Navigation System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211839
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Navigation System Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Navigation System Market

(Market Size)
$22.5 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 38 billion
Key Players Garmin, TomTom, Google, Apple, HERE Technologies

Market Summary

The navigation system market is a critical segment within the semiconductor and electronics industry, characterized by the integration of advanced technologies to provide precise location and guidance services. These systems are essential across various sectors, including automotive, aviation, marine, and personal devices. The market is driven by the increasing demand for real-time navigation, enhanced safety features, and the proliferation of connected devices. Key components such as global navigation satellite system (GNSS) modules, sensors, and microprocessors are fundamental to the functionality of these systems. The evolution from traditional standalone devices to integrated solutions in smartphones and vehicles has significantly expanded the market's reach. Companies are continuously innovating to improve accuracy, reduce latency, and enhance user experience, making navigation systems indispensable in modern life. The market is also influenced by regulatory standards and the need for interoperability among different platforms. As urbanization and smart city initiatives grow, the reliance on efficient navigation solutions is expected to increase, further propelling market growth. The competitive landscape is marked by the presence of established players and emerging innovators, all striving to capture market share through technological advancements and strategic partnerships.

Key Highlights

The navigation system market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One of the most significant trends is the integration of artificial intelligence and machine learning algorithms to provide predictive and personalized navigation experiences. This enables systems to anticipate user needs, optimize routes in real-time, and offer context-aware suggestions. Another highlight is the increasing adoption of multi-constellation GNSS receivers, which enhance accuracy and reliability by leveraging signals from multiple satellite systems such as GPS, GLONASS, Galileo, and BeiDou. The rise of autonomous vehicles is also a major driver, as these systems require highly precise and fail-safe navigation capabilities. Additionally, the market is witnessing a shift towards software-defined navigation solutions, allowing for greater flexibility and updates without hardware changes. The emphasis on miniaturization and power efficiency is enabling the deployment of navigation systems in a wider range of devices, including wearables and IoT applications. Furthermore, the growing importance of data security and privacy in navigation systems is prompting developers to implement robust encryption and authentication mechanisms. These highlights collectively reflect the market's progression towards more intelligent, secure, and versatile navigation solutions.

Drivers, Opportunities & Restraints

The navigation system market is propelled by several drivers, including the escalating demand for location-based services across various industries. The automotive sector, in particular, is a major contributor, with advanced driver-assistance systems (ADAS) and in-car infotainment systems relying heavily on precise navigation. The proliferation of smartphones and the increasing penetration of internet connectivity further fuel market growth, as consumers expect seamless navigation experiences on their mobile devices. Opportunities abound in emerging applications such as unmanned aerial vehicles (UAVs), precision agriculture, and logistics optimization, where accurate positioning is crucial. The expansion of 5G networks is expected to unlock new possibilities by enabling faster data transmission and lower latency, enhancing real-time navigation capabilities. However, the market faces restraints, including high development costs and the complexity of integrating navigation systems with existing infrastructure. Regulatory challenges and spectrum allocation issues for satellite signals can also impede market progress. Additionally, concerns over data privacy and the potential for cyber-attacks on navigation systems pose significant risks. Despite these challenges, ongoing technological advancements and increasing investment in R&D are likely to mitigate these restraints and drive future growth.

Concentration Insights

The navigation system market exhibits a concentrated competitive landscape, with a few dominant players holding significant market share. Companies such as Garmin, TomTom, and Trimble have established strong positions through extensive product portfolios and robust distribution networks. These leaders focus on continuous innovation, strategic acquisitions, and partnerships to maintain their competitive edge. The market also includes specialized semiconductor manufacturers like Qualcomm and Broadcom, which supply essential components such as GNSS chipsets and integrated circuits. Regional players, particularly in Asia-Pacific, are gaining traction by offering cost-effective solutions tailored to local markets. The concentration of expertise and resources among top companies creates high barriers to entry for new entrants, necessitating substantial investment in technology and market penetration strategies. However, niche players and startups are emerging, focusing on innovative applications and disruptive technologies to carve out market segments. The competitive dynamics are further influenced by intellectual property rights and patent portfolios, which can dictate market access and collaboration opportunities. Overall, the market's concentration underscores the importance of technological prowess and strategic positioning in achieving sustained success.

Type Insights

Navigation systems can be categorized into several types based on technology and application. Global Navigation Satellite Systems (GNSS) are the most prevalent, utilizing constellations of satellites to provide global coverage. These include GPS (United States), GLONASS (Russia), Galileo (European Union), and BeiDou (China), each offering varying levels of accuracy and reliability. Inertial Navigation Systems (INS) use accelerometers and gyroscopes to calculate position, orientation, and velocity without external references, making them ideal for environments where satellite signals are obstructed. Integrated navigation systems combine GNSS and INS to deliver enhanced performance, particularly in challenging conditions such as urban canyons or indoor settings. Radio navigation systems, though less common today, rely on ground-based transmitters and are still used in specific aviation and maritime applications. Recent advancements have led to the development of vision-based navigation systems, which use cameras and image processing algorithms to determine position, often complementing other technologies. Each type has distinct advantages and limitations, influencing their adoption across different sectors. The choice of navigation system depends on factors such as required accuracy, environmental conditions, cost constraints, and integration capabilities with other systems.

Application Insights

Navigation systems find applications across a diverse range of industries, each with unique requirements and challenges. In the automotive sector, these systems are integral to in-vehicle infotainment, ADAS, and autonomous driving, providing real-time routing, traffic updates, and safety alerts. The aviation industry relies on precision navigation for flight management, approach and landing, and air traffic control, ensuring safety and efficiency in increasingly crowded airspace. Marine navigation systems aid in vessel tracking, route planning, and collision avoidance, critical for commercial shipping and recreational boating. Personal navigation devices and smartphone applications offer turn-by-turn directions for pedestrians and drivers, enhancing convenience and mobility. Emerging applications include precision agriculture, where navigation systems guide autonomous tractors and drones for optimized farming practices, and logistics, enabling fleet management and last-mile delivery solutions. The defense sector utilizes advanced navigation for mission planning, targeting, and surveillance operations. Additionally, indoor navigation systems are gaining prominence in large complexes like airports, malls, and hospitals, helping users navigate intricate environments. The versatility of navigation systems continues to expand with technological innovations, addressing the evolving needs of various applications.

Regional Insights

The navigation system market demonstrates distinct regional dynamics influenced by economic development, technological adoption, and regulatory frameworks. North America remains a significant market, driven by high consumer spending on advanced electronics, strong automotive industry presence, and substantial defense expenditures. The region benefits from early adoption of new technologies and robust infrastructure supporting GNSS and related services. Europe follows closely, with stringent regulations promoting safety and environmental standards in automotive and aviation applications, fostering demand for precise navigation solutions. The Asia-Pacific region is experiencing rapid growth, fueled by expanding automotive production, increasing smartphone penetration, and government initiatives towards smart cities and transportation infrastructure. Countries like China, Japan, and South Korea are at the forefront, with local players making significant strides in technology development. Latin America and the Middle East & Africa are emerging markets, where growth is propelled by urbanization, investments in transportation, and rising disposable incomes. However, these regions face challenges such as infrastructure gaps and economic volatility. Overall, regional insights highlight the importance of tailoring navigation solutions to local needs and conditions to capitalize on growth opportunities.

Company Insights

The navigation system market features a mix of established corporations and innovative startups, each contributing to the industry's evolution. Garmin Ltd. is a prominent player known for its comprehensive range of consumer and professional navigation devices, including automotive, aviation, marine, and outdoor products. TomTom N.V. specializes in digital mapping and location technology, providing solutions for automotive OEMs, enterprises, and consumers. Trimble Inc. focuses on advanced positioning solutions for industries such as agriculture, construction, and transportation, leveraging GNSS and other technologies. Qualcomm Technologies and Broadcom Inc. are key semiconductor suppliers, developing chipsets that enable navigation capabilities in smartphones, IoT devices, and automotive systems. Other notable companies include Hexagon AB, which offers precision measurement and navigation systems for various applications, and u-blox Holding AG, known for its modular positioning solutions. Startups like Swift Navigation and Point One Navigation are emerging with high-precision GNSS technologies aimed at autonomous vehicles and robotics. These companies compete on factors such as technology innovation, product reliability, cost efficiency, and global reach, driving continuous improvement and diversification in the market.

Recent Developments

The navigation system market has witnessed several recent developments that highlight ongoing innovation and strategic shifts. Advancements in GNSS technology have led to the introduction of dual-frequency receivers, enhancing accuracy and reducing signal interference in urban environments. Companies are increasingly integrating augmented reality (AR) into navigation systems, providing immersive visual guidance for both automotive and pedestrian applications. The collaboration between automotive manufacturers and tech firms has accelerated, with partnerships focused on developing next-generation navigation solutions for connected and autonomous vehicles. For instance, there have been initiatives to combine HD maps with real-time sensor data to improve situational awareness. In the semiconductor sector, there is a trend towards developing low-power, high-performance chipsets that support multi-constellation GNSS and other sensors. Regulatory developments, such as the modernization of GPS and the full operational capability of Galileo, are also influencing market dynamics by improving service availability and accuracy. Additionally, cybersecurity has become a focal point, with enhanced encryption and authentication protocols being implemented to protect navigation data from threats. These developments reflect the market's responsiveness to technological trends and user demands, ensuring continued evolution and relevance.

Report Segmentation

This report on the navigation system market is segmented to provide a detailed analysis of various aspects influencing the industry. The segmentation includes by type, covering Global Navigation Satellite Systems (GNSS), Inertial Navigation Systems (INS), integrated systems, and others, each examined for their market presence and growth potential. Application segmentation encompasses automotive, aviation, marine, personal devices, and emerging sectors such as agriculture and logistics, highlighting specific use cases and demand drivers. The report also segments by component, including hardware (chipsets, sensors, displays) and software (navigation algorithms, mapping services, analytics), offering insights into the supply chain and technological advancements. Regional segmentation provides a granular view of market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, identifying key trends and opportunities in each geography. Additionally, the report analyzes the market by end-user, distinguishing between consumer, enterprise, and government sectors, each with distinct requirements and adoption patterns. This comprehensive segmentation enables stakeholders to understand market dynamics, identify growth areas, and make informed decisions based on detailed, categorized information.

FAQs

What are the main types of navigation systems available?

The main types include Global Navigation Satellite Systems (GNSS) like GPS and Galileo, Inertial Navigation Systems (INS), integrated systems combining multiple technologies, and emerging vision-based systems.

How do navigation systems enhance automotive safety?

Navigation systems contribute to automotive safety through features like real-time traffic alerts, collision avoidance warnings, and integration with ADAS for lane guidance and adaptive cruise control.

What role do semiconductors play in navigation systems?

Semiconductors are crucial components in navigation systems, enabling the processing of satellite signals, sensor data integration, and power management in devices such as GNSS chipsets and microcontrollers.

Which industries rely heavily on precision navigation?

Industries such as aviation, marine, defense, agriculture, and logistics depend on precision navigation for operations requiring accurate positioning, route optimization, and automated guidance.

What are the challenges in indoor navigation technology?

Challenges include signal obstruction, the need for additional infrastructure like beacons or Wi-Fi, and achieving accuracy comparable to outdoor GNSS without high costs.

How is AI being integrated into navigation systems?

AI enhances navigation systems by enabling predictive routing, real-time traffic analysis, personalized recommendations, and improved accuracy through machine learning algorithms.

Citius Research has developed a research report titled “Navigation System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Navigation System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Navigation System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Navigation System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Navigation System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Navigation System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Navigation System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Navigation System Market
• Cost and Gross Margin Analysis of Navigation System Market
• Navigation System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Navigation System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Navigation System Market Key Stakeholders

Below are the key stakeholders for the Navigation System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Navigation System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Navigation System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Navigation System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Navigation System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Navigation System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Navigation System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Navigation System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Navigation System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Navigation System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Navigation System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Navigation System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Navigation System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Navigation System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Navigation System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Navigation System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Navigation System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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