3D Scanner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211380
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The 3D Scanner Market size was estimated at USD 4.1 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.40% during the forecast period (2024-2030).

3D Scanner Market

(Market Size)
$4.1 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.40%
2023 Market Size USD 4.1 billion
2030 Market Size USD 7.2 billion
Key Players Faro Technologies, Creaform, Artec 3D, Shining 3D, Nikon Metrology

Market Summary

The 3D scanner market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by the increasing adoption of advanced scanning technologies across various sectors. These devices capture the shape and appearance of physical objects to create digital three-dimensional models, which are essential for applications ranging from quality control and reverse engineering to virtual reality and cultural heritage preservation. The market is driven by technological advancements that enhance scanning accuracy, speed, and portability, making these tools indispensable in modern manufacturing and design processes. Key industries leveraging 3D scanners include automotive, aerospace, healthcare, and architecture, where precision and efficiency are paramount. The integration of 3D scanning with other technologies like artificial intelligence and cloud computing is further expanding its capabilities and applications. As businesses strive for greater innovation and operational excellence, the demand for high-performance 3D scanners continues to grow, positioning this market as a critical enabler of digital transformation.

Key Highlights

The 3D scanner market is distinguished by several key highlights that underscore its significance and growth potential. One of the most notable aspects is the continuous innovation in scanner technologies, such as the development of handheld and portable devices that offer high precision without compromising mobility. These advancements are making 3D scanning more accessible to small and medium-sized enterprises, thereby broadening the market base. Another highlight is the increasing use of 3D scanners in quality assurance and inspection processes, where they provide non-contact, highly accurate measurements that reduce errors and improve product reliability. The market is also witnessing a surge in demand from the healthcare sector, particularly for applications like custom prosthetics, dental implants, and surgical planning, where patient-specific solutions are crucial. Additionally, the rise of Industry 4.0 and smart manufacturing is fueling the adoption of 3D scanners for automation and digital twin creation, enabling real-time monitoring and optimization of production systems. These factors collectively highlight the transformative impact of 3D scanning technology on modern industry.

Drivers, Opportunities & Restraints

The growth of the 3D scanner market is propelled by several key drivers, including the increasing demand for precision and efficiency in manufacturing processes. Industries such as automotive and aerospace are adopting 3D scanners for quality control and reverse engineering, driven by the need to reduce production costs and enhance product quality. Technological advancements, such as the integration of artificial intelligence and machine learning, are also driving market growth by improving scanning accuracy and automation capabilities. Opportunities in the market abound, particularly in emerging applications like virtual reality, augmented reality, and 3D printing, where 3D scanners play a crucial role in content creation and prototyping. The healthcare sector presents significant growth opportunities, with expanding use cases in medical imaging, orthopedics, and dentistry. However, the market faces certain restraints, including the high cost of advanced 3D scanning systems, which can be a barrier for small businesses and startups. Additionally, technical challenges related to scanning complex surfaces and materials, as well as concerns about data security and privacy, may hinder market expansion. Despite these restraints, ongoing research and development efforts are expected to address these issues and unlock new growth avenues.

Concentration Insights

The 3D scanner market exhibits a concentrated competitive landscape, with a few key players dominating the industry due to their technological expertise and extensive product portfolios. Companies such as Faro Technologies, Hexagon AB, and Nikon Metrology are at the forefront, offering a wide range of 3D scanning solutions tailored to various industrial applications. These established players invest heavily in research and development to introduce innovative products and maintain their market leadership. The market also features several niche players and startups that focus on specific segments, such as portable scanners or specialized software, contributing to overall market diversity. Geographically, North America and Europe are major hubs for 3D scanner manufacturing and adoption, driven by strong industrial bases and high levels of technological advancement. However, the Asia-Pacific region is emerging as a significant market, with increasing investments in manufacturing automation and infrastructure development. This concentration of expertise and resources among key players ensures continuous innovation and competitive pricing, benefiting end-users across industries.

Type Insights

3D scanners are categorized into various types based on their technology and functionality, each suited to specific applications and industries. Laser triangulation scanners use laser beams and sensors to measure distances and create detailed 3D models, making them ideal for high-precision tasks in manufacturing and engineering. Structured light scanners project patterns of light onto objects and analyze deformations to generate accurate digital representations, commonly used in quality control and reverse engineering. Photogrammetry scanners utilize multiple photographs from different angles to construct 3D models, offering versatility and cost-effectiveness for applications in archaeology, entertainment, and construction. Contact scanners, though less common, involve physical probing of objects and are used for highly accurate measurements in metrology. Portable and handheld scanners have gained popularity due to their mobility and ease of use, enabling on-site scanning in fields like construction and healthcare. Each type of scanner offers distinct advantages, and the choice depends on factors such as accuracy requirements, object size, and environmental conditions.

Application Insights

The applications of 3D scanners span a wide range of industries, each leveraging the technology to achieve specific objectives. In manufacturing, 3D scanners are extensively used for quality control and inspection, ensuring that products meet design specifications and regulatory standards. Reverse engineering is another critical application, allowing companies to analyze and replicate existing components or products without original design data. The automotive and aerospace industries rely on 3D scanners for prototyping, tooling, and assembly verification, reducing time-to-market and enhancing product performance. In healthcare, 3D scanners facilitate the creation of custom medical devices, such as prosthetics and implants, based on patient-specific anatomies. The entertainment and media sectors use 3D scanning for digital content creation, including character modeling and visual effects. Additionally, architecture and construction professionals employ 3D scanners for building information modeling (BIM) and site documentation, improving accuracy and efficiency in project management. These diverse applications highlight the versatility and value of 3D scanning technology across various domains.

Regional Insights

The adoption and growth of the 3D scanner market vary significantly across regions, influenced by factors such as industrial development, technological infrastructure, and economic conditions. North America is a leading market, driven by strong presence of key industry players, high investment in research and development, and widespread adoption in aerospace, automotive, and healthcare sectors. The United States, in particular, is a major contributor due to its advanced manufacturing base and emphasis on innovation. Europe follows closely, with countries like Germany, France, and the United Kingdom leveraging 3D scanners for precision engineering and industrial automation. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing activities, increasing automation, and rising investments in infrastructure projects. China, Japan, and South Korea are key markets in this region, with growing demand from electronics and automotive industries. Latin America and the Middle East and Africa are emerging markets, where adoption is gradually increasing due to industrialization and urbanization trends. These regional dynamics shape the global landscape of the 3D scanner market, offering diverse opportunities for growth and expansion.

Company Insights

The 3D scanner market is characterized by the presence of several prominent companies that lead in innovation and market share. Faro Technologies is a key player known for its comprehensive range of 3D measurement and imaging solutions, widely used in industrial metrology and construction. Hexagon AB, through its subsidiary Hexagon Manufacturing Intelligence, offers advanced 3D scanning systems for quality control and reverse engineering applications. Nikon Metrology provides high-precision 3D scanners and software for various industries, emphasizing accuracy and reliability. Creafrom (a subsidiary of 3D Systems) specializes in portable 3D scanners tailored for design and manufacturing processes. Other notable companies include Carl Zeiss Industrielle Messtechnik, which focuses on metrology solutions, and Artec 3D, renowned for its handheld scanners used in healthcare and entertainment. These companies invest significantly in research and development to enhance product features, such as faster scanning speeds, improved accuracy, and user-friendly interfaces. Strategic partnerships, acquisitions, and expansions are common strategies employed by these players to strengthen their market position and cater to evolving customer needs.

Recent Developments

The 3D scanner market has witnessed several recent developments that reflect ongoing innovation and strategic movements among key players. Companies are increasingly focusing on integrating artificial intelligence and machine learning algorithms into 3D scanning systems to automate data processing and enhance accuracy. For instance, advancements in software capabilities allow for real-time data analysis and seamless integration with CAD platforms, streamlining design and manufacturing workflows. There has been a notable trend towards the development of more compact and portable scanners, making the technology accessible for field applications and small-scale operations. Partnerships and collaborations between 3D scanner manufacturers and software providers are on the rise, aiming to offer end-to-end solutions that cater to specific industry needs. Additionally, expansions into emerging markets, particularly in Asia-Pacific and Latin America, are being pursued to tap into new growth opportunities. Recent product launches have introduced features like enhanced resolution, wireless connectivity, and cloud-based data management, addressing the demand for more efficient and user-friendly scanning solutions. These developments indicate a dynamic market poised for continued evolution and expansion.

Report Segmentation

This market research report on the 3D scanner market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented by type, covering laser triangulation scanners, structured light scanners, photogrammetry scanners, and others, each analyzed for their market presence and growth potential. Application-wise segmentation includes quality control and inspection, reverse engineering, virtual reality, healthcare, and entertainment, highlighting the diverse uses of 3D scanning technology. The report also segments the market by end-use industry, such as automotive, aerospace, healthcare, architecture, and electronics, to understand sector-specific demands and trends. Geographic segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing regional analysis and growth prospects. Additionally, the report includes segmentation by technology, distinguishing between contact and non-contact scanners, and by product form, such as stationary and portable devices. This thorough segmentation enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed strategic decisions based on precise market data.

FAQs

What are the main types of 3D scanners available? The main types include laser triangulation scanners, structured light scanners, photogrammetry scanners, and contact scanners, each suited for different applications based on accuracy and functionality.

Which industries use 3D scanners the most? Industries such as automotive, aerospace, healthcare, and manufacturing are leading users, leveraging 3D scanners for quality control, reverse engineering, and custom solutions.

How do 3D scanners work? 3D scanners work by capturing the shape and appearance of physical objects using technologies like lasers or structured light, then processing the data to create digital 3D models.

What are the benefits of using 3D scanners? Benefits include high precision, non-contact measurement, time savings in design and production, improved quality control, and enhanced capabilities in reverse engineering and prototyping.

Are there portable 3D scanners? Yes, portable and handheld 3D scanners are widely available, offering mobility and ease of use for on-site applications in fields like construction and healthcare.

What is the future of 3D scanning technology? The future involves greater integration with AI, IoT, and cloud computing, leading to more automated, efficient, and accessible scanning solutions across various industries.

Citius Research has developed a research report titled “3D Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• 3D Scanner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The 3D Scanner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

3D Scanner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

3D Scanner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of 3D Scanner Market
• Research Methodology
• Executive Summary
• Market Dynamics of 3D Scanner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of 3D Scanner Market
• Cost and Gross Margin Analysis of 3D Scanner Market
• 3D Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “3D Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

3D Scanner Market Key Stakeholders

Below are the key stakeholders for the 3D Scanner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

3D Scanner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the 3D Scanner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the 3D Scanner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in 3D Scanner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global 3D Scanner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global 3D Scanner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global 3D Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global 3D Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global 3D Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global 3D Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America 3D Scanner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America 3D Scanner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe 3D Scanner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA 3D Scanner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific 3D Scanner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa 3D Scanner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia 3D Scanner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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