Microgrid as a Service (MaaS) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212369
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Microgrid as a Service (MaaS) Market size was estimated at USD 2.15 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Microgrid as a Service (MaaS) Market

(Market Size)
$2.15 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 2.15 billion
2030 Market Size USD 5.2 billion
Key Players Schneider Electric, Siemens, Honeywell, General Electric, Eaton

Market Summary

The Microgrid as a Service (MaaS) market within the semiconductor and electronics industry represents a transformative approach to energy management, offering scalable, on-demand microgrid solutions without the need for significant upfront capital investment. MaaS providers deliver comprehensive services including design, construction, operation, maintenance, and financing of microgrid systems, enabling businesses to enhance energy resilience, optimize costs, and integrate renewable sources seamlessly. This model is particularly advantageous for semiconductor fabrication plants and electronics manufacturing facilities, which require uninterrupted, high-quality power to maintain precise operational conditions and minimize production losses due to outages. The adoption of MaaS is driven by the critical need for energy reliability and sustainability in an industry characterized by high energy consumption and sensitivity to power fluctuations. Companies are increasingly leveraging MaaS to mitigate risks associated with grid instability, regulatory changes, and volatile energy prices, while also supporting corporate sustainability goals. The market is evolving with advancements in control software, energy storage, and distributed energy resources, making MaaS an integral component of modern industrial energy strategies.

Key Highlights

The Microgrid as a Service market is distinguished by its ability to provide turnkey energy solutions that reduce operational complexities and financial barriers for end-users. Key highlights include the integration of advanced technologies such as artificial intelligence and IoT for real-time monitoring and optimization of energy usage, which enhances efficiency and predictive maintenance capabilities. Another significant aspect is the flexibility in service models, including fully managed services, where the provider owns and operates the microgrid, and partially managed services, which allow for greater customer involvement. The market is also characterized by strategic partnerships between technology providers, energy companies, and financial institutions to offer holistic solutions. For the semiconductor and electronics sector, MaaS ensures compliance with stringent environmental regulations and supports the transition to low-carbon operations by facilitating the adoption of solar, wind, and battery storage systems. Additionally, the scalability of MaaS allows businesses to expand their energy infrastructure in alignment with growth, without incurring prohibitive costs.

Drivers, Opportunities & Restraints

The growth of the Microgrid as a Service market is propelled by several key drivers, including the increasing frequency of grid outages and natural disasters, which underscore the need for resilient energy systems. The rising cost of electricity and volatility in energy markets further incentivize businesses to seek stable and predictable energy expenses through MaaS arrangements. Opportunities abound in the expansion of renewable energy integration, government incentives for clean energy projects, and the growing emphasis on corporate social responsibility. The semiconductor and electronics industry, with its high energy demands and critical need for reliability, presents a substantial opportunity for MaaS providers to deliver tailored solutions. However, the market faces restraints such as high initial implementation costs, though these are mitigated by the service-based model, and regulatory hurdles that vary by region. Additionally, technological complexities and the need for specialized expertise can pose challenges, but these are increasingly addressed through innovation and partnerships.

Concentration Insights

The Microgrid as a Service market exhibits a concentrated competitive landscape with a mix of established energy giants, specialized technology firms, and emerging startups. Major players such as Schneider Electric, Siemens, and General Electric dominate through their comprehensive service offerings and global reach, leveraging their expertise in energy management and automation. These companies are actively expanding their MaaS portfolios through acquisitions and collaborations with software and hardware providers. Regionally, North America holds a significant share due to advanced infrastructure, supportive policies, and high adoption rates in industrial and commercial sectors. Europe and Asia-Pacific are also key regions, driven by stringent environmental regulations and rapid industrialization. The market concentration is further influenced by the ability to provide customized solutions for specific industries, with the semiconductor and electronics sector being a prime focus due to its unique energy requirements and growth potential.

Type Insights

Microgrid as a Service offerings can be categorized into several types based on the level of service and ownership structure. The most common types include fully outsourced services, where the provider handles all aspects from design to operation, and customer-owned models, where the client retains ownership but outsources management and maintenance. Another emerging type is the hybrid model, which combines elements of both to offer greater flexibility. Additionally, MaaS can be differentiated by technology focus, such as microgrids emphasizing renewable integration, those prioritizing energy storage, or systems designed for grid independence. For the semiconductor and electronics industry, providers often offer specialized solutions that include ultra-high reliability power systems, harmonic filtering, and seamless transition capabilities to protect sensitive manufacturing processes. The choice of service type depends on factors such as capital availability, risk tolerance, and strategic energy goals of the business.

Application Insights

In the semiconductor and electronics industry, Microgrid as a Service applications are primarily focused on ensuring uninterrupted power supply for manufacturing facilities, data centers, and research laboratories. These environments require extremely high levels of power quality and reliability to prevent costly downtime and equipment damage. MaaS solutions are deployed to provide backup power during grid failures, manage peak demand charges through load shifting, and integrate on-site generation such as solar panels or fuel cells. Another critical application is the optimization of energy usage through advanced analytics, which helps reduce overall consumption and carbon footprint. Additionally, MaaS supports the implementation of microgrids for campus-style operations, where multiple buildings or facilities are connected to a shared energy system, enhancing efficiency and resilience. The ability to monetize energy assets through demand response programs and energy trading is also a growing application area.

Regional Insights

The adoption of Microgrid as a Service varies significantly across regions, influenced by factors such as energy policies, grid reliability, and industrial development. North America leads the market, driven by a mature energy sector, high incidence of extreme weather events, and supportive regulatory frameworks that encourage distributed energy resources. The United States, in particular, has a strong presence of MaaS providers catering to the semiconductor and electronics clusters in states like California, Texas, and Arizona. Europe follows closely, with countries like Germany and the UK promoting microgrids through incentives for renewable energy and carbon reduction targets. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, urbanization, and increasing energy demands in countries such as China, Japan, and South Korea, which are hubs for semiconductor manufacturing. Emerging economies in Latin America and the Middle East are also adopting MaaS to address energy access and reliability issues.

Company Insights

Prominent companies in the Microgrid as a Service market include Schneider Electric, which offers comprehensive MaaS solutions through its EcoStruxure Microgrid Advisor platform, enabling optimized energy management and sustainability. Siemens provides similar services with its microgrid control systems and energy performance contracting options. General Electric leverages its expertise in power systems to deliver integrated MaaS offerings for industrial clients. Other key players include Engie, which focuses on renewable-integrated microgrids, and Honeywell, known for its automation and control technologies. Startups such as Scale Microgrid Solutions and PowerSecure are also gaining traction with innovative financing and deployment models. These companies compete on factors like technology sophistication, service reliability, and ability to customize solutions for specific industry needs, including the unique requirements of semiconductor and electronics manufacturers.

Recent Developments

Recent developments in the Microgrid as a Service market include increased investment in digitalization and AI-driven energy management platforms, which enhance predictive analytics and automation. Many providers are expanding their portfolios to include more renewable energy options and energy storage integrations, responding to growing client demand for sustainability. Strategic partnerships and acquisitions have been common, such as collaborations between technology firms and utilities to deploy larger-scale microgrid projects. There is also a trend towards standardizing MaaS offerings to reduce costs and implementation times, while still allowing for customization. In the semiconductor and electronics sector, recent projects have focused on creating resilient energy systems for new fabrication plants, often incorporating hydrogen fuel cells and advanced battery technologies to ensure zero-emission operations. Regulatory developments, such as new standards for grid interconnection and carbon reporting, are also shaping service offerings.

Report Segmentation

The Microgrid as a Service market report is segmented based on service type, which includes design and engineering, installation, operation and maintenance, and financing services. It is also segmented by end-user, with categories such as industrial, commercial, residential, and utility applications, with a specific focus on the semiconductor and electronics industry within the industrial segment. Another segmentation criterion is technology, covering microgrids with varying levels of renewable integration, storage capabilities, and control systems. Geographical segmentation provides insights into regional markets including North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report may segment by grid type, such as grid-connected versus off-grid systems, and by scale, from small campus microgrids to large community or industrial complexes. This comprehensive segmentation allows for detailed analysis of market dynamics and opportunities.

FAQs

What is Microgrid as a Service? Microgrid as a Service is a business model where a provider offers microgrid solutions on a subscription or contractual basis, handling design, installation, operation, and maintenance, allowing clients to benefit from resilient and efficient energy without large upfront investments.

How does MaaS benefit the semiconductor industry? MaaS ensures uninterrupted power supply critical for semiconductor manufacturing, reduces energy costs through optimization, supports sustainability goals with renewable integration, and minimizes risks from grid instability.

What are the key components of a microgrid? Key components include distributed energy resources like solar panels or generators, energy storage systems such as batteries, advanced control software for management, and switching equipment for seamless grid connection or islanding.

Who are the leading providers of MaaS? Leading providers include Schneider Electric, Siemens, General Electric, Engie, and Honeywell, along with specialized firms like Scale Microgrid Solutions and PowerSecure.

What is the difference between a microgrid and a traditional grid? A microgrid is a localized energy system that can operate independently or connected to the main grid, offering greater resilience and control, whereas a traditional grid is a centralized system with less flexibility and higher vulnerability to disruptions.

How is MaaS typically priced? MaaS pricing models often include monthly or annual subscription fees, performance-based contracts where savings are shared, or long-term power purchase agreements, with costs varying based on system size and services included.

Citius Research has developed a research report titled “Microgrid as a Service (MaaS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Microgrid as a Service (MaaS) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Microgrid as a Service (MaaS) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Microgrid as a Service (MaaS) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Microgrid as a Service (MaaS) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Microgrid as a Service (MaaS) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Microgrid as a Service (MaaS) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Microgrid as a Service (MaaS) Market
• Cost and Gross Margin Analysis of Microgrid as a Service (MaaS) Market
• Microgrid as a Service (MaaS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Microgrid as a Service (MaaS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Microgrid as a Service (MaaS) Market Key Stakeholders

Below are the key stakeholders for the Microgrid as a Service (MaaS) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Microgrid as a Service (MaaS) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Microgrid as a Service (MaaS) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Microgrid as a Service (MaaS) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Microgrid as a Service (MaaS) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Microgrid as a Service (MaaS) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Microgrid as a Service (MaaS) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Microgrid as a Service (MaaS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Microgrid as a Service (MaaS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Microgrid as a Service (MaaS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Microgrid as a Service (MaaS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Microgrid as a Service (MaaS) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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