Vegetable Parchment Paper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210939
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Vegetable Parchment Paper Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Vegetable Parchment Paper Market

(Market Size)
$1.05 billion
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 1.05 billion
2030 Market Size USD 1.8 billion
Key Players Ahlstrom-Munksjö, Mondi, Pudumjee Group, Nordic Paper, Griff Paper

Market Summary

The vegetable parchment paper market is a specialized segment within the packaging industry, primarily recognized for its greaseproof and non-stick properties which make it indispensable in food packaging and baking applications. This paper is manufactured through a process of sulfuric acid treatment or natural enzyme treatment of paper pulp, rendering it resistant to moisture and fats. It finds extensive usage in wrapping butter, margarine, and other fatty foods, as well as a release liner in baking. The market is characterized by steady demand from both commercial and residential sectors, driven by the growth in food service industries and home baking trends. Key players are continuously innovating to enhance product features such as heat resistance and compostability. The market operates globally with significant production and consumption hubs in North America and Europe, while emerging economies in Asia-Pacific are witnessing accelerated adoption due to expanding fast-food chains and heightened hygiene awareness.

Key Highlights

The vegetable parchment paper market is distinguished by several critical attributes that underscore its industrial importance. It is inherently biodegradable and compostable, aligning with the increasing global emphasis on sustainable packaging solutions. The paper exhibits high thermal stability, making it suitable for use in ovens and microwaves without risk of melting or leaching chemicals. Its non-stick surface eliminates the need for additional greasing, promoting healthier cooking practices. Major manufacturers are investing in research to develop silicone-coated and unbleached variants to cater to diverse consumer preferences and environmental regulations. The market is also witnessing a surge in demand for pre-cut and printed parchment papers for branding purposes in food service operations. Furthermore, stringent food safety standards across regions necessitate the use of high-grade parchment paper, ensuring product integrity and consumer safety.

Drivers, Opportunities & Restraints

Market growth is propelled by the expanding food and beverage sector, where parchment paper is extensively used for baking, cooking, and packaging purposes. The rise in health consciousness among consumers has increased preference for grease-free cooking, thereby boosting product adoption. The growth of e-commerce and online food delivery services has further augmented the demand for reliable and sustainable packaging materials like vegetable parchment paper. Opportunities abound in the development of advanced coatings to enhance barrier properties and in tapping into emerging markets with growing culinary industries. However, the market faces restraints such as competition from alternative materials like aluminum foil and plastic wraps, which may offer lower cost or different functional benefits. Fluctuations in raw material prices, particularly wood pulp, can impact production costs and profitability. Additionally, the lack of awareness in certain regions about the advantages of parchment paper over substitutes could hinder market penetration.

Concentration Insights

The vegetable parchment paper market exhibits a moderate level of concentration with the presence of several established players and numerous regional manufacturers. Leading companies such as Mondi Group, Ahlstrom-Munksj?, and Nordic Paper hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous innovation efforts. These players often engage in strategic initiatives including mergers, acquisitions, and partnerships to strengthen their global footprint. The market also comprises many small and medium-sized enterprises that cater to local or niche demands, particularly in emerging economies. Concentration is higher in developed regions like North America and Europe where regulatory standards and consumer awareness drive preference for branded and high-quality products. In contrast, markets in Asia-Pacific and Latin America are more fragmented with local players competing on price and availability.

Type Insights

Vegetable parchment paper is available in various types, primarily differentiated by their treatment processes and additional features. The main categories include bleached and unbleached parchment paper. Bleached parchment paper undergoes a chemical process to achieve a white appearance and is often preferred for its aesthetic appeal in consumer packaging. Unbleached parchment paper, which retains its natural brown color, is gaining traction due to its perception as a more natural and environmentally friendly option, as it avoids chlorine bleaching. Another significant differentiation is between silicone-coated and non-coated variants. Silicone-coated parchment paper offers enhanced non-stick properties and durability, making it ideal for high-temperature applications like baking. Non-coated varieties are typically used for wrapping and lining where extreme heat resistance is not critical. Manufacturers are also introducing reinforced and quilted types for added strength in heavy-duty applications.

Application Insights

Vegetable parchment paper serves a wide array of applications, predominantly within the food industry. Its primary use is in baking and cooking as a lining for baking sheets and pans to prevent sticking and facilitate easy cleanup. It is extensively employed in commercial bakeries, restaurants, and households for this purpose. In food packaging, it is used to wrap items like sandwiches, cheeses, and meats due to its grease resistance and ability to maintain food freshness. The paper is also utilized as a barrier layer in packaging of oily or fatty products to prevent seepage. Beyond food, it finds applications in non-food sectors such as medical packaging for sterilized instruments and in industrial contexts as a release paper. The versatility and safety profile of vegetable parchment paper make it a preferred choice across these diverse applications.

Regional Insights

The demand for vegetable parchment paper varies significantly across different geographic regions, influenced by culinary practices, industrial development, and regulatory frameworks. North America and Europe represent mature markets with high consumption rates, driven by well-established food processing industries and strong consumer awareness regarding food safety and sustainable packaging. Countries like the United States, Germany, and France are major contributors due to their robust baking and confectionery sectors. The Asia-Pacific region is emerging as a high-growth market, fueled by rapid urbanization, increasing disposable incomes, and the expansion of quick-service restaurants in countries such as China and India. Latin America and the Middle East & Africa are expected to witness gradual growth, supported by evolving food packaging standards and growing hospitality industries. Regional regulatory policies regarding food contact materials also play a crucial role in shaping market dynamics.

Company Insights

The competitive landscape of the vegetable parchment paper market includes several key players who dominate through innovation, quality, and global reach. Mondi Group is a prominent participant, offering a range of sustainable packaging solutions including specialty papers. Ahlstrom-Munksj? is recognized for its high-performance materials and has a strong presence in the food packaging segment. Nordic Paper specializes in kraft and parchment papers, catering to both food and technical applications. Other significant companies include Pudumjee Paper Products, which focuses on eco-friendly paper products, and Tesco, which offers private-label parchment papers. These companies invest heavily in research and development to introduce products with improved functionalities such as enhanced barrier properties and compostability. Strategic expansions, capacity enhancements, and sustainability initiatives are common among these players to maintain competitiveness and meet evolving consumer demands.

Recent Developments

The vegetable parchment paper market has seen notable recent developments aimed at enhancing product offerings and sustainability profiles. Many leading manufacturers have launched compostable and biodegradable parchment papers in response to increasing environmental concerns and regulatory pressures. There has been a trend towards developing silicone-free alternatives that maintain high non-stick performance while addressing potential silicone-related health and environmental issues. Companies are also focusing on obtaining certifications such as FSC and PEFC to assure consumers of responsible sourcing practices. Technological advancements have led to the introduction of digital printing capabilities on parchment paper, allowing for customized branding solutions for food service businesses. Additionally, strategic collaborations and acquisitions have been observed, such as partnerships between paper manufacturers and food industry giants to develop specialized packaging solutions that extend shelf life and improve user convenience.

Report Segmentation

This comprehensive market report on vegetable parchment paper provides detailed segmentation to facilitate a thorough understanding of the industry dynamics. The market is segmented by type into bleached and unbleached parchment paper, with further breakdown into silicone-coated and non-coated varieties. Application-wise segmentation covers baking & cooking, food packaging, and non-food applications, each analyzed for their market share and growth potential. The report also includes segmentation by end-use industry, distinguishing between food service, retail, and industrial sectors. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level analysis for key markets. Each segment is evaluated based on current trends, demand patterns, and future outlook, providing stakeholders with actionable insights to identify opportunities and make informed decisions.

FAQs

What is vegetable parchment paper made from? Vegetable parchment paper is produced from wood pulp that undergoes a chemical treatment process, typically involving sulfuric acid or natural enzymes, to impart properties like grease resistance and non-stickiness.

Is vegetable parchment paper compostable? Yes, most vegetable parchment papers are compostable as they are made from natural fibers and break down under composting conditions, making them an environmentally friendly packaging option.

Can vegetable parchment paper be used in microwave ovens? Absolutely, vegetable parchment paper is microwave-safe due to its high heat resistance, allowing it to be used for heating and cooking without risk of melting or releasing harmful chemicals.

What is the difference between parchment paper and wax paper? The key difference lies in their coatings and heat tolerance; parchment paper is coated with silicone for non-stick properties and can withstand high oven temperatures, whereas wax paper has a wax coating that can melt when heated.

Is vegetable parchment paper safe for food contact? Yes, it is specifically designed for food contact applications, complying with international food safety standards to ensure it does not transfer any harmful substances to food.

How is vegetable parchment paper disposed of? It can be disposed of in compost bins where facilities exist, as it is biodegradable. In areas without composting, it can often be recycled with paper products, though local recycling guidelines should be checked.

Citius Research has developed a research report titled “Vegetable Parchment Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vegetable Parchment Paper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vegetable Parchment Paper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vegetable Parchment Paper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vegetable Parchment Paper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vegetable Parchment Paper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vegetable Parchment Paper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vegetable Parchment Paper Market
• Cost and Gross Margin Analysis of Vegetable Parchment Paper Market
• Vegetable Parchment Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vegetable Parchment Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vegetable Parchment Paper Market Key Stakeholders

Below are the key stakeholders for the Vegetable Parchment Paper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vegetable Parchment Paper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vegetable Parchment Paper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vegetable Parchment Paper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vegetable Parchment Paper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vegetable Parchment Paper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vegetable Parchment Paper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vegetable Parchment Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vegetable Parchment Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vegetable Parchment Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vegetable Parchment Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vegetable Parchment Paper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vegetable Parchment Paper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vegetable Parchment Paper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vegetable Parchment Paper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vegetable Parchment Paper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vegetable Parchment Paper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vegetable Parchment Paper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports