Electronic Skin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211558
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Electronic Skin Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Electronic Skin Market

(Market Size)
$850 million
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 850 million
2030 Market Size USD 1.85 billion
Key Players MC10, Xenoma, VivaLNK, Plastic Electronics, Intelesens

Market Summary

The electronic skin market represents a rapidly advancing segment within the semiconductor and electronics industry, focused on the development of flexible, stretchable, and often biocompatible electronic devices that mimic the properties of human skin. These innovative technologies integrate sensors, actuators, and communication modules to enable a wide range of applications, from continuous health monitoring and medical diagnostics to robotics and prosthetics. The market is characterized by significant research and development activities, driven by the convergence of materials science, nanotechnology, and electronics engineering. Key players include both established electronics firms and specialized startups, all working towards creating more sensitive, durable, and multifunctional electronic skin solutions. The adoption is growing across healthcare, consumer electronics, and industrial sectors, fueled by the increasing demand for wearable technology and human-machine interfaces. As technology progresses, electronic skin is expected to become more integrated into daily life, offering new capabilities in personal health management, enhanced sensory feedback for robots, and improved human-prosthetic interactions.

Key Highlights

Notable advancements in the electronic skin market include the development of ultra-thin, stretchable electronic patches capable of monitoring vital signs such as heart rate, temperature, and hydration levels in real-time. Companies like MC10, Xenoma, and VivaLNK are at the forefront, creating products that adhere comfortably to the skin and provide continuous data streams. Another highlight is the integration of artificial intelligence and machine learning algorithms, which enhance the data analysis capabilities of electronic skin devices, enabling predictive health insights and more responsive robotic control. The use of novel materials, such as graphene and other nanomaterials, has significantly improved the flexibility, conductivity, and durability of these devices. Additionally, there is a growing trend towards self-healing electronic skin, which can repair minor damages autonomously, extending the product's lifespan and reliability. These innovations are not only pushing the boundaries of what wearable technology can achieve but are also opening up new applications in telemedicine, sports analytics, and smart textiles.

Drivers, Opportunities & Restraints

The primary drivers propelling the electronic skin market include the rising prevalence of chronic diseases and the aging global population, which increase the demand for remote patient monitoring and personalized healthcare solutions. Technological advancements in flexible electronics and the miniaturization of components also play a crucial role, making electronic skin devices more practical and accessible. The growing adoption of robotics in various industries, including manufacturing, healthcare, and consumer services, creates additional demand for sensitive electronic skin to enhance robot-human interactions and improve automation efficiency. Opportunities abound in the expansion of applications into new sectors such as automotive, where electronic skin could be used for advanced driver-assistance systems, and in the development of more affordable and scalable production techniques. However, the market faces restraints including high development and manufacturing costs, which can limit widespread adoption. Technical challenges related to power consumption, data security, and biocompatibility also pose significant hurdles. Regulatory approvals, particularly in medical applications, can be time-consuming and complex, potentially slowing market growth.

Concentration Insights

The electronic skin market is relatively concentrated, with a mix of large semiconductor companies, specialized technology firms, and academic research institutions driving innovation. Key players such as MC10, Xenoma, VivaLNK, and Philips are prominent in developing and commercializing electronic skin technologies, often focusing on specific applications like healthcare or robotics. There is also significant involvement from universities and research organizations, particularly in North America, Europe, and Asia-Pacific, which contribute to foundational research and early-stage development. Collaboration between academia and industry is common, accelerating the translation of research into marketable products. The competitive landscape is dynamic, with frequent partnerships, mergers, and acquisitions aimed at leveraging complementary technologies and expanding market reach. While North America and Asia-Pacific are leading in terms of research and adoption, efforts are global, with companies in Europe also making substantial contributions. This concentration of expertise and resources in certain regions and among key players helps drive rapid advancements but also means that market entry can be challenging for new participants without strong technological capabilities or partnerships.

Type Insights

Electronic skin products can be categorized based on their material composition and functionality, with common types including stretchable sensors, piezoelectric patches, and photonic skin. Stretchable sensors, often made from polymers or nanomaterials, are designed to conform to the skin's surface and measure various physiological parameters such as strain, pressure, and temperature. Piezoelectric electronic skin utilizes materials that generate electrical signals in response to mechanical stress, making them ideal for tactile sensing in robotics and touchscreens. Photonic skin incorporates optical sensors to detect changes in light reflection or absorption, useful for monitoring blood oxygen levels and other biomarkers. Another emerging type is self-healing electronic skin, which uses materials that can autonomously repair cracks or breaks, enhancing durability. Multifunctional electronic skin that combines several sensing capabilities into a single device is also gaining traction, offering comprehensive monitoring solutions. The choice of type depends on the specific application requirements, such as sensitivity, flexibility, and environmental conditions.

Application Insights

Electronic skin finds applications across a diverse range of industries, with healthcare being the most prominent. In medical settings, electronic skin patches are used for continuous health monitoring, enabling real-time tracking of vital signs, electrocardiograms, and other biomarkers, which is particularly beneficial for patients with chronic conditions or those in postoperative care. In robotics, electronic skin provides robots with a sense of touch, allowing them to handle objects delicately, interact safely with humans, and perform tasks requiring high precision. The consumer electronics sector utilizes electronic skin in wearable devices for fitness and wellness monitoring, as well as in advanced user interfaces. Additional applications include prosthetics, where electronic skin can restore sensory feedback for amputees, and industrial automation, where it enhances the capabilities of robotic systems in manufacturing. The automotive industry is exploring electronic skin for interior sensing applications, such as detecting driver drowsiness or optimizing airbag deployment. As technology advances, new applications are continually emerging, expanding the market's scope.

Regional Insights

Geographically, the electronic skin market is dominated by North America and Asia-Pacific, with significant activity also in Europe. North America, particularly the United States, leads in terms of research and development, driven by strong support from government agencies, a robust healthcare sector, and the presence of major technology companies and research institutions. Asia-Pacific is a rapidly growing region, with countries like Japan, South Korea, and China investing heavily in electronics manufacturing and robotics, which boosts demand for electronic skin components. Japan, in particular, has a strong focus on robotics and aging population solutions, making it a key market for electronic skin applications in healthcare and assistance robots. Europe shows substantial growth potential, supported by advanced healthcare systems and increasing investments in wearable technology and industrial automation. Other regions, including Latin America and the Middle East, are expected to see gradual adoption as awareness and technological accessibility improve. Regional differences in regulatory frameworks, healthcare infrastructure, and industrial focus influence the pace of market development and application preferences.

Company Insights

Several companies are key players in the electronic skin market, each bringing unique strengths and specializations. MC10 is renowned for its BioStamp nPoint system, a wearable electronic patch used for health monitoring, leveraging flexible electronics to provide comfortable, continuous data collection. Xenoma focuses on e-skin apparel integrated with sensors for motion capture and physiological monitoring, targeting applications in healthcare, sports, and gaming. VivaLNK offers wearable sensor platforms for medical and consumer use, emphasizing easy integration and real-time data connectivity. Philips has developed electronic skin technologies for patient monitoring, particularly in hospital settings. Other notable companies include Rotex Global, which supplies tactile sensors for industrial automation, and SynTouch, known for its biomimetic tactile sensors used in robotics. Academic spin-offs and startups also contribute significantly, often pioneering innovative materials and sensing technologies. These companies typically engage in strategic partnerships with healthcare providers, electronics manufacturers, and research institutions to enhance their product offerings and expand their market presence.

Recent Developments

Recent developments in the electronic skin market highlight continuous innovation and expanding applications. Advances in material science have led to the creation of more durable and sensitive electronic skin, with improvements in self-healing capabilities and enhanced stretchability. For instance, researchers have developed electronic skin that can detect subtle pressure changes and temperatures with high accuracy, making it suitable for delicate surgical robots or advanced prosthetics. There has been progress in wireless power solutions and energy harvesting techniques, addressing the challenge of powering electronic skin devices without bulky batteries. Companies have also been focusing on miniaturization and integration, producing thinner and more discreet patches that can be worn for extended periods without discomfort. Partnerships between electronics firms and healthcare organizations have resulted in new pilot programs for remote patient monitoring, leveraging electronic skin to reduce hospital readmissions and improve chronic disease management. Additionally, regulatory approvals for medical-grade electronic skin devices are increasing, facilitating broader adoption in clinical settings.

Report Segmentation

The electronic skin market can be segmented based on type, application, and region to provide a detailed analysis. By type, segmentation includes stretchable sensors, piezoelectric skin, photonic skin, and self-healing electronic skin, each catering to different functional requirements and use cases. Application-based segmentation covers healthcare monitoring, robotics and prosthetics, consumer electronics, industrial automation, and automotive applications, reflecting the diverse industries adopting this technology. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region exhibiting distinct growth drivers and adoption patterns. Within these segments, further breakdowns may consider factors such as material composition, end-user industries, and technology maturity. This structured approach allows for a comprehensive understanding of market dynamics, highlighting areas of high growth, innovation, and competitive activity, and aiding stakeholders in making informed strategic decisions.

FAQs

What is electronic skin? Electronic skin, or e-skin, refers to flexible, stretchable electronic devices that mimic the properties of human skin, incorporating sensors to detect touch, pressure, temperature, and other physiological signals.

How does electronic skin work? Electronic skin works by using integrated sensors and circuits made from flexible materials to convert physical stimuli, such as pressure or temperature changes, into electrical signals that can be processed and analyzed.

What are the applications of electronic skin? Applications include continuous health monitoring, robotics for tactile feedback, prosthetics to restore sensation, consumer wearables, and industrial automation for enhanced sensing capabilities.

Which companies are leading in electronic skin technology? Leading companies include MC10, Xenoma, VivaLNK, Philips, and various startups and academic spin-offs focused on flexible electronics and sensor technologies.

What materials are used in electronic skin? Common materials include polymers, nanomaterials like graphene, piezoelectric materials, and conductive inks, chosen for their flexibility, durability, and conductivity.

Is electronic skin safe for medical use? Yes, electronic skin designed for medical applications undergoes rigorous testing and regulatory approvals to ensure biocompatibility, safety, and effectiveness for continuous patient monitoring and other healthcare uses.

Citius Research has developed a research report titled “Electronic Skin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electronic Skin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electronic Skin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electronic Skin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electronic Skin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electronic Skin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electronic Skin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electronic Skin Market
• Cost and Gross Margin Analysis of Electronic Skin Market
• Electronic Skin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electronic Skin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electronic Skin Market Key Stakeholders

Below are the key stakeholders for the Electronic Skin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electronic Skin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electronic Skin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electronic Skin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electronic Skin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electronic Skin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electronic Skin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electronic Skin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electronic Skin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electronic Skin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electronic Skin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electronic Skin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electronic Skin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electronic Skin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electronic Skin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electronic Skin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electronic Skin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electronic Skin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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