Automotive Brake Valve Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186306
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Brake Valve Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Brake Valve Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Bosch, Continental, ZF, Hitachi, WABCO

Market Summary

The automotive brake valve market is a critical segment within the broader automotive components industry, focusing on the production and distribution of valves that regulate brake system pressure and ensure vehicle safety. These valves are integral to anti-lock braking systems (ABS), electronic stability control (ESC), and air brake systems in commercial vehicles. The market is characterized by steady demand driven by global vehicle production, stringent safety regulations, and technological advancements in braking systems. Key players include established automotive parts manufacturers and specialized valve producers who cater to OEMs and aftermarket segments. The market is evolving with trends such as electrification and automation, which necessitate advanced brake valve solutions. Geographically, regions with high automotive output and strict safety norms dominate demand. The aftermarket segment also contributes significantly due to replacement needs and maintenance requirements. Overall, the automotive brake valve market remains resilient, supported by continuous innovation and the unwavering emphasis on vehicular safety across all vehicle types.

Key Highlights

The automotive brake valve market is distinguished by several key highlights that underscore its importance and dynamism. One prominent aspect is the increasing integration of electronic and electro-hydraulic brake valves, which enhance precision and responsiveness in modern braking systems. The rise of electric and autonomous vehicles has further accelerated the adoption of advanced brake valves that interface seamlessly with electronic control units. Another highlight is the stringent global safety standards, such as those mandated by regulatory bodies in North America and Europe, which compel manufacturers to develop high-reliability valves. The market also sees significant activity in mergers and acquisitions, with major companies like Robert Bosch GmbH and Continental AG expanding their portfolios through strategic partnerships. Additionally, the aftermarket segment remains robust, driven by the need for replacement parts in aging vehicle fleets. Innovations in materials, such as the use of lightweight composites to improve efficiency, are also noteworthy. These factors collectively highlight a market that is both technologically advanced and essential for automotive safety.

Drivers, Opportunities & Restraints

Several drivers propel the automotive brake valve market forward, with vehicle safety regulations being paramount. Governments worldwide are implementing stricter norms, necessitating advanced braking systems that rely on sophisticated valves. The growth in automotive production, particularly in emerging economies, also drives demand, as more vehicles require reliable brake components. Additionally, the trend toward vehicle electrification and automation presents significant opportunities; electric vehicles (EVs) and autonomous cars require specialized brake valves that can handle regenerative braking and integrate with electronic systems. However, the market faces restraints, including the high cost of advanced brake valves, which can deter adoption in cost-sensitive segments. Economic fluctuations impacting automotive sales and production can also pose challenges. Moreover, the complexity of integrating new valve technologies with existing vehicle architectures may slow down implementation. Despite these restraints, opportunities abound in developing regions where automotive infrastructure is expanding, and in the aftermarket, where continuous demand for replacements ensures steady growth.

Concentration Insights

The automotive brake valve market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies such as Robert Bosch GmbH, Continental AG, and ZF Friedrichshafen AG lead the market due to their extensive product portfolios, strong R&D capabilities, and global presence. These giants often collaborate with OEMs to develop customized solutions, reinforcing their market position. Regional concentration is also evident, with Asia-Pacific being a hub for production and consumption, driven by countries like China, Japan, and India. Europe and North America follow, characterized by high adoption of advanced braking technologies and stringent safety standards. The market also features several niche players specializing in specific valve types or applications, such as commercial vehicle air brakes. This concentration fosters intense competition, prompting continuous innovation and strategic mergers. However, it also creates barriers to entry for smaller firms, necessitating partnerships or technological differentiation to gain traction.

Type Insights

Automotive brake valves are categorized into several types, each serving distinct functions within braking systems. Proportioning valves are crucial for balancing brake force between front and rear axles, preventing premature locking and enhancing stability. Metering valves delay front brake engagement to ensure balanced braking during initial application. Hold-off valves are used in air brake systems to maintain pressure and prevent brake drag. Relay valves amplify air pressure in commercial vehicles for faster brake response. With the advent of electronic braking systems, electro-hydraulic and electropneumatic valves have gained prominence, offering precise control through electronic signals. These valves are integral to ABS and ESC systems, modulating brake pressure dynamically to prevent skidding. The diversity in valve types reflects the varying requirements across vehicle segments, from passenger cars to heavy-duty trucks, and underscores the importance of tailored solutions for optimal safety and performance.

Application Insights

Automotive brake valves find applications across various vehicle types and braking systems. In passenger cars, they are primarily used in hydraulic brake systems, including ABS and ESC, to ensure safe and responsive braking. Commercial vehicles, such as trucks and buses, rely heavily on air brake valves, which include relay, quick-release, and protection valves for efficient air pressure management. Off-highway vehicles, including agricultural and construction machinery, utilize robust valves designed to withstand harsh operating conditions. Additionally, the growing segment of electric and hybrid vehicles employs specialized brake valves that support regenerative braking systems, blending friction and energy recovery braking. The aftermarket represents another critical application, providing replacement valves for maintenance and repair. Each application demands specific valve characteristics, such as durability, precision, and compatibility with electronic controls, driving continuous innovation to meet diverse automotive needs.

Regional Insights

Regionally, the automotive brake valve market is dominated by Asia-Pacific, which leads in both production and consumption due to high vehicle manufacturing volumes in China, Japan, and South Korea. The region's growth is fueled by expanding automotive industries, increasing safety awareness, and government regulations promoting vehicle safety. Europe follows closely, characterized by stringent safety standards and a strong presence of premium vehicle manufacturers who incorporate advanced braking technologies. North America holds a significant share, driven by robust commercial vehicle production and the adoption of sophisticated brake systems in passenger cars. Emerging regions like Latin America and the Middle East & Africa show promising growth, albeit from a smaller base, due to increasing automotive adoption and infrastructure development. Each region presents unique dynamics, with local regulations and economic conditions influencing demand patterns and technological adoption.

Company Insights

Prominent companies in the automotive brake valve market include Robert Bosch GmbH, a leader known for its comprehensive braking solutions and innovations in electronic brake systems. Continental AG is another key player, offering a wide range of valves for both hydraulic and air brake systems, with a strong focus on safety and efficiency. ZF Friedrichshafen AG, through its acquisition of WABCO, has strengthened its position in commercial vehicle braking solutions. Knorr-Bremse AG specializes in brake systems for rail and commercial vehicles, providing high-performance valves. Other notable players include HALDEX AB, known for its expertise in trailer brake systems, and Nissin Kogyo Co., Ltd., which supplies brake components to major OEMs. These companies invest heavily in R&D to develop advanced valves that meet evolving automotive trends, such as electrification and automation, while also expanding their global footprint through strategic initiatives.

Recent Developments

Recent developments in the automotive brake valve market highlight a trend toward innovation and strategic growth. Companies are increasingly focusing on electronic brake valves to support the rise of electric and autonomous vehicles. For instance, there has been significant investment in electro-hydraulic brake systems that offer enhanced control and integration with vehicle electronics. Mergers and acquisitions continue to shape the landscape, such as ZF Friedrichshafen's integration of WABCO's braking technologies, expanding its product offerings. Partnerships between brake valve manufacturers and tech firms are also emerging to develop smart valves with sensors for real-time monitoring and predictive maintenance. Additionally, advancements in materials science have led to the introduction of lightweight and corrosion-resistant valves, improving efficiency and longevity. These developments reflect the market's adaptability to changing automotive paradigms and its commitment to enhancing safety and performance.

Report Segmentation

This report on the automotive brake valve market is segmented to provide detailed insights across multiple dimensions. The type segmentation includes proportioning valves, metering valves, hold-off valves, relay valves, and electronic brake valves, each analyzed for their market presence and growth potential. Application segmentation covers passenger cars, commercial vehicles, off-highway vehicles, and aftermarket, highlighting demand variations and trends specific to each segment. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering a geographical perspective on market dynamics. Additionally, the report may feature segmentation by sales channel, such as OEM and aftermarket, and by technology, including hydraulic and pneumatic systems. This comprehensive segmentation enables a thorough understanding of market nuances, helping stakeholders identify opportunities and make informed decisions.

FAQs

What are the main types of automotive brake valves? The main types include proportioning valves, metering valves, hold-off valves, relay valves, and electronic brake valves, each serving specific functions in regulating brake pressure and ensuring safety.

How do automotive brake valves enhance vehicle safety? They enhance safety by preventing wheel lock-up, balancing brake force, and enabling advanced systems like ABS and ESC, which reduce accidents and improve control.

Which regions are key markets for automotive brake valves? Key regions include Asia-Pacific, due to high vehicle production; Europe and North America, driven by strict safety standards; and emerging markets showing growth potential.

What is the impact of electric vehicles on brake valve demand? Electric vehicles increase demand for specialized valves that support regenerative braking and integrate with electronic control systems, driving innovation in the market.

Who are the leading companies in the automotive brake valve market? Leading companies include Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Knorr-Bremse AG, and HALDEX AB, known for their technological expertise and global presence.

What are the recent trends in automotive brake valve technology? Recent trends include the adoption of electronic and electro-hydraulic valves, lightweight materials, and smart valves with sensors for enhanced performance and predictive maintenance.

Citius Research has developed a research report titled “Automotive Brake Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Brake Valve Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Brake Valve Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Brake Valve Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Brake Valve Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Brake Valve Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Brake Valve Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Brake Valve Market
• Cost and Gross Margin Analysis of Automotive Brake Valve Market
• Automotive Brake Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Brake Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Brake Valve Market Key Stakeholders

Below are the key stakeholders for the Automotive Brake Valve Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Brake Valve Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Brake Valve Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Brake Valve Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Brake Valve Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Brake Valve Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Brake Valve Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Brake Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Brake Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Brake Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Brake Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Brake Valve Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Brake Valve Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Brake Valve Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Brake Valve Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Brake Valve Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Brake Valve Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Brake Valve Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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