Automotive Night Vision System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186908
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Night Vision System Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Automotive Night Vision System Market

(Market Size)
$1.5 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 3.5 billion
Key Players Bosch, Continental, Denso, Autoliv, FLIR

Market Summary

The automotive night vision system market represents a critical technological advancement within the automotive safety and driver assistance domain. These systems are designed to significantly enhance a driver's perception and seeing distance in darkness or adverse weather conditions, far beyond the reach of standard headlights. By employing thermal imaging or near-infrared illumination technologies, these systems detect pedestrians, animals, and other potential hazards, presenting a processed image on a dashboard display or head-up display to alert the driver. The increasing integration of advanced driver-assistance systems (ADAS) and the relentless pursuit of improved vehicle safety standards by both regulators and consumers are fundamental to this market's foundation. The evolution from luxury vehicles to more mid-range segments indicates a broader acceptance and technological democratization. Key industry participants are continuously engaged in research and development to improve image clarity, reduce system costs, and enhance overall reliability, making this a dynamic and innovation-driven sector of the automotive industry.

Key Highlights

The automotive night vision system market is distinguished by several pivotal developments. A primary highlight is the technological bifurcation into active and passive systems. Active systems use near-infrared light projectors to illuminate the road, while passive systems rely on thermal imaging cameras to detect heat signatures, each with distinct advantages for different driving scenarios. The integration of artificial intelligence and machine learning algorithms represents a monumental leap forward, enabling these systems to not only display images but also to intelligently classify objects and provide prioritized warnings for imminent collisions. Furthermore, the fusion of night vision data with other sensor inputs from radar and LiDAR is creating a more comprehensive and robust perception system for autonomous driving applications. The commitment of leading automotive manufacturers like BMW, Mercedes-Benz, and Audi to offer these systems as standard or optional features in their flagship models continues to set a high benchmark for the entire industry, pushing technological boundaries and consumer expectations.

Drivers, Opportunities & Restraints

The growth trajectory of the automotive night vision system market is propelled by a confluence of powerful drivers. The most significant is the global imperative to reduce road accidents and fatalities, particularly those occurring during night-time driving where visibility is compromised. Stringent government safety regulations and the inclusion of such technologies in safety assessment programs, such as the European New Car Assessment Programme (Euro NCAP), encourage automakers to adopt these advanced systems. The rising consumer demand for enhanced safety and comfort features in vehicles further accelerates market penetration. A substantial opportunity lies in the expansion of the autonomous vehicle ecosystem, where night vision is an indispensable sensor for achieving full Level 5 autonomy. However, the market faces notable restraints, primarily the high cost of these systems, which limits their adoption to premium vehicle segments. Technical challenges related to system performance in heavy rain or fog and the potential for driver over-reliance on the technology also present hurdles that manufacturers must continuously address through innovation and driver education.

Concentration Insights

The competitive landscape of the automotive night vision system market is characterized by a high degree of concentration among a few established players who possess significant technological expertise and hold crucial patents. This market is not fragmented but is rather dominated by major international automotive suppliers and specialists in sensor technology. Companies such as Autoliv, Continental AG, and Robert Bosch GmbH have a formidable presence, offering integrated night vision solutions to global automakers. Their strength is derived from extensive research and development capabilities, established relationships with original equipment manufacturers (OEMs), and the ability to supply complex systems at scale. This concentration means that innovation and market direction are heavily influenced by these key players. New entrants face substantial barriers, including the need for massive R&D investment, lengthy product certification processes, and the challenge of securing contracts with major automotive brands, ensuring that the market remains consolidated in the foreseeable future.

Type Insights

The automotive night vision system market is segmented primarily by technology type into active and passive systems. Active night vision systems operate by projecting near-infrared (NIR) light onto the road scene. A camera then captures the reflected light, creating a detailed grayscale image displayed to the driver. These systems typically provide higher resolution images and better definition of objects like road signs. In contrast, passive night vision systems utilize far-infrared (FIR) technology, which detects the thermal radiation or heat emitted by objects, people, and animals. These systems are exceptionally effective at identifying living beings against cooler backgrounds, even in complete darkness, but may offer less detail on inanimate objects. The choice between active and passive technology involves a trade-off between cost, performance in various conditions, and the specific safety objectives of the automaker. Many industry developments are now focused on enhancing the capabilities of both types and exploring cost-effective hybrid solutions.

Application Insights

In terms of application, automotive night vision systems are predominantly deployed in passenger cars and commercial vehicles. Within the passenger car segment, the adoption was initially exclusive to high-end luxury vehicles from manufacturers like Mercedes-Benz S-Class, BMW 7 Series, and Audi A8. However, the application is progressively trickling down to premium SUVs and executive sedans as technology costs gradually decrease. The value proposition for passenger cars is overwhelmingly centered on enhancing occupant and pedestrian safety, which is a powerful marketing tool for brands. For commercial vehicles, including trucks and buses, the application is driven by the critical need to protect cargo, ensure driver safety on long hauls, and reduce accident-related costs. Fleet operators are increasingly recognizing night vision as a worthwhile investment to mitigate risks associated with night-time driving, making this application segment a significant area of growth potential for system suppliers.

Regional Insights

The adoption and development of the automotive night vision system market exhibit distinct regional patterns influenced by economic strength, regulatory frameworks, and consumer preferences. Europe stands as a pioneering and dominant region, largely due to the presence of leading luxury automakers who are early adopters of advanced safety technologies and the supportive regulatory environment promoting vehicle safety. North America represents another significant market, characterized by high consumer purchasing power and a strong emphasis on incorporating advanced features in vehicles, particularly in large SUVs and pickup trucks. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by the expanding automotive production and sales in China, Japan, and South Korea. Increasing awareness of vehicle safety, rising disposable incomes, and the establishment of production facilities by global OEMs and suppliers in this region are key factors driving this growth, positioning Asia-Pacific as a crucial future market.

Company Insights

The competitive framework of the automotive night vision system market is defined by the strategic activities of a consortium of leading automotive technology suppliers. Autoliv Inc., a Swedish-American company, is a foremost player, renowned for its comprehensive safety systems and ongoing innovations in night vision. Continental AG from Germany offers advanced sensor solutions and integrates night vision into its broader ADAS portfolio. Similarly, Robert Bosch GmbH provides cutting-edge thermal imaging cameras and system integration expertise. FLIR Systems, Inc., a specialist in thermal imaging technology, is a key component supplier for passive systems. These companies compete intensely on technological innovation, system performance, reliability, and cost-effectiveness. Their strategies involve forming long-term partnerships with automakers, continuous investment in R&D to improve detection algorithms and sensor sensitivity, and pursuing acquisitions to bolster their technological portfolios and market reach.

Recent Developments

The automotive night vision system market is witnessing a wave of innovation focused on enhancing functionality and integration. A prominent trend is the move towards intelligent night vision. Modern systems are increasingly equipped with artificial intelligence that can not only detect objects but also identify and classify them?such as distinguishing between a pedestrian, a cyclist, and a deer?and then assess the level of threat to provide tailored warnings to the driver. Another significant development is the fusion of night vision sensor data with inputs from complementary technologies like radar, LiDAR, and ultrasonic sensors. This sensor fusion creates a more accurate and reliable environmental model for the vehicle, which is absolutely critical for the development of semi-autonomous and autonomous driving functions. Furthermore, manufacturers are working on improving the human-machine interface, projecting alerts directly onto the windshield via augmented reality head-up displays for more intuitive driver communication.

Report Segmentation

This comprehensive market report on automotive night vision systems provides a detailed and structured analysis segmented to deliver granular insights. The segmentation is meticulously designed to allow stakeholders to understand specific facets of the market. The report is categorized by technology type, distinguishing between active and passive night vision systems to analyze the adoption, advantages, and future potential of each. It is further segmented by component, covering cameras, sensors, displays, and control units, providing a supply chain perspective. The application segment analysis covers both passenger cars and commercial vehicles, highlighting the distinct demand drivers in each category. Geographically, the report provides in-depth analysis for key regions including North America, Europe, Asia-Pacific, and the Rest of the World, each broken down by country where relevant. This multi-dimensional segmentation ensures a holistic view of the market dynamics, competitive landscape, and growth opportunities across different segments and regions.

FAQs

What is an automotive night vision system?

An automotive night vision system is an advanced driver-assistance feature that uses thermal imaging or near-infrared technology to enhance a driver's visibility in darkness or poor weather conditions. It detects objects beyond the range of headlights and displays a processed image on a screen inside the vehicle to alert the driver of potential hazards.

How does night vision work in a car?

Night vision in cars works through two primary methods. Passive systems use a thermal camera to detect heat emitted by objects and living beings. Active systems project near-infrared light invisible to the human eye onto the road and use a special camera to capture the reflected light, creating a detailed image for the driver.

Which cars have night vision?

Night vision systems are primarily available in luxury and high-end vehicles from manufacturers such as BMW, Mercedes-Benz, Audi, Cadillac, and Lexus. These systems are often offered as optional or standard equipment on their flagship sedan and SUV models.

What are the benefits of night vision in vehicles?

The primary benefits include significantly enhanced perception in low-light conditions, early detection of pedestrians, animals, and obstacles beyond the headlight beam, reduced driver stress, and a substantial contribution to overall vehicle safety by helping to prevent night-time accidents.

What is the difference between active and passive night vision?

The core difference lies in their operation. Active night vision projects its own near-infrared light to illuminate the scene, providing high-resolution images. Passive night vision detects the thermal radiation (heat) naturally emitted by objects, making it exceptionally good at identifying living beings without emitting any light itself.

Which region has the highest adoption of automotive night vision?

Europe currently leads in the adoption of automotive night vision systems, driven by the presence of leading luxury automakers, strong safety regulations, and high consumer awareness regarding advanced vehicle safety technologies.

Citius Research has developed a research report titled “Automotive Night Vision System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Night Vision System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Night Vision System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Night Vision System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Night Vision System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Night Vision System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Night Vision System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Night Vision System Market
• Cost and Gross Margin Analysis of Automotive Night Vision System Market
• Automotive Night Vision System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Night Vision System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Night Vision System Market Key Stakeholders

Below are the key stakeholders for the Automotive Night Vision System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Night Vision System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Night Vision System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Night Vision System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Night Vision System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Night Vision System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Night Vision System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Night Vision System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Night Vision System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Night Vision System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Night Vision System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Night Vision System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Night Vision System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Night Vision System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Night Vision System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Night Vision System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Night Vision System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Night Vision System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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