Automotive Performance Parts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186416
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Performance Parts Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Automotive Performance Parts Market

(Market Size)
$18.5 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 18.5 billion
2030 Market Size USD 32 billion
Key Players Edelbrock, Holley, MSD, AEM, Banks Power

Market Summary

The automotive performance parts market is a dynamic and rapidly evolving segment within the broader automotive and transportation industry. This market caters to a diverse consumer base ranging from professional racers and automotive enthusiasts to everyday vehicle owners seeking to enhance their driving experience. The core offerings include components designed to improve vehicle power, handling, efficiency, and aesthetics. Key product categories encompass engine components, suspension systems, exhaust systems, and forced induction systems like turbochargers and superchargers. The market is characterized by a high degree of innovation, with manufacturers continuously developing advanced materials and technologies to push the boundaries of vehicle performance. The demand is fueled by a global car culture that celebrates customization and high-performance driving, supported by a robust ecosystem of specialty retailers, e-commerce platforms, and professional installation services. The market's growth is intrinsically linked to the health of the global automotive industry and consumer discretionary spending.

Key Highlights

The automotive performance parts market is distinguished by several key highlights that underscore its significance and trajectory. A prominent trend is the increasing integration of electronic components and software, enabling sophisticated engine management and tuning through aftermarket electronic control units (ECUs). This technological shift allows for precise customization of vehicle parameters, which was previously the domain of professional mechanics. Another significant highlight is the growing influence of sustainability, leading to the development of performance parts that not only boost power but also improve fuel efficiency and reduce emissions. The market is also witnessing a surge in demand for components compatible with electric and hybrid vehicles, indicating a crucial adaptation to the industry's electrification trend. Furthermore, the rise of online retail channels has dramatically expanded market access, allowing enthusiasts to easily source parts from global suppliers. The competitive landscape is intense, with both established automotive giants and specialized aftermarket companies vying for market share through innovation and brand loyalty.

Drivers, Opportunities & Restraints

The expansion of the automotive performance parts market is propelled by a confluence of powerful drivers. A primary driver is the rising global disposable income, which empowers consumers to invest in vehicle customization and enhancement beyond standard factory specifications. The proliferation of motorsports and its extensive media coverage also serves as a significant catalyst, inspiring enthusiasts to emulate professional racing setups. Social media platforms and online communities further amplify this trend, creating a culture of sharing and aspiration that fuels demand. A major opportunity lies in the electrification of the automotive fleet. The unique performance characteristics of electric vehicles open new avenues for aftermarket parts focused on battery performance, software tuning, and lightweight components. However, the market faces considerable restraints. Stringent and evolving government regulations concerning vehicle emissions and noise pollution pose a significant challenge, often limiting the modifications that are legally permissible. Furthermore, the high cost of advanced performance parts and professional installation can be a barrier to entry for a segment of potential consumers, potentially restricting market penetration.

Concentration Insights

The competitive concentration within the automotive performance parts market reveals a landscape with a mix of global conglomerates and specialized niche players. The market is not monopolistic but is rather characterized by a high level of fragmentation, especially in regional and product-specific segments. However, a handful of major corporations, such as Tenneco, Robert Bosch, and Continental AG, hold significant market share due to their extensive product portfolios, robust research and development capabilities, and strong global distribution networks. These entities often compete across multiple product categories. Alongside these giants, there is a vibrant ecosystem of specialized manufacturers like Holley Performance Products, Edelbrock, and KW Automotive that command strong brand loyalty in specific niches like carburetion, intake manifolds, and suspension systems. This structure creates a competitive environment where scale and specialization coexist, with innovation and brand reputation being critical determinants of success.

Type Insights

The automotive performance parts market is segmented by type into several critical categories, each serving a distinct function in vehicle enhancement. Powertrain components represent a cornerstone of the market, encompassing parts like air filters, exhaust systems, turbochargers, superchargers, and engine control units designed to increase horsepower and torque. Suspension and braking parts form another vital segment, including performance shocks, struts, springs, and high-performance brake kits that improve vehicle handling, stability, and stopping power. Chassis components, such as strut tower braces and sway bars, enhance structural rigidity for better cornering. Furthermore, the market includes driveline components like performance clutches and limited-slip differentials that optimize power delivery to the wheels. A growing segment involves aesthetic and aerodynamic parts, including body kits, spoilers, and custom wheels, which improve the vehicle's appearance and aerodynamic efficiency. The diversity in product types allows for comprehensive vehicle customization tailored to specific performance goals.

Application Insights

The application of automotive performance parts spans two primary vehicle domains: internal combustion engine (ICE) vehicles and the emerging electric vehicle (EV) segment. For ICE vehicles, which currently constitute the bulk of the market, applications are focused on extracting maximum performance from gasoline or diesel engines. This includes engine tuning, forced induction, and exhaust system upgrades. The application is also segmented by use-case, ranging from daily drivers seeking mild improvements to dedicated track cars requiring extreme modifications for competitive racing. The application landscape is rapidly evolving to include electric vehicles. For EVs, performance upgrades are less about traditional engine modifications and more focused on software tuning to unlock additional power and torque from the electric motor, upgrading battery cooling systems, and reducing vehicle weight to improve range and acceleration. This shift necessitates new expertise and product development from aftermarket companies.

Regional Insights

The demand for automotive performance parts exhibits distinct regional characteristics influenced by economic factors, car culture, and regulatory environments. North America, particularly the United States, represents a mature and highly significant market. Its strong motorsports heritage, high vehicle ownership rates, and a culture of customization drive substantial demand. Europe is another major hub, characterized by a strong presence of high-performance vehicle manufacturers and a passionate enthusiast community, especially in Germany, the UK, and Italy. The Asia-Pacific region is identified as the fastest-growing market, fueled by expanding economies, a rising middle class, and growing interest in motorsports in countries like China, Japan, and Australia. However, regulatory frameworks in Asia can be restrictive. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development and the gradual establishment of a performance automotive culture.

Company Insights

The automotive performance parts industry features a diverse array of companies, from subsidiaries of global automotive suppliers to independent specialists. Leading players include Tenneco Inc., known for its Monroe and Walker exhaust brands; Robert Bosch GmbH, a major supplier of fuel injection systems and spark plugs; and Continental AG, which offers advanced automotive technologies. Dedicated performance giants like Holley Performance Products, a leader in carburetors and fuel injection systems, and Edelbrock, renowned for intake manifolds, hold iconic status among enthusiasts. Other notable players include KW Automotive, specializing in high-end suspension systems; Honeywell International, which produces turbochargers under the Garrett brand; and Mitsubishi Electric, a key supplier of turbochargers and electrical components. The competitive strategy for these companies revolves around continuous product innovation, strategic acquisitions to expand product lines, and building strong brand communities through sponsorships and engagement in motorsports.

Recent Developments

The automotive performance parts sector is undergoing significant transformation driven by recent technological and strategic developments. A dominant trend is the industry's pivot towards supporting electric vehicles. Companies are actively developing new product lines, such as performance software tunes for EV powertrains and lightweight carbon fiber components to offset battery weight. Another key development is the increasing adoption of direct-to-consumer sales models and enhanced e-commerce platforms, which allow companies to reach a global audience and offer detailed product information and support. There has also been a wave of consolidation, with larger entities acquiring smaller specialty brands to diversify their offerings and capture niche market segments. Furthermore, advancements in materials science, including the use of graphene and advanced composites, are leading to the creation of stronger, lighter, and more durable performance components. The integration of IoT and connectivity in performance parts for data logging and remote tuning is also an emerging area of innovation.

Report Segmentation

This comprehensive market report on the automotive performance parts industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is structured along several key axes to cater to strategic business planning. The report is first segmented by type, providing in-depth analysis of major categories such as powertrain components, suspension and braking systems, chassis components, and aesthetic parts. It is further segmented by application, distinguishing between modifications for internal combustion engine vehicles and the growing segment of electric vehicles. A crucial component of the segmentation is the regional analysis, which breaks down the market size and forecast for key geographic regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-dimensional segmentation allows stakeholders to identify precise growth pockets, understand competitive dynamics in specific product categories, and tailor their strategies according to regional demand patterns and application-specific trends.

FAQs

What are the most popular automotive performance parts?

The most sought-after performance parts typically include cold air intake systems, performance exhaust systems, turbochargers and superchargers, engine control units (ECUs) for tuning, high-performance suspension kits, and upgraded braking systems. These components directly impact horsepower, torque, handling, and overall driving dynamics.

How does installing performance parts affect a vehicle's warranty?

Installing aftermarket performance parts can potentially void the manufacturer's warranty on affected components. This is based on the Magnuson-Moss Warranty Act, which states that a dealer must prove the aftermarket part caused the failure to deny a warranty claim. However, modifications often complicate the claims process.

What is the difference between turbocharging and supercharging?

Both are forced induction systems, but they differ in their power source. A turbocharger is powered by exhaust gases, making it more efficient but potentially causing lag. A supercharger is mechanically driven by the engine via a belt, providing immediate power boost but consuming more engine power and reducing efficiency.

Are there performance parts for electric vehicles?

Yes, the market for EV performance parts is growing rapidly. Upgrades primarily focus on software tuning to increase power output, performance brake kits to handle increased weight and speed, lightweight components to improve range and handling, and advanced suspension systems.

What should I consider before modifying my car?

Key considerations include defining your performance goals (e.g., horsepower gains, better handling), ensuring compatibility of new parts with your vehicle, understanding the potential impact on reliability and fuel economy, researching local regulations regarding modifications, and budgeting for professional installation if required.

How do I choose a reputable performance parts brand?

Select brands with a long-standing reputation in the industry, positive reviews from other enthusiasts, a history of involvement in motorsports, clear warranty policies, and those that provide detailed technical support and installation guides. Established brands like Holley, Edelbrock, KW, and Bosch are often recognized for their quality.

Citius Research has developed a research report titled “Automotive Performance Parts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Performance Parts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Performance Parts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Performance Parts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Performance Parts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Performance Parts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Performance Parts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Performance Parts Market
• Cost and Gross Margin Analysis of Automotive Performance Parts Market
• Automotive Performance Parts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Performance Parts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Performance Parts Market Key Stakeholders

Below are the key stakeholders for the Automotive Performance Parts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Performance Parts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Performance Parts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Performance Parts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Performance Parts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Performance Parts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Performance Parts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Performance Parts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Performance Parts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Performance Parts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Performance Parts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Performance Parts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Performance Parts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Performance Parts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Performance Parts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Performance Parts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Performance Parts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Performance Parts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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