Wheat Seeds Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185619
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Wheat Seeds Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Wheat Seeds Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Bayer, Corteva, Syngenta, Limagrain, KWS

Market Summary

The wheat seeds market is a critical segment within the global agriculture industry, focusing on the development, production, and distribution of high-quality wheat seeds designed to enhance crop yield and resilience. This market is characterized by ongoing advancements in seed technology, including the development of hybrid and genetically modified varieties that offer improved resistance to diseases, pests, and adverse environmental conditions. Key players in the industry are continuously engaged in research and innovation to introduce seeds that cater to the evolving needs of farmers and the agricultural sector at large. The demand for wheat seeds is influenced by factors such as population growth, changing dietary preferences, and the need for sustainable farming practices. Regions with significant agricultural output, such as North America, Europe, and Asia-Pacific, are major contributors to market dynamics. The market also sees substantial involvement from both public and private sectors in breeding programs and seed distribution networks. Overall, the wheat seeds market plays a pivotal role in ensuring food security and supporting the agricultural economy by providing farmers with access to superior seed varieties that can thrive in diverse climatic conditions and soil types.

Key Highlights

The wheat seeds market is distinguished by several key highlights that underscore its importance and growth trajectory. One of the primary highlights is the increasing adoption of genetically modified (GM) and hybrid wheat seeds, which are engineered to deliver higher yields and better resistance to biotic and abiotic stresses. This trend is driven by the need to meet the rising global demand for wheat-based products. Another significant highlight is the growing emphasis on sustainable agriculture, which has led to the development of seeds that require fewer inputs such as water, fertilizers, and pesticides, thereby reducing the environmental footprint of farming. The market is also marked by strategic collaborations and mergers among leading companies to enhance their research capabilities and expand their geographical presence. Additionally, government initiatives and policies supporting agricultural productivity and food security are playing a crucial role in market development. The introduction of advanced breeding techniques, including molecular marker-assisted selection and CRISPR technology, is further accelerating the creation of improved wheat varieties. These highlights collectively contribute to a dynamic and evolving market landscape, offering numerous opportunities for stakeholders across the value chain.

Drivers, Opportunities & Restraints

The wheat seeds market is propelled by several drivers, including the increasing global population and the consequent rise in food demand, which necessitates higher agricultural productivity. Advancements in seed technology and breeding techniques are also significant drivers, enabling the development of seeds with enhanced traits such as drought tolerance, disease resistance, and improved nutritional content. The growing awareness among farmers about the benefits of using certified seeds over saved seeds is further boosting market growth. Opportunities in the market abound, particularly in the expansion of organic and non-GMO wheat seeds segments, catering to the rising consumer preference for organic food products. Emerging markets in Asia-Pacific and Latin America present substantial growth opportunities due to increasing agricultural investments and modernization of farming practices. However, the market faces certain restraints, including stringent regulatory frameworks governing the approval and commercialization of genetically modified seeds, which can delay market entry and increase costs. High costs associated with the development and production of advanced seeds may also limit adoption among small-scale farmers. Additionally, climate change and unpredictable weather patterns pose challenges to seed production and overall market stability.

Concentration Insights

The wheat seeds market exhibits a concentrated structure with a few major players dominating the global landscape. Companies such as Bayer AG, Syngenta Group, and Corteva Agriscience hold significant market shares due to their extensive research and development capabilities, robust distribution networks, and strong brand presence. These industry leaders are actively involved in strategic initiatives such as acquisitions, partnerships, and product launches to strengthen their market position. The concentration is also evident in regional markets, where local players and cooperatives play a vital role in seed production and distribution, particularly in regions like Europe and Asia-Pacific. The market's concentration is further influenced by intellectual property rights and patents on seed technologies, which create barriers to entry for new players. However, there is a growing trend of collaboration between large corporations and smaller biotech firms to leverage innovative technologies and expand product portfolios. This concentrated nature ensures a competitive yet innovative environment, driving continuous improvements in seed quality and variety.

Type Insights

The wheat seeds market is segmented based on type, primarily into hybrid seeds and open-pollinated varieties. Hybrid wheat seeds are gaining prominence due to their superior yield potential, uniformity, and resistance to diseases and environmental stresses. These seeds are developed through controlled cross-breeding of genetically diverse parent lines, resulting in offspring with enhanced traits. Open-pollinated varieties, on the other hand, are traditional seeds that are pollinated naturally by wind, insects, or other mechanisms. While they may not offer the same level of yield consistency as hybrids, they are valued for their genetic diversity and adaptability to local conditions. Within these categories, there are further distinctions based on characteristics such as winter wheat and spring wheat varieties, each suited to specific climatic and growing conditions. The market also sees a growing interest in organic and non-GMO wheat seeds, driven by consumer demand for sustainably produced food. Overall, the type insights reveal a diverse range of seed options catering to different agricultural needs and preferences.

Application Insights

Application insights in the wheat seeds market highlight the diverse uses of wheat across various sectors, primarily in food production, animal feed, and industrial applications. The food segment dominates the market, with wheat being a staple ingredient in numerous products such as bread, pasta, biscuits, and breakfast cereals. The demand for high-quality wheat seeds is driven by the need to produce wheat with specific qualities, such as high protein content for bread-making or low gluten for certain dietary requirements. In the animal feed sector, wheat is used as a key component in livestock and poultry feed, necessitating seeds that yield grains with optimal nutritional value. Industrial applications include the use of wheat in biofuels, starch production, and other bioproducts. Additionally, there is a growing application in the organic food industry, where non-GMO and organic wheat seeds are essential. These application insights underscore the multifaceted role of wheat in the global economy and the importance of tailored seed varieties to meet sector-specific demands.

Regional Insights

Regional insights reveal that the wheat seeds market is geographically diverse, with key contributions from North America, Europe, Asia-Pacific, and other regions. North America, led by the United States and Canada, is a significant market due to advanced agricultural practices, high adoption of genetically modified seeds, and strong support for research and development. Europe follows closely, with countries like France, Germany, and the United Kingdom emphasizing sustainable farming and quality seed production. The Asia-Pacific region is experiencing rapid growth, driven by large agricultural economies such as China and India, where increasing population and food demand are prompting investments in modern seed technologies. Latin America and the Middle East & Africa are also emerging as important markets, with potential for expansion due to untapped agricultural opportunities and government initiatives to boost productivity. Each region has unique climatic conditions, regulatory environments, and farming practices that influence the types of wheat seeds cultivated and the overall market dynamics.

Company Insights

Company insights in the wheat seeds market highlight the strategic activities and profiles of leading players such as Bayer AG, Syngenta Group, Corteva Agriscience, and Limagrain. These companies are at the forefront of innovation, investing heavily in research and development to introduce advanced wheat seed varieties with improved traits. Bayer AG, for instance, focuses on developing hybrids that offer higher yields and resilience to climate change. Syngenta Group emphasizes integrated solutions that combine seeds with crop protection products. Corteva Agriscience leverages its extensive breeding programs to create seeds tailored to regional needs. Limagrain, as a cooperative, emphasizes sustainable and diverse seed options. Other notable players include KWS Saat SE, and RAGT Semences, each contributing to market diversity through specialized offerings. These companies engage in strategic partnerships, mergers, and acquisitions to enhance their market presence and expand their product portfolios. Their efforts are crucial in driving market growth and addressing the evolving needs of farmers worldwide.

Recent Developments

Recent developments in the wheat seeds market include significant advancements in breeding technologies and strategic initiatives by key companies. For instance, there has been progress in the development of drought-tolerant and disease-resistant wheat varieties using CRISPR and other gene-editing tools. Companies like Bayer AG and Syngenta have launched new hybrid seeds that offer improved yield stability under varying environmental conditions. Additionally, there have been collaborations between academic institutions and private firms to accelerate research on wheat genetics. Regulatory approvals for new genetically modified traits in certain regions have also been a focus, enabling market expansion. Furthermore, investments in digital agriculture tools, such as data analytics and precision farming technologies, are being integrated with seed offerings to enhance farmer productivity. These developments reflect the industry's commitment to innovation and sustainability, addressing global challenges such as food security and climate change.

Report Segmentation

The wheat seeds market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into hybrid seeds and open-pollinated varieties, with further sub-segments such as winter wheat and spring wheat. The application segment covers food production, animal feed, industrial uses, and others, detailing the specific requirements and demand drivers for each. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, key countries, and market opportunities. Each segmentation offers detailed insights into market size, growth trends, and competitive landscape, enabling stakeholders to make informed decisions. The report also includes analysis of key players, their market share, and strategic initiatives, providing a holistic view of the market dynamics and future prospects.

FAQs

What are the different types of wheat seeds available? The market offers hybrid seeds, which provide higher yields and better stress resistance, and open-pollinated varieties, known for their genetic diversity and adaptability. There are also distinctions between winter wheat and spring wheat seeds based on planting seasons.

How do genetically modified wheat seeds impact agriculture? Genetically modified wheat seeds are engineered for traits such as pest resistance, drought tolerance, and improved nutritional content, leading to increased productivity and reduced need for chemical inputs, thereby supporting sustainable farming practices.

What factors influence the price of wheat seeds? Prices are influenced by research and development costs, seed traits, regulatory approvals, and market demand. Hybrid and GM seeds typically command higher prices due to their advanced features and performance benefits.

Which regions are the largest producers of wheat seeds? Major producers include North America, particularly the United States and Canada, Europe with countries like France and Germany, and Asia-Pacific led by China and India, due to their advanced agricultural sectors and significant wheat cultivation areas.

What are the key trends in the wheat seeds market? Key trends include the adoption of biofortified seeds for enhanced nutrition, increasing use of digital tools for precision farming, growth in organic and non-GMO segments, and strategic collaborations among companies to innovate and expand market reach.

Citius Research has developed a research report titled “Wheat Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wheat Seeds Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wheat Seeds Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wheat Seeds Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wheat Seeds Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wheat Seeds Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wheat Seeds Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wheat Seeds Market
• Cost and Gross Margin Analysis of Wheat Seeds Market
• Wheat Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wheat Seeds Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wheat Seeds Market Key Stakeholders

Below are the key stakeholders for the Wheat Seeds Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wheat Seeds Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wheat Seeds Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wheat Seeds Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wheat Seeds Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wheat Seeds Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wheat Seeds Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wheat Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wheat Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wheat Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wheat Seeds Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wheat Seeds Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wheat Seeds Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wheat Seeds Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wheat Seeds Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wheat Seeds Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wheat Seeds Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wheat Seeds Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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