Automotive Belts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186297
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Belts Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Automotive Belts Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players Gates, Continental, Bando, Dayco, Mitsuboshi

Market Summary

The automotive belts market is a critical segment within the broader automotive and transportation industry, focusing on components essential for vehicle operation and performance. These belts, including timing belts, serpentine belts, and V-belts, are indispensable for transferring power and ensuring the synchronized function of engine parts such as camshafts, crankshafts, and various accessories. The market is characterized by steady demand driven by the global vehicle parc and the necessity for regular maintenance and replacement parts. Key factors influencing this market include technological advancements in belt materials enhancing durability and efficiency, alongside the increasing production and sales of vehicles worldwide. The aftermarket segment represents a significant portion of revenue, as belts are wear-and-tear items requiring periodic replacement. Market dynamics are also shaped by regional automotive industry growth, regulatory standards emphasizing vehicle efficiency and emissions, and the evolving landscape of electric and hybrid vehicles which may alter belt requirements. Leading global players and specialized manufacturers compete on product quality, innovation, and distribution networks to capture market share.

Key Highlights

The automotive belts market is distinguished by several pivotal aspects that underline its importance and trajectory. A primary highlight is the continuous innovation in material science, with manufacturers developing high-performance materials such as advanced polymers and reinforced composites to produce belts that offer superior strength, reduced noise, and extended service life, thereby meeting stringent automotive industry standards. Another significant aspect is the critical role of the aftermarket, which provides consistent demand due to the obligatory replacement cycle of belts in all vehicle types, from passenger cars to commercial vehicles. The market is also notably influenced by the global shift towards vehicle electrification; while electric vehicles may reduce the need for certain belts, they still require specialized belts for auxiliary systems, presenting new engineering challenges and opportunities. Furthermore, stringent global regulations pertaining to vehicle emissions and fuel economy are pushing innovations that make belt-driven systems more efficient. The competitive landscape is marked by the presence of established multinational corporations and regional players focusing on technological advancements and strategic expansions to strengthen their market positions.

Drivers, Opportunities & Restraints

The growth of the automotive belts market is propelled by several key drivers, primarily the expanding global vehicle fleet which inherently increases the demand for both original equipment and replacement belts. The rise in vehicle production, particularly in emerging economies, further bolsters this demand. Additionally, technological advancements leading to the development of more durable and efficient belt systems serve as a significant driver, as they cater to the automotive industry's need for reliability and performance. A major opportunity lies in the aftermarket sector, fueled by the increasing average age of vehicles on the road worldwide, which necessitates frequent maintenance and part replacements. The advent of electric vehicles also opens new avenues for specialized belt applications within their auxiliary systems. However, the market faces certain restraints. The growing penetration of beltless systems, such as direct-driven accessories in some modern engines, poses a challenge to traditional belt demand. Fluctuations in raw material prices, particularly for rubber and synthetic compounds, can impact manufacturing costs and profit margins. Furthermore, the high intensity of competition among manufacturers often pressures pricing strategies.

Concentration Insights

The competitive concentration within the automotive belts market reveals a landscape with a mix of large multinational corporations and numerous smaller regional players. The market is moderately concentrated, with top-tier companies holding significant shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These leading players invest heavily in research and development to introduce innovative products with enhanced performance characteristics, such as reduced weight and increased longevity. They also engage in strategic activities like mergers, acquisitions, and partnerships to expand their geographical presence and consolidate their market positions. Meanwhile, regional manufacturers compete effectively by catering to local demand, often offering cost-competitive solutions and leveraging strong relationships with domestic automotive OEMs and aftermarket distributors. This structure creates a dynamic competitive environment where technological superiority, supply chain efficiency, and aftermarket penetration are critical for success.

Type Insights

The automotive belts market is segmented by product type, primarily comprising timing belts, serpentine belts, and V-belts, each serving distinct and critical functions within a vehicle's engine. Timing belts are crucial for synchronizing the rotation of the crankshaft and camshaft to ensure engine valves open and close at the proper times during each cylinder's intake and exhaust strokes. Failure can lead to severe engine damage, making their reliability paramount. Serpentine belts, also known as accessory drive belts, are single, continuous belts used to drive multiple peripheral devices in an engine, such as the alternator, power steering pump, water pump, and air conditioning compressor. Their design simplifies the engine layout and reduces weight. V-belts, characterized by their trapezoidal cross-section, are traditionally used to transmit power from the crankshaft to components like the fan and water pump, though their application has diminished in modern vehicles in favor of serpentine belts. Each belt type demands specific material properties and engineering, influencing market dynamics and innovation focus.

Application Insights

Application insights for the automotive belts market are primarily divided into original equipment manufacturers (OEM) and the aftermarket. The OEM segment involves the integration of belts into new vehicles during the production process. Demand in this segment is directly correlated with global automobile production rates, with passenger cars and light commercial vehicles constituting the bulk of consumption. OEMs demand high-quality, durable belts that meet precise specifications to ensure vehicle reliability and comply with warranty periods. The aftermarket segment, conversely, is driven by the replacement needs of the existing vehicle fleet. As belts are subject to wear and require periodic replacement, the aftermarket represents a stable and recurring revenue stream. The growth of this segment is influenced by factors such as the average age of vehicles, vehicle usage patterns, and regional maintenance cultures. Both segments are essential, with the aftermarket often providing more consistent demand irrespective of fluctuations in new vehicle sales.

Regional Insights

Regionally, the automotive belts market demonstrates varied dynamics across the globe. The Asia-Pacific region stands as the dominant and fastest-growing market, propelled by massive automotive production and sales in countries like China, India, Japan, and South Korea. The region's expanding vehicle parc, rising disposable incomes, and growing middle class contribute significantly to both OEM and aftermarket demand. North America and Europe represent mature markets characterized by a high concentration of vehicle ownership and a well-established aftermarket distribution network. In these regions, demand is steadier, driven largely by replacement needs and stringent vehicle safety and emission standards that encourage the adoption of advanced, efficient belt systems. Emerging economies in Latin America and the Middle East & Africa are expected to exhibit gradual growth, fueled by increasing industrialization, urbanization, and the development of automotive infrastructure. Each region's specific economic conditions, regulatory environment, and automotive industry maturity shape its unique market characteristics.

Company Insights

The automotive belts market features a competitive landscape with several prominent players striving for leadership through innovation and global reach. Key companies such as Gates Corporation, Continental AG, and Bando Chemical Industries, Ltd. are recognized for their extensive product portfolios and significant market presence. Gates Corporation is renowned for its high-performance power transmission belts and fluid power products, investing heavily in material technology. Continental AG, a major automotive supplier, offers a wide range of belts focusing on efficiency and durability for modern vehicles. Bando Chemical Industries is another significant player with a strong focus on manufacturing various automotive belts. Other notable participants include Mitsuboshi Belting Ltd., Dayco Products, LLC, and Carlisle Companies Inc. (through its Carlisle Motion Technologies division). These companies compete on factors including product quality, technological innovation, pricing, and the strength of their global distribution and supply chains, catering to both OEMs and the vast aftermarket.

Recent Developments

Recent developments in the automotive belts market reflect a strong focus on adaptation and innovation in response to industry trends. A prominent trend is the increased investment in research and development to create belts compatible with the evolving powertrain technologies, including those for hybrid and electric vehicles, which may require belts for ancillary systems that operate under different conditions. Companies are launching new products made from advanced materials like hydrogenated nitrile rubber (HNBR) and aramid cord that offer enhanced heat resistance, longer life, and improved performance. Strategic expansions and partnerships are also common, with key players acquiring smaller firms or forming alliances to bolster their technological capabilities and expand their geographical footprint. Furthermore, manufacturers are increasingly adopting sustainable practices and exploring eco-friendly materials in response to growing environmental concerns and regulatory pressures within the automotive industry.

Report Segmentation

This comprehensive market report on automotive belts is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation is structured along several key axes to cater to strategic decision-making. The market is first segmented by type, covering timing belts, serpentine belts, V-belts, and other specialty belts, analyzing the demand and trends for each specific product category. It is further segmented by application, distinguishing between the original equipment manufacturer (OEM) market and the aftermarket, providing insights into the distinct dynamics and growth drivers of each channel. A crucial regional segmentation breaks down the market into key geographical areas including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional production, consumption patterns, and growth prospects. This multi-faceted segmentation allows for a thorough understanding of the market forces at play across different product types, sales channels, and global regions.

FAQs

What are the different types of automotive belts?

The primary types of automotive belts are timing belts, serpentine belts, and V-belts. Timing belts synchronize engine camshaft and crankshaft rotation. Serpentine belts drive multiple engine accessories like the alternator and water pump. V-belts are used for power transmission to components like fans and pumps.

What is the function of a timing belt in a car?

The function of a timing belt is to synchronize the rotation of the crankshaft and the camshaft(s). This precise synchronization ensures that the engine's valves open and close at the correct times in relation to the movement of the pistons, which is critical for proper engine operation and preventing catastrophic damage.

What materials are used to make automotive belts?

Automotive belts are commonly manufactured from durable, flexible materials designed to withstand high stress and heat. These materials include various grades of rubber such as neoprene and EPDM, often reinforced with tensile cords made from materials like fiberglass, aramid, or polyester for added strength and longevity.

What are the key drivers of the automotive belts market?

Key drivers include the global expansion of the vehicle fleet, increasing vehicle production, particularly in emerging economies, and the consistent demand from the aftermarket for replacement parts. Technological advancements leading to longer-lasting, more efficient belts also significantly drive the market.

How does the rise of electric vehicles impact the automotive belts market?

The rise of electric vehicles impacts the market by altering demand patterns. While EVs eliminate the need for traditional engine timing belts, they still require specialized belts for auxiliary systems such as the air conditioning compressor, water pump, and other accessories, creating a new segment for high-performance, application-specific belts.

Who are the leading companies in the automotive belts market?

Leading companies in the global automotive belts market include Gates Corporation, Continental AG, Bando Chemical Industries, Ltd., Mitsuboshi Belting Ltd., Dayco Products, LLC, and Carlisle Companies Inc. (Carlisle Motion Technologies). These players are known for their innovation, extensive product range, and global distribution networks.

Citius Research has developed a research report titled “Automotive Belts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Belts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Belts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Belts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Belts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Belts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Belts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Belts Market
• Cost and Gross Margin Analysis of Automotive Belts Market
• Automotive Belts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Belts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Belts Market Key Stakeholders

Below are the key stakeholders for the Automotive Belts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Belts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Belts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Belts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Belts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Belts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Belts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Belts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Belts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Belts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Belts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Belts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Belts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Belts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Belts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Belts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Belts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Belts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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