Automatic Message Handling System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207352
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Message Handling System Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Automatic Message Handling System Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Avaya, Cisco, Mitel, NEC, Unify

Market Summary

The Automatic Message Handling System market within the Manufacturing and Construction sectors is experiencing notable growth driven by the increasing need for streamlined communication and operational efficiency. These systems are designed to automate the processing, routing, and management of various messages, including alerts, notifications, and operational data, which are critical in industrial environments. Companies are increasingly adopting these solutions to enhance real-time decision-making, reduce human error, and improve overall productivity. The integration of advanced technologies such as artificial intelligence and machine learning is further augmenting the capabilities of these systems, allowing for more intelligent message prioritization and response mechanisms. Key players are focusing on developing robust solutions that can seamlessly integrate with existing industrial automation systems, providing a cohesive communication framework. The market is characterized by a high degree of innovation, with continuous advancements aimed at addressing the unique challenges of manufacturing and construction workflows. As industries continue to embrace digital transformation, the demand for efficient message handling systems is expected to rise, supporting safer and more efficient operations.

Key Highlights

The Automatic Message Handling System market highlights include the pivotal role these systems play in enhancing operational safety and efficiency within manufacturing and construction. These systems are capable of processing a high volume of messages in real-time, ensuring critical information is promptly delivered to the appropriate personnel or systems. Key features often include multi-channel support, allowing messages to be sent via email, SMS, mobile apps, or integrated directly into operational dashboards. The ability to customize alert thresholds and response protocols is another significant advantage, enabling businesses to tailor the system to their specific needs. Furthermore, these systems often include analytics and reporting capabilities, providing valuable insights into communication patterns and operational bottlenecks. The adoption of cloud-based solutions is increasing, offering scalability and remote access, which is particularly beneficial for large-scale construction projects or distributed manufacturing facilities. Leading providers are also emphasizing cybersecurity measures to protect sensitive operational data transmitted through these systems. The convergence of Internet of Things (IoT) devices with message handling systems is creating new opportunities for predictive maintenance and automated incident response, marking a significant evolution in industrial communication technologies.

Drivers, Opportunities & Restraints

Several key drivers are propelling the Automatic Message Handling System market in the Manufacturing and Construction industries. The primary driver is the escalating demand for operational efficiency and the reduction of downtime through automated communication processes. The increasing complexity of industrial operations necessitates robust systems that can handle myriad messages without human intervention, thereby minimizing errors and delays. The growing adoption of IoT and smart technologies in these sectors further fuels the need for integrated message handling solutions that can process data from connected devices. Opportunities abound in the development of AI-powered systems that offer predictive analytics and intelligent message routing, potentially revolutionizing how industries respond to operational events. The expansion of cloud computing presents another significant opportunity, enabling more flexible and scalable deployment models. However, the market faces certain restraints, including the high initial investment required for implementation and integration with legacy systems. Concerns regarding data security and privacy also pose challenges, particularly given the sensitive nature of industrial information. Additionally, a lack of standardization across different platforms and protocols can hinder seamless interoperability, potentially limiting adoption among some enterprises.

Concentration Insights

The market concentration for Automatic Message Handling Systems in the Manufacturing and Construction sectors reveals a landscape with both established players and emerging innovators. A few major technology providers hold significant market share, offering comprehensive suites of communication and automation tools. Companies like Siemens, Honeywell, and Rockwell Automation are prominent, leveraging their deep industry expertise and extensive product portfolios. These players often provide integrated solutions that combine message handling with broader industrial automation and control systems. However, there is also a vibrant ecosystem of specialized software firms focusing exclusively on communication and alerting systems, such as Everbridge and OnPage. These niche players often compete on agility, innovation, and deep functionality in specific message handling applications. The market is further characterized by strategic partnerships and acquisitions, as larger entities seek to enhance their capabilities or enter new geographic markets. Regional concentration varies, with North America and Europe being mature markets due to high levels of industrial automation, while the Asia-Pacific region is experiencing rapid growth driven by industrialization and infrastructure development. This dynamic concentration suggests a competitive yet collaborative environment focused on addressing the evolving communication needs of modern industry.

Type Insights

Automatic Message Handling Systems are available in various types, each catering to different operational requirements within Manufacturing and Construction. On-premise deployments remain popular among large organizations with stringent data security and compliance needs, offering full control over the infrastructure and data. These systems are typically integrated directly with existing SCADA, MES, or ERP platforms. Conversely, cloud-based solutions are gaining significant traction due to their scalability, lower upfront costs, and ease of deployment. They are particularly advantageous for construction companies with temporary sites or manufacturing firms with multiple distributed facilities, as they enable centralized management and remote access. Another key distinction is between rule-based systems and those enhanced with artificial intelligence. Rule-based systems operate on predefined conditions and workflows, effectively handling routine notifications. AI-enhanced systems, however, utilize machine learning to analyze message patterns, predict critical events, and intelligently prioritize alerts, thereby reducing alarm fatigue and improving response times. The choice between these types often depends on the complexity of operations, budget constraints, and the desired level of intelligence in message processing.

Application Insights

The application of Automatic Message Handling Systems within the Manufacturing and Construction industries is diverse and critical to core operational functions. In manufacturing, these systems are extensively used for equipment monitoring and alerting, sending immediate notifications for machine failures, maintenance requirements, or deviations from production parameters. They facilitate real-time communication between production floor systems and managerial staff, ensuring swift action to prevent downtime. Quality control is another vital application, where alerts are generated for non-conforming products or process anomalies. In the construction sector, these systems play a crucial role in project management and site safety. They are deployed to disseminate safety alerts, weather warnings, and urgent project updates to crews across often vast and dispersed sites. Inventory and supply chain management represent another significant application, with systems automatically generating messages for low stock levels, delayed shipments, or changes in order status. Furthermore, they are integral to emergency response protocols, automatically triggering evacuation notices or safety instructions in case of accidents or hazardous conditions, thereby protecting personnel and assets.

Regional Insights

The adoption and development of Automatic Message Handling Systems exhibit distinct regional patterns influenced by industrialization levels, technological infrastructure, and regulatory environments. North America represents a mature and advanced market, characterized by high penetration of automation technologies in both manufacturing and construction. Stringent safety regulations and a strong focus on operational excellence drive demand for sophisticated message handling solutions. Europe follows a similar trajectory, with a particular emphasis on integrating these systems within Industry 4.0 frameworks and smart factory initiatives. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, massive infrastructure projects, and increasing investments in smart manufacturing across countries like China, India, and Japan. Governments in this region are actively promoting digitalization, which accelerates the adoption of automated communication tools. Latin America and the Middle East & Africa are emerging markets where growth is linked to the modernization of industrial sectors and new construction activities. However, adoption in these regions can be influenced by factors such as economic volatility and varying levels of technological readiness, creating a diverse and opportunity-rich landscape for providers.

Company Insights

The competitive landscape of the Automatic Message Handling System market features a mix of large industrial automation conglomerates and specialized software providers. Established players like Siemens AG offer integrated solutions such as SIMATIC Notifier, which is part of their broader Totally Integrated Automation portfolio, deeply embedded in manufacturing environments. Honeywell International Inc. provides robust message handling through its Connected Plant and Forge platforms, emphasizing predictive analytics and operational reliability. Rockwell Automation leverages its FactoryTalk suite to deliver alerting and notification capabilities alongside its control systems. Beyond these giants, specialized firms have carved out significant niches. Everbridge Inc., known for its critical event management platform, offers solutions that are highly adaptable to industrial safety and operational messaging needs. OnPage Corporation focuses on incident alerting and response management, ensuring critical messages bypass phone silences and are acknowledged. Other notable participants include Spok Inc., with strengths in healthcare but expanding into industrial sectors, and xMatters, which provides AI-driven IT service management and operational alerting. These companies compete on technology integration, reliability, scalability, and the ability to provide industry-specific features that address the unique challenges of manufacturing and construction communication flows.

Recent Developments

The Automatic Message Handling System market has witnessed several significant recent developments aimed at enhancing functionality and expanding market reach. A prominent trend is the deepening integration of artificial intelligence and machine learning algorithms to move beyond simple rule-based messaging towards predictive and intelligent alerting. Companies are launching new AI modules that can analyze historical data to predict failures and trigger preemptive messages for maintenance, thereby shifting from reactive to proactive operations. Another key development is the increased focus on mobile-first solutions, with providers enhancing their applications for smartphones and tablets to ensure that field personnel and managers receive critical alerts regardless of their location. The convergence with Internet of Things platforms is also accelerating, enabling message handling systems to directly consume data from a vast array of sensors and equipment on the factory floor or construction site. Furthermore, there has been a surge in strategic partnerships between message handling software firms and larger industrial automation providers, aiming to create more seamless and integrated offerings. Enhancements in cybersecurity features, including end-to-end encryption and advanced authentication protocols, have been a critical area of investment to address growing concerns about data breaches in industrial environments.

Report Segmentation

This comprehensive market research report on the Automatic Message Handling System market for the Manufacturing and Construction industries is meticulously segmented to provide a detailed and granular analysis. The segmentation is primarily based on component, delving into solutions and services, with services further broken down into professional and managed services. It is categorized by deployment mode, distinguishing between on-premise and cloud-based installations, each analyzed for their adoption trends and growth prospects. The report provides a detailed breakdown by organization size, examining the distinct needs and solution preferences of large enterprises versus small and medium-sized enterprises. A significant segment analysis is conducted by application, covering critical areas such as equipment monitoring & alerting, safety & security notifications, supply chain communication, and project management updates. Furthermore, the report offers a thorough regional analysis, segmenting the market into key geographical areas including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each regional segment assesses local market dynamics, key players, growth drivers, and challenges. This multi-faceted segmentation allows for a precise understanding of market dynamics, investment opportunities, and growth pockets across different dimensions of the Automatic Message Handling System ecosystem.

FAQs

What is an Automatic Message Handling System? An Automatic Message Handling System is a software platform designed to automatically receive, process, prioritize, route, and deliver messages and alerts within an organization. In industrial settings, it ensures critical operational information reaches the right personnel or systems without delay.

How does an Automatic Message Handling System benefit manufacturing? It significantly enhances operational efficiency by automating communication related to machine status, production alerts, maintenance requests, and quality issues. This reduces downtime, minimizes human error, and enables faster response to critical events on the production floor.

What are the key features to look for in these systems? Essential features include multi-channel delivery (SMS, email, app push), integration capabilities with existing software (ERP, MES, SCADA), customizable alert rules, escalation policies, confirmation and acknowledgment tracking, robust reporting, and strong security protocols.

How is AI used in Automatic Message Handling Systems? Artificial Intelligence is used to intelligently prioritize alerts based on context, learn from historical data to predict potential failures before they occur, reduce alarm fatigue by filtering non-critical messages, and automatically suggest or initiate response actions.

What is the difference between cloud-based and on-premise solutions? Cloud-based solutions are hosted on the vendor's servers, offering easier scalability, lower initial cost, and remote accessibility. On-premise solutions are installed locally on a company's own servers, providing greater control over data and customization but requiring higher upfront investment and IT management.

Which industries use Automatic Message Handling Systems? While our focus is on Manufacturing and Construction, these systems are also widely adopted in healthcare, IT, energy & utilities, transportation, and logistics?essentially any industry where timely and reliable communication of critical information is vital for operations and safety.

Citius Research has developed a research report titled “Automatic Message Handling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Message Handling System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Message Handling System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Message Handling System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Message Handling System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Message Handling System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Message Handling System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Message Handling System Market
• Cost and Gross Margin Analysis of Automatic Message Handling System Market
• Automatic Message Handling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Message Handling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Message Handling System Market Key Stakeholders

Below are the key stakeholders for the Automatic Message Handling System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Message Handling System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Message Handling System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Message Handling System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Message Handling System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Message Handling System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Message Handling System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Message Handling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Message Handling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Message Handling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Message Handling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Message Handling System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Message Handling System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Message Handling System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Message Handling System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Message Handling System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Message Handling System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Message Handling System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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