Automotive Glazing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186381
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Glazing Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Automotive Glazing Market

(Market Size)
$12.5 billion
$19.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.2 billion
Key Players AGC, Saint-Gobain, Fuyao, NSG, Guardian Glass

Market Summary

The automotive glazing market is an integral segment of the global automotive industry, focusing on the development, production, and integration of advanced glass solutions for vehicles. This market encompasses various types of glazing materials and technologies designed to enhance vehicle safety, aesthetics, energy efficiency, and overall performance. Automotive glazing includes windshields, side windows, rear windows, and sunroofs, which are essential components in passenger cars, commercial vehicles, and electric vehicles. The industry is characterized by continuous innovation, with manufacturers investing in research and development to introduce lightweight, durable, and smart glazing solutions. Key trends include the adoption of polycarbonate glazing as an alternative to traditional glass, integration of heads-up displays (HUDs) and augmented reality features, and the use of glazing for improved aerodynamic efficiency. The market is also influenced by stringent regulatory standards related to vehicle safety and emissions, driving the demand for advanced glazing systems that contribute to weight reduction and fuel efficiency. As the automotive industry evolves towards electrification and autonomous driving, the role of glazing becomes increasingly critical, offering opportunities for enhanced connectivity and passenger experience.

Key Highlights

The automotive glazing market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the shift towards smart glass technologies, which include electrochromic, photochromic, and thermochromic glazing that can adjust transparency based on external conditions or user preferences. These technologies improve comfort, privacy, and energy efficiency within the vehicle cabin. Another highlight is the increasing use of polycarbonate materials, which offer advantages such as reduced weight, higher impact resistance, and greater design flexibility compared to traditional glass. Major automotive manufacturers and glazing suppliers are collaborating to develop innovative solutions, such as large panoramic roofs and lightweight side windows, which align with the industry's sustainability goals. Additionally, the integration of advanced driver-assistance systems (ADAS) with glazing components, such as cameras and sensors embedded in windshields, is becoming commonplace, enhancing vehicle safety and autonomy. The market is also witnessing growth in demand for acoustic glazing, which reduces noise transmission and improves cabin quietness, contributing to a premium driving experience. These highlights reflect the market's response to evolving consumer preferences and technological advancements.

Drivers, Opportunities & Restraints

The automotive glazing market is driven by several factors, including the rising production of vehicles globally, particularly in emerging economies, and the increasing consumer demand for enhanced safety and comfort features. Stringent government regulations regarding vehicle safety standards, such as those mandating the use of laminated glass for windshields to prevent injuries, are significant drivers. The trend towards vehicle lightweighting to improve fuel efficiency and reduce emissions is also propelling the adoption of advanced glazing materials like polycarbonate. Opportunities in the market abound with the growth of the electric vehicle (EV) segment, where glazing plays a crucial role in optimizing energy consumption through improved thermal insulation and solar control. The development of autonomous vehicles presents another opportunity, as these vehicles require advanced glazing for sensor integration and passenger interaction. However, the market faces restraints such as the high cost of advanced glazing technologies, which can limit adoption in budget vehicle segments. Additionally, challenges related to the recycling and disposal of polycarbonate glazing materials pose environmental concerns. Supply chain disruptions and fluctuations in raw material prices also act as restraints, impacting manufacturing consistency and profitability.

Concentration Insights

The automotive glazing market exhibits a concentrated competitive landscape, with a few major players dominating the global scene. Companies such as Saint-Gobain, AGC Inc., Fuyao Glass Industry Group, and NSG Group hold significant market shares due to their extensive product portfolios, technological expertise, and strong relationships with automotive OEMs. These leading firms have a global presence, with manufacturing facilities and distribution networks spread across key regions, enabling them to cater to the demands of diverse markets. The market concentration is further reinforced by high barriers to entry, including substantial capital investment required for research and development, advanced manufacturing capabilities, and compliance with stringent industry standards. Collaboration and partnerships between glazing manufacturers and automotive companies are common, driving innovation and customized solutions. Regional players also contribute to the market, particularly in emerging economies, by offering cost-competitive products. However, the dominance of established players often limits the market share of smaller companies. The competitive intensity is high, with continuous efforts in product differentiation, mergers and acquisitions, and expansion into new geographic markets to strengthen market position.

Type Insights

The automotive glazing market is segmented by type into various categories, including laminated glass, tempered glass, and polycarbonate glazing. Laminated glass is widely used for windshields due to its safety properties, as it holds together when shattered, reducing the risk of injury. It also offers acoustic insulation and UV protection. Tempered glass is commonly employed for side and rear windows, as it breaks into small, blunt pieces upon impact, enhancing passenger safety. Polycarbonate glazing is gaining traction as a lightweight alternative to traditional glass, offering advantages such as higher impact resistance, design flexibility, and weight reduction, which contributes to improved fuel efficiency. Within these types, there are further innovations such as solar control glass, which reduces heat buildup inside the vehicle, and smart glass that can change its transparency electronically. The choice of glazing type depends on application requirements, regulatory standards, and cost considerations. The trend towards multifunctional glazing that integrates heating elements, antennas, and display technologies is also shaping the market, providing added value to vehicle manufacturers and end-users.

Application Insights

In terms of application, the automotive glazing market serves various vehicle components, including windshields, sidelites, backlites, and sunroofs. Windshields represent the largest application segment, driven by mandatory safety regulations and the integration of advanced features like heads-up displays and sensors for ADAS. Sidelites and backlites are also significant, with increasing demand for lightweight and durable materials that enhance aesthetic appeal and functionality. Sunroofs have seen growing popularity, particularly in premium and mid-range vehicles, with trends towards larger panoramic roofs that offer an open-air experience and natural lighting. Additionally, glazing is used in light-emitting diode (LED) lighting applications, where it serves as a cover for interior and exterior lights, providing durability and design consistency. The application of glazing in electric vehicles is particularly noteworthy, as it contributes to energy efficiency by reducing the load on climate control systems. Each application demands specific glazing properties, such as optical clarity, strength, and thermal performance, driving continuous innovation in material science and manufacturing processes.

Regional Insights

Geographically, the automotive glazing market is analyzed across key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific holds the largest market share, fueled by high vehicle production in countries like China, Japan, and India, along with robust growth in the automotive sector and increasing consumer disposable income. The region is also a hub for technological advancements and manufacturing activities, with major glazing suppliers establishing presence to serve local OEMs. Europe follows closely, characterized by stringent safety and emission regulations that drive the adoption of advanced glazing solutions. The presence of leading automotive manufacturers and a strong focus on innovation further bolster the market in this region. North America exhibits steady growth, supported by the demand for premium vehicles and the integration of smart glazing technologies. Latin America and the Middle East and Africa are emerging markets, with growth potential linked to economic development and increasing automotive investments. Each region presents unique opportunities and challenges, influenced by local regulatory frameworks, consumer preferences, and industrial capabilities.

Company Insights

The competitive landscape of the automotive glazing market features prominent companies such as Saint-Gobain, AGC Inc., Fuyao Glass Industry Group, NSG Group, and Guardian Industries. Saint-Gobain is a global leader known for its innovative glazing solutions and strong focus on sustainability. AGC Inc. offers a wide range of automotive glass products with advancements in lightweight and smart technologies. Fuyao Glass Industry Group is a key player, particularly in the Asian market, providing cost-effective and high-quality glazing components. NSG Group specializes in glass and glazing products for various automotive applications, with a emphasis on research and development. Guardian Industries is recognized for its advanced manufacturing processes and product reliability. These companies invest heavily in developing new technologies, expanding production capacities, and forming strategic partnerships with automotive OEMs to enhance their market presence. Other notable players include Covestro, which focuses on polycarbonate glazing, and Magna International, offering integrated glazing systems. The competitive strategies involve continuous innovation, geographic expansion, and catering to the evolving needs of the automotive industry towards electrification and autonomy.

Recent Developments

Recent developments in the automotive glazing market highlight the industry's rapid innovation and adaptation to new trends. Major players have introduced advanced products such as switchable privacy glass and glazing with integrated heating elements for defogging and deicing. Collaborations between glazing manufacturers and technology firms have led to the development of augmented reality windshields that project navigation and safety information directly onto the glass. There is also a growing emphasis on sustainability, with companies investing in eco-friendly manufacturing processes and recyclable materials. For instance, the use of bio-based polycarbonates is being explored to reduce environmental impact. Additionally, expansions in production facilities, particularly in Asia Pacific and Eastern Europe, are underway to meet increasing demand from automotive OEMs. Acquisitions and mergers continue to shape the market, enabling companies to enhance their technological capabilities and market reach. Recent partnerships focus on developing glazing solutions for electric and autonomous vehicles, addressing specific needs such as weight reduction and sensor compatibility. These developments reflect the market's commitment to innovation, safety, and environmental responsibility.

Report Segmentation

This report on the automotive glazing market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including laminated glass, tempered glass, and polycarbonate glazing, each analyzed for their characteristics and applications. By application, the segmentation covers windshields, sidelites, backlites, sunroofs, and others, highlighting the specific demands and trends in each category. The report also segments the market by vehicle type, such as passenger cars, light commercial vehicles, and heavy commercial vehicles, to address the unique requirements of different automotive segments. Geographically, the analysis is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, providing regional perspectives on market dynamics, growth drivers, and challenges. Each segmentation is supported by qualitative and quantitative analysis, offering stakeholders a thorough understanding of market opportunities, competitive landscape, and future prospects. The report aims to assist businesses, investors, and professionals in making informed decisions based on detailed and accurate market intelligence.

FAQs

What is automotive glazing? Automotive glazing refers to the glass and transparent plastic materials used in vehicles for windows, windshields, and other transparent parts, designed for safety, visibility, and aesthetic purposes.

What are the types of automotive glazing? The main types include laminated glass, commonly used for windshields; tempered glass for side and rear windows; and polycarbonate glazing, a lightweight alternative gaining popularity for its durability and design flexibility.

How does automotive glazing enhance vehicle safety? Automotive glazing enhances safety by using materials like laminated glass that prevent shattering, reducing injury risks, and incorporating features such as heads-up displays and sensors for advanced driver-assistance systems.

What are the trends in the automotive glazing market? Key trends include the adoption of smart glass technologies, integration of polycarbonate materials for weight reduction, and developments in glazing for electric and autonomous vehicles to improve energy efficiency and functionality.

Which regions lead the automotive glazing market? Asia Pacific leads due to high vehicle production and demand, followed by Europe and North America, where stringent regulations and technological advancements drive market growth.

Who are the major players in the automotive glazing market? Major players include Saint-Gobain, AGC Inc., Fuyao Glass Industry Group, NSG Group, and Guardian Industries, who dominate through innovation, extensive product offerings, and global partnerships.

Citius Research has developed a research report titled “Automotive Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Glazing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Glazing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Glazing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Glazing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Glazing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Glazing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Glazing Market
• Cost and Gross Margin Analysis of Automotive Glazing Market
• Automotive Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Glazing Market Key Stakeholders

Below are the key stakeholders for the Automotive Glazing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Glazing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Glazing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Glazing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Glazing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Glazing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Glazing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Glazing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Glazing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Glazing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Glazing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Glazing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Glazing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Glazing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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