2 Piece Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209455
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The 2 Piece Cans Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

2 Piece Cans Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The 2 piece cans market is a critical segment within the global packaging industry, primarily utilized for the storage and distribution of beverages, food products, and various other consumer goods. These containers are manufactured through a drawing and wall ironing process, resulting in a seamless body and a separate top, offering superior structural integrity and a high-quality printing surface for branding. The market is characterized by consistent demand driven by their extensive use in the food and beverage sector, particularly for carbonated soft drinks, alcoholic beverages, and ready-to-eat meals. Key players are continuously investing in material innovations and production technologies to enhance sustainability and performance. The industry is also witnessing a shift towards lightweighting to reduce material usage and transportation costs, aligning with broader environmental goals. Growth is further supported by expanding retail networks and changing consumer lifestyles that favor convenience and portability. The market remains competitive with a focus on developing advanced coatings to prevent interaction between the container and its contents, ensuring product safety and longevity.

Key Highlights

The 2 piece cans market is distinguished by several pivotal factors that underscore its industrial importance. A primary highlight is the superior barrier properties these containers provide, effectively protecting contents from light, oxygen, and moisture, which is paramount for preserving product quality and extending shelf life. The manufacturing process allows for high-speed production lines, enabling mass production that meets the vast demands of global consumer markets efficiently. Another significant aspect is the excellent recyclability of aluminum and steel 2 piece cans, making them a cornerstone of circular economy initiatives within the packaging sector; they are among the most recycled packaging materials globally. The industry is also marked by continuous innovation in digital printing technologies, allowing for vibrant, full-color graphics that enhance brand visibility and consumer appeal on retail shelves. Furthermore, the inherent strength-to-weight ratio of these cans makes them ideal for shipping and handling, reducing damage rates and logistical costs. Leading companies like Ball Corporation, Crown Holdings, and Ardagh Group S.A. are at the forefront of driving these technological and sustainable advancements.

Drivers, Opportunities & Restraints

The growth trajectory of the 2 piece cans market is influenced by a confluence of drivers, opportunities, and restraints. A major driver is the robust and sustained demand from the beverage industry, particularly for beer and carbonated soft drinks, where the can is a preferred packaging format due to its portability, cooling efficiency, and safety. The rising consumer awareness regarding environmental issues is also a powerful driver, propelling the use of infinitely recyclable metal packaging. Significant opportunities are emerging from the development of new applications beyond traditional sectors, such as in packaging for aerosols, paints, and specialty foods. The expansion into emerging economies with growing middle-class populations presents a substantial growth avenue for market players. However, the market faces restraints including volatility in raw material prices for aluminum and steel, which can impact production costs and profit margins. Additionally, competition from alternative packaging formats like plastic bottles and flexible pouches, which can sometimes offer cost or weight advantages, poses a challenge to market expansion. Regulatory pressures concerning chemical coatings used inside cans also present a complex landscape for manufacturers to navigate.

Concentration Insights

The competitive landscape of the global 2 piece cans market is characterized by a high level of consolidation, with a few multinational corporations holding a significant share of the market. This concentration is a result of the capital-intensive nature of the industry, requiring substantial investment in manufacturing facilities, technology, and research and development. Key players such as Ball Corporation, Crown Holdings, Inc., and Ardagh Group S.A. have established a strong global presence through extensive distribution networks and long-standing contracts with major beverage and food brands. These industry leaders compete on factors including technological innovation, product quality, geographic reach, and sustainability credentials. The market also features several regional players that cater to local demands and specific niche applications. The high barriers to entry, including stringent regulatory standards and the need for advanced manufacturing capabilities, help maintain this concentrated structure. This environment fosters intense competition on innovation, particularly in developing lighter-weight cans and more sustainable production processes, rather than on price alone.

Type Insights

The 2 piece cans market is primarily segmented by the type of material used, with aluminum and steel being the two dominant categories. Aluminum cans represent a substantial portion of the market, highly favored for their lightweight nature, excellent malleability, and superior corrosion resistance. They are the material of choice for a vast majority of beverage applications, including beer, soda, and energy drinks, due to their ability to cool quickly and provide a pristine taste profile. Steel 2 piece cans, while heavier, offer exceptional strength and magnetic properties, making them ideal for certain food products and aerosols where structural rigidity is paramount. Both materials boast excellent recycling rates, contributing to their sustainable profile. Within these material types, further differentiation occurs based on wall thickness, internal coating specifications, and end size. Manufacturers are consistently innovating within these types to produce thinner, lighter cans without compromising on performance or integrity, a process known as lightweighting, which reduces material use and environmental impact.

Application Insights

The application landscape for 2 piece cans is diverse, spanning several key industries. The beverage industry is the largest application segment, consuming a massive volume of cans annually for packaging beer, carbonated soft drinks, energy drinks, and ready-to-drink teas and coffees. The convenience, portability, and ability to maintain product fizz and flavor make cans an indispensable packaging solution in this sector. The food industry represents another significant application area, utilizing 2 piece cans for products like soups, meats, vegetables, and pet food due to the container's superior barrier properties that ensure long-term preservation and safety. Beyond food and beverage, these cans are critically important in other sectors such as aerosols for personal care and household products, where their pressure resistance is essential. Additionally, they find use in packaging for paints, chemicals, and pharmaceuticals. Each application demands specific can characteristics, influencing choices related to material, size, shape, and internal lining, driving targeted innovation from manufacturers.

Regional Insights

The demand for 2 piece cans exhibits distinct regional patterns influenced by economic development, consumer preferences, and industrial activity. North America and Europe represent mature markets with well-established recycling infrastructures and high per capita consumption of canned beverages, particularly beer and carbonated soft drinks. These regions are characterized by a strong focus on sustainability and lightweighting innovations. The Asia Pacific region is identified as the fastest-growing market, driven by rapid urbanization, a expanding middle class, and the increasing penetration of international beverage brands. Countries like China, India, and Japan are major contributors to this growth. Latin America and the Middle East and Africa are also witnessing steady growth, fueled by economic development and changing consumption patterns. However, these regions can face challenges related to recycling collection rates and infrastructure. Each region presents a unique competitive environment, with global players establishing local production facilities to cater to specific regional demands and logistical requirements.

Company Insights

The 2 piece cans market is dominated by a cadre of global giants who have shaped the industry through innovation and expansive operations. Ball Corporation is a preeminent leader, renowned for its extensive portfolio of aluminum packaging for beverages, foods, and household products, with a strong emphasis on sustainability and aerospace technology. Crown Holdings, Inc. is another major force, providing a wide array of packaging products including metal beverage cans, food cans, and aerosol containers, with a significant global manufacturing footprint. Ardagh Group S.A. stands as a key competitor, offering metal and glass packaging solutions to a diverse client base across the food, beverage, and consumer goods industries. Other notable players include Toyo Seikan Group Holdings, Ltd. and Can-Pack S.A., each holding considerable market share in specific geographic regions or product niches. These companies compete intensely on the basis of technological advancement, production efficiency, product quality, and their ability to provide sustainable packaging solutions to large multinational brands.

Recent Developments

The 2 piece cans market is dynamic, with recent developments focusing heavily on sustainability, technological innovation, and capacity expansion. A prominent trend is the industry-wide commitment to increasing the use of recycled content in can production, with many major manufacturers announcing ambitious goals to utilize 100% recycled aluminum or significantly increase the recycled content in their products. There has been a surge in investments toward advanced manufacturing facilities and line expansions, particularly in the high-growth Asia Pacific region, to meet rising demand. Technological developments are centered on enhancing printing capabilities for more dynamic branding and on creating novel, sustainable lining materials to replace traditional epoxy-based coatings. Furthermore, leading companies are actively engaging in partnerships and acquisitions to bolster their market position and technological portfolios. For instance, strategic moves to acquire smaller, innovative firms or to form alliances with recycling entities are common, strengthening the closed-loop system for metal packaging.

Report Segmentation

This comprehensive market research report on the 2 piece cans market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to provide insights into the market's core components. The report is segmented by material type, distinguishing between aluminum and steel 2 piece cans, analyzing the demand, production, and growth patterns for each. It is further segmented by application, providing deep dives into the beverage, food, aerosol, and other industrial sectors, highlighting the specific requirements and trends within each vertical. A crucial segmentation is by geography, covering key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets within these regions. This multi-faceted segmentation allows stakeholders to understand not only the overall market dynamics but also the specific nuances and opportunities within each sub-segment, enabling informed strategic decision-making.

FAQs

What are 2 piece cans made of? 2 piece cans are primarily manufactured from two materials: aluminum and steel. Aluminum is favored for beverage applications due to its lightweight and excellent recyclability, while steel is often used for food and aerosol products where greater strength is required. Both materials provide superior barrier properties.

How are 2 piece cans manufactured? The manufacturing process for 2 piece cans involves drawing and wall ironing (DWI). A metal disk, or blank, is drawn into a cup and then pushed through a series of rings in an ironing process that thins the walls and elongates the cup to form the can body. The top is seamed on after the product is filled.

What is the difference between 2 piece and 3 piece cans? The key difference lies in their construction. A 2 piece can consists of a body and bottom formed as one seamless piece, with a separate top end. A 3 piece can is constructed from three separate components: a body cylinder, a bottom end, and a top end, which are all seamed together.

Why are beverage cans lined on the inside? Beverage cans are lined with a protective coating to prevent chemical reactions between the metal and the product. This lining acts as a barrier, stopping the drink from acquiring a metallic taste and protecting the can from corrosion, thereby ensuring product safety, quality, and longevity.

Are aluminum cans sustainable? Yes, aluminum cans are highly sustainable. Aluminum is infinitely recyclable without loss of quality. Recycling aluminum saves a significant amount of energy compared to producing new metal from ore. They are one of the most recycled packaging materials in the world, supporting circular economy principles.

Who are the leading manufacturers of 2 piece cans? The market is led by several global corporations. The key players include Ball Corporation, Crown Holdings, Inc., and Ardagh Group S.A. These companies have a extensive global manufacturing presence and are known for their innovation in can design, lightweighting, and sustainable practices.

Citius Research has developed a research report titled “2 Piece Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• 2 Piece Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The 2 Piece Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

2 Piece Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

2 Piece Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of 2 Piece Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of 2 Piece Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of 2 Piece Cans Market
• Cost and Gross Margin Analysis of 2 Piece Cans Market
• 2 Piece Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “2 Piece Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

2 Piece Cans Market Key Stakeholders

Below are the key stakeholders for the 2 Piece Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

2 Piece Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the 2 Piece Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the 2 Piece Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in 2 Piece Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global 2 Piece Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global 2 Piece Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global 2 Piece Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global 2 Piece Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global 2 Piece Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global 2 Piece Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America 2 Piece Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America 2 Piece Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe 2 Piece Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA 2 Piece Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific 2 Piece Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa 2 Piece Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia 2 Piece Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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