Foldaway Tables Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208876
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Foldaway Tables Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Foldaway Tables Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players IKEA, Husky, Seville Classics, Lifetime Products, Monarch

Market Summary

The foldaway tables market is a specialized segment within the broader furniture and fixtures industry, catering primarily to the manufacturing and construction sectors. These tables are designed for versatility, space efficiency, and portability, making them highly suitable for environments where space optimization and multifunctionality are critical. The market encompasses a range of products including folding banquet tables, training tables, workbenches, and portable desks, which are utilized across various commercial, industrial, and institutional settings. Key materials involved in production include wood, metal, and plastic composites, each offering distinct advantages in terms of durability, weight, and cost. The demand for foldaway tables is driven by trends in modular workspace design, the growth of the events and hospitality industries, and increasing adoption in educational and healthcare facilities. Manufacturers are focusing on innovations in design, such as enhanced locking mechanisms, lightweight materials, and improved aesthetics, to meet evolving consumer preferences. The market is characterized by a mix of large multinational corporations and smaller regional players, all competing on factors like product quality, customization options, and distribution networks.

Key Highlights

The foldaway tables market is distinguished by several key highlights that underscore its growth and relevance. One significant aspect is the increasing emphasis on ergonomic design and user safety, with products featuring rounded edges, adjustable heights, and stable locking systems to prevent accidents. Another highlight is the integration of sustainable practices, where manufacturers are utilizing recycled materials and eco-friendly production processes to appeal to environmentally conscious buyers. The market also benefits from technological advancements, such as the use of powder coating for enhanced durability and resistance to corrosion, which extends product lifespan in demanding environments. Customization has emerged as a critical competitive factor, with companies offering tailored solutions in terms of size, color, and functionality to meet specific client needs in sectors like corporate offices, schools, and healthcare facilities. Additionally, the rise of e-commerce has transformed distribution channels, enabling easier access for buyers and expanding market reach globally. These highlights collectively contribute to a dynamic market environment where innovation and customer-centric approaches drive success.

Drivers, Opportunities & Restraints

The foldaway tables market is propelled by several drivers, including the growing trend toward flexible and multipurpose spaces in both commercial and residential settings. The need for efficient space utilization in urban areas with limited square footage is a significant factor, particularly in regions experiencing rapid urbanization. Opportunities abound in the expansion of the hospitality and events industry, where foldaway tables are essential for banquets, conferences, and temporary setups. The education sector also presents substantial growth potential, with schools and universities increasingly adopting modular furniture to accommodate diverse learning environments. However, the market faces restraints such as fluctuating raw material costs, which can impact pricing and profit margins. Intense competition from low-cost producers, especially in regions like Asia-Pacific, poses challenges for established players in terms of maintaining market share. Additionally, economic downturns can lead to reduced spending on non-essential furniture, affecting demand. Despite these restraints, innovations in material science and design, along with the untapped potential in emerging markets, offer avenues for sustained growth and differentiation.

Concentration Insights

The foldaway tables market exhibits a varied concentration of players, with key manufacturers dominating specific regions and segments. North America and Europe are mature markets with a high presence of established companies such as Lifetime Products, Inc. and MityLite, which focus on premium products with advanced features. These regions benefit from strong distribution networks and high consumer awareness regarding quality and durability. In contrast, the Asia-Pacific market is highly fragmented, characterized by numerous small and medium-sized enterprises that compete primarily on price. Countries like China and India are major production hubs due to lower labor and manufacturing costs, supplying both domestic and international markets. The concentration in Latin America and the Middle East & Africa is relatively lower, but growing urbanization and infrastructure development are attracting investments from global players. Overall, the market concentration is influenced by factors such as technological capability, brand reputation, and geographic reach, with mergers and acquisitions being a common strategy for companies aiming to expand their footprint and enhance product portfolios.

Type Insights

Foldaway tables are categorized into various types based on design, material, and functionality, each serving distinct applications. Plastic foldaway tables are lightweight and cost-effective, making them popular for outdoor events, picnics, and temporary setups where portability is paramount. Metal foldaway tables, often constructed from aluminum or steel, offer superior durability and are commonly used in industrial settings, workshops, and heavy-duty commercial environments. Wooden foldaway tables provide an aesthetic appeal and are preferred for indoor events, conferences, and dining areas where elegance and warmth are desired. Additionally, there are hybrid models that combine materials, such as metal frames with wooden or plastic tops, to balance strength, weight, and cost. Specialty types include adjustable-height tables for ergonomic purposes and tables with built-in storage features for enhanced functionality. The choice of type depends on factors like intended use, budget, and environmental conditions, with manufacturers continuously innovating to improve features such as foldability mechanisms, weight capacity, and ease of assembly.

Application Insights

Foldaway tables find applications across a diverse range of sectors within the manufacturing and construction industries, as well as in commercial and institutional settings. In the construction sector, they are used as portable workbenches and staging areas on job sites, providing temporary surfaces for tools and materials. Manufacturing facilities employ these tables for assembly lines, quality control stations, and flexible workspace arrangements that can be reconfigured as needed. The hospitality industry is a major application area, with foldaway tables being essential for banquet halls, catering services, and outdoor events due to their ease of setup and storage. Educational institutions utilize them in classrooms, libraries, and cafeterias to create adaptable learning and dining environments. Healthcare facilities use foldaway tables for mobile medical stations and patient care areas where space efficiency is critical. Other applications include corporate offices for conference rooms, retail spaces for pop-up displays, and residential settings for multifunctional furniture. The versatility of foldaway tables makes them indispensable in scenarios requiring temporary or flexible solutions.

Regional Insights

The demand for foldaway tables varies significantly across regions, influenced by economic conditions, cultural preferences, and industry dynamics. North America represents a substantial market, driven by high adoption in the hospitality, education, and corporate sectors. The United States, in particular, has a robust market due to the prevalence of events, conferences, and a strong emphasis on workspace flexibility. Europe follows closely, with countries like Germany, the UK, and France showing strong demand from commercial and institutional applications, supported by stringent regulations regarding workplace safety and ergonomics. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and the expansion of the hospitality and education sectors in countries such as China, India, and Japan. Latin America exhibits moderate growth, with Brazil and Mexico being key markets due to increasing investments in construction and events. The Middle East & Africa region is emerging, with growth driven by tourism, hospitality projects, and urban development initiatives. Each region presents unique opportunities and challenges, necess tailored strategies from manufacturers.

Company Insights

The foldaway tables market features a competitive landscape with several prominent companies leading innovation and market share. Lifetime Products, Inc. is a key player known for its high-density polyethylene tables and strong presence in North America. MityLite specializes in commercial folding tables with a focus on durability and design, catering largely to the hospitality and events industry. Husky Portable Storage offers a range of robust workbenches and folding tables targeted at industrial and construction applications. Other significant players include National Public Seating, which provides solutions for educational and institutional settings, and Flash Furniture, known for cost-effective options in the commercial sector. European companies like Stakmore and Bonaldo are recognized for their aesthetic designs and premium offerings. In Asia-Pacific, manufacturers such as Keter Plastic and Mainstays dominate with mass-produced, affordable products. These companies compete on factors including product quality, innovation, pricing, and distribution reach, with many investing in research and development to introduce features like enhanced portability, eco-friendly materials, and smart storage solutions to stay ahead in the market.

Recent Developments

Recent developments in the foldaway tables market reflect a focus on innovation, sustainability, and market expansion. Manufacturers are increasingly incorporating advanced materials such as carbon fiber composites to reduce weight while maintaining strength, catering to demand for easier portability. There is a growing trend toward modular designs that allow tables to be interconnected or adapted for multiple uses, enhancing functionality in spaces like co-working environments and multifamily residences. Sustainability initiatives have gained traction, with companies launching product lines made from recycled plastics and certified sustainable wood, responding to consumer and regulatory pressures for greener products. Technological integrations, such as tables with built-in power outlets and USB ports, are emerging to meet the needs of modern tech-driven workspaces and events. On the strategic front, key players have been engaging in partnerships with distributors and retailers to strengthen their global footprint, particularly in emerging markets. Additionally, acquisitions and mergers have been observed as companies seek to diversify their product portfolios and leverage synergies in production and marketing, indicating a dynamic and evolving market landscape.

Report Segmentation

This report on the foldaway tables market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes plastic tables, metal tables, wooden tables, and hybrid tables, each analyzed for their market share, growth trends, and application suitability. Segmentation by application covers key sectors such as construction, manufacturing, hospitality, education, healthcare, and residential use, highlighting demand patterns and specific requirements within each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with detailed insights into regional dynamics, key countries, and growth drivers. Further segmentation considers distribution channels, including offline retail, online sales, and direct distribution, to understand purchasing behaviors and market accessibility. The report also examines end-user preferences based on factors like price sensitivity, customization needs, and brand loyalty. This structured segmentation enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions regarding product development, marketing strategies, and investment priorities.

FAQs

What materials are commonly used in foldaway tables? Foldaway tables are typically made from materials such as plastic, metal, wood, or composites. Plastic tables are lightweight and affordable, metal options offer durability for heavy-duty use, and wooden tables provide an aesthetic appeal for indoor settings.

What are the primary applications of foldaway tables? These tables are widely used in hospitality for events and banquets, in education for classrooms and cafeterias, in construction as portable workstations, and in healthcare for mobile treatment areas, among other flexible space needs.

Which regions have the highest demand for foldaway tables? North America and Europe are mature markets with strong demand, while the Asia-Pacific region is experiencing rapid growth due to urbanization and expansion in hospitality and education sectors.

How do foldaway tables enhance space efficiency? Their collapsible design allows for easy storage when not in use, making them ideal for environments where space is limited or needs to be multifunctional, such as small offices, event venues, or temporary setups.

What should businesses consider when purchasing foldaway tables? Key considerations include the intended application, material durability, weight capacity, ease of folding and setup, compliance with safety standards, and budget constraints.

Are there eco-friendly options available in the foldaway tables market? Yes, many manufacturers now offer tables made from recycled materials or sustainable wood, along with eco-friendly production processes, to meet growing demand for environmentally responsible products.

Citius Research has developed a research report titled “Foldaway Tables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Foldaway Tables Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Foldaway Tables Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Foldaway Tables Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Foldaway Tables Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Foldaway Tables Market
• Research Methodology
• Executive Summary
• Market Dynamics of Foldaway Tables Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Foldaway Tables Market
• Cost and Gross Margin Analysis of Foldaway Tables Market
• Foldaway Tables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Foldaway Tables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Foldaway Tables Market Key Stakeholders

Below are the key stakeholders for the Foldaway Tables Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Foldaway Tables Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Foldaway Tables Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Foldaway Tables Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Foldaway Tables Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Foldaway Tables Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Foldaway Tables Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Foldaway Tables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Foldaway Tables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Foldaway Tables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Foldaway Tables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Foldaway Tables Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Foldaway Tables Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Foldaway Tables Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Foldaway Tables Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Foldaway Tables Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Foldaway Tables Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Foldaway Tables Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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