Automotive Airbag Silicone Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186074
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Airbag Silicone Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Automotive Airbag Silicone Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Dow, Wacker, Momentive, Shin-Etsu, Elkem

Market Summary

The automotive airbag silicone market is a critical segment within the automotive safety systems industry, focusing on the materials used in airbag coatings and components. Silicone-based materials are preferred due to their exceptional thermal stability, flexibility, and durability under extreme conditions. These properties ensure that airbags deploy reliably and safely during collisions, contributing significantly to vehicle occupant protection. The market is closely tied to automotive production trends, safety regulations, and technological advancements in airbag systems. With the global automotive industry emphasizing enhanced safety features, the demand for high-performance silicone in airbag applications continues to grow. Manufacturers are investing in research and development to improve silicone formulations, aiming for better performance and compliance with stringent international safety standards. The market is characterized by a competitive landscape with several key players striving to innovate and capture larger market shares.

Key Highlights

The automotive airbag silicone market is distinguished by several key highlights that underscore its importance and growth trajectory. Silicone materials used in airbags offer superior resistance to high temperatures, oxidation, and mechanical stress, ensuring long-term reliability. The integration of silicone in airbag systems enhances their functionality by providing consistent inflation and deployment performance. Another highlight is the increasing adoption of silicone in advanced airbag systems, including side-curtain and knee airbags, which require precise material properties. The market is also influenced by the rising consumer awareness regarding vehicle safety and the implementation of rigorous government regulations mandating airbag installations in vehicles. Additionally, collaborations between silicone manufacturers and automotive OEMs are driving innovation, leading to the development of customized silicone solutions that meet specific design and performance requirements.

Drivers, Opportunities & Restraints

The growth of the automotive airbag silicone market is propelled by several drivers, including the increasing stringency of vehicle safety regulations worldwide. Governments and regulatory bodies are mandating the inclusion of advanced airbag systems in new vehicles, boosting the demand for high-quality silicone materials. The rising production of automobiles, particularly in emerging economies, further drives market growth as manufacturers seek reliable components for safety systems. Opportunities in the market abound with the development of electric and autonomous vehicles, which require sophisticated safety features, including advanced airbag technologies. The trend towards lightweight and eco-friendly materials also presents opportunities for silicone manufacturers to innovate and offer sustainable solutions. However, the market faces restraints such as the high cost of silicone raw materials and the complexity of manufacturing processes. Additionally, fluctuations in raw material prices and supply chain disruptions can pose challenges to market stability and growth.

Concentration Insights

The automotive airbag silicone market exhibits a concentrated competitive landscape with a few major players dominating the industry. Companies such as Dow Inc., Wacker Chemie AG, and Shin-Etsu Chemical Co., Ltd. are leading the market with their extensive product portfolios and strong global presence. These companies invest significantly in research and development to enhance their silicone formulations and maintain a competitive edge. The market concentration is also influenced by strategic partnerships and collaborations between silicone manufacturers and automotive OEMs, ensuring a steady supply of high-quality materials. Regional players in Asia-Pacific and Europe are also gaining traction by catering to local automotive markets and offering cost-effective solutions. The competitive dynamics are characterized by continuous innovation, mergers and acquisitions, and efforts to expand market reach through distribution networks and production facilities in key automotive manufacturing regions.

Type Insights

In the automotive airbag silicone market, materials are categorized based on their form and application-specific properties. The primary types include liquid silicone rubber (LSR) and high consistency rubber (HCR). Liquid silicone rubber is widely used due to its excellent flow properties, which facilitate the manufacturing of complex airbag components through injection molding processes. LSR offers high tear strength, thermal stability, and resistance to environmental factors, making it ideal for critical airbag parts. High consistency rubber, on the other hand, is utilized in applications requiring robust mechanical properties and durability. HCR is often employed in seals and coatings that demand enhanced elasticity and longevity. The choice between LSR and HCR depends on the specific requirements of the airbag system, including deployment speed, temperature resistance, and material compatibility with other components. advancements in silicone technology are leading to the development of hybrid materials that combine the benefits of both types, offering improved performance and efficiency.

Application Insights

The application of silicone in automotive airbags spans various components, each critical to the overall functionality and safety of the system. Silicone is primarily used in airbag coatings, where it provides a protective layer that ensures reliable deployment by preventing abrasion and leakage. It is also employed in airbag inflators, which require materials that can withstand high pressures and temperatures during ignition. Additionally, silicone is used in airbag sensors and connectors, where its electrical insulation properties and durability are essential for maintaining signal integrity and system responsiveness. The material's flexibility and resistance to aging make it suitable for long-term use in vehicles, ensuring that airbags remain functional throughout the vehicle's lifespan. With the advent of multi-stage and adaptive airbag systems, the role of silicone is expanding to include more sophisticated applications, such as smart airbags that adjust deployment based on collision severity and occupant position.

Regional Insights

The automotive airbag silicone market demonstrates distinct regional dynamics influenced by automotive production, regulatory frameworks, and economic conditions. North America is a significant market due to stringent safety regulations and high consumer demand for advanced safety features in vehicles. The presence of major automotive manufacturers and silicone producers in the region further supports market growth. Europe follows closely, driven by robust automotive safety standards and the adoption of innovative airbag technologies. The Asia-Pacific region is experiencing rapid growth, fueled by increasing vehicle production in countries like China, India, and Japan. Rising disposable incomes and growing awareness of vehicle safety are contributing to the demand for silicone in airbag applications. Latin America and the Middle East & Africa are emerging markets, with potential growth opportunities linked to economic development and the gradual implementation of safety regulations. Each region presents unique challenges and opportunities, shaped by local automotive industry trends and regulatory environments.

Company Insights

Prominent companies in the automotive airbag silicone market include Dow Inc., Wacker Chemie AG, Shin-Etsu Chemical Co., Ltd., Momentive Performance Materials Inc., and Elkem Silicones. Dow Inc. is renowned for its innovative silicone solutions and strong focus on research and development, catering to the evolving needs of the automotive industry. Wacker Chemie AG offers a comprehensive range of silicone products, emphasizing quality and reliability in airbag applications. Shin-Etsu Chemical Co., Ltd. is a key player with advanced manufacturing capabilities and a global distribution network. Momentive Performance Materials Inc. specializes in high-performance silicones that enhance airbag safety and efficiency. Elkem Silicones provides tailored silicone solutions, leveraging its expertise in material science to meet specific customer requirements. These companies engage in strategic initiatives such as product launches, partnerships, and expansions to strengthen their market position and address the growing demand for automotive airbag silicone materials.

Recent Developments

Recent developments in the automotive airbag silicone market reflect ongoing innovation and adaptation to industry trends. Companies are focusing on developing eco-friendly silicone formulations that reduce environmental impact while maintaining high performance. There is a growing emphasis on enhancing the thermal and mechanical properties of silicone materials to meet the demands of next-generation airbag systems. advancements in manufacturing technologies, such as additive manufacturing and automated production processes, are improving the efficiency and precision of silicone component fabrication. Collaborations between silicone manufacturers and automotive OEMs are increasing, aimed at co-developing customized solutions for specific vehicle models and safety requirements. Additionally, market players are expanding their production capacities in key regions to better serve local automotive markets and reduce supply chain vulnerabilities. These developments underscore the industry's commitment to innovation, sustainability, and meeting the evolving needs of the automotive sector.

Report Segmentation

This report on the automotive airbag silicone market is segmented based on type, application, and region. By type, the market is divided into liquid silicone rubber (LSR) and high consistency rubber (HCR), each catering to different airbag component requirements. The application segment covers airbag coatings, inflators, sensors, and connectors, highlighting the diverse uses of silicone in enhancing airbag performance and safety. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth drivers, and market opportunities. Each segment is thoroughly examined to offer a comprehensive understanding of the market dynamics, competitive landscape, and future prospects. The segmentation enables stakeholders to identify key growth areas, assess market potential, and make informed decisions regarding investment and strategy.

FAQs

What are the key properties of silicone used in automotive airbags? Silicone used in automotive airbags possesses high thermal stability, flexibility, durability, and resistance to extreme temperatures and environmental conditions, ensuring reliable airbag deployment and longevity.

Which regions are leading in the automotive airbag silicone market? North America and Europe are leading regions due to stringent safety regulations and high adoption of advanced automotive safety technologies, while Asia-Pacific is rapidly growing due to increasing vehicle production and safety awareness.

What types of silicone are commonly used in airbag applications? Liquid silicone rubber (LSR) and high consistency rubber (HCR) are the primary types, with LSR favored for complex components due to its flow properties, and HCR chosen for applications requiring robust mechanical strength.

How do safety regulations impact the automotive airbag silicone market? Stringent government regulations mandating airbag installations in vehicles drive demand for high-quality silicone materials, as manufacturers must comply with safety standards, boosting market growth.

What are the recent trends in automotive airbag silicone technology? Recent trends include the development of eco-friendly silicone formulations, enhancements in thermal and mechanical properties, and increased use of silicone in advanced airbag systems like multi-stage and adaptive airbags.

Who are the major companies in the automotive airbag silicone market? Key players include Dow Inc., Wacker Chemie AG, Shin-Etsu Chemical Co., Ltd., Momentive Performance Materials Inc., and Elkem Silicones, known for their innovative products and strong market presence.

Citius Research has developed a research report titled “Automotive Airbag Silicone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Airbag Silicone Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Airbag Silicone Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Airbag Silicone Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Airbag Silicone Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Airbag Silicone Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Airbag Silicone Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Airbag Silicone Market
• Cost and Gross Margin Analysis of Automotive Airbag Silicone Market
• Automotive Airbag Silicone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Airbag Silicone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Airbag Silicone Market Key Stakeholders

Below are the key stakeholders for the Automotive Airbag Silicone Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Airbag Silicone Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Airbag Silicone Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Airbag Silicone Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Airbag Silicone Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Airbag Silicone Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Airbag Silicone Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Airbag Silicone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Airbag Silicone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Airbag Silicone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Airbag Silicone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Airbag Silicone Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Airbag Silicone Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Airbag Silicone Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Airbag Silicone Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Airbag Silicone Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Airbag Silicone Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Airbag Silicone Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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