Unsupported Single Coated Tape Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210920
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Unsupported Single Coated Tape Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Unsupported Single Coated Tape Market

(Market Size)
$1.2 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2 billion
Key Players 3M, Nitto Denko, Tesa, Avery Dennison, Scapa

Market Summary

The unsupported single coated tape market is a vital segment within the broader packaging industry, characterized by its specialized adhesive products that consist of a pressure-sensitive adhesive layer coated onto one side of a backing material without any additional carrier or support. These tapes are engineered for a diverse array of packaging applications, providing essential functions such as sealing, holding, protecting, and bundling products across various sectors. The market demonstrates consistent demand driven by its fundamental role in logistics, e-commerce fulfillment, and general industrial packaging operations. Key industries utilizing these tapes include food and beverage, consumer goods, electronics, and pharmaceuticals, where reliable performance is non-negotiable. The market is highly competitive, with innovation focused on enhancing adhesive properties, backing material durability, and overall application efficiency to meet evolving end-user requirements and sustainability goals.

Key Highlights

The unsupported single coated tape market is distinguished by several critical factors that underscore its importance. A primary highlight is the product's versatility; these tapes are available in numerous formulations, including acrylic, rubber, and silicone-based adhesives, each tailored for specific performance characteristics such as high tack, shear strength, or temperature resistance. Another significant aspect is the continuous advancement in material science, leading to the development of tapes with improved adhesion to low-surface-energy substrates and enhanced environmental sustainability, such as recyclable and biodegradable options. The market is also characterized by its responsiveness to the explosive growth of e-commerce, which demands high-performance packaging solutions that ensure product integrity during transit. Furthermore, leading manufacturers are investing heavily in research and development to create tapes that comply with stringent international regulations, particularly in food-contact and heavy-duty industrial applications, ensuring safety and reliability.

Drivers, Opportunities & Restraints

Growth in the unsupported single coated tape market is propelled by several powerful drivers. The relentless expansion of the e-commerce sector globally is a primary force, necessitating efficient and secure packaging solutions for a vast volume of shipped goods. The increasing automation in packaging lines across industries also fuels demand for tapes that offer consistent performance at high application speeds. Additionally, a growing emphasis on sustainable packaging practices is pushing manufacturers to innovate with eco-friendly adhesive formulations and backing materials. Significant opportunities exist in the development of specialized tapes for emerging applications in the electronics and medical device packaging sectors, which require ultra-clean and static-dissipative properties. However, the market faces restraints, including volatility in the prices of raw materials like petrochemical-based adhesives and plastics, which can impact production costs and profit margins. Furthermore, the presence of stringent environmental regulations regarding VOC emissions and recyclability presents both a challenge and an impetus for innovation within the industry.

Concentration Insights

The global landscape of the unsupported single coated tape market features a mix of large multinational corporations and specialized regional manufacturers, indicating a moderately concentrated competitive environment. Dominant players such as 3M, Nitto Denko Corporation, and tesa SE maintain a significant market share due to their extensive product portfolios, strong brand recognition, and robust global distribution networks. These industry leaders compete on the basis of technological innovation, product quality, and the ability to provide customized solutions for specific client needs. Alongside these giants, a considerable number of smaller and medium-sized enterprises thrive by focusing on niche applications, offering cost-effective alternatives, or serving specific geographic regions with tailored products. This structure fosters a competitive climate that drives continuous improvement and innovation across the market, benefiting end-users with a wide range of choices.

Type Insights

The market is segmented by the type of adhesive technology, which directly influences performance and application suitability. Acrylic-based adhesive tapes represent a major segment, prized for their excellent aging characteristics, resistance to ultraviolet light and plasticizer migration, and overall strong environmental durability. They are widely used in applications requiring long-term adhesion and clarity. Rubber-based adhesive tapes offer superior initial tack and adhesion to a variety of surfaces, making them ideal for heavy-duty carton sealing and applications where immediate high bond strength is critical. Silicone-based adhesives, while often more expensive, provide exceptional performance in extreme temperature environments, both high and low, and are frequently specified in aerospace, automotive, and electronics applications. Each type caters to distinct market needs, with ongoing R&D focused on enhancing their inherent properties.

Application Insights

Unsupported single coated tapes serve a multitude of critical applications within the packaging realm. Carton sealing remains the largest and most traditional application, where these tapes provide secure closure for shipping boxes in warehouses and distribution centers. Masking is another vital application, particularly in industrial manufacturing and painting processes, where tapes protect surfaces from overspray and damage. Splicing applications are essential in the converting and printing industries, joining rolls of material together during continuous manufacturing processes. Furthermore, these tapes are indispensable for surface protection, safeguarding delicate finishes on appliances, glass, and metal products from scratches and abrasions during storage and shipping. The specific requirements of each application dictate the choice of tape, considering factors like adhesion level, removability, and resistance to environmental factors.

Regional Insights

Geographically, the demand for unsupported single coated tape is robust across all major regions, albeit with varying growth dynamics. The Asia-Pacific region stands as the largest and fastest-growing market, driven by its massive manufacturing output, booming e-commerce sector, and expanding industrial base in countries like China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by a high degree of technological adoption and a strong focus on product innovation and sustainability. These regions witness significant demand for high-performance and specialty tapes in advanced manufacturing, healthcare, and food packaging. Emerging economies in Latin America and the Middle East & Africa are anticipated to exhibit growing demand, fueled by increasing industrialization, infrastructure development, and the gradual formalization of their retail and logistics sectors, presenting new avenues for market expansion.

Company Insights

The competitive landscape is anchored by several key players who exert considerable influence on market trends and directions. 3M Company is a global leader, renowned for its extensive research capabilities and diverse product lineup under brands like Scotch. Nitto Denko Corporation from Japan is another powerhouse, known for its high-quality tapes for electronics and industrial use. tesa SE, a German specialist, holds a strong position with a focus on innovative adhesive solutions for both consumers and industries. Other significant contributors include Intertape Polymer Group, Shurtape Technologies, and Avery Dennison Corporation, each competing through strategic product development, mergers and acquisitions, and a deep understanding of regional market nuances. These companies invest heavily in developing sustainable products and enhancing their manufacturing efficiencies to maintain a competitive edge.

Recent Developments

The unsupported single coated tape market is dynamic, with recent activities centered on innovation and strategic growth. A prominent trend is the launch of new product lines featuring sustainable attributes, such as tapes with bio-based adhesives and PCR (Post-Consumer Recycled) content in backing materials, directly responding to corporate sustainability targets. Technological advancements have led to the introduction of tapes with enhanced performance features, including improved adhesion to challenging substrates like recycled corrugate and better temperature resistance for cold chain logistics. On the strategic front, key market players have been engaged in acquisitions and partnerships to expand their geographic footprint and bolster their technological portfolios. Furthermore, investments in expanding production capacities, particularly in the Asia-Pacific region, are common as companies aim to meet the rising local and global demand more effectively.

Report Segmentation

This comprehensive market research report on the unsupported single coated tape market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to analyze the market by adhesive type, delving into the dynamics of acrylic, rubber, silicone, and other adhesive variants. It further breaks down the market by backing material, examining trends in polypropylene, paper, PVC, and other substrates. The application segmentation offers insights into key uses such as carton sealing, masking, splicing, surface protection, and other specialized functions. Furthermore, the report provides a thorough regional analysis, covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting the unique trends, drivers, and competitive landscapes within each geographic area. This multi-faceted approach ensures a holistic understanding of the market.

FAQs

What are the different types of adhesives used in unsupported single coated tapes? The primary types are acrylic, rubber, and silicone. Acrylic adhesives offer good UV resistance and aging properties, rubber adhesives provide high initial tack, and silicone adhesives excel in extreme temperature applications.

What are the main applications of these tapes in packaging? Key applications include carton sealing for shipping boxes, masking during painting processes, splicing in manufacturing, and surface protection for delicate materials.

Which regions show the highest growth potential for this market? The Asia-Pacific region is currently the largest and fastest-growing market, driven by strong manufacturing and e-commerce growth, while emerging economies in other regions also present significant opportunities.

How does the backing material affect tape performance? The backing material, such as polypropylene or paper, determines characteristics like tensile strength, flexibility, conformability, and resistance to moisture and tearing, which are critical for different applications.

What is the significance of temperature resistance in these tapes? Temperature resistance is crucial for applications exposed to heat during shipping or storage, or in industrial processes like powder coating, ensuring the tape maintains its adhesion and does not fail.

Are there sustainable options available in the unsupported single coated tape market? Yes, leading manufacturers are increasingly offering tapes made with recycled content, bio-based adhesives, and designed to be recyclable or compostable to meet sustainability demands.

Citius Research has developed a research report titled “Unsupported Single Coated Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Unsupported Single Coated Tape Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Unsupported Single Coated Tape Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Unsupported Single Coated Tape Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Unsupported Single Coated Tape Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Unsupported Single Coated Tape Market
• Research Methodology
• Executive Summary
• Market Dynamics of Unsupported Single Coated Tape Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Unsupported Single Coated Tape Market
• Cost and Gross Margin Analysis of Unsupported Single Coated Tape Market
• Unsupported Single Coated Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Unsupported Single Coated Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Unsupported Single Coated Tape Market Key Stakeholders

Below are the key stakeholders for the Unsupported Single Coated Tape Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Unsupported Single Coated Tape Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Unsupported Single Coated Tape Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Unsupported Single Coated Tape Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Unsupported Single Coated Tape Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Unsupported Single Coated Tape Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Unsupported Single Coated Tape Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Unsupported Single Coated Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Unsupported Single Coated Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Unsupported Single Coated Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Unsupported Single Coated Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Unsupported Single Coated Tape Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Unsupported Single Coated Tape Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Unsupported Single Coated Tape Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Unsupported Single Coated Tape Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Unsupported Single Coated Tape Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Unsupported Single Coated Tape Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Unsupported Single Coated Tape Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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