Automatic Guided Vehicles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186275
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Guided Vehicles Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automatic Guided Vehicles Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Daifuku, Dematic, SSI Schaefer, JBT, Toyota

Market Summary

The automatic guided vehicles market is a critical segment within the automotive and transportation industry, characterized by the deployment of unmanned, mobile robots that follow predefined paths or navigation points to move materials efficiently within manufacturing plants, warehouses, and distribution centers. These systems are integral to modern industrial automation, enhancing operational workflows by reducing manual labor, minimizing errors, and improving overall productivity. The market is driven by the increasing adoption of Industry 4.0 principles and the ongoing push towards smart factory solutions. Companies across the globe are investing in AGV technology to optimize logistics, streamline supply chain operations, and maintain competitive advantage. The integration of advanced technologies such as artificial intelligence, machine learning, and IoT further augments the capabilities of AGVs, enabling more sophisticated and autonomous material handling solutions. Key players in this market include established industrial automation providers and specialized AGV manufacturers who continuously innovate to meet evolving industry demands.

Key Highlights

The automatic guided vehicles market is distinguished by several key highlights that underscore its significance and growth trajectory. A prominent feature is the technological evolution from traditional wire-guided systems to more flexible and intelligent laser-guided and vision-guided vehicles, which offer greater adaptability and precision. The emphasis on safety is another critical aspect, with modern AGVs equipped with advanced sensors, collision avoidance systems, and compliance with international safety standards to ensure secure operations in dynamic industrial environments. The market is also witnessing a surge in demand for customized AGV solutions tailored to specific industry needs, such as heavy load carrying capacity, temperature resistance, or compatibility with existing warehouse management systems. Furthermore, the rise of e-commerce and the need for efficient order fulfillment processes have accelerated AGV adoption in logistics and distribution sectors. Partnerships and collaborations between AGV manufacturers and software developers are fostering integrated solutions that enhance fleet management and operational visibility.

Drivers, Opportunities & Restraints

The automatic guided vehicles market is propelled by several drivers, including the escalating need for automation in material handling to reduce labor costs and enhance operational efficiency. The growing complexity of supply chain networks and the imperative for just-in-time manufacturing further stimulate AGV adoption. Additionally, stringent regulations regarding workplace safety and the rising incidence of labor shortages in many regions are compelling industries to invest in automated solutions. Opportunities in this market are abundant, particularly with the expansion of industries such as e-commerce, pharmaceuticals, and food and beverages, which require robust and hygienic material handling systems. The integration of AGVs with warehouse management systems and enterprise resource planning software presents significant growth potential, enabling seamless data exchange and process optimization. However, the market faces restraints such as high initial investment costs and the complexity of integrating AGVs into existing infrastructure. Concerns regarding the reliability of AGVs in highly dynamic environments and the need for skilled personnel to maintain and operate these systems also pose challenges to market growth.

Concentration Insights

The automatic guided vehicles market exhibits a concentrated competitive landscape with a mix of global industrial automation giants and specialized AGV manufacturers dominating the scene. Companies such as Daifuku Co., Ltd., KION Group AG, and Toyota Industries Corporation hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These players often engage in strategic acquisitions and partnerships to expand their technological expertise and geographic presence. The market concentration is also influenced by the presence of numerous regional players who cater to specific local demands and offer cost-effective solutions. Innovation is a key differentiator, with leading companies investing heavily in developing advanced navigation technologies, energy-efficient systems, and software integration platforms. The competitive intensity is further heightened by the entry of new players focusing on niche applications and customized AGV solutions, thereby fostering a dynamic and evolving market environment.

Type Insights

The automatic guided vehicles market is segmented based on type, with tow vehicles, unit load carriers, pallet trucks, assembly line vehicles, and forklift trucks being the primary categories. Tow vehicles are designed to pull non-powered trailers and are commonly used in manufacturing plants for transporting heavy loads over long distances. Unit load carriers are equipped with decks or rollers to move unit loads such as pallets or containers, making them ideal for warehouse applications. Pallet trucks specialize in lifting and transporting palletized goods, often used in loading docks and storage areas. Assembly line vehicles are integrated into production lines to deliver components and subassemblies to workstations, enhancing manufacturing efficiency. Forklift trucks mimic the functionality of traditional forklifts but operate autonomously, suitable for stacking and retrieving goods in high-bay warehouses. Each type offers distinct advantages tailored to specific operational requirements, driving diverse adoption across various industries.

Application Insights

Automatic guided vehicles find applications across multiple industries, with significant utilization in logistics and warehousing, manufacturing, healthcare, food and beverage, and automotive sectors. In logistics and warehousing, AGVs are employed for tasks such as goods transportation, sorting, and order picking, thereby optimizing storage and retrieval processes. The manufacturing sector leverages AGVs for material supply to production lines, work-in-process movement, and finished goods handling, contributing to lean manufacturing practices. In healthcare, AGVs are used for transporting medical supplies, pharmaceuticals, and laboratory samples, ensuring hygiene and reducing contamination risks. The food and beverage industry adopts AGVs for material handling in processing and packaging areas, where cleanliness and temperature control are paramount. The automotive industry utilizes AGVs extensively in assembly plants for part delivery and vehicle movement, supporting just-in-time production schedules. Each application sector benefits from the precision, reliability, and efficiency offered by AGV systems.

Regional Insights

The automatic guided vehicles market demonstrates varied growth patterns across different regions, influenced by industrialization levels, technological adoption, and economic conditions. North America is a significant market, driven by advanced manufacturing infrastructure, high labor costs, and strong presence of key AGV manufacturers. The region's focus on automation and robotics in industries such as automotive and e-commerce fuels market growth. Europe also holds a substantial market share, characterized by stringent workplace safety regulations and widespread adoption of Industry 4.0 technologies. Countries like Germany, France, and the UK are at the forefront of AGV implementation in manufacturing and logistics. The Asia-Pacific region is experiencing rapid market expansion, propelled by growing industrialization, increasing investments in smart factories, and the booming e-commerce sector in countries like China, Japan, and South Korea. Emerging economies in Latin America and the Middle East are gradually adopting AGV technology to enhance their industrial capabilities.

Company Insights

The automatic guided vehicles market features several prominent companies that lead through innovation, product diversity, and strategic initiatives. Daifuku Co., Ltd. is a key player known for its comprehensive material handling solutions and advanced AGV systems. KION Group AG, through its brands such as Linde Material Handling and Dematic, offers a wide range of AGVs integrated with warehouse automation technologies. Toyota Industries Corporation provides AGVs under its BT Prime Mover series, emphasizing reliability and efficiency. Other significant players include Jungheinrich AG, Hyster-Yale Materials Handling, Inc., and KUKA AG, each contributing to the market with specialized AGV products and solutions. These companies focus on research and development to introduce AGVs with enhanced navigation, energy efficiency, and connectivity features. Strategic collaborations, mergers, and acquisitions are common tactics employed to strengthen market position and expand global footprint.

Recent Developments

The automatic guided vehicles market has witnessed several recent developments that reflect ongoing innovation and strategic movements. Companies are increasingly launching AGVs with advanced artificial intelligence and machine learning capabilities to enable predictive maintenance and adaptive routing. There is a growing trend towards the development of collaborative AGVs that can work alongside human operators safely, enhancing flexibility in mixed environments. Energy efficiency has become a focal point, with manufacturers introducing AGVs equipped with lithium-ion batteries and regenerative braking systems to reduce operational costs and environmental impact. Additionally, the integration of 5G technology is gaining traction, offering low-latency communication for real-time AGV fleet management and control. Partnerships between AGV manufacturers and software firms are on the rise to develop integrated solutions that provide comprehensive warehouse automation. These developments indicate a market poised for continued evolution and expansion.

Report Segmentation

The automatic guided vehicles market report is segmented to provide detailed analysis across various dimensions. The type segmentation includes tow vehicles, unit load carriers, pallet trucks, assembly line vehicles, and forklift trucks, each analyzed for their market dynamics and adoption trends. Application segmentation covers logistics and warehousing, manufacturing, healthcare, food and beverage, automotive, and others, highlighting sector-specific demands and growth prospects. Navigation technology segmentation encompasses laser guidance, magnetic guidance, vision guidance, inductive guidance, and natural navigation, offering insights into technological preferences and advancements. The report also includes segmentation by battery type, such as lead-acid and lithium-ion, reflecting energy source trends. Additionally, regional segmentation provides in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, capturing geographic variations in market performance and opportunities.

FAQs

What are the different types of automatic guided vehicles? Automatic guided vehicles come in various types including tow vehicles, unit load carriers, pallet trucks, assembly line vehicles, and forklift trucks, each designed for specific material handling tasks.

How do automatic guided vehicles navigate? AGVs use navigation technologies such as laser guidance, magnetic guidance, vision guidance, inductive guidance, or natural navigation to follow predefined paths or adapt to environment changes.

What industries use automatic guided vehicles? Industries utilizing AGVs include logistics and warehousing, manufacturing, healthcare, food and beverage, and automotive, among others, for efficient material transportation.

What are the benefits of using automatic guided vehicles? Benefits include reduced labor costs, increased operational efficiency, enhanced safety, minimized product damage, and improved accuracy in material handling processes.

How are automatic guided vehicles powered? AGVs are typically powered by batteries, with lead-acid and lithium-ion being common types, ensuring continuous operation with periodic charging.

What is the future of automatic guided vehicles? The future of AGVs involves greater integration with AI and IoT, increased adoption of collaborative robots, and expansion into new industry verticals driven by automation trends.

Citius Research has developed a research report titled “Automatic Guided Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Guided Vehicles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Guided Vehicles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Guided Vehicles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Guided Vehicles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Guided Vehicles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Guided Vehicles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Guided Vehicles Market
• Cost and Gross Margin Analysis of Automatic Guided Vehicles Market
• Automatic Guided Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Guided Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Guided Vehicles Market Key Stakeholders

Below are the key stakeholders for the Automatic Guided Vehicles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Guided Vehicles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Guided Vehicles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Guided Vehicles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Guided Vehicles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Guided Vehicles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Guided Vehicles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Guided Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Guided Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Guided Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Guided Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Guided Vehicles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Guided Vehicles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Guided Vehicles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Guided Vehicles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Guided Vehicles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Guided Vehicles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Guided Vehicles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports