Automotive Energy Storage System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186349
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Energy Storage System Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Automotive Energy Storage System Market

(Market Size)
$28 billion
$75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 28 billion
2030 Market Size USD 75 billion
Key Players CATL, LG Energy Solution, Panasonic, BYD, Samsung SDI

Market Summary

The automotive energy storage system market is a critical segment within the automotive and transportation industry, focusing on technologies that store energy for vehicle propulsion and auxiliary functions. This market is primarily driven by the global shift toward electrification, with increasing adoption of electric vehicles (EVs) and hybrid electric vehicles (HEVs). Energy storage systems, including various battery technologies and ultracapacitors, are essential for providing the necessary power and range for these vehicles. The market is characterized by continuous innovation aimed at improving energy density, reducing costs, and enhancing safety and longevity. Key players are engaged in research and development to advance battery chemistries, such as lithium-ion, solid-state, and alternative technologies, to meet evolving performance and environmental standards. The integration of energy storage systems with vehicle electronics and charging infrastructure also presents significant opportunities and challenges. Regulatory policies promoting zero-emission vehicles and sustainability goals further influence market dynamics. As automotive manufacturers expand their electric vehicle portfolios, the demand for efficient and reliable energy storage solutions is expected to grow, making this market a focal point for investment and strategic development.

Key Highlights

The automotive energy storage system market is marked by several key highlights that underscore its importance and trajectory. Advancements in battery technology, particularly lithium-ion batteries, dominate the market due to their high energy density and declining costs. Solid-state batteries are emerging as a promising next-generation technology, offering potential improvements in safety and energy capacity. The market is also witnessing increased investment in manufacturing capacity and supply chain development to support growing demand from the electric vehicle sector. Collaboration between automotive OEMs and battery manufacturers is becoming more common, aimed at securing supply and fostering innovation. Additionally, recycling and second-life applications for automotive batteries are gaining attention as sustainability concerns rise. The expansion of charging infrastructure worldwide is further accelerating adoption, while regulatory frameworks continue to evolve to support market growth. These factors collectively highlight the dynamic and rapidly evolving nature of the automotive energy storage system market, positioning it as a cornerstone of the future automotive industry.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the automotive energy storage system market. The primary driver is the global push toward reducing greenhouse gas emissions and dependence on fossil fuels, leading to increased adoption of electric and hybrid vehicles. Government incentives and regulations mandating lower emissions are accelerating this transition. Technological advancements that enhance battery performance, reduce costs, and extend lifespan are also critical drivers. Opportunities in the market include the development of next-generation battery technologies like solid-state and lithium-sulfur batteries, which promise higher energy densities and improved safety. The expansion of renewable energy integration with vehicle charging and the potential for vehicle-to-grid applications present additional growth avenues. However, the market faces restraints such as high initial costs of advanced energy storage systems, concerns over raw material availability and supply chain vulnerabilities for critical minerals like lithium and cobalt. Safety issues related to battery thermal management and recycling challenges also pose significant hurdles. Addressing these restraints through innovation and strategic partnerships is essential for sustained market growth.

Concentration Insights

The automotive energy storage system market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like CATL, LG Chem, Panasonic, and Samsung SDI are leading the market, leveraging their expertise in battery technology and extensive manufacturing capabilities. These players are focused on expanding production capacity and forming strategic alliances with automotive OEMs to secure long-term contracts. The market concentration is also influenced by regional factors, with Asia-Pacific being a dominant hub for battery manufacturing due to the presence of key players and supportive government policies. North America and Europe are also important markets, with increasing investments in local battery production to reduce dependency on imports. The competitive intensity is high, with continuous efforts in research and development to gain a technological edge. Smaller companies and startups are entering the market with innovative solutions, but they often face challenges in scaling production and competing with established giants. This concentration trend is expected to persist as the market grows, with mergers and acquisitions likely to shape the future competitive dynamics.

Type Insights

The automotive energy storage system market is segmented by type, with lithium-ion batteries being the most prevalent due to their high energy efficiency and widespread adoption in electric vehicles. Other types include lead-acid batteries, which are commonly used in conventional vehicles for starting, lighting, and ignition functions, though their share is declining in favor of more advanced technologies. Nickel-metal hydride batteries are also used, particularly in hybrid vehicles, offering a balance of performance and cost. Ultracapacitors are emerging as a complementary technology, providing high power density for applications requiring rapid energy discharge and absorption, such as regenerative braking. Solid-state batteries represent a cutting-edge segment, with potential to overcome limitations of current lithium-ion batteries by offering higher safety and energy density. Each battery type has distinct advantages and limitations, influencing their suitability for different automotive applications. The ongoing research and development efforts are focused on enhancing the performance characteristics of these energy storage systems to meet the evolving demands of the automotive industry.

Application Insights

In terms of application, the automotive energy storage system market serves various vehicle types, including battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), and plug-in hybrid electric vehicles (PHEVs). BEVs rely entirely on energy storage systems for propulsion, making high-capacity batteries critical for achieving desirable range and performance. HEVs and PHEVs use a combination of internal combustion engines and electric power, requiring energy storage systems that can efficiently handle both energy and power demands. Additionally, energy storage systems are used in conventional vehicles for functions like start-stop systems, which improve fuel efficiency by reducing idling. The application scope is expanding with the advent of advanced driver-assistance systems (ADAS) and autonomous vehicles, which require reliable power for sensors and computing systems. Commercial vehicles, including buses and trucks, are also increasingly adopting electrification, further diversifying application segments. The growing emphasis on sustainability and efficiency across all vehicle types is driving innovation and adoption of advanced energy storage solutions tailored to specific automotive applications.

Regional Insights

Regionally, the automotive energy storage system market is dominated by Asia-Pacific, led by China, Japan, and South Korea, which are hubs for battery manufacturing and electric vehicle production. China's aggressive policies promoting electric mobility and substantial investments in battery technology have made it a global leader. Europe is another significant market, driven by stringent emission regulations and strong government support for electric vehicle adoption, with countries like Germany, France, and the UK at the forefront. North America, particularly the United States, is experiencing rapid growth due to increasing consumer demand for electric vehicles and supportive federal and state policies. Other regions, such as Latin America and the Middle East and Africa, are emerging markets with growing interest in electrification, though adoption rates are currently lower. Regional dynamics are influenced by factors such as regulatory frameworks, infrastructure development, and consumer preferences, all of which shape the demand and supply landscape for automotive energy storage systems. The global nature of the automotive industry means that trends in one region often impact others, leading to a interconnected market environment.

Company Insights

Key companies in the automotive energy storage system market include CATL, LG Chem, Panasonic, Samsung SDI, and BYD. CATL is a leading player known for its extensive lithium-ion battery production and partnerships with major automakers. LG Chem supplies batteries to various global OEMs and is investing heavily in expanding its production capacity. Panasonic has a longstanding collaboration with Tesla and is a prominent supplier of automotive batteries. Samsung SDI focuses on high-energy density batteries and is actively engaged in developing next-generation technologies. BYD, vertically integrated with its own electric vehicles and batteries, is a significant force, particularly in China. Other notable companies include SK Innovation, which is expanding its presence in the market, and Northvolt, which aims to produce sustainable batteries in Europe. These companies are prioritizing research and development to enhance battery performance, reduce costs, and improve sustainability. Strategic partnerships, mergers, and acquisitions are common as firms seek to strengthen their market position and secure supply chains in this highly competitive and rapidly evolving industry.

Recent Developments

Recent developments in the automotive energy storage system market include advancements in battery technology, such as the progression toward solid-state batteries, which offer potential improvements in safety and energy density. Major players have announced expansions in manufacturing capacity to meet growing demand, with new gigafactories being planned and constructed globally. Partnerships between automotive OEMs and battery manufacturers have intensified, aimed at securing battery supply and co-developing customized solutions. There is also increased focus on sustainability, with initiatives to enhance battery recycling processes and develop second-life applications for used batteries. Regulatory developments continue to shape the market, with governments introducing stricter emissions standards and incentives for electric vehicle adoption. Additionally, investments in charging infrastructure are accelerating, supporting the broader adoption of electric vehicles. These developments reflect the dynamic nature of the market, driven by technological innovation, regulatory pressures, and evolving consumer preferences, all contributing to the ongoing transformation of the automotive energy storage landscape.

Report Segmentation

This report on the automotive energy storage system market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, including lithium-ion batteries, lead-acid batteries, nickel-metal hydride batteries, ultracapacitors, and others, each analyzed for their market presence and growth potential. By application, the report covers battery electric vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and conventional vehicles, highlighting specific demands and trends within each segment. Regional segmentation includes analysis of Asia-Pacific, North America, Europe, and the rest of the world, examining regional dynamics, key countries, and growth drivers. The report also segments the market by vehicle type, such as passenger cars and commercial vehicles, to provide nuanced insights into different automotive sectors. Each segmentation is supported by qualitative and quantitative analysis, offering stakeholders a thorough understanding of market structure, opportunities, and challenges. This segmented approach enables targeted strategies and informed decision-making for businesses operating in or entering the automotive energy storage system market.

FAQs

What are the main types of automotive energy storage systems? The primary types include lithium-ion batteries, lead-acid batteries, nickel-metal hydride batteries, and ultracapacitors, with lithium-ion being the most widely used in electric vehicles due to high energy density.

Which regions lead the automotive energy storage system market? Asia-Pacific, particularly China, Japan, and South Korea, leads the market, followed by Europe and North America, driven by supportive policies and high electric vehicle adoption.

What are the key drivers of market growth? Key drivers include the global shift toward electric vehicles, stringent emission regulations, technological advancements in battery systems, and government incentives promoting clean transportation.

Who are the major companies in this market? Major companies include CATL, LG Chem, Panasonic, Samsung SDI, and BYD, which dominate through extensive production capabilities and strategic partnerships with automotive manufacturers.

What challenges does the market face? Challenges include high costs of advanced energy storage systems, supply chain constraints for raw materials, safety concerns, and the need for efficient recycling solutions.

How are applications segmented in this market? Applications are segmented into battery electric vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and conventional vehicles, each with specific energy storage requirements.

Citius Research has developed a research report titled “Automotive Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Energy Storage System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Energy Storage System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Energy Storage System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Energy Storage System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Energy Storage System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Energy Storage System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Energy Storage System Market
• Cost and Gross Margin Analysis of Automotive Energy Storage System Market
• Automotive Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Energy Storage System Market Key Stakeholders

Below are the key stakeholders for the Automotive Energy Storage System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Energy Storage System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Energy Storage System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Energy Storage System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Energy Storage System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Energy Storage System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Energy Storage System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Energy Storage System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Energy Storage System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Energy Storage System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Energy Storage System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Energy Storage System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Energy Storage System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Energy Storage System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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