient designs. Commercial vehicles, including vans and light trucks, incorporate tailgates that prioritize durability and functionality for frequent use. The application of tailgates is expanding with the growth of electric vehicles, which may require specialized designs to accommodate battery placements and aerodynamic improvements. Understanding these application-specific needs is crucial for manufacturers to develop tailgates that enhance vehicle performance and user experience.

Regional Insights

The automotive tailgate market demonstrates varied dynamics across different regions, influenced by factors such as vehicle production trends, consumer preferences, and regulatory environments. North America is a significant market, driven by high demand for pickup trucks and SUVs, which are integral to the region's automotive culture. Europe emphasizes advanced tailgate technologies aligned with strict emissions standards and a preference for premium vehicles. The Asia-Pacific region, led by countries like China and India, shows rapid growth due to increasing vehicle production and rising consumer disposable income. Latin America and the Middle East & Africa present emerging opportunities, though market development may be slower due to economic variability. Regional insights highlight the importance of tailoring tailgate solutions to local market conditions, including climatic factors, infrastructure, and cultural preferences, to achieve success in the global marketplace.

Company Insights

Several key companies play pivotal roles in the automotive tailgate market, contributing to its innovation and competitive dynamics. Magna International Inc. is a leading player known for its comprehensive range of tailgate systems, including power-operated and lightweight solutions. Faurecia SE focuses on advanced tailgate technologies that integrate seamlessly with vehicle architectures, emphasizing sustainability and efficiency. Grupo Antolin offers tailored tailgate solutions for various vehicle segments, leveraging its expertise in interior and exterior components. Other notable companies include Rockland Manufacturing Company, which specializes aftermarket tailgates, and HI-LEX Corporation, known for its cable systems used in tailgate mechanisms. These companies invest in research and development to introduce cutting-edge features, such as smart sensors and automated functions, enhancing vehicle safety and convenience. Strategic collaborations with automotive OEMs and suppliers further strengthen their market positions, driving continuous improvement and innovation in tailgate design and functionality.

Recent Developments

The automotive tailgate market has witnessed several recent developments that reflect ongoing innovation and strategic shifts. Companies are increasingly introducing tailgates with enhanced connectivity features, allowing integration with vehicle infotainment systems and smartphone apps for remote operation. The adoption of sustainable materials, such as recycled composites and bio-based plastics, is gaining momentum as part of broader environmental initiatives. Partnerships between tailgate manufacturers and technology firms are becoming more common, aimed at developing next-generation systems with improved safety and automation. Regulatory updates focusing on pedestrian safety and vehicle emissions are also influencing design changes, prompting the development of lighter and more aerodynamic tailgates. Additionally, market players are expanding their production capacities in emerging regions to capitalize on growing demand. These developments underscore the market's adaptability and commitment to meeting future challenges and opportunities.

Report Segmentation

The automotive tailgate market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes manual tailgates, power-operated tailgates, and multi-function tailgates, each analyzed for their market share and growth potential. Application-based segmentation covers pickup trucks, SUVs, hatchbacks, commercial vehicles, and others, highlighting demand patterns across different vehicle categories. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional analysis and trends. Additional segments may focus on material types, such as steel, aluminum, and composites, and technology features, including sensors and automation. This comprehensive segmentation enables stakeholders to identify specific growth areas, understand regional nuances, and make informed decisions based on detailed market data and analysis.

FAQs

What materials are commonly used in automotive tailgates? Automotive tailgates are typically made from materials such as steel, aluminum, and composites. Steel offers durability and strength, while aluminum is favored for its lightweight properties, contributing to improved fuel efficiency. Composites, including carbon fiber and plastic blends, are increasingly used for their balance of strength, weight reduction, and design flexibility.

How do power-operated tailgates work? Power-operated tailgates use electric motors and actuators to automate the opening and closing processes. They can be controlled via buttons inside the vehicle, key fobs, or hands-free sensors that detect foot movements. These systems often include safety features such as obstacle detection to prevent accidents during operation.

What are the benefits of multi-function tailgates? Multi-function tailgates offer enhanced utility through features like split openings, which allow access to the cargo area without fully opening the tailgate, and integrated steps or handles for easier loading. They may also include built-in storage compartments or work surfaces, adding convenience for users in various scenarios.

Which regions lead the automotive tailgate market? North America and Europe are leading regions due to high production and demand for vehicles equipped with tailgates, such as pickup trucks and SUVs. The Asia-Pacific region is rapidly growing, driven by increasing vehicle manufacturing and consumer adoption of advanced automotive features.

What trends are shaping the future of automotive tailgates? Key trends include the integration of smart technologies for automated and connected operations, the use of lightweight materials to meet emissions standards, and the development of aerodynamic designs for improved vehicle efficiency. Customization options and enhanced safety features are also influential trends.

How does the tailgate market impact vehicle safety? Tailgates contribute to vehicle safety through features like sensors that prevent closing on obstacles, cameras that improve visibility, and robust designs that protect against impacts. Advanced systems may also include alerts for open tailgates or integration with vehicle safety networks to enhance overall security.

Citius Research has developed a research report titled “Automotive Tailgate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Tailgate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Tailgate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Tailgate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Tailgate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Tailgate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Tailgate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Tailgate Market
• Cost and Gross Margin Analysis of Automotive Tailgate Market
• Automotive Tailgate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Tailgate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Tailgate Market Key Stakeholders

Below are the key stakeholders for the Automotive Tailgate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Tailgate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Tailgate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Tailgate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Tailgate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Tailgate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Tailgate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Tailgate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Tailgate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Tailgate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Tailgate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Tailgate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Tailgate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Tailgate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Tailgate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Tailgate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Tailgate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Tailgate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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