Technical Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210821
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Technical Films Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 20.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Technical Films Market

(Market Size)
$12.5 billion
$20.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 12.5 billion
2030 Market Size USD 20.5 billion
Key Players 3M, DuPont, Toray, Mitsubishi Chemical, Covestro

Market Summary

The technical films market within the packaging industry represents a specialized segment focused on high-performance films engineered for specific functional properties beyond basic containment. These films are designed to offer enhanced characteristics such as barrier protection, durability, adhesion, and optical clarity, making them indispensable in demanding packaging applications. Key sectors utilizing these advanced materials include food and beverage, pharmaceuticals, electronics, and industrial packaging. The market is characterized by continuous innovation, with manufacturers developing films that meet evolving regulatory standards, sustainability goals, and end-user performance requirements. Growth is underpinned by the need for longer shelf life, product safety, and miniaturization trends in electronics packaging. Companies like 3M, Berry Global, and Mitsubishi Chemical Holdings are prominent players driving advancements in material science to cater to diverse industry needs. The integration of smart technologies, such as indicators for freshness or tampering, further expands the application scope of technical films, positioning this market as a critical enabler of modern packaging solutions.

Key Highlights

The technical films market is distinguished by several key highlights that underscore its importance and dynamism. A primary highlight is the critical role these films play in enhancing product shelf life through superior barrier properties against moisture, oxygen, and other environmental factors, which is paramount for food and pharmaceutical packaging. Another significant aspect is the advancement in sustainable film solutions, including bio-based and recyclable materials, responding to global environmental concerns and regulatory pressures. The market also sees robust innovation in multi-layer co-extrusion technologies, allowing for the combination of various polymers to achieve tailored performance characteristics. Furthermore, the expansion of application areas into emerging sectors such as flexible electronics and medical device packaging demonstrates the versatility and adaptability of technical films. The competitive landscape is marked by strategic collaborations, mergers, and acquisitions among leading firms like DuPont, Amcor, and Mondi to expand product portfolios and geographic reach. These highlights collectively emphasize the market's pivotal role in driving packaging efficiency, sustainability, and functionality across multiple industries.

Drivers, Opportunities & Restraints

The technical films market is propelled by several key drivers, including the rising demand for packaged goods, particularly in the food and beverage sector, where extended shelf life and product protection are critical. Increasing health and safety regulations, especially in pharmaceuticals and food contact applications, necessitate the use of high-performance films that comply with stringent standards. The growth of e-commerce and the need for durable, protective packaging solutions further accelerate market expansion. Opportunities abound in the development of sustainable and biodegradable films, catering to the growing consumer and regulatory focus on environmental sustainability. Innovations in smart packaging, incorporating features like temperature monitoring and anti-counterfeiting, present additional growth avenues. However, the market faces restraints such as volatility in raw material prices, particularly for petroleum-based polymers, which can impact production costs and profitability. Technological complexities and high initial investment in advanced manufacturing processes may also hinder market entry for smaller players. Additionally, challenges related to the recycling of multi-layer films pose environmental and regulatory hurdles that the industry must address to ensure long-term viability.

Concentration Insights

The technical films market exhibits a concentrated competitive landscape with a mix of global giants and specialized manufacturers dominating the space. Leading companies such as 3M, Berry Global Inc., Mitsubishi Chemical Holdings Corporation, and DuPont de Nemours, Inc. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players focus on innovation and strategic acquisitions to strengthen their positions and cater to diverse application needs. Regional players also play a crucial role, particularly in emerging markets, by offering cost-effective solutions and addressing local requirements. The market concentration is further influenced by partnerships with end-users to develop customized films for specific applications, enhancing customer loyalty and market penetration. Intellectual property and patent holdings in advanced film technologies create barriers to entry, consolidating the dominance of established players. However, the rise of niche applications and sustainable film solutions opens doors for smaller, innovative firms to capture specialized segments, ensuring a dynamic and evolving competitive environment.

Type Insights

Technical films are categorized into various types based on their material composition and functional properties, each serving distinct packaging needs. Polyethylene films are widely used for their flexibility, moisture barrier, and cost-effectiveness, commonly applied in food packaging and industrial wraps. Polypropylene films offer excellent clarity, stiffness, and resistance to chemicals, making them suitable for snack packaging and label films. Polyester films, known for their high tensile strength and thermal stability, are preferred in electronics packaging and lamination applications. Nylon films provide outstanding puncture resistance and barrier properties, ideal for packaging sharp or heavy products. Specialty films, including ethylene vinyl alcohol and polyvinylidene chloride, are employed for their superior gas barrier capabilities in perishable food and pharmaceutical packaging. Additionally, bio-based and biodegradable films are gaining traction as sustainable alternatives, addressing environmental concerns. The choice of film type is influenced by factors such as required barrier performance, mechanical properties, regulatory compliance, and cost considerations, driving continuous innovation in material science to meet evolving industry demands.

Application Insights

Technical films find diverse applications across the packaging industry, each leveraging specific film properties to address unique challenges. In food packaging, these films are crucial for extending shelf life through high barrier properties against oxygen and moisture, used in products like meat, dairy, and ready-to-eat meals. Pharmaceutical packaging relies on films that ensure product integrity, sterility, and compliance with regulatory standards, often incorporating child-resistant and tamper-evident features. Electronics packaging utilizes anti-static and protective films to safeguard sensitive components during storage and transportation. Industrial applications include heavy-duty sacks and protective wraps that require high tensile strength and durability. The personal care and cosmetics sector employs films with excellent printability and aesthetic appeal for flexible packaging of products like shampoos and lotions. Emerging applications in medical device packaging demand films that maintain sterility and provide puncture resistance. The versatility of technical films enables their adoption in innovative areas such as smart packaging with integrated sensors, further expanding their application scope and driving market growth across multiple end-use industries.

Regional Insights

The technical films market demonstrates distinct regional dynamics influenced by economic development, industrial activity, and regulatory frameworks. Asia-Pacific stands as a dominant region, driven by rapid industrialization, expanding food and beverage sectors, and robust growth in electronics manufacturing in countries like China, India, and Japan. The presence of major packaging manufacturers and cost-effective production capabilities further bolster the region's market leadership. North America holds a significant share, characterized by high adoption of advanced packaging technologies, stringent food and pharmaceutical regulations, and strong demand from the e-commerce sector. Europe follows closely, with a focus on sustainable packaging solutions and strict environmental policies promoting the use of recyclable and biodegradable films. The Middle East and Africa show growing potential, supported by increasing investments in packaging infrastructure and rising consumer goods demand. Latin America exhibits steady growth, fueled by developments in the food processing industry and urbanization trends. Each region presents unique opportunities and challenges, shaping the strategic focus of market players to cater to local needs and capitalize on regional growth prospects.

Company Insights

The technical films market features a competitive array of companies ranging from multinational corporations to specialized firms, each contributing to innovation and market development. Key players such as 3M Company leverage their expertise in material science to offer diverse solutions including barrier films and surface protection products. Berry Global Inc. focuses on sustainable packaging innovations, providing films for food, healthcare, and consumer goods. Mitsubishi Chemical Holdings Corporation is renowned for its high-performance polyester and polypropylene films used in electronics and industrial applications. DuPont de Nemours, Inc. emphasizes advanced polymer technologies, delivering films with exceptional durability and barrier properties. Other significant contributors include Amcor PLC, known for its flexible packaging solutions, and Mondi Group, which offers a range of functional films for various industries. These companies invest heavily in research and development to introduce new products, enhance film performance, and meet evolving sustainability standards. Strategic partnerships, mergers, and acquisitions are common tactics to expand market presence and technological capabilities, ensuring a vibrant and progressive competitive landscape.

Recent Developments

The technical films market has witnessed several recent developments highlighting trends in innovation, sustainability, and strategic growth. Companies are increasingly launching bio-based and recyclable films to address environmental concerns and regulatory demands; for instance, developments in polylactic acid films for compostable packaging have gained momentum. Technological advancements include the introduction of smart films with integrated sensors for real-time monitoring of package conditions, enhancing product safety in logistics. Strategic acquisitions and partnerships have been prominent, such as collaborations between film manufacturers and recycling firms to improve circular economy practices. Investments in expanding production capacities, particularly in Asia-Pacific and North America, reflect confidence in market growth and rising demand. Research focus areas include enhancing barrier properties using nanotechnology and developing thinner, stronger films to reduce material usage without compromising performance. These developments indicate a market responsive to global challenges, driven by innovation and a commitment to sustainable and efficient packaging solutions.

Report Segmentation

This comprehensive report on the technical films market is meticulously segmented to provide detailed insights into various aspects influencing market dynamics. The segmentation is based on type, encompassing categories such as polyethylene, polypropylene, polyester, nylon, and other specialty films, each analyzed for their market share and growth potential. Application segmentation covers key areas including food packaging, pharmaceutical packaging, electronics packaging, industrial packaging, and others, highlighting demand patterns and innovation trends within each segment. Regional segmentation offers a granular analysis of geographic markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional drivers, challenges, and opportunities. Additionally, the report includes segmentation by functionality, focusing on barrier films, safety films, decorative films, and others, to address specific performance requirements. This structured approach ensures a thorough understanding of market nuances, enabling stakeholders to identify growth areas, assess competitive landscapes, and make informed strategic decisions tailored to specific segments and regions.

FAQs

What are the key materials used in technical films for packaging? Technical films are primarily made from polymers such as polyethylene, polypropylene, polyester, and nylon, each selected for specific properties like barrier resistance, durability, and clarity to meet diverse packaging needs.

How do technical films enhance food packaging? They improve food packaging by providing excellent barrier properties against moisture, oxygen, and contaminants, extending shelf life, maintaining freshness, and ensuring product safety throughout the supply chain.

What drives the growth of the technical films market? Market growth is driven by increasing demand for packaged goods, stringent regulatory standards in food and pharmaceuticals, advancements in material science, and the rising need for sustainable packaging solutions.

Which regions are leading in the technical films market? Asia-Pacific leads due to rapid industrialization and packaging demand, followed by North America and Europe, where technological adoption and regulatory standards propel market advancements.

What are the major applications of technical films? Major applications include food packaging, pharmaceutical packaging, electronics protection, industrial packaging, and personal care products, leveraging films for functionality, safety, and aesthetic purposes.

How is sustainability influencing the technical films market? Sustainability drives innovation in bio-based, recyclable, and biodegradable films, with companies focusing on reducing environmental impact and meeting consumer and regulatory demands for eco-friendly packaging.

Citius Research has developed a research report titled “Technical Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Technical Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Technical Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Technical Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Technical Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Technical Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Technical Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Technical Films Market
• Cost and Gross Margin Analysis of Technical Films Market
• Technical Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Technical Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Technical Films Market Key Stakeholders

Below are the key stakeholders for the Technical Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Technical Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Technical Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Technical Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Technical Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Technical Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Technical Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Technical Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Technical Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Technical Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Technical Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Technical Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Technical Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Technical Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Technical Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Technical Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Technical Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Technical Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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