Agrigenomics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185629
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Agrigenomics Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Agrigenomics Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Illumina, Thermo Fisher, Agilent, Eurofins, LGC Biosearch Technologies

Market Summary

The agrigenomics market represents a specialized segment within the agricultural biotechnology industry, focusing on the application of genomics to improve crop yield, quality, and sustainability. This field leverages advanced DNA sequencing technologies and bioinformatics to analyze the genetic makeup of plants and livestock, enabling more informed breeding decisions and the development of superior agricultural products. The integration of genomic data is transforming traditional farming practices by providing deeper insights into trait selection, disease resistance, and environmental adaptability. Key stakeholders include seed manufacturers, agricultural biotechnology firms, research institutions, and farmers who utilize these insights to enhance productivity and address global food security challenges. The market is characterized by continuous technological advancements and a growing emphasis on precision agriculture, driving demand for genomic solutions that optimize agricultural output and resource utilization.

Key Highlights

The agrigenomics market is distinguished by the pivotal role of next-generation sequencing (NGS) technologies, which have drastically reduced the cost and time required for genomic analysis. Major companies such as Illumina, Thermo Fisher Scientific, and Agilent Technologies are leading the development of high-throughput sequencing platforms and genomic services tailored for agricultural applications. Another highlight is the increasing adoption of CRISPR and other gene-editing tools, which allow for precise genetic modifications to develop crops with enhanced traits such as drought tolerance and nutritional value. The market is also witnessing a surge in public-private partnerships aimed at accelerating genomic research and its commercialization. Furthermore, the growing focus on sustainable farming practices and the need to meet the demands of a rising global population are key factors propelling investment and innovation in this sector.

Drivers, Opportunities & Restraints

Primary drivers of the agrigenomics market include the escalating global demand for food due to population growth, which necessitates higher agricultural productivity and efficiency. Advancements in genomic technologies, such as reduced sequencing costs and enhanced computational power, are making genomic tools more accessible to a broader range of users. Additionally, increasing governmental support and funding for agricultural research and development activities are significantly contributing to market expansion. Opportunities abound in the development of customized genomic solutions for emerging economies, where agricultural modernization is a priority. The integration of artificial intelligence and big data analytics with genomics presents further potential for innovation in predictive breeding and precision agriculture. However, the market faces restraints including high initial investment costs for genomic infrastructure, which can be prohibitive for smaller stakeholders. Ethical concerns and regulatory hurdles related to genetically modified organisms (GMOs) also pose challenges to widespread adoption, along with a shortage of skilled professionals proficient in both genomics and agriculture.

Concentration Insights

The agrigenomics market exhibits a concentrated competitive landscape, with a few dominant players holding significant market share due to their extensive technological expertise and robust product portfolios. Leading companies such as Illumina, Thermo Fisher Scientific, and Agilent Technologies have established strong positions through continuous innovation and strategic acquisitions. These firms offer comprehensive genomic solutions, including sequencing instruments, reagents, and bioinformatics software, catering to diverse agricultural needs. The market also features specialized agribusinesses and startups focusing on niche applications, such as animal genomics or specific crop traits, contributing to a dynamic and evolving ecosystem. Geographic concentration is notable, with North America and Europe being key hubs due to advanced research infrastructure and substantial R&D investments. However, emerging regions are gradually increasing their presence, driven by growing agricultural demands and supportive policies.

Type Insights

The agrigenomics market is segmented by type into various technologies and services, with DNA sequencing being the cornerstone. Next-generation sequencing (NGS) platforms dominate due to their high efficiency and declining costs, enabling widespread application in crop and livestock genomics. Microarrays remain relevant for genotyping and gene expression studies, particularly in large-scale breeding programs. Bioinformatics tools and services are integral for managing and interpreting vast genomic datasets, providing actionable insights for trait selection and genetic improvement. Other segments include PCR-based technologies and genotyping services, which are essential for marker-assisted selection and quality control in breeding. Each technology type offers distinct advantages, with sequencing providing comprehensive genetic information and microarrays offering cost-effective solutions for targeted analysis. The choice of technology often depends on the specific application, budget constraints, and desired outcomes, driving diversity in product offerings and service models within the market.

Application Insights

Applications of agrigenomics span both crops and livestock, with significant impact on agricultural productivity and sustainability. In crops, genomic tools are used for trait discovery, molecular breeding, and developing varieties with enhanced yield, disease resistance, and abiotic stress tolerance. Key crops benefiting include cereals, oilseeds, and fruits, where genomic selection accelerates breeding cycles and improves accuracy. In livestock, agrigenomics applies to animal breeding for improved health, productivity, and meat quality, using techniques such as genomic selection and parentage verification. Additional applications include disease diagnostics, where genomic markers identify pathogens or genetic disorders, and quality assessment, ensuring compliance with safety and standards. The integration of genomics into these applications enables more precise and efficient agricultural practices, reducing resource input while maximizing output, and supporting the overall goal of sustainable food production.

Regional Insights

Regionally, North America holds a prominent position in the agrigenomics market, driven by advanced technological adoption, strong R&D capabilities, and significant investments from both public and private sectors. The United States is a key contributor, with numerous biotechnology firms and academic institutions leading genomic research. Europe follows closely, with countries like Germany and the United Kingdom focusing on sustainable agriculture and genomic innovations, supported by favorable regulatory frameworks and funding initiatives. The Asia-Pacific region is experiencing rapid growth, fueled by increasing agricultural demands, government initiatives to modernize farming, and rising adoption of genomic technologies in countries such as China and India. Latin America and the Middle East & Africa are emerging markets, where agrarian economies are gradually integrating genomics to enhance crop yields and address climatic challenges, though adoption is slower due to economic and infrastructural constraints.

Company Insights

Prominent companies in the agrigenomics market include Illumina, a leader in DNA sequencing technology, offering platforms like NovaSeq and MiSeq that are widely used in agricultural genomics. Thermo Fisher Scientific provides integrated solutions through its Ion Torrent sequencing technology and array-based products, catering to both crop and livestock applications. Agilent Technologies is known for its microarray and bioinformatics solutions, supporting genotyping and gene expression studies. Other key players include Eurofins Scientific, which offers genomic testing services, and LGC Limited, specializing in bioscience tools and services for agriculture. Companies like Neogen Corporation focus on animal genomics and food safety, providing tailored solutions for livestock improvement. These firms compete on technology innovation, product reliability, and global reach, often engaging in partnerships and acquisitions to expand their capabilities and market presence, addressing the evolving needs of the agricultural sector.

Recent Developments

Recent developments in the agrigenomics market highlight a trend towards technological integration and expansion. Major players have launched advanced sequencing platforms with higher throughput and lower costs, making genomic analysis more accessible. For instance, Illumina introduced new sequencing systems enhancing data accuracy for complex genomes. There has been increased activity in mergers and acquisitions, such as Thermo Fisher's strategic purchases to bolster its agricultural genomics portfolio. Collaborations between agribusinesses and tech companies are rising, focusing on combining genomics with AI for predictive analytics in breeding. Regulatory advancements, particularly in gene editing, are facilitating smoother commercialization of genetically improved products. Additionally, startups are emerging with niche solutions, such as cloud-based bioinformatics platforms, driving innovation and competition. These developments reflect a market poised for growth, with continuous improvements in technology and application strategies.

Report Segmentation

This market report on agrigenomics provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, categorizing the market into technologies such as sequencing, microarrays, bioinformatics, and PCR, along with associated services. Application segmentation covers crops and livestock, with further breakdown into sub-applications like trait screening, breeding, and diagnostics. Geographic segmentation analyzes regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key countries and their market dynamics. Additionally, the report includes segmentation by end-user, encompassing academic and research institutes, pharmaceutical and biotechnology companies, and agricultural organizations. This structured approach allows for a thorough analysis of market trends, opportunities, and challenges across different segments, enabling stakeholders to make informed decisions based on specific areas of interest.

FAQs

What is agrigenomics? Agrigenomics is the application of genomics in agriculture to study the genetic makeup of plants and animals, enabling improved breeding, trait selection, and overall agricultural productivity through advanced DNA analysis.

How does gene editing impact agriculture? Gene editing technologies like CRISPR allow precise modifications to plant and animal genomes, leading to developments such as disease-resistant crops and livestock with enhanced traits, thereby boosting yield and sustainability.

What are the benefits of genomic selection in farming? Genomic selection accelerates breeding processes by using DNA markers to predict desirable traits, resulting in faster development of superior varieties and breeds, reduced resource use, and increased agricultural efficiency.

Which companies lead the agrigenomics market? Key companies include Illumina, Thermo Fisher Scientific, and Agilent Technologies, which provide sequencing technologies, genomic tools, and services driving innovations in agricultural genomics.

How is agrigenomics used in crop improvement? It is used to identify genetic markers for traits like yield and stress resistance, facilitating molecular breeding and the creation of improved crop varieties that meet specific agricultural and environmental needs.

Citius Research has developed a research report titled “Agrigenomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Agrigenomics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Agrigenomics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Agrigenomics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Agrigenomics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Agrigenomics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Agrigenomics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Agrigenomics Market
• Cost and Gross Margin Analysis of Agrigenomics Market
• Agrigenomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Agrigenomics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Agrigenomics Market Key Stakeholders

Below are the key stakeholders for the Agrigenomics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Agrigenomics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Agrigenomics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Agrigenomics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Agrigenomics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Agrigenomics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Agrigenomics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Agrigenomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Agrigenomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Agrigenomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Agrigenomics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Agrigenomics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Agrigenomics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Agrigenomics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Agrigenomics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Agrigenomics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Agrigenomics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Agrigenomics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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