Automotive Trailer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186953
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Trailer Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 50 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Automotive Trailer Market

(Market Size)
$32 billion
$50 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 32 billion
2030 Market Size USD 50 billion
Key Players Wabash, Schmitz Cargobull, Great Dane, Utility Trailer, Hyundai Translead

Market Summary

The automotive trailer market is an integral segment within the broader automotive and transportation industry, characterized by the manufacturing and utilization of trailers designed for hauling goods, equipment, and other cargo. These trailers are essential for logistics, construction, agriculture, and various commercial applications, facilitating efficient transportation and supply chain operations. The market encompasses a diverse range of trailer types, including flatbeds, dry vans, refrigerated units, and tankers, each catering to specific industry needs and cargo requirements. Key participants in this market include trailer manufacturers, component suppliers, logistics companies, and end-users across multiple sectors. The industry is influenced by factors such as economic growth, infrastructure development, regulatory standards, and technological advancements. As global trade and e-commerce continue to expand, the demand for reliable and efficient trailer solutions is expected to remain robust, driving innovation and competition among market players.

Key Highlights

The automotive trailer market is distinguished by several key highlights that underscore its dynamic nature and growth potential. Technological integration is a significant trend, with advancements in telematics, GPS tracking, and smart trailer systems enhancing operational efficiency, safety, and fleet management. Sustainability initiatives are gaining traction, leading to the development of lightweight materials and aerodynamic designs that reduce fuel consumption and environmental impact. The market is also witnessing increased adoption of electric and hybrid trailer technologies, aligning with global efforts to decarbonize transportation. Regulatory compliance, particularly regarding safety standards and emissions, plays a crucial role in shaping product development and market strategies. Furthermore, the rise of last-mile delivery services and the expansion of logistics networks are creating new opportunities for specialized trailer solutions. These highlights reflect a market that is evolving to meet the demands of modern transportation and logistics challenges.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the automotive trailer market, including the expansion of global trade, increasing industrialization, and the growing need for efficient freight transportation. The rise of e-commerce has significantly boosted demand for logistics and distribution services, necessitating robust trailer fleets to handle heightened cargo volumes. Infrastructure development projects worldwide also contribute to market growth by enhancing transportation networks and facilitating smoother trailer operations. Opportunities abound in the adoption of advanced technologies such as IoT-enabled trailers, autonomous driving capabilities, and eco-friendly designs, which can improve efficiency and reduce operational costs. However, the market faces restraints including high initial investment costs for advanced trailers, regulatory complexities across different regions, and economic fluctuations that impact capital expenditure in transportation sectors. Additionally, challenges related to maintenance, skilled labor shortages, and supply chain disruptions can hinder market progression. Balancing these drivers, opportunities, and restraints is essential for stakeholders to navigate the market effectively.

Concentration Insights

The automotive trailer market exhibits a varied concentration of players, with several key manufacturers dominating the landscape on a global scale. Companies such as Wabash National Corporation, Utility Trailer Manufacturing Company, and Great Dane LLC hold significant market shares, leveraging their extensive product portfolios and strong distribution networks. The market is characterized by a mix of large multinational corporations and regional players, each catering to specific geographic and segmental demands. North America and Europe are mature markets with high concentration levels, whereas Asia-Pacific shows a more fragmented structure with numerous local manufacturers. Collaboration and mergers and acquisitions are common strategies employed by leading companies to enhance their market presence and expand their technological capabilities. This concentration dynamic influences competitive pricing, innovation rates, and market accessibility, shaping the overall industry environment.

Type Insights

The automotive trailer market is segmented by type into categories such as flatbed trailers, dry van trailers, refrigerated trailers, tank trailers, and others, each serving distinct applications and industries. Flatbed trailers are widely used in construction and heavy equipment transport due to their open design and ease of loading. Dry van trailers are prevalent in general freight and retail logistics, offering enclosed protection for goods. Refrigerated trailers, or reefers, are critical for perishable items in the food and pharmaceutical sectors, providing temperature-controlled environments. Tank trailers specialize in transporting liquids and gases, catering to the chemical and petroleum industries. Each trailer type incorporates specific features and technologies to meet operational requirements, with ongoing innovations focusing on durability, weight reduction, and efficiency. The diversity in trailer types allows the market to address a broad spectrum of transportation needs, driving segmental growth and specialization.

Application Insights

Applications of automotive trailers span across various industries including logistics and transportation, construction, agriculture, oil and gas, and retail. In logistics and transportation, trailers are indispensable for freight hauling, supporting supply chain operations and interstate commerce. The construction sector relies heavily on trailers for moving machinery, materials, and equipment to project sites, enhancing operational mobility. Agriculture utilizes trailers for transporting crops, livestock, and farming implements, contributing to food supply chains. The oil and gas industry employs specialized tank and flatbed trailers for transporting drilling equipment and hazardous materials. Retail and e-commerce sectors leverage trailers for inventory distribution and last-mile delivery solutions. Each application demands tailored trailer features, influencing design, capacity, and technology integration. The versatility of trailers across these applications underscores their critical role in economic activities and industrial operations.

Regional Insights

Regionally, the automotive trailer market demonstrates varied growth patterns and demand dynamics. North America represents a mature market with high adoption rates, driven by well-established logistics networks and stringent regulatory standards. Europe follows a similar trajectory, emphasizing sustainability and technological advancements in trailer design. The Asia-Pacific region is experiencing rapid growth due to expanding industrialization, infrastructure development, and increasing trade activities, particularly in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where economic development and investment in transportation infrastructure are fostering market expansion. Each region presents unique opportunities and challenges influenced by local economic conditions, regulatory frameworks, and cultural factors. Understanding these regional insights is crucial for market participants to devise effective strategies and capitalize on growth prospects.

Company Insights

Prominent companies in the automotive trailer market include Wabash National Corporation, Utility Trailer Manufacturing Company, Great Dane LLC, Schmitz Cargobull AG, and Hyundai Translead, among others. These players are recognized for their extensive product offerings, innovation initiatives, and strong market presence. Wabash National is known for its diversified trailer solutions and focus on sustainability. Utility Trailer Manufacturing emphasizes quality and reliability in dry van and refrigerated trailers. Great Dane LLC excels in engineering robust and durable trailers for various applications. Schmitz Cargobull AG is a key player in Europe, leading in telematics and smart trailer technologies. Hyundai Translead leverages advanced manufacturing processes to produce efficient and cost-effective trailers. These companies engage in continuous research and development to enhance product features, improve safety, and meet evolving customer demands, thereby maintaining competitive advantage in the market.

Recent Developments

Recent developments in the automotive trailer market highlight trends towards technological innovation and strategic expansions. Companies are increasingly integrating telematics systems, IoT sensors, and autonomous driving technologies to enhance trailer functionality and fleet management. There is a growing emphasis on developing lightweight and aerodynamic trailers to improve fuel efficiency and reduce carbon emissions. Electric and hybrid trailer prototypes are being tested, aligning with sustainability goals. Strategic partnerships and acquisitions are common, such as collaborations between trailer manufacturers and technology firms to advance smart trailer capabilities. Regulatory updates focusing on safety and environmental standards are also influencing product designs and market strategies. These developments reflect the industry's adaptive nature and commitment to addressing contemporary transportation challenges through innovation and collaboration.

Report Segmentation

The automotive trailer market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the segmentation includes flatbed trailers, dry van trailers, refrigerated trailers, tank trailers, and others, each analyzed for market trends and growth prospects. Application-wise, the report covers logistics and transportation, construction, agriculture, oil and gas, retail, and other sectors, detailing demand patterns and industry-specific insights. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region examined for its unique market dynamics, key players, and future opportunities. This multidimensional segmentation enables a thorough understanding of market structure, facilitating informed decision-making for stakeholders and investors.

FAQs

What are the different types of automotive trailers? Automotive trailers include flatbed, dry van, refrigerated, tank, and other specialized trailers, each designed for specific cargo and industry needs.

Who are the key players in the automotive trailer market? Major companies include Wabash National Corporation, Utility Trailer Manufacturing Company, Great Dane LLC, Schmitz Cargobull AG, and Hyundai Translead.

What industries use automotive trailers? Industries such as logistics, construction, agriculture, oil and gas, and retail utilize trailers for transportation and operational purposes.

What are the latest trends in the automotive trailer market? Trends include the integration of telematics, development of electric trailers, lightweight materials, and enhanced aerodynamic designs.

How does regional demand vary in the automotive trailer market? Demand is high in North America and Europe due to mature logistics networks, while Asia-Pacific shows rapid growth driven by industrialization and trade.

What factors drive the automotive trailer market? Drivers include growth in e-commerce, infrastructure development, technological advancements, and increasing need for efficient freight transportation.

Citius Research has developed a research report titled “Automotive Trailer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Trailer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Trailer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Trailer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Trailer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Trailer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Trailer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Trailer Market
• Cost and Gross Margin Analysis of Automotive Trailer Market
• Automotive Trailer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Trailer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Trailer Market Key Stakeholders

Below are the key stakeholders for the Automotive Trailer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Trailer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Trailer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Trailer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Trailer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Trailer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Trailer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Trailer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Trailer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Trailer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Trailer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Trailer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Trailer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Trailer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Trailer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Trailer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Trailer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Trailer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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