Digital Multimeter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211517
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Multimeter Market size was estimated at USD 1.15 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Digital Multimeter Market

(Market Size)
$1.15 billion
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.15 billion
2030 Market Size USD 1.8 billion
Key Players Fluke, Keysight Technologies, Rohde & Schwarz, Hioki, Tektronix

Market Summary

The digital multimeter market represents a critical segment within the semiconductor and electronics industry, providing essential test and measurement equipment used across various sectors. Digital multimeters, or DMMs, are versatile instruments designed to measure electrical properties such as voltage, current, and resistance with high accuracy and digital readouts. The market is characterized by steady demand driven by the proliferation of electronic devices, advancements in industrial automation, and the ongoing need for maintenance and troubleshooting in electrical systems. Key end-users include the telecommunications sector, automotive industry, industrial manufacturing, energy sector, and consumer electronics. The evolution of smart and connected devices has further propelled the need for sophisticated multimeters capable of handling complex diagnostics and data logging. Manufacturers are continuously innovating to enhance features like precision, durability, safety certifications, and integration with digital interfaces. The competitive landscape is diverse, encompassing global electronics giants and specialized instrument makers, all striving to capture market share through technological differentiation and strategic partnerships.

Key Highlights

The digital multimeter market is distinguished by several key developments that underscore its dynamic nature. A prominent trend is the integration of advanced functionalities such as Bluetooth connectivity, true-RMS measurement capabilities, and auto-ranging features, which enhance user convenience and measurement accuracy. Leading companies like Fluke Corporation, Keysight Technologies, and Hioki E.E. Corporation are at the forefront, introducing products with improved safety standards compliant with international regulations such as IEC 61010. Another significant highlight is the growing adoption of handheld and portable DMMs, favored for their versatility in field applications and on-site diagnostics. The market is also witnessing increased demand for multimeters with high-resolution displays and data storage options, catering to professionals who require detailed analysis and reporting. Additionally, the emphasis on rugged designs capable of withstanding harsh industrial environments is a critical factor influencing product development and consumer preferences.

Drivers, Opportunities & Restraints

Several factors drive the growth and shape the trajectory of the digital multimeter market. Primary drivers include the expansion of the electronics manufacturing sector, rising investments in renewable energy projects requiring precise electrical measurements, and the proliferation of electric vehicles necessitating advanced diagnostic tools. The increasing complexity of electronic systems across industries further fuels demand for high-precision multimeters. Opportunities abound in emerging markets, where industrialization and infrastructure development are accelerating, creating new avenues for market penetration. The trend towards smart grids and IoT-enabled devices also presents significant growth potential, as these applications require reliable measurement instruments. However, the market faces restraints such as the high cost of advanced, feature-rich multimeters, which may limit adoption among budget-conscious consumers and small enterprises. Additionally, the presence of low-cost alternatives and counterfeit products in some regions poses a challenge to established brands, potentially affecting market revenue and brand integrity.

Concentration Insights

The digital multimeter market exhibits a concentrated competitive landscape with a mix of large multinational corporations and niche players specializing in test and measurement equipment. Key players such as Fluke Corporation, a subsidiary of Fortive Corporation, dominate the market with a strong brand reputation and extensive distribution networks. Other significant contributors include Keysight Technologies, renowned for its precision instruments, and Rohde & Schwarz, which offers a range of electronic measurement solutions. The market concentration is particularly high in North America and Europe, where these established companies have a substantial presence and cater to advanced industrial and technological sectors. In contrast, the Asia-Pacific region shows a more fragmented scenario with numerous local manufacturers competing on price and catering to volume-driven demand. This geographical variation in market concentration influences pricing strategies, product innovation cycles, and the overall competitive dynamics, with mergers and acquisitions being a common strategy for growth and market consolidation.

Type Insights

Digital multimeters are categorized into several types based on their functionality, design, and application specifics. The primary segmentation includes handheld multimeters, which are portable and widely used for field service and basic electrical testing due to their convenience and ease of use. Benchtop multimeters represent another category, offering higher accuracy and additional features such as greater measurement ranges and advanced connectivity options, making them suitable for laboratory and research environments. There are also clamp meters, which integrate current measurement capabilities without direct electrical contact, ideal for high-current applications in industrial settings. Additionally, the market includes auto-ranging multimeters that automatically select the appropriate measurement range, simplifying operation for users, and manual-ranging models that provide more control for experienced professionals. Each type addresses distinct user needs, with innovations continuously emerging to enhance precision, safety, and integration with digital systems.

Application Insights

The application spectrum for digital multimeters is vast, spanning multiple industries where electrical measurement is critical. In the industrial manufacturing sector, DMMs are indispensable for maintenance, troubleshooting, and quality control of machinery and electrical systems. The telecommunications industry relies on these instruments for installing and servicing network infrastructure, ensuring signal integrity and compliance with standards. Within the automotive sector, the rise of electric and hybrid vehicles has increased the demand for multimeters capable of diagnosing complex electrical systems and battery performance. The energy sector, including power generation and distribution, utilizes DMMs for monitoring electrical parameters in grids and renewable energy installations like solar and wind farms. Furthermore, consumer electronics repair and educational institutions represent significant application areas, where multimeters are used for teaching, prototyping, and????. The versatility of DMMs makes them a fundamental tool across these diverse fields.

Regional Insights

Geographically, the digital multimeter market demonstrates varied growth patterns and demand dynamics across different regions. North America holds a substantial market share, driven by advanced technological adoption, strong presence of key manufacturers, and high investment in industrial automation and electronics R&D. Europe follows closely, with robust demand from the automotive, aerospace, and energy sectors, alongside stringent regulations promoting high safety standards in electrical equipment. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, expanding electronics manufacturing hubs in countries like China, Japan, and South Korea, and increasing infrastructure development. Emerging economies in Latin America and the Middle East & Africa are also witnessing gradual growth, supported by urbanization and investments in energy and construction projects. Regional differences in economic development, industrial focus, and technological penetration significantly influence market strategies and distribution channels for digital multimeter providers.

Company Insights

The competitive landscape of the digital multimeter market is shaped by several prominent companies that lead through innovation, quality, and global reach. Fluke Corporation, a key player, is renowned for its durable and reliable multimeters widely used in industrial and professional settings. Keysight Technologies offers advanced measurement solutions with a focus on precision and integration capabilities for complex applications. Hioki E.E. Corporation is recognized for its expertise in electrical measuring instruments, catering to diverse industrial needs. Other significant contributors include Rohde & Schwarz, known for high-end test and measurement equipment, and Brymen Technology, which provides cost-effective alternatives without compromising on essential features. These companies invest heavily in R&D to introduce products with enhanced accuracy, safety features, and digital connectivity, while also engaging in strategic partnerships and acquisitions to expand their market presence and address evolving customer requirements across different regions and industries.

Recent Developments

The digital multimeter market has seen notable recent developments reflecting technological advancements and strategic initiatives by leading companies. Innovations include the introduction of multimeters with improved Bluetooth and Wi-Fi connectivity, enabling remote monitoring and data transfer to smartphones and computers for enhanced analysis. There has been a focus on developing models with higher safety ratings, such as CAT IV certifications, to protect users in high-energy environments. Companies are also launching products with larger, backlit displays and user-friendly interfaces to improve readability and operation in various lighting conditions. Additionally, partnerships between multimeter manufacturers and software providers are emerging to offer integrated solutions for data management and reporting. Environmental considerations are influencing design choices, with efforts to reduce energy consumption and incorporate recyclable materials. These developments aim to meet the growing demand for smarter, safer, and more efficient measurement tools in an increasingly digital and connected world.

Report Segmentation

This comprehensive report on the digital multimeter market provides detailed segmentation to offer nuanced insights into various aspects of the industry. The segmentation is structured based on type, application, and region. By type, the market is analyzed across categories such as handheld multimeters, benchtop multimeters, clamp meters, and others, each examined for their characteristics and demand patterns. Application-wise, the report delves into key sectors including industrial manufacturing, telecommunications, automotive, energy, consumer electronics, and others, highlighting specific use cases and growth drivers within each segment. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region assessed for its market size, trends, and competitive landscape. This multi-faceted segmentation enables a thorough understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions tailored to specific segments and regions.

FAQs

What is a digital multimeter used for? A digital multimeter is an electronic measuring instrument used to measure various electrical parameters such as voltage, current, resistance, and often additional values like capacitance and frequency. It is essential for troubleshooting, maintenance, and testing in electrical and electronic systems across industries like telecommunications, automotive, and industrial manufacturing.

What are the different types of digital multimeters? Digital multimeters are primarily categorized into handheld models for portability and field use, benchtop models for high-precision laboratory applications, clamp meters for non-invasive current measurement, and auto-ranging or manual-ranging variants based on user control over measurement ranges.

Which companies are the leading players in the digital multimeter market? Key players in the market include Fluke Corporation, Keysight Technologies, Hioki E.E. Corporation, Rohde & Schwarz, and Brymen Technology, among others. These companies are recognized for their innovation, product reliability, and strong global distribution networks.

How does the digital multimeter market vary by region? The market shows regional variations with North America and Europe being mature markets driven by technological adoption and industrial demand, while Asia-Pacific is the fastest-growing region due to industrialization and electronics manufacturing expansion. Other regions like Latin America and the Middle East & Africa are emerging with gradual growth.

What are the key applications of digital multimeters? Digital multimeters are widely used in industrial manufacturing for equipment maintenance, in telecommunications for network installation, in the automotive sector for diagnosing electrical systems, in the energy sector for grid monitoring, and in consumer electronics for repair and prototyping.

What recent trends are influencing the digital multimeter market? Recent trends include the integration of wireless connectivity like Bluetooth for data transfer, enhanced safety features meeting international standards, development of rugged designs for harsh environments, and a focus on user-friendly interfaces with advanced display technologies.

Citius Research has developed a research report titled “Digital Multimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Multimeter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Multimeter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Multimeter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Multimeter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Multimeter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Multimeter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Multimeter Market
• Cost and Gross Margin Analysis of Digital Multimeter Market
• Digital Multimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Multimeter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Multimeter Market Key Stakeholders

Below are the key stakeholders for the Digital Multimeter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Multimeter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Multimeter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Multimeter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Multimeter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Multimeter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Multimeter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Multimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Multimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Multimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Multimeter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Multimeter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Multimeter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Multimeter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Multimeter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Multimeter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Multimeter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Multimeter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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