Solid White Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210720
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Solid White Films Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Solid White Films Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Toray Industries, Mitsubishi Chemical, SKC, DuPont Teijin Films, Kolon Industries

Market Summary

The solid white films market is a specialized segment within the packaging industry, primarily utilized for applications requiring high opacity, superior printability, and enhanced product protection. These films are engineered from various polymer materials, including polyethylene and polypropylene, and are characterized by their bright white appearance, which is achieved through the incorporation of titanium dioxide or other whitening agents. The demand is largely driven by industries such as food and beverage, pharmaceuticals, and personal care, where aesthetic appeal and functional barrier properties are paramount. Manufacturers focus on producing films that offer excellent moisture resistance, durability, and compatibility with high-speed packaging machinery. The market is influenced by evolving consumer preferences for sustainable and recyclable packaging solutions, prompting innovations in material composition and production processes. Key players are continuously engaged in research and development to enhance product performance and meet stringent regulatory standards. The solid white films segment is integral to brand differentiation and product safety, making it a critical component in modern packaging strategies.

Key Highlights

The solid white films market is distinguished by its critical role in providing opaque packaging that protects light-sensitive products from degradation, thereby extending shelf life. A significant highlight is the exceptional printability of these films, allowing for high-quality graphics and branding that enhance consumer appeal. The films exhibit strong barrier properties against moisture, gases, and odors, ensuring product integrity across various applications. Advancements in manufacturing technologies have led to the development of thinner gauges without compromising strength, contributing to material efficiency and cost reduction. The market is also witnessing a shift towards sustainable variants, including mono-material structures designed for improved recyclability. Leading companies are investing in capacity expansions and strategic collaborations to strengthen their market presence and cater to growing regional demands. The versatility of solid white films enables their use in flexible packaging, labels, and lamination, underscoring their importance in diverse industrial applications.

Drivers, Opportunities & Restraints

Growth in the solid white films market is propelled by increasing demand from the food packaging sector, where these films are used for pouches, wraps, and bags to maintain product freshness and visual appeal. The expansion of the e-commerce industry further drives need for durable and protective packaging materials. Opportunities abound in the development of bio-based and compostable white films, aligning with global sustainability trends and regulatory pressures to reduce plastic waste. Emerging markets in Asia-Pacific present significant growth potential due to rising disposable incomes and urbanization. However, the market faces restraints such as volatility in raw material prices, particularly for polymers and titanium dioxide, which can impact production costs. Environmental concerns regarding plastic pollution and stringent regulations on single-use plastics pose challenges, necessitating innovation in eco-friendly alternatives. Additionally, competition from alternative packaging materials like paper and transparent films requires continuous product advancement to maintain market share.

Concentration Insights

The solid white films market is characterized by a concentrated competitive landscape, with a few major players holding significant market share. Companies such as Amcor, Berry Global, and Sealed Air Corporation are prominent, leveraging extensive product portfolios and global distribution networks. These industry leaders focus on vertical integration, controlling everything from raw material production to finished film manufacturing, which enhances cost efficiency and supply chain reliability. Regional players also play a crucial role, particularly in catering to local demand and offering customized solutions. The market concentration is influenced by high capital investment requirements for advanced production technologies and R&D capabilities. Strategic mergers and acquisitions are common, as companies seek to expand their geographic reach and technological expertise. Collaboration with end-users for product development is a key strategy to address specific application needs and foster customer loyalty.

Type Insights

Solid white films are primarily categorized based on material type, with polyethylene and polypropylene being the most prevalent. Polyethylene-based films, including low-density and high-density variants, are favored for their flexibility, toughness, and sealability, making them ideal for food packaging applications. Polypropylene films offer higher clarity, stiffness, and temperature resistance, suitable for demanding environments such as medical packaging. Additionally, multilayer co-extruded films are gaining traction, combining different polymers to achieve enhanced barrier properties and functional performance. Innovations include the development of white opaque BOPP films, which provide excellent printability and are widely used in label applications. The choice of film type depends on specific end-use requirements, with manufacturers offering tailored solutions to meet performance criteria such as puncture resistance, machinability, and environmental sustainability.

Application Insights

Solid white films find extensive application across various industries, with the food and beverage sector being the largest consumer. They are used for packaging bakery products, dairy items, snacks, and frozen foods, providing protection against light and moisture while enabling attractive branding. In the pharmaceutical industry, these films are employed for blister packs and strip packaging, ensuring product safety and compliance with regulatory standards. The personal care and cosmetics segment utilizes white films for packaging products like creams, lotions, and shampoos, where aesthetic presentation is crucial. Other applications include industrial packaging, where films are used for wrapping goods requiring opacity and durability. The versatility of solid white films allows them to be converted into bags, pouches, lids, and labels, meeting diverse packaging needs across multiple end-use sectors.

Regional Insights

The demand for solid white films varies significantly across regions, influenced by industrial development, consumer preferences, and regulatory frameworks. North America and Europe are mature markets, characterized by high adoption of advanced packaging solutions and stringent sustainability standards. These regions see strong demand from the food and pharmaceutical industries, with a focus on recyclable and mono-material films. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, expanding retail sectors, and increasing investments in packaging infrastructure. Countries like China and India are key contributors, with rising consumption of packaged foods and beverages. Latin America and the Middle East & Africa present emerging opportunities, supported by economic growth and modernization of retail chains. Regional production capacities and import-export dynamics also play a role in shaping market dynamics.

Company Insights

Prominent companies in the solid white films market include Amcor, Berry Global, Sealed Air Corporation, and Constantia Flexibles. These players emphasize product innovation, sustainability, and geographic expansion to maintain competitiveness. Amcor focuses on developing recyclable packaging solutions and has made significant strides in producing polyethylene-based white films. Berry Global leverages its expertise in engineered materials to offer high-performance films for specialized applications. Sealed Air Corporation is known for its proprietary technologies in protective packaging, including white films with enhanced barrier properties. Constantia Flexibles emphasizes customization and collaborates closely with clients to develop tailored packaging solutions. Other notable players include Uflex, Winpak, and Coveris, each contributing to market diversity through technological advancements and strategic initiatives. The competitive landscape is marked by continuous R&D efforts to improve film properties and environmental profiles.

Recent Developments

Recent developments in the solid white films market include advancements in sustainable packaging solutions, with companies introducing recyclable and compostable film variants. For instance, there has been increased production of mono-material polyethylene films designed for easier recycling without compromising performance. Technological innovations have led to the creation of thinner yet stronger films, reducing material usage and environmental impact. Strategic acquisitions and partnerships have been prominent, such as Berry Global's acquisition of RPC Group to expand its packaging portfolio. Investments in new production facilities, particularly in Asia-Pacific, aim to meet growing regional demand. Additionally, companies are enhancing their digital printing capabilities to offer short-run, customized packaging solutions. The focus on circular economy principles has driven initiatives to incorporate recycled content into white films, aligning with corporate sustainability goals and regulatory requirements.

Report Segmentation

This report on the solid white films market provides a comprehensive analysis segmented by material type, including polyethylene, polypropylene, and others. It further breaks down the market by technology, such as blown film and cast film extrusion processes. Application segmentation covers food packaging, pharmaceuticals, personal care, and industrial uses. The report also offers regional analysis across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated in terms of market trends, growth factors, and competitive landscape. The analysis includes insights into key players, their market strategies, and recent developments. Additionally, the report examines the impact of regulatory changes and sustainability trends on market dynamics. This detailed segmentation enables stakeholders to identify opportunities and make informed decisions based on specific industry verticals and geographic regions.

FAQs

What are solid white films used for? Solid white films are primarily used in packaging applications where opacity, printability, and product protection are essential. Common uses include food packaging, pharmaceutical blister packs, and personal care product containers.

What materials are solid white films made from? These films are typically manufactured from polymers such as polyethylene and polypropylene, often incorporated with titanium dioxide to achieve the white opaque appearance and enhance barrier properties.

How do solid white films contribute to sustainability? Manufacturers are developing recyclable and mono-material solid white films to support circular economy goals. Efforts include using recycled content and designing films for easier recycling processes.

What are the advantages of using solid white films in packaging? Advantages include excellent light barrier properties, high-quality print surface, moisture resistance, and durability, which help in preserving product quality and enhancing brand appeal.

Which industries are the largest consumers of solid white films? The food and beverage industry is the largest consumer, followed by pharmaceuticals and personal care, due to their need for protective and aesthetically pleasing packaging.

What is the future outlook for the solid white films market? The market is expected to grow, driven by demand for sustainable packaging solutions and innovations in material science, though it must navigate challenges related to raw material costs and environmental regulations.

Citius Research has developed a research report titled “Solid White Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solid White Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solid White Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solid White Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solid White Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solid White Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solid White Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solid White Films Market
• Cost and Gross Margin Analysis of Solid White Films Market
• Solid White Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solid White Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solid White Films Market Key Stakeholders

Below are the key stakeholders for the Solid White Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solid White Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solid White Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solid White Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solid White Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solid White Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solid White Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solid White Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solid White Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solid White Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solid White Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solid White Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solid White Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solid White Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solid White Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solid White Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solid White Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solid White Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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