Wireless Charging Phone Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211302
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Wireless Charging Phone Market size was estimated at USD 42 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.40% during the forecast period (2024-2030).

Wireless Charging Phone Market

(Market Size)
$42 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.40%
2023 Market Size USD 42 billion
2030 Market Size USD 95 billion
Key Players Samsung, Apple, Xiaomi, Huawei, Oppo

Market Summary

The wireless charging phone market represents a dynamic segment within the broader semiconductor and electronics industry, characterized by rapid technological evolution and increasing consumer adoption. This market revolves around technologies that enable the transfer of energy from a charging pad or station to a mobile device without physical connectors, primarily utilizing inductive or resonant charging methods. The proliferation of smartphones with integrated wireless charging capabilities, alongside the expansion of compatible accessories and infrastructure, has significantly propelled market growth. Key industry participants include smartphone manufacturers, component suppliers, and technology developers focused on enhancing efficiency, speed, and interoperability. The market is influenced by continuous innovation in charging standards, such as those promoted by the Wireless Power Consortium (Qi standard) and other emerging protocols, aiming to deliver seamless user experiences. As consumer demand for convenience and cable-free solutions rises, the wireless charging ecosystem is expanding beyond smartphones to encompass a wider array of electronic devices, reinforcing its strategic importance in the tech landscape.

Key Highlights

The wireless charging phone market is distinguished by several critical developments that underscore its growth trajectory and technological maturity. A prominent highlight is the widespread adoption of the Qi standard, which has become the de facto benchmark for interoperability among devices and chargers from various brands, reducing fragmentation and enhancing user convenience. Another significant aspect is the integration of wireless charging capabilities into flagship and mid-range smartphones by leading OEMs such as Samsung, Apple, and Xiaomi, which has normalized the feature and driven consumer expectation. Advancements in charging efficiency and speed are also noteworthy, with recent innovations enabling faster power delivery that rivals traditional wired charging in some premium models. Furthermore, the expansion of wireless charging infrastructure in public spaces, including airports, cafes, and automobiles, is creating a more ubiquitous charging environment, supporting on-the-go usage. The market is also witnessing increased investment in R&D for next-generation technologies, such as long-distance and multi-device charging, which promise to redefine convenience and functionality in the coming years.

Drivers, Opportunities & Restraints

The growth of the wireless charging phone market is propelled by several key drivers, including the rising consumer preference for convenience and the elimination of cable clutter, which enhances the user experience. The increasing penetration of smartphones with built-in wireless charging support, coupled with the declining cost of components, makes the technology more accessible to a broader audience. Additionally, the growing ecosystem of compatible devices and accessories, such as charging pads, stands, and power banks, encourages adoption. Opportunities in this market are abundant, particularly in the development of faster and more efficient charging solutions that reduce energy loss and heat generation. The integration of wireless charging into furniture, vehicles, and public infrastructure presents significant growth avenues, enabling seamless charging experiences in diverse environments. There is also potential for expansion in emerging markets where smartphone adoption is rising rapidly. However, the market faces restraints, including the relatively slower charging speeds compared to wired alternatives in many current implementations, which may deter some users. Concerns about energy efficiency and the environmental impact of widespread adoption, alongside the need for standardization to avoid compatibility issues, also pose challenges. Moreover, the higher initial cost of wireless charging accessories compared to traditional cables can be a barrier to mass adoption in price-sensitive segments.

Concentration Insights

The wireless charging phone market exhibits a concentrated competitive landscape, dominated by a mix of established technology giants and specialized firms. Key players include smartphone manufacturers like Samsung Electronics, Apple Inc., and Xiaomi Corporation, which integrate wireless charging into their devices and often develop proprietary enhancements. Semiconductor companies such as Qualcomm Incorporated and NXP Semiconductors play a crucial role by providing essential chipsets and components that enable efficient power transfer. Firms like Energous Corporation and Powermat Technologies focus on advancing wireless charging technologies and forming strategic partnerships to promote adoption. The market is also characterized by the influence of consortiums like the Wireless Power Consortium, which drives standardization efforts globally. Geographically, innovation and production are concentrated in regions with strong electronics manufacturing bases, particularly in Asia-Pacific, where companies benefit from robust supply chains and R&D capabilities. This concentration fosters intense competition but also collaboration through licensing and cross-licensing agreements, aimed at accelerating technological advancements and market expansion.

Type Insights

Wireless charging technologies for phones are primarily categorized into inductive charging and resonant charging, each with distinct characteristics and applications. Inductive charging, the most prevalent type, operates through close proximity between the charging pad and the device, utilizing electromagnetic fields to transfer energy. This method is widely adopted in consumer devices due to its efficiency and compatibility with standards like Qi. Resonant charging, while less common, allows for greater spatial freedom, enabling energy transfer over slightly larger distances and through obstacles, which enhances flexibility but may involve lower efficiency. Emerging technologies, such as radio frequency (RF)-based charging and ultrasound charging, are in developmental stages, promising even greater convenience by enabling true room-scale wireless power delivery. The choice of technology often depends on factors like cost, efficiency, and intended use case, with inductive charging dominating current market offerings due to its maturity and widespread support across device manufacturers and accessory producers.

Application Insights

Wireless charging for phones finds applications across various settings, driven by the demand for convenience and cable-free solutions. In consumer electronics, it is predominantly used for smartphones, allowing users to charge their devices effortlessly on compatible pads or docks at home, office, or in vehicles. The automotive sector represents a significant application area, with many modern vehicles incorporating built-in wireless chargers in consoles or dashboards, enhancing the in-car experience for drivers and passengers. Public infrastructure is another growing application, with installations in airports, hotels, restaurants, and retail spaces providing charging amenities to patrons, supporting mobility and convenience. Additionally, the healthcare and industrial sectors are exploring wireless charging for specialized devices, though smartphone integration remains the primary focus. The proliferation of wearable devices, such as smartwatches and earbuds, which often use similar charging technologies, further expands the application scope, creating a interconnected ecosystem that reinforces the utility and adoption of wireless charging solutions.

Regional Insights

The adoption and development of wireless charging for phones vary significantly across regions, influenced by factors such as technological advancement, consumer preferences, and infrastructure development. North America is a leading market, characterized by high smartphone penetration, strong R&D activities, and early adoption of new technologies, with significant contributions from companies based in the United States. Europe follows closely, with robust demand driven by environmental consciousness and supportive regulations promoting energy-efficient solutions, alongside presence of key automotive manufacturers integrating wireless charging in vehicles. The Asia-Pacific region is the fastest-growing market, owing to its massive consumer base, expanding manufacturing capabilities, and leadership in electronics production, particularly in countries like China, South Korea, and Japan. Markets in Latin America and the Middle East and Africa are emerging, with growth fueled by increasing smartphone adoption and gradual infrastructure development, though they face challenges related to economic variability and slower technology uptake compared to more developed regions.

Company Insights

Prominent companies in the wireless charging phone market include Samsung Electronics, which has been a pioneer in integrating wireless charging into its Galaxy series smartphones and actively promotes advancements like fast wireless charging. Apple Inc. significantly impacted the market by incorporating wireless charging into iPhones, driving broader industry acceptance and accessory development. Xiaomi Corporation offers competitive solutions in mid-range and flagship devices, expanding accessibility. Semiconductor firms like Qualcomm Incorporated develop critical technologies such as WiPower, enhancing efficiency and compatibility. NXP Semiconductors provides chipsets that enable secure and efficient power transfer. Specialized technology companies such as Energous Corporation focus on innovative approaches like RF-based charging for greater range, while Powermat Technologies emphasizes ecosystem development through partnerships. These players engage in continuous R&D, strategic collaborations, and intellectual property management to strengthen their market positions and drive technological progress.

Recent Developments

Recent developments in the wireless charging phone market highlight ongoing innovation and strategic movements aimed at enhancing technology and expanding adoption. Major smartphone manufacturers have introduced devices with improved wireless charging capabilities, such as higher wattage support for faster charging and better thermal management to increase efficiency and safety. There has been increased collaboration between tech companies and automotive manufacturers to integrate seamless wireless charging solutions into next-generation vehicles, making it a standard feature in many new models. Advances in semiconductor technology have led to more efficient power management ICs and coils, reducing energy loss and enabling compact design in chargers. Emerging technologies, such as gallium nitride (GaN) based chargers, are gaining traction for their ability to offer higher efficiency in smaller form factors. Additionally, industry consortia continue to work on evolving standards to support higher power levels and better interoperability, ensuring a cohesive user experience across devices and brands.

Report Segmentation

This report on the wireless charging phone market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by technology includes inductive charging and resonant charging, detailing the prevalence, efficiency, and application areas of each type. By component, the report covers transmitters (charging pads, stands) and receivers (integrated in phones), along with supporting electronics like chipsets and coils. Application segmentation examines usage in smartphones, wearables, and other devices, with a focus on adoption trends in consumer, automotive, and public infrastructure settings. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional dynamics, key countries, and growth factors. The report also includes segmentation by power range, distinguishing between low, medium, and high-power applications, which influence design and functionality. This structured approach enables stakeholders to gain detailed insights into specific areas of interest and market opportunities.

FAQs

What is wireless charging for phones? Wireless charging for phones is a technology that allows devices to be charged without physical cables, using electromagnetic fields to transfer energy from a charging pad or station to the phone's battery.

How does wireless charging work? It primarily works through electromagnetic induction, where a charging pad generates an alternating magnetic field that induces a current in a receiver coil inside the phone, converting it to direct current to charge the battery.

Which phones support wireless charging? Many flagship and mid-range phones from brands like Apple, Samsung, Xiaomi, and Google support wireless charging, often compatible with the Qi standard.

Is wireless charging as fast as wired charging? While advancements have made wireless charging faster, it generally remains slightly slower than wired charging in most implementations, though high-power options are narrowing the gap.

Are there any health concerns with wireless charging? Current evidence indicates that wireless charging is safe, as it operates within established regulatory limits for electromagnetic exposure, posing no significant health risks.

Can wireless charging work through cases? Yes, wireless charging can typically work through thin, non-metallic phone cases, but thick or metal cases may interfere with efficiency and prevent charging.

Citius Research has developed a research report titled “Wireless Charging Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wireless Charging Phone Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wireless Charging Phone Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wireless Charging Phone Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wireless Charging Phone Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wireless Charging Phone Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wireless Charging Phone Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wireless Charging Phone Market
• Cost and Gross Margin Analysis of Wireless Charging Phone Market
• Wireless Charging Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wireless Charging Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wireless Charging Phone Market Key Stakeholders

Below are the key stakeholders for the Wireless Charging Phone Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wireless Charging Phone Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wireless Charging Phone Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wireless Charging Phone Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wireless Charging Phone Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wireless Charging Phone Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wireless Charging Phone Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wireless Charging Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wireless Charging Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wireless Charging Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wireless Charging Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wireless Charging Phone Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wireless Charging Phone Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wireless Charging Phone Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wireless Charging Phone Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wireless Charging Phone Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wireless Charging Phone Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wireless Charging Phone Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports