Air Volume Controllers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208096
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Air Volume Controllers Market size was estimated at USD 1.15 billion in 2023 and is projected to reach USD 1.72 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Air Volume Controllers Market

(Market Size)
$1.15 billion
$1.72 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 1.15 billion
2030 Market Size USD 1.72 billion
Key Players Siemens, Johnson Controls, Honeywell, Schneider Electric, Belimo

Market Summary

The air volume controllers market is a critical segment within the manufacturing and construction industries, primarily focused on devices that regulate and manage airflow in various ventilation and air conditioning systems. These controllers are essential for maintaining optimal indoor air quality, temperature control, and energy efficiency in commercial, industrial, and residential buildings. The market is characterized by steady demand driven by ongoing construction activities, retrofitting of existing buildings, and increasing emphasis on sustainable and energy-efficient building practices. Technological advancements are leading to the development of smarter, more integrated controllers that can be seamlessly incorporated into building automation systems. Key end-users include HVAC system manufacturers, construction firms, and facility management companies. The market is competitive, with numerous players offering a range of products from basic mechanical controllers to advanced digital and programmable units. Growth is supported by global urbanization trends and stricter regulatory standards concerning energy consumption and environmental impact.

Key Highlights

A significant highlight of the air volume controllers market is the accelerating integration of Internet of Things (IoT) technology, enabling remote monitoring, predictive maintenance, and data-driven optimization of HVAC systems. This connectivity allows for unprecedented levels of control and energy savings. Another key trend is the rising demand for demand-controlled ventilation (DCV) systems, which use sensors to adjust airflow based on real-time occupancy and air quality readings, drastically improving efficiency. The market is also witnessing a consolidation phase, with larger entities acquiring smaller specialized firms to broaden their technological portfolios and global reach. Furthermore, the focus on green buildings and certifications like LEED and BREEAM is propelling the adoption of high-efficiency air volume controllers. Manufacturers are increasingly investing in research and development to create products that are not only more efficient but also easier to install and commission, reducing overall project timelines and costs for integrators and contractors.

Drivers, Opportunities & Restraints

The primary drivers for the air volume controllers market are the global surge in construction activity, particularly in emerging economies, and the relentless push for energy efficiency driven by rising energy costs and environmental regulations. Governments worldwide are implementing stricter building codes that mandate efficient HVAC systems, creating a sustained demand for advanced airflow control solutions. A significant opportunity lies in the retrofitting and modernization of existing building stock, a vast market where outdated systems can be replaced with intelligent controllers for immediate energy savings and operational improvements. The expansion of data centers, which require precise environmental control, also presents a substantial growth avenue. However, the market faces restraints including the high initial investment required for advanced systems, which can deter price-sensitive customers. Additionally, the complexity of integrating new controllers with legacy building management systems can be a technical and financial hurdle. Economic volatility and fluctuations in raw material prices also pose challenges to stable market growth and profitability for manufacturers.

Concentration Insights

The competitive landscape of the air volume controllers market is moderately concentrated, featuring a mix of large, multinational corporations and smaller, niche players. Leading companies such as Honeywell, Siemens, Johnson Controls, and Schneider Electric dominate a significant portion of the market share. Their strength is derived from extensive product portfolios, strong brand recognition, robust global distribution networks, and the ability to offer integrated building automation solutions. These giants compete on technology, innovation, and comprehensive service offerings. Alongside them, numerous specialized manufacturers focus on specific product types, applications, or regional markets, competing through product differentiation, cost-effectiveness, and superior customer service. The market concentration is highest in North America and Europe, where technological adoption is advanced, while the Asia-Pacific region exhibits a more fragmented structure with a high number of local manufacturers catering to domestic demand, though international players are increasingly making inroads.

Type Insights

The air volume controllers market is segmented by type into mechanical controllers and electronic controllers. Mechanical controllers, often based on pressure-dependent principles, are traditionally used for their simplicity, reliability, and lower cost. They are commonly found in less complex applications or where budget constraints are a primary concern. In contrast, electronic controllers, particularly pressure-independent types, represent the more advanced and growing segment. These devices use sensors and microprocessors to maintain a constant airflow regardless of fluctuations in duct pressure, leading to superior accuracy, enhanced energy efficiency, and better system performance. Electronic controllers are increasingly becoming the standard for new installations in commercial and industrial buildings due to their compatibility with building automation systems and their ability to contribute significantly to energy conservation goals. The development of communicating controllers that can interface directly with building management systems is a key innovation within this segment.

Application Insights

Air volume controllers find critical application across several sectors, primarily in commercial, industrial, and residential buildings. In commercial applications, which constitute a major share, they are indispensable in offices, retail spaces, hospitals, schools, and hotels for maintaining comfortable and healthy indoor environments. The industrial application segment utilizes these controllers in manufacturing plants, warehouses, and cleanrooms to control contaminants, manage temperature for processes, and ensure worker safety. The residential segment, while significant, often employs less complex systems. A high-growth application area is in data centers, where precise control of temperature and humidity is non-negotiable for equipment reliability. Furthermore, their use in specialized environments like laboratories and healthcare facilities, which require strict air change rates and pressure relationships between rooms, demands highly accurate and reliable controllers, representing a specialized and demanding niche within the market.

Regional Insights

The demand for air volume controllers exhibits distinct regional patterns influenced by economic development, climate, construction activity, and regulatory frameworks. North America and Europe are mature markets characterized by high technological adoption, stringent energy efficiency regulations, and a significant focus on retrofitting existing building infrastructure. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, massive investments in construction, particularly in China and India, and increasing awareness of energy conservation. Government initiatives promoting smart cities and green buildings in these countries are key growth catalysts. The Middle East and Africa region shows demand primarily driven by large-scale commercial and infrastructure projects, with a necessity for robust HVAC systems due to extreme climatic conditions. Latin America presents a developing market with potential growth linked to economic stability and industrial development.

Company Insights

The air volume controllers market features several key players who exert considerable influence on market trends and direction. Prominent companies include Honeywell International Inc., a leader known for its comprehensive building technologies and automation solutions. Siemens AG offers a wide range of HVAC products, including advanced controllers integrated into its building management systems. Johnson Controls International plc provides innovative solutions through its brands like York, Metasys, and Verasys. Schneider Electric SE is another major competitor, focusing on energy management and automation. Other significant players include Greystone Energy Systems Inc., which specializes in sensors and controls for HVAC systems, and Systemair AB, a global ventilation expert. These companies compete intensely through strategies centered on continuous product innovation, strategic mergers and acquisitions, and expanding their global service and distribution networks to cater to a diverse customer base.

Recent Developments

The air volume controllers market is dynamic, with recent developments centered on technological innovation and strategic corporate movements. A prominent trend is the launch of next-generation controllers with enhanced connectivity features, supporting protocols like BACnet, Modbus, and LonWorks for seamless integration into IoT-based building ecosystems. Companies are also focusing on developing self-calibrating and plug-and-play controllers to simplify installation and reduce commissioning time. On the corporate front, there have been strategic acquisitions aimed at consolidating market position and acquiring niche technologies; for instance, larger building automation giants have acquired specialized control manufacturers to enhance their product offerings. Furthermore, partnerships between controller manufacturers and software firms are increasing to develop advanced analytics platforms that use controller data to optimize overall building performance, predictive maintenance, and energy usage.

Report Segmentation

This market research report on the air volume controllers market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is meticulously designed to help stakeholders understand specific aspects of the market. The report is segmented by type, categorizing the market into mechanical and electronic air volume controllers, with further breakdowns into pressure-dependent and pressure-independent variants. By application, the analysis covers commercial, industrial, residential, and other specialized sectors, detailing the demand drivers and trends unique to each. The geographical segmentation provides a thorough regional analysis across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key countries and regional dynamics. This multi-faceted segmentation allows for a granular examination of market size, growth patterns, competitive landscape, and future opportunities within each distinct category, providing actionable intelligence for strategic decision-making.

FAQs

What is an air volume controller? An air volume controller is a device used in HVAC systems to regulate and maintain a specified airflow rate within ductwork, ensuring proper ventilation, temperature control, and energy efficiency in a building.

How does an air volume controller work? It works by automatically adjusting a damper or other regulating mechanism in response to signals from sensors or a building management system to maintain a preset airflow, compensating for changes in system pressure or demand.

What are the different types of air volume controllers? The main types are mechanical (pressure-dependent) controllers and electronic (pressure-independent) controllers, with the latter providing more precise control and higher energy efficiency.

Where are air volume controllers used? They are used in a wide range of settings including office buildings, shopping malls, hospitals, schools, industrial facilities, data centers, and residential complexes to manage indoor air quality and climate.

What are the benefits of using electronic air volume controllers? Benefits include significant energy savings, improved occupant comfort through precise temperature and airflow control, reduced system noise, and easier integration with building automation systems for smart management.

What factors should be considered when selecting an air volume controller? Key factors include the specific application requirements, desired level of control accuracy, compatibility with existing HVAC systems, communication protocol needs, initial cost, and potential for energy savings and return on investment.

Citius Research has developed a research report titled “Air Volume Controllers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Volume Controllers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Volume Controllers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Volume Controllers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Volume Controllers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Volume Controllers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Volume Controllers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Volume Controllers Market
• Cost and Gross Margin Analysis of Air Volume Controllers Market
• Air Volume Controllers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Volume Controllers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Volume Controllers Market Key Stakeholders

Below are the key stakeholders for the Air Volume Controllers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Volume Controllers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Volume Controllers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Volume Controllers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Volume Controllers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Volume Controllers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Volume Controllers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Volume Controllers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Volume Controllers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Volume Controllers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Volume Controllers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Volume Controllers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Volume Controllers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Volume Controllers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Volume Controllers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Volume Controllers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Volume Controllers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Volume Controllers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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