Emission Control Catalyst Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186559
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Emission Control Catalyst Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Emission Control Catalyst Market

(Market Size)
$18.5 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 18.5 billion
2030 Market Size USD 32 billion
Key Players BASF, Johnson Matthey, Umicore, Tenneco, Faurecia

Market Summary

The emission control catalyst market is an integral component of the global automotive and transportation industry, dedicated to reducing harmful pollutants emitted from vehicle exhaust systems. These catalysts facilitate chemical reactions that convert toxic gases such as carbon monoxide, hydrocarbons, and nitrogen oxides into less harmful substances like carbon dioxide, water, and nitrogen. The market is characterized by stringent environmental regulations worldwide, compelling automotive manufacturers to integrate advanced emission control technologies into their vehicles. Key players in this sector are continuously engaged in research and development to enhance catalyst efficiency, durability, and performance under varying operating conditions. The growing automotive production, especially in emerging economies, alongside the rising adoption of heavy-duty and commercial vehicles, further propels market demand. Additionally, the shift towards sustainable mobility and the increasing stringency of emission norms are expected to sustain market growth over the coming years.

Key Highlights

The emission control catalyst market is distinguished by several key highlights that underscore its critical role and evolving dynamics. Technological advancements have led to the development of more efficient and durable catalysts, including those incorporating precious metals like platinum, palladium, and rhodium, which are essential for catalytic conversion processes. The market is highly regulated, with standards such as Euro 6 in Europe and EPA regulations in the United States driving innovation and adoption. There is a noticeable trend towards the development of catalysts for alternative fuel vehicles, including those powered by natural gas, biofuels, and hydrogen, reflecting the industry's adaptation to diversifying energy sources. Moreover, the aftermarket segment represents a significant opportunity, as replacement catalysts are required over the vehicle lifecycle. Collaborations and partnerships between automotive OEMs and catalyst manufacturers are common, aimed at co-developing tailored solutions that meet specific emission targets and performance criteria.

Drivers, Opportunities & Restraints

The emission control catalyst market is primarily driven by stringent government regulations aimed at curbing vehicular emissions and improving air quality. Regulations such as the Clean Air Act in the United States and similar frameworks globally mandate the use of advanced emission control systems in both light-duty and heavy-duty vehicles. This regulatory pressure is a consistent driver for market growth. Opportunities abound in the development and adoption of catalysts for new and alternative fuel vehicles, including electric hybrids and fuel cell vehicles, where emission control remains relevant. The expansion of automotive markets in Asia-Pacific and Latin America presents significant growth prospects due to increasing vehicle parc and tightening emission norms. However, the market faces restraints including the high cost of precious metals used in catalysts, which can lead to price volatility and supply chain challenges. Additionally, the gradual shift towards battery electric vehicles, which produce zero tailpipe emissions, poses a long-term threat to the traditional emission control catalyst market, necessitating adaptation and innovation among industry participants.

Concentration Insights

The emission control catalyst market exhibits a concentrated nature, with a few major players holding significant market share. Companies such as BASF, Johnson Matthey, Umicore, and Clariant dominate the landscape, leveraging their extensive research capabilities, global presence, and long-standing relationships with automotive OEMs. These leaders invest heavily in developing proprietary technologies and enhancing catalyst formulations to meet evolving regulatory requirements and customer needs. The market concentration is further reinforced by high barriers to entry, including the need for substantial capital investment, advanced technological expertise, and established supply chains for critical raw materials. While these key players operate on a global scale, there are also regional and specialized manufacturers that cater to specific market segments or geographic areas. The competitive dynamics are characterized by continuous innovation, strategic acquisitions, and collaborations to strengthen market position and expand product portfolios.

Type Insights

In the emission control catalyst market, products are primarily categorized based on the type of catalyst and the materials used. The main types include oxidation catalysts, reduction catalysts, and three-way catalysts, each designed for specific functions and applications. Oxidation catalysts are used to convert carbon monoxide and hydrocarbons into carbon dioxide and water, commonly employed in diesel engines. Reduction catalysts, such as selective catalytic reduction (SCR) systems, focus on reducing nitrogen oxides into nitrogen and water by using a reductant like ammonia or urea. Three-way catalysts are predominantly used in gasoline engines and simultaneously handle carbon monoxide, hydrocarbons, and nitrogen oxides. Additionally, catalysts are differentiated by the precious metals they incorporate, with platinum, palladium, and rhodium being the most prevalent due to their high catalytic activity and resistance to poisoning. Innovations are ongoing to develop non-precious metal catalysts and enhance the efficiency of existing formulations to reduce costs and improve performance.

Application Insights

The application of emission control catalysts spans across various vehicle types within the automotive and transportation sector. The largest application segment is light-duty vehicles, including passenger cars and light trucks, which are subject to rigorous emission standards globally. Heavy-duty vehicles, such as trucks and buses, represent another critical application area, requiring robust and durable catalyst systems to handle higher emissions and operational demands. Motorcycles and off-road vehicles, including construction and agricultural machinery, also incorporate emission control catalysts to comply with regional regulations. Furthermore, catalysts are used in stationary sources like generators and industrial engines. The diversification into alternative fuel vehicles is notable, with catalysts being adapted for natural gas vehicles, hybrid electric vehicles, and even fuel cell applications where emission control is necessary. Each application demands tailored catalyst solutions to address specific emission profiles, operating conditions, and regulatory requirements.

Regional Insights

Regionally, the emission control catalyst market is influenced by varying regulatory frameworks, economic conditions, and automotive industry dynamics. North America and Europe are mature markets characterized by strict emission norms and high adoption of advanced catalyst technologies. The United States, with its EPA standards, and European countries, adhering to Euro norms, are significant contributors. The Asia-Pacific region is the fastest-growing market, driven by expanding automotive production in countries like China and India, coupled with increasingly stringent emission regulations aimed at addressing severe air pollution issues. Latin America and the Middle East & Africa are emerging markets where growth is fueled by rising vehicle ownership and gradual implementation of emission control policies. Each region presents unique challenges and opportunities, necessitating localized strategies from market players to address specific regulatory, economic, and customer preferences.

Company Insights

Prominent companies in the emission control catalyst market include BASF SE, Johnson Matthey, Umicore, Clariant, and Tenneco, among others. BASF SE is a global leader with a comprehensive portfolio of catalyst solutions for various applications, emphasizing innovation and sustainability. Johnson Matthey is renowned for its advanced emission control technologies and strong focus on research and development. Umicore specializes in materials technology and catalysis, offering a range of products for automotive and industrial applications. Clariant provides specialized catalyst solutions, leveraging its expertise in chemical processes. Tenneco, through its Clean Air division, supplies integrated emission control systems to automotive OEMs worldwide. These companies compete on factors such as product performance, technological innovation, cost efficiency, and global supply chain capabilities. Strategic initiatives often include partnerships with automotive manufacturers, acquisitions to enhance technological capabilities, and expansion into high-growth regions to capture market opportunities.

Recent Developments

Recent developments in the emission control catalyst market reflect ongoing innovation and strategic movements aimed at addressing evolving industry needs. Companies are increasingly focusing on developing catalysts for hybrid and electric vehicles to ensure compliance in platforms where internal combustion engines are still present. There has been a surge in research aimed at reducing the reliance on precious metals by developing alternative materials and improving catalyst efficiency to lower costs. Strategic collaborations and joint ventures are common, such as partnerships between catalyst manufacturers and automotive OEMs to co-develop next-generation emission control systems. Additionally, expansions in production capacities, particularly in Asia-Pacific, are underway to meet growing regional demand. Regulatory updates continue to drive development, with recent advancements targeting lower temperature catalysis for improved cold-start performance and enhanced durability to withstand longer vehicle lifespans.

Report Segmentation

The emission control catalyst market report is segmented to provide detailed insights across various dimensions. Segmentation by type includes oxidation catalysts, reduction catalysts, three-way catalysts, and others, each analyzed for their market presence and growth prospects. By material, the market is divided into platinum, palladium, rhodium, and other materials, highlighting the usage and trends associated with each precious metal. Application-wise segmentation covers light-duty vehicles, heavy-duty vehicles, motorcycles, off-road vehicles, and others, detailing the specific requirements and market dynamics for each segment. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with each region analyzed for its regulatory environment, market size, and growth opportunities. This comprehensive segmentation enables stakeholders to understand specific market niches, identify growth areas, and make informed strategic decisions.

FAQs

What are emission control catalysts? Emission control catalysts are substances used in automotive exhaust systems to facilitate chemical reactions that convert harmful pollutants like carbon monoxide, hydrocarbons, and nitrogen oxides into less harmful gases such as carbon dioxide, water, and nitrogen.

How do emission control catalysts work? They work by providing a surface for chemical reactions where toxic exhaust gases undergo oxidation or reduction processes, breaking them down into environmentally benign compounds before being released into the atmosphere.

What types of vehicles use emission control catalysts? They are used in a wide range of vehicles including passenger cars, light and heavy trucks, buses, motorcycles, and off-road equipment like construction and agricultural machinery to meet emission standards.

Why are precious metals used in these catalysts? Precious metals such as platinum, palladium, and rhodium are used due to their high catalytic activity, durability, and resistance to poisoning, which are essential for efficient and long-lasting emission control.

What are the latest trends in emission control catalysts? Recent trends include development for alternative fuel vehicles, reduction of precious metal content to lower costs, and innovations aimed at improving low-temperature performance and overall efficiency.

How do regulations impact the emission control catalyst market? Stringent global and regional emission regulations drive demand by mandating the use of advanced catalyst technologies in vehicles, compelling manufacturers to continuously innovate and comply with evolving standards.

Citius Research has developed a research report titled “Emission Control Catalyst Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Emission Control Catalyst Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Emission Control Catalyst Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Emission Control Catalyst Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Emission Control Catalyst Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Emission Control Catalyst Market
• Research Methodology
• Executive Summary
• Market Dynamics of Emission Control Catalyst Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Emission Control Catalyst Market
• Cost and Gross Margin Analysis of Emission Control Catalyst Market
• Emission Control Catalyst Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Emission Control Catalyst Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Emission Control Catalyst Market Key Stakeholders

Below are the key stakeholders for the Emission Control Catalyst Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Emission Control Catalyst Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Emission Control Catalyst Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Emission Control Catalyst Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Emission Control Catalyst Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Emission Control Catalyst Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Emission Control Catalyst Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Emission Control Catalyst Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Emission Control Catalyst Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Emission Control Catalyst Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Emission Control Catalyst Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Emission Control Catalyst Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Emission Control Catalyst Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Emission Control Catalyst Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Emission Control Catalyst Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Emission Control Catalyst Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Emission Control Catalyst Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Emission Control Catalyst Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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