Security and Surveillance Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207895
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Security and Surveillance Equipment Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Security and Surveillance Equipment Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Bosch, Honeywell, Axis Communications, Hikvision, Johnson Controls

Market Summary

The security and surveillance equipment market serving the manufacturing and construction industries is a critical segment focused on protecting assets, infrastructure, and personnel. This market encompasses a wide array of technologies designed to mitigate risks such as theft, vandalism, unauthorized access, and safety compliance breaches within industrial facilities, warehouses, and construction sites. The integration of advanced technologies like Internet of Things (IoT) connectivity, artificial intelligence, and cloud-based management systems is revolutionizing traditional security protocols. Companies are increasingly adopting integrated solutions that combine video surveillance, access control, and intrusion detection into a unified security framework. The demand is driven by the need to safeguard high-value equipment, raw materials, and intellectual property, while also ensuring worker safety and regulatory adherence. This sector is characterized by continuous innovation, with manufacturers developing more robust, intelligent, and scalable systems to meet the complex security challenges of industrial environments.

Key Highlights

The security and surveillance landscape for manufacturing and construction is defined by several pivotal developments. A significant trend is the shift towards IP-based networked systems, which offer superior scalability, remote monitoring capabilities, and integration with other operational technology systems. The adoption of thermal imaging cameras and video analytics software is becoming commonplace, enabling proactive threat detection in low-light conditions and automated alert generation for suspicious activities. Furthermore, the rise of wireless technology eliminates infrastructure limitations on sprawling construction sites, facilitating rapid deployment and reconfiguration. Cybersecurity has emerged as a paramount concern, with manufacturers like Axis Communications and Hanwha Vision embedding robust encryption and security protocols into their devices to protect networks from breaches. The market also sees a growing preference for vandal-proof and environmentally hardened equipment designed to withstand harsh industrial conditions, ensuring reliability and longevity in demanding applications.

Drivers, Opportunities & Restraints

Several core drivers propel the demand for security and surveillance equipment in these sectors. The primary driver is the escalating need to protect valuable physical assets, machinery, and inventory from pilferage and damage, which directly impacts operational costs and profitability. Stringent government regulations and insurance requirements mandating comprehensive safety and security measures on industrial premises further compel investment. The opportunity landscape is vast, particularly with the integration of Artificial Intelligence and Machine Learning for predictive analytics, enabling not just security but also operational insights like monitoring production line efficiency or ensuring compliance with safety gear protocols. The expansion of smart city projects and large-scale infrastructure development globally also presents significant growth avenues. However, the market faces restraints including the high initial capital investment for advanced systems, which can be a barrier for small and medium enterprises. Additionally, concerns regarding data privacy and the vulnerability of networked systems to sophisticated cyber-attacks pose challenges that manufacturers must continuously address through innovation and robust design.

Concentration Insights

The market concentration for security and surveillance equipment is characterized by the presence of both globally established players and specialized regional manufacturers. A cohort of leading companies, such as Bosch Security Systems, Honeywell International, and Johnson Controls, hold a substantial market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These giants compete on the basis of technological innovation, system integration capabilities, and providing end-to-end solutions. Alongside them, numerous niche players concentrate on specific technologies or customized solutions for unique industrial applications, fostering a competitive and fragmented environment. The concentration is also influenced by regional regulations and standards, which can favor local manufacturers adept at navigating specific compliance landscapes. Mergers and acquisitions are a common strategy for larger firms to acquire innovative technologies and expand their market reach, further shaping the competitive dynamics of the industry.

Type Insights

The market offers a diverse range of equipment types, each catering to specific security needs within manufacturing and construction environments. Video surveillance systems form the backbone, encompassing analog cameras, high-definition IP cameras, Pan-Tilt-Zoom (PTZ) cameras, and thermal imaging cameras for perimeter protection and internal monitoring. Access control systems, including keycards, biometric scanners, and electronic locks, are crucial for regulating entry to sensitive areas like control rooms and storage facilities. Intrusion detection systems, comprising sensors, alarms, and motion detectors, provide early warnings of unauthorized entry. Furthermore, a growing segment includes specialized equipment such as drone surveillance for monitoring large, remote construction sites and integrated software platforms for Video Management Systems (VMS) that allow for centralized control and analysis of security data from various devices. The choice of equipment type is heavily influenced by the specific risk profile, size, and layout of the industrial facility or construction project.

Application Insights

Within the manufacturing and construction sectors, security and surveillance equipment is deployed across a multitude of critical applications. In manufacturing plants, the primary application is asset protection, monitoring production floors, warehouses, and loading docks to prevent theft and inventory shrinkage. It is also essential for ensuring personnel safety by monitoring compliance with safety protocols in hazardous areas. On construction sites, applications focus on perimeter security to prevent unauthorized access, theft of expensive tools and materials, and vandalism. Surveillance cameras are strategically placed to monitor progress, document work for compliance and dispute resolution, and enhance overall site safety by identifying potential hazards. Furthermore, these systems are increasingly used for operational efficiency, such as monitoring traffic flow of vehicles and machinery within a facility or verifying the number of workers on a site for payroll and safety management.

Regional Insights

Adoption and innovation in the security and surveillance equipment market exhibit distinct regional patterns influenced by economic development, industrial growth, and regulatory frameworks. North America and Europe represent mature markets with high adoption rates, driven by stringent security regulations, high insurance premiums, and a strong presence of leading technology providers. These regions are early adopters of advanced technologies like AI-based analytics and cloud-based solutions. The Asia-Pacific region is experiencing the most rapid growth, fueled by massive investments in industrial manufacturing, infrastructure development, and smart city initiatives in countries like China and India. Government policies promoting industrial safety and security are significant catalysts in this region. Meanwhile, Latin America and the Middle East & Africa are emerging markets where growth is linked to increasing foreign investments in construction and industrial projects, though adoption can be hampered by economic volatility in some areas.

Company Insights

The competitive landscape features a mix of multinational corporations and specialized firms. Established leaders such as Axis Communications, a pioneer in network video, and Bosch Security Systems are renowned for their high-quality cameras and comprehensive system solutions. Honeywell International offers a wide array of products including intrusion detection, access control, and video systems, often integrated into building management platforms. Hanwha Vision (formerly Samsung Techwin) is a key player known for its innovative camera technology. Other significant contributors include Johnson Controls, with its robust Tyco product line, and FLIR Systems, a leader in thermal imaging technology. These companies compete intensely on research and development to introduce features like higher resolution, better low-light performance, and enhanced analytics, while also focusing on forming strategic partnerships with system integrators to reach end-users in the manufacturing and construction industries effectively.

Recent Developments

The market is witnessing a wave of innovation focused on intelligence and integration. A prominent development is the deepening integration of Artificial Intelligence and machine learning algorithms directly into cameras and recording devices, enabling features like automated object recognition, facial detection, and behavioral analysis without always needing a centralized server. There is a significant push towards cybersecurity hardening, with manufacturers releasing firmware updates and new products designed with secure boot processes and advanced encryption standards to counter evolving digital threats. The convergence of physical security systems with other operational technology, such as building automation and IoT sensor networks, is creating more intelligent and responsive environments. Furthermore, the development of analytics software capable of providing business intelligence?such as people counting, heat mapping, and operational workflow monitoring?is expanding the value proposition of security systems beyond traditional protection roles.

Report Segmentation

This comprehensive market research report on the Security and Surveillance Equipment Market for the Manufacturing and Construction industry is meticulously segmented to provide a granular analysis. The segmentation by type delves into the various equipment categories, including video surveillance systems, access control systems, intrusion detection and alarm systems, and other emerging technologies. The application segmentation analyzes the distinct usage across different contexts, such as asset protection in manufacturing facilities, perimeter security on construction sites, personnel safety monitoring, and operational efficiency applications. Furthermore, the report offers a detailed geographical segmentation, covering key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-dimensional segmentation allows for a precise understanding of market dynamics, trends, and growth potentials within each specific segment, providing stakeholders with actionable insights tailored to their interests.

FAQs

What are the key drivers of the security and surveillance equipment market? The key drivers include the critical need to protect high-value assets and inventory from theft, stringent government and insurance regulations mandating security measures, and the increasing adoption of advanced technologies like AI and IoT for proactive monitoring and operational efficiency in industrial settings.

Who are the leading companies in the security and surveillance market? The market is led by established global players such as Bosch Security Systems, Honeywell International, Johnson Controls, Axis Communications, and Hanwha Vision. These companies are recognized for their extensive product portfolios, technological innovation, and strong global distribution networks.

What types of equipment are included in this market? The market encompasses a wide range of equipment including video surveillance cameras (analog, IP, PTZ, thermal), access control systems (biometric, card-based), intrusion detection systems (sensors, alarms), and the software platforms that manage and analyze the data from these devices.

How is AI used in security and surveillance? Artificial Intelligence is primarily used for video analytics, enabling features such as facial recognition, automatic number plate recognition, object detection, and behavioral analysis. This allows for automated alerts, reduced false alarms, and the extraction of valuable operational insights from video footage.

What are the main applications in manufacturing and construction? Primary applications include monitoring and securing perimeters, protecting assets and inventory from theft, ensuring personnel safety by monitoring compliance with protocols, and documenting site progress and workflows for project management and dispute resolution.

Which region has the highest growth potential? The Asia-Pacific region is identified as having the highest growth potential, driven by rapid industrialization, massive infrastructure development projects, rising investments in smart city initiatives, and increasing awareness of security needs in countries like China and India.

Citius Research has developed a research report titled “Security and Surveillance Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Security and Surveillance Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Security and Surveillance Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Security and Surveillance Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Security and Surveillance Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Security and Surveillance Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Security and Surveillance Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Security and Surveillance Equipment Market
• Cost and Gross Margin Analysis of Security and Surveillance Equipment Market
• Security and Surveillance Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Security and Surveillance Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Security and Surveillance Equipment Market Key Stakeholders

Below are the key stakeholders for the Security and Surveillance Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Security and Surveillance Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Security and Surveillance Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Security and Surveillance Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Security and Surveillance Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Security and Surveillance Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Security and Surveillance Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Security and Surveillance Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Security and Surveillance Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Security and Surveillance Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Security and Surveillance Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Security and Surveillance Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Security and Surveillance Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Security and Surveillance Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Security and Surveillance Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Security and Surveillance Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Security and Surveillance Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Security and Surveillance Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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