Smart Thermostat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212003
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Thermostat Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Smart Thermostat Market

(Market Size)
$3.8 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 3.8 billion
2030 Market Size USD 7.5 billion
Key Players Nest, ecobee, Honeywell, Siemens, Tado

Market Summary

The smart thermostat market represents a rapidly evolving segment within the broader semiconductor and electronics industry, characterized by the integration of advanced technologies into traditional home and building climate control systems. These devices leverage internet connectivity, sensors, and intelligent algorithms to optimize heating, ventilation, and air conditioning (HVAC) operations, providing users with unprecedented control and energy savings. The market is driven by a global push towards energy efficiency, the proliferation of smart home ecosystems, and increasing consumer awareness of sustainable living practices. Key players are continuously innovating to enhance user experience through features like geofencing, learning capabilities, and seamless integration with other smart devices and voice assistants. The competitive landscape is dynamic, with both established electronics giants and agile startups vying for market share through technological differentiation and strategic partnerships. As the Internet of Things (IoT) continues to expand, smart thermostats are becoming central components in connected home and building automation systems, further solidifying their position in the market.

Key Highlights

The smart thermostat market is distinguished by several key highlights that underscore its significance and growth trajectory. A primary highlight is the advanced integration of artificial intelligence and machine learning, enabling devices to learn user preferences and autonomously adjust settings for optimal comfort and efficiency. Another critical aspect is the strong emphasis on interoperability, with leading products designed to work seamlessly within major smart home platforms such as Amazon Alexa, Google Assistant, and Apple HomeKit. The market also features robust competition among prominent companies including Nest Labs (a subsidiary of Google), ecobee, Honeywell, and Emerson, each bringing distinct technological innovations and market strategies. Additionally, there is a growing trend towards the incorporation of environmental sensors that monitor air quality and humidity, expanding the functionality beyond mere temperature control. The development of zoning capabilities, which allow for individualized room-by-room climate management, represents another significant advancement, catering to both residential and commercial applications and enhancing overall energy management.

Drivers, Opportunities & Restraints

The growth of the smart thermostat market is propelled by several key drivers, including stringent government regulations and incentives promoting energy conservation and the reduction of carbon footprints. The rising adoption of smart home technologies and increasing consumer disposable income in developing regions further stimulate demand. Additionally, utility companies offering rebates and demand-response programs encourage the installation of these energy-saving devices. Significant opportunities exist in the expansion into emerging markets, where urbanization and smart city initiatives are gaining momentum. The integration of smart thermostats with renewable energy systems, such as solar panels, and their application in commercial buildings and industrial HVAC systems present substantial growth avenues. However, the market faces restraints including high initial costs which can deter price-sensitive consumers, concerns over data privacy and cybersecurity vulnerabilities, and compatibility issues with older HVAC systems that require additional investment for upgrades. Economic uncertainties and fluctuations in the semiconductor supply chain also pose challenges to consistent market expansion.

Concentration Insights

The smart thermostat market exhibits a moderately concentrated competitive landscape, with a handful of major players holding significant market share, particularly in North America and Europe. Companies such as Google Nest, ecobee, and Honeywell have established strong brand recognition and distribution networks, creating high barriers to entry for new participants. These leading firms benefit from extensive research and development capabilities, allowing them to continuously introduce innovative features and maintain technological leadership. The market also includes several specialized and regional manufacturers that cater to niche segments or specific geographic areas, contributing to a diverse competitive environment. Strategic alliances between thermostat manufacturers, utility providers, and smart home platform operators are common, further consolidating the influence of key players. Despite this concentration, the market remains dynamic with ongoing entries from electronics companies expanding their smart home portfolios, ensuring continued competition and innovation.

Type Insights

Smart thermostats available in the market can be broadly categorized into several types based on their connectivity, features, and installation requirements. A primary distinction is between connected smart thermostats, which rely on Wi-Fi or other wireless protocols for remote access and control via smartphones and other devices, and learning thermostats, which utilize algorithms to automatically create heating and cooling schedules based on user behavior. Another significant category includes programmable smart thermostats that allow users to set custom schedules manually. There are also models designed specifically for do-it-yourself installation, appealing to cost-conscious consumers, and those that require professional installation due to complex wiring or integration with sophisticated HVAC systems. Furthermore, the market offers thermostats with touchscreen displays and those without, catering to different user preferences and price points. The evolution towards incorporating voice control, geofencing, and multi-room sensing capabilities continues to define the diversification within product types.

Application Insights

The application of smart thermostats spans across residential, commercial, and industrial sectors, each with distinct requirements and adoption patterns. In the residential sector, these devices are primarily used in single-family homes, apartments, and condominiums to enhance comfort and reduce energy bills, with high adoption in regions with extreme seasonal temperatures. The commercial application segment includes office buildings, retail spaces, hotels, and educational institutions, where smart thermostats contribute to significant energy savings and operational efficiency through centralized management and occupancy sensing. Industrial applications, though a smaller segment, involve integration into large-scale HVAC systems in manufacturing plants and warehouses to maintain specific environmental conditions. The emergence of smart buildings and green building certifications is further driving adoption in non-residential sectors. Additionally, utility companies utilize smart thermostats in demand-response programs to manage grid load during peak periods, highlighting their role in broader energy infrastructure.

Regional Insights

The adoption and penetration of smart thermostats vary significantly across different geographic regions, influenced by factors such as economic development, climate conditions, and technological infrastructure. North America represents a leading market, driven by high consumer awareness, supportive government policies, and the presence of major manufacturers. Europe follows closely, with strong growth fueled by stringent energy efficiency regulations and initiatives like the European Green Deal. The Asia Pacific region is identified as a high-growth market, with rapid urbanization, increasing smart home adoption in countries like China, Japan, and South Korea, and growing environmental concerns contributing to expansion. Latin America and the Middle East and Africa are emerging markets where adoption is gradually increasing, though challenges related to economic volatility and lower penetration of smart home technologies currently limit growth. Regional differences in HVAC system standards and electricity pricing also play a crucial role in shaping market dynamics.

Company Insights

The competitive landscape of the smart thermostat market is dominated by several key companies that have established strong positions through innovation, brand strength, and strategic acquisitions. Google Nest, a pioneer in the learning thermostat segment, continues to lead with its Nest Learning Thermostat and Nest Thermostat E models, known for their sleek design and advanced algorithms. ecobee differentiates itself with features like room sensors for balanced temperature distribution and strong integration with home automation platforms. Honeywell, a longstanding player in climate control, offers a wide range of products from basic Wi-Fi models to sophisticated systems for commercial applications. Other significant participants include Emerson, with its Sensi Touch smart thermostat, and Resideo Technologies, which markets products under the Honeywell Home brand in certain regions. Companies such as Johnson Controls and Siemens are also notable, particularly in the commercial and industrial segments. These firms compete on factors including price, feature set, ease of use, and ecosystem compatibility.

Recent Developments

The smart thermostat market has witnessed several noteworthy developments recently, reflecting ongoing innovation and strategic moves by key industry players. There has been a marked increase in the integration of artificial intelligence to enhance predictive capabilities and energy savings, with devices becoming more proactive in managing home environments. Major companies have launched new product iterations with improved user interfaces, longer battery life, and enhanced compatibility with a wider range of HVAC systems. Partnerships between thermostat manufacturers and energy utility companies have expanded, facilitating more widespread adoption through rebate programs and grid-service initiatives. Furthermore, there is a growing focus on health and wellness features, with some newer models incorporating sensors to monitor indoor air quality and suggest improvements. The industry has also seen increased emphasis on cybersecurity, with firms implementing stronger encryption and regular software updates to protect user data and device integrity.

Report Segmentation

This comprehensive market research report on the smart thermostat industry provides a detailed analysis segmented across multiple dimensions to offer a thorough understanding of the market dynamics. The report is segmented by product type, distinguishing between connected, learning, and programmable smart thermostats, as well as by connectivity technology such as Wi-Fi, Zigbee, and others. It further breaks down the market by application, covering residential, commercial, and industrial sectors in depth. Geographic segmentation provides detailed insights into regional markets including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Additionally, the report includes analysis based on distribution channel, examining sales through online platforms, retail stores, and direct utility partnerships. Each segment is analyzed in terms of market trends, key players, and growth factors, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is a smart thermostat and how does it work? A smart thermostat is an advanced device that controls heating and cooling systems in a home or building. It connects to the internet, allowing users to adjust temperature settings remotely via a smartphone app or web interface. These devices often use sensors and algorithms to learn user preferences, detect occupancy, and automatically create energy-efficient schedules, optimizing HVAC operation for comfort and savings.

How much energy can a smart thermostat save? Smart thermostats can lead to significant energy savings by reducing unnecessary heating and cooling. They achieve this through features like geofencing that adjust settings when occupants are away, learning schedules that minimize runtime when not needed, and providing energy usage reports. The actual savings vary based on climate, HVAC system efficiency, and user behavior but can be substantial over time.

Are smart thermostats compatible with all HVAC systems? Most modern smart thermostats are designed to be compatible with a wide range of common HVAC systems, including forced air, heat pump, and radiant systems. However, compatibility can depend on the specific wiring and voltage requirements of the existing system. Some advanced or older systems, such as those with millivolt technology or multi-stage heating and cooling, may require a compatible model or professional installation assessment.

What are the security concerns with smart thermostats? As connected devices, smart thermostats can be vulnerable to cybersecurity threats, including unauthorized access and data breaches. Concerns involve the potential for hackers to gain control of the device, access home network information, or collect personal usage data. Reputable manufacturers address these risks through encryption, regular security updates, and secure authentication methods. Users should practice good security hygiene, such as using strong passwords and keeping software updated.

Can smart thermostats be installed by oneself? Many smart thermostats are marketed for do-it-yourself installation and come with detailed instructions and support tools. Installation typically involves turning off power, labeling existing wires, mounting the new device, and reconnecting wires. However, the feasibility of self-installation depends on the individual's comfort with electrical work and the complexity of their HVAC system. Systems with uncommon wiring or those requiring a common wire may necessitate professional assistance.

Do smart thermostats work without Wi-Fi? Smart thermostats will generally continue to function as basic programmable thermostats if the Wi-Fi connection is lost, maintaining any pre-set schedules or manual temperature adjustments. However, remote access, software updates, and advanced features like learning algorithms or integration with other smart devices typically require an active internet connection. Functionality during an outage is limited to the core thermostat controls stored locally on the device.

Citius Research has developed a research report titled “Smart Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Thermostat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Thermostat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Thermostat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Thermostat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Thermostat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Thermostat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Thermostat Market
• Cost and Gross Margin Analysis of Smart Thermostat Market
• Smart Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Thermostat Market Key Stakeholders

Below are the key stakeholders for the Smart Thermostat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Thermostat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Thermostat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Thermostat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Thermostat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Thermostat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Thermostat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Thermostat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Thermostat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Thermostat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Thermostat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Thermostat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Thermostat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Thermostat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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