Air Cooled Turbo Generators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207309
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Air Cooled Turbo Generators Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Air Cooled Turbo Generators Market

(Market Size)
$2.5 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.5 billion
Key Players Siemens, General Electric, Mitsubishi Heavy Industries, Ansaldo Energia, Toshiba

Market Summary

The air cooled turbo generators market is a specialized segment within the power generation equipment industry, catering primarily to the manufacturing and construction sectors. These systems are self-contained units where the generator and its cooling system are integrated, eliminating the need for external water cooling infrastructure. This design is particularly advantageous for installations in remote locations or areas with water scarcity. The market is characterized by a steady demand driven by the need for reliable, auxiliary, and standby power across industrial facilities, data centers, and large commercial construction projects. Key manufacturers are continuously engaged in technological advancements to enhance efficiency, reduce the footprint, and improve the operational reliability of these units. The market operates within a global framework, with demand patterns influenced by regional industrial growth, energy policies, and infrastructure development investments.

Key Highlights

A primary highlight of the air cooled turbo generators market is the inherent operational advantage of simplified plant design. By forgoing complex water cooling systems, these generators reduce the overall installation and maintenance costs for end-users. Furthermore, advancements in materials and electromagnetic design have significantly closed the efficiency gap that traditionally existed between air-cooled and hydrogen-cooled large generators. Leading companies like Siemens Energy, General Electric, and Ansaldo Energia are at the forefront of developing high-capacity air-cooled turbo generators that rival the performance of more complex cooling technologies. The robustness and lower lifecycle costs of these systems make them a preferred choice for peaking power plants, industrial co-generation, and applications where water usage is a critical concern, solidifying their position in the global energy landscape.

Drivers, Opportunities & Restraints

The market growth is propelled by several key drivers, including the global push for energy security and the expansion of industrial manufacturing capabilities, particularly in emerging economies. The need for reliable and quick-start power solutions to support grid stability and back-up critical operations is a significant demand driver. A major opportunity lies in the retrofitting and modernization of aging power generation infrastructure, where air-cooled systems offer a less complex upgrade path. Additionally, the growing data center market presents a substantial opportunity due to its critical need for uninterrupted and dense power sources. However, the market faces restraints, primarily the higher initial cost per megawatt compared to some traditional cooling technologies for very large-scale applications. Technical limitations in heat dissipation also cap the maximum output capacity for a single air-cooled unit, potentially restricting its use in the largest base-load power stations.

Concentration Insights

The competitive landscape of the air cooled turbo generators market is highly concentrated, dominated by a few global power technology giants with extensive research and development capabilities and a long history in turbine manufacturing. This high concentration is due to the significant technical expertise, capital investment, and established global service networks required to compete effectively. These leading players often engage in strategic partnerships and mergers to consolidate their market position and expand their technological portfolio. While the barrier to entry is high for new players, there is a segment of specialized component manufacturers and service providers that support the ecosystem. The market concentration ensures a focus on innovation and quality but can also lead to longer development cycles for disruptive technologies.

Type Insights

The market is segmented based on the type of prime mover used in the turbo generator set. The predominant types include gas turbine-driven generators and steam turbine-driven generators. Gas turbine-driven air cooled generators are highly favored for their rapid start-up times and flexibility, making them ideal for peaking power, emergency backup, and combined cycle applications. Their modular nature allows for easier integration into existing power plants. Steam turbine-driven units, while typically requiring a longer start-up period, are renowned for their high efficiency and reliability in continuous base-load or industrial co-generation operations, often utilizing waste heat from industrial processes. The choice between types is fundamentally dictated by the application's specific requirements for fuel source, operational duty cycle, and desired efficiency.

Application Insights

Air cooled turbo generators find critical applications across a diverse range of sectors within manufacturing and construction. In power generation, they are deployed in independent power plants, captive power plants for large industrial facilities, and for peak shaving to manage grid demand. The manufacturing sector utilizes them for co-generation, where process steam and electricity are produced simultaneously, significantly improving overall plant efficiency. In the construction of large commercial complexes, such as skyscrapers, hospitals, and data centers, these generators serve as essential standby or prime power sources to ensure operational continuity. Their application is also expanding into the oil and gas industry, providing reliable power for remote extraction and refining operations where water is not readily available for cooling.

Regional Insights

Demand for air cooled turbo generators exhibits distinct regional patterns influenced by economic development, energy policy, and industrialization rates. The Asia Pacific region represents a highly significant market, fueled by massive investments in industrial manufacturing, infrastructure development, and data center construction in countries like China and India. Government initiatives to ensure stable power supply and reduce transmission losses are key growth factors here. North America and Europe are mature markets characterized by a focus on replacing aging power generation assets, enhancing grid reliability, and integrating renewable energy sources, which requires flexible backup power. The Middle East and Africa present growing opportunities driven by industrial diversification projects and the need for power solutions suited for arid environments with water scarcity.

Company Insights

The market is led by established multinational corporations with comprehensive portfolios in power generation and transmission. Key players include Siemens Energy, a leader known for its innovative and efficient generator designs applicable across various power ranges. General Electric (GE) is another major force, offering a wide array of gas and steam turbine solutions integrated with air cooled generators. Ansaldo Energia provides robust generating sets with a strong focus on the European and Middle Eastern markets. Other significant contributors include Mitsubishi Heavy Industries, Ltd., and Toshiba Energy Systems & Solutions Corporation, which have a strong presence in the Asian market. These companies compete on technology, efficiency, reliability, and the strength of their global service and maintenance networks.

Recent Developments

The air cooled turbo generators market has witnessed several noteworthy developments focused on enhancing performance and environmental compatibility. Leading manufacturers have introduced new generator models featuring advanced cooling fin designs and improved ventilation systems to achieve higher power densities and better operational efficiency. There is a growing emphasis on developing solutions that can seamlessly support grid stabilization alongside intermittent renewable energy sources like wind and solar, enhancing their value proposition. Furthermore, companies are investing in digitalization, integrating IoT sensors and predictive analytics into their generators to enable condition-based monitoring, reduce unplanned downtime, and optimize maintenance schedules. These advancements are crucial for meeting the evolving demands of modern power systems.

Report Segmentation

This comprehensive market report on air cooled turbo generators provides a detailed analysis segmented to offer granular insights. The segmentation is structured along several key dimensions to cater to strategic decision-making. It includes a breakdown by type, distinguishing between gas turbine-driven and steam turbine-driven generators to analyze demand patterns for each technology. The application segmentation delves into key end-use sectors such as power generation utilities, industrial manufacturing, oil and gas, and commercial construction. Furthermore, the report offers a meticulous regional analysis, covering major geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of market dynamics, trends, and opportunities within each specific segment.

FAQs

What is an air cooled turbo generator? An air cooled turbo generator is a system where the generator is integrated with a turbine (gas or steam) and uses ambient air for cooling its components, eliminating the need for a separate water-based cooling system.

What are the advantages of air cooled turbo generators? Key advantages include a simpler plant design, lower installation and maintenance costs, no requirement for water supply or treatment, and faster start-up times, making them ideal for auxiliary and peak-load power applications.

How does an air cooled generator work? It works by using a turbine to convert thermal energy (from fuel or steam) into mechanical energy, which then spins a rotor inside the generator to produce electricity. Internal fans circulate ambient air to remove heat from the generator's core components.

What is the difference between air cooled and hydrogen cooled generators? The primary difference is the cooling medium. Air cooled generators use air, which is simpler and safer, while hydrogen cooled generators use hydrogen gas, which has superior heat transfer properties, allowing for more compact designs and higher efficiency in very large capacity units.

Who are the key players in the air cooled turbo generators market? The market is dominated by global power technology leaders such as Siemens Energy, General Electric (GE), Ansaldo Energia, Mitsubishi Heavy Industries, Ltd., and Toshiba Energy Systems & Solutions Corporation.

What are the main applications of air cooled turbo generators? They are widely used for peak shaving power plants, industrial co-generation, standby power for critical facilities like data centers and hospitals, and providing power in remote or arid locations where water is scarce.

Citius Research has developed a research report titled “Air Cooled Turbo Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Cooled Turbo Generators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Cooled Turbo Generators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Cooled Turbo Generators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Cooled Turbo Generators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Cooled Turbo Generators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Cooled Turbo Generators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Cooled Turbo Generators Market
• Cost and Gross Margin Analysis of Air Cooled Turbo Generators Market
• Air Cooled Turbo Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Cooled Turbo Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Cooled Turbo Generators Market Key Stakeholders

Below are the key stakeholders for the Air Cooled Turbo Generators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Cooled Turbo Generators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Cooled Turbo Generators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Cooled Turbo Generators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Cooled Turbo Generators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Cooled Turbo Generators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Cooled Turbo Generators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Cooled Turbo Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Cooled Turbo Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Cooled Turbo Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Cooled Turbo Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Cooled Turbo Generators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Cooled Turbo Generators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Cooled Turbo Generators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Cooled Turbo Generators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Cooled Turbo Generators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Cooled Turbo Generators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Cooled Turbo Generators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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