Surface Protection Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210794
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Surface Protection Films Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Surface Protection Films Market

(Market Size)
$4.2 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.2 billion
Key Players 3M, Nitto Denko, Tesa, Shurtape, Intertape Polymer

Market Summary

The surface protection films market within the packaging industry represents a critical segment focused on safeguarding products during storage, handling, and transportation. These films are engineered to provide a temporary protective layer, shielding surfaces from scratches, abrasion, chemical exposure, and environmental damage. The demand is primarily driven by industries requiring high-quality finish preservation, such as automotive, electronics, construction, and metalworking. These films are applied to a diverse range of materials including glass, plastic, metal, and painted surfaces, ensuring they reach the end-user in pristine condition. The market is characterized by continuous innovation in adhesive technologies, allowing for the development of films that offer strong adhesion without leaving residue upon removal. Sustainability trends are also influencing the market, prompting manufacturers to explore recyclable and biodegradable film options to meet evolving environmental regulations and consumer preferences. The competitive landscape is intense, with key players focusing on expanding their product portfolios and enhancing their global distribution networks to cater to the growing and diverse industrial demand.

Key Highlights

The surface protection films market is distinguished by several pivotal factors that underscore its industrial importance. A primary highlight is the advanced material science involved in producing films with specific properties such as UV resistance, anti-static capabilities, and differential adhesion levels tailored to various substrates. The development of multi-functional films that combine protection with additional features like printability for branding purposes is a significant trend. The market is also witnessing a surge in demand from the electronics sector, where these films are essential for protecting sensitive screens and components during device assembly and shipping. Another key aspect is the globalization of supply chains, which amplifies the need for reliable protective packaging solutions to prevent product damage over long distances. Furthermore, the shift towards lightweight and high-performance materials in end-use industries necessitates corresponding innovations in protection films that are equally advanced yet easy to apply and remove. The emphasis on product customization to meet specific client requirements is a defining characteristic, allowing suppliers to offer tailored solutions for unique applications.

Drivers, Opportunities & Restraints

Market growth is propelled by several core drivers, with the expanding manufacturing output of durable goods across the globe being paramount. The rise in consumer electronics production, automotive sales, and construction activities directly increases the consumption of surface protection films. The relentless pursuit of quality and the minimization of returns due to transit damage are compelling businesses to invest in superior protective packaging. A significant opportunity lies in the burgeoning electric vehicle market, which requires specialized protection for large battery packs, sensitive electronic components, and exterior finishes during production and delivery. The advent of smart films with embedded sensors for condition monitoring during logistics presents a futuristic growth avenue. However, the market faces restraints, primarily from the volatility in raw material prices, particularly for polymers like polyethylene, polypropylene, and PVC, which can squeeze manufacturer margins. Environmental concerns regarding plastic waste are pushing for stricter regulations, challenging the industry to innovate with sustainable materials. The technical challenge of developing residue-free adhesives for sensitive applications remains a persistent restraint that R&D efforts are continuously addressing.

Concentration Insights

The competitive concentration in the surface protection films market is moderately high, with a mix of large multinational corporations and specialized regional players. The market is consolidated among a few key global leaders who possess extensive product portfolios, strong R&D capabilities, and a widespread geographic presence. These major players often engage in strategic activities such as mergers and acquisitions, partnerships, and capacity expansions to strengthen their market position and penetrate emerging economies. Simultaneously, there is a significant presence of niche manufacturers who focus on producing highly specialized films for specific applications or substrates, often competing on the basis of superior technical expertise and customer service. The Asia-Pacific region, being a major manufacturing hub, hosts a dense concentration of both producers and consumers, influencing global supply dynamics. This structure creates an environment where innovation, cost-effectiveness, and the ability to provide customized solutions are critical for gaining a competitive edge and capturing market share.

Type Insights

The market is segmented based on the type of polymer used, with polyethylene, polypropylene, polyvinyl chloride, and polyethylene terephthalate being the predominant materials. Polyethylene films dominate the market share due to their excellent flexibility, tear resistance, and cost-effectiveness, making them suitable for a wide array of general-purpose applications. Polypropylene films are valued for their high clarity and stiffness, often used where visual inspection of the protected surface is necessary. Polyvinyl chloride films offer good conformability and durability, commonly employed in construction and metal protection. Polyethylene terephthalate films provide superior mechanical strength and temperature resistance, making them ideal for protecting high-value electronics and automotive parts. Beyond material, films are also differentiated by their adhesive type, including rubber-based, acrylic-based, and silicone-based adhesives, each offering a balance of tack, hold, and clean removability for different surface sensitivities and environmental conditions.

Application Insights

Surface protection films find extensive application across a multitude of industries, each with distinct requirements. In the metal industry, these films are indispensable for protecting sheets, coils, and extrusions from corrosion and mechanical damage during fabrication and transport. The automotive sector utilizes them extensively to safeguard painted body panels, interior trim, glass, and chrome finishes throughout the supply chain and during assembly. The electronics industry is a major consumer, applying these films to display screens, touch panels, circuit boards, and other components to prevent scratches and electrostatic discharge. The construction industry uses heavy-duty films to protect materials like windows, laminates, and countertops during installation. Other significant applications include protecting plastic components in consumer goods, furniture, and optical lenses. The choice of film is meticulously matched to the application, considering factors like the duration of protection, exposure conditions, and the surface material's sensitivity.

Regional Insights

Geographically, the Asia-Pacific region stands as the largest and fastest-growing market for surface protection films, fueled by its robust manufacturing base, particularly in China, Japan, South Korea, and India. The region's dominance in electronics production, automotive manufacturing, and construction activity creates immense demand. North America and Europe represent mature markets characterized by a high adoption rate of advanced and sustainable protective solutions. These regions are driven by stringent quality standards, a strong presence of end-use industries, and a focus on technological innovation. The markets in Latin America and the Middle East & Africa are anticipated to exhibit steady growth, supported by ongoing industrialization, infrastructure development projects, and the increasing localization of manufacturing facilities. Regional dynamics are also influenced by local environmental policies, raw material availability, and the strategic focus of leading market players on these emerging economies.

Company Insights

The market landscape features several established players known for their technological expertise and global reach. Prominent companies operating in this space include 3M, Avery Dennison Corporation, Nitto Denko Corporation, Tesa SE, and Saint-Gobain. These industry leaders compete intensely through continuous product development, often introducing films with enhanced properties like better adhesion control, improved transparency, and eco-friendly profiles. Their strategies often involve significant investment in research and development to create proprietary adhesive technologies and film structures. Furthermore, these corporations maintain a strong focus on building extensive distribution and sales networks to provide timely service and technical support to a global clientele. The competitive environment also includes numerous regional players and specialized manufacturers who cater to local demands and niche applications, often providing customized solutions that larger firms may not offer.

Recent Developments

The surface protection films market is dynamic, with recent developments focused on sustainability and technological enhancement. A prominent trend is the introduction of bio-based and recyclable film materials to address environmental concerns and comply with new regulations. Companies are increasingly launching products made from recycled content or designed for easier recycling streams. Another significant development is the advancement in adhesive technology, leading to the creation of ultra-clean removability films for the most sensitive surfaces, such as polished metals and advanced display glasses. There is also a growing integration of digital printing capabilities onto protection films, allowing for branding and instructional information to be printed directly on the film. Strategic expansions, such as new production facilities in high-growth regions like Southeast Asia and Eastern Europe, have been announced by key players to better serve local markets and optimize supply chains.

Report Segmentation

This comprehensive market report on surface protection films is meticulously segmented to provide a detailed and granular analysis. The segmentation is primarily based on material type, categorizing the market into polyethylene, polypropylene, polyvinyl chloride, polyethylene terephthalate, and others. It is further divided by adhesive type, covering acrylic, rubber, silicone, and other variants. The application segment provides deep insights into the usage across key industries including metal, automotive, electronics, construction, and others. Geographically, the report analyses the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is analyzed in terms of market trends, demand patterns, and growth prospects, providing stakeholders with a thorough understanding of specific niches and opportunities within the broader market landscape. This structured approach allows for targeted strategic planning and informed decision-making.

FAQs

What are surface protection films made of? Surface protection films are primarily manufactured from polymer materials such as polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), and polyethylene terephthalate (PET). The choice of material depends on the required properties like flexibility, clarity, durability, and resistance to environmental factors. These films are coated with specialized adhesives?acrylic, rubber, or silicone?to ensure they adhere securely to the surface without causing damage upon removal.

How are surface protection films applied? The application process is typically straightforward and can be manual or automated depending on the scale. For manual application, the film liner is removed, and the adhesive side is carefully placed onto the clean, dry surface. It is then smoothed out to eliminate air bubbles and ensure full contact. In industrial settings, automated laminating machines are used for high-speed, precise application onto products moving along a production line, ensuring efficiency and consistency.

What is the purpose of a surface protection film? The primary purpose of a surface protection film is to act as a temporary shield for products during manufacturing, storage, handling, and transportation. It protects surfaces from a variety of damages including scratches, abrasion, dirt, chemical spills, and UV exposure. This ensures that the product maintains its aesthetic appeal and functional integrity until it reaches the end-user, ultimately reducing waste and costs associated with damaged goods.

Which industry uses surface protection films the most? While multiple industries utilize these films, the electronics and automotive sectors are among the largest consumers. The electronics industry relies on them heavily to protect sensitive components, display screens, and touch panels. The automotive industry uses them extensively to safeguard painted body panels, interior trim, and glass during assembly and shipping. The construction and metal industries are also significant users.

Can surface protection films be customized? Yes, surface protection films are highly customizable to meet specific application requirements. Manufacturers can tailor the film's thickness, width, length, material type, and adhesive strength. Furthermore, films can be customized with features like UV resistance, anti-static properties, and printability for adding logos or instructions. This allows businesses to select a film that perfectly matches their product's needs and their operational processes.

What are the trends in the surface protection films market? Key market trends include a strong shift towards sustainable products, such as films made from recycled or bio-based materials that are also recyclable. There is increasing demand for films with advanced functionalities like ultra-clean removability and enhanced durability. The market is also seeing growth in demand from emerging applications in the renewable energy sector, such as protecting solar panels, and the continued expansion of automated application solutions in manufacturing.

Citius Research has developed a research report titled “Surface Protection Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surface Protection Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surface Protection Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surface Protection Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surface Protection Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surface Protection Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surface Protection Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surface Protection Films Market
• Cost and Gross Margin Analysis of Surface Protection Films Market
• Surface Protection Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surface Protection Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surface Protection Films Market Key Stakeholders

Below are the key stakeholders for the Surface Protection Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surface Protection Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surface Protection Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surface Protection Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surface Protection Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surface Protection Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surface Protection Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surface Protection Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surface Protection Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surface Protection Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surface Protection Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surface Protection Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surface Protection Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surface Protection Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surface Protection Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surface Protection Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surface Protection Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surface Protection Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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