Silage Tube Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210686
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Silage Tube Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Silage Tube Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players GrainPro, Storezo, Silo Bag India, FlexiTuff, Save Grain

Market Summary

The silage tube market represents a specialized segment within the agricultural packaging industry, focused on providing efficient and large-scale solutions for preserving forage crops like corn, grass, and alfalfa. These tubes, also known as silage bags or ag bags, are essentially long, tubular plastic structures used for creating airtight environments that facilitate the fermentation process essential for producing high-quality animal feed. The market caters primarily to the dairy and livestock farming sectors, where the demand for nutritious and preserved feed is perennial. The adoption of silage tubes is driven by their cost-effectiveness compared to traditional silos and bunkers, offering farmers a flexible and scalable storage option. Manufacturers in this space are continuously innovating in terms of material durability, oxygen barrier properties, and overall product reliability to meet the rigorous demands of modern farming operations. The market is globally distributed, with significant activity in regions characterized by large-scale agricultural production and advanced farming practices.

Key Highlights

A key highlight of the silage tube market is its critical role in minimizing feed spoilage and nutrient loss, directly impacting farm profitability and operational efficiency. The products are engineered from multi-layered polyethylene films, often incorporating UV inhibitors and anti-fungal agents to withstand harsh outdoor conditions and prolong shelf life. The market has seen a consistent trend towards larger capacity tubes, enabling farmers to store greater volumes of silage, which is particularly beneficial for large dairy and beef operations. Furthermore, the industry is witnessing a gradual shift towards more sustainable material options, although the primary focus remains on performance and durability. The competitive landscape is defined by the presence of established players like Silawrap, Silotite, and Tama, who compete on the basis of product quality, technological innovation, and global distribution networks. The emphasis on producing silage with higher nutritional content is a significant driver for advanced packaging solutions in this market.

Drivers, Opportunities & Restraints

The growth of the silage tube market is propelled by several key drivers, including the rising global demand for animal protein, which necessitates efficient feed storage and management systems. The increasing adoption of modern agricultural practices and the need to reduce post-harvest losses are also significant factors encouraging the use of silage tubes. A major opportunity lies in the untapped potential of emerging economies in Asia-Pacific and Latin America, where dairy and livestock industries are expanding rapidly. The development of biodegradable or more easily recyclable film materials presents a substantial opportunity for innovation and market differentiation. However, the market faces restraints such as the volatility in raw material prices, particularly polyethylene, which can impact manufacturing costs and final product pricing. Additionally, a lack of awareness and technical knowledge among small-scale farmers in certain regions can hinder market penetration. The need for specialized machinery for filling and handling the tubes also represents an initial investment barrier for some potential users.

Concentration Insights

The silage tube market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional manufacturers. Leading companies such as RKW Hyplast, IPI S.r.l., and Barbier Group have established a strong global presence through extensive product portfolios and robust distribution channels. These players often engage in strategic activities like mergers, acquisitions, and partnerships to consolidate their market positions and expand their geographical reach. Regional manufacturers compete effectively by catering to specific local needs and offering cost-competitive products, though they may lack the extensive R&D capabilities of the larger firms. The market concentration is highest in North America and Europe, where advanced farming is prevalent, while other regions show a more fragmented competitive landscape. Innovation remains a critical factor for maintaining a competitive edge, with focus areas including enhanced film technology and integrated system solutions.

Type Insights

Silage tubes are primarily categorized based on their diameter, length, and the number of layers in their construction, which directly correlates to their storage capacity and oxygen barrier performance. Common types include single-layer and multi-layer tubes, with multi-layer constructions being increasingly preferred for their superior strength, puncture resistance, and enhanced impermeability to oxygen. The market also differentiates products based on their width, with standard sizes tailored for different farm sizes and types of machinery used for filling. Another distinction is between standard polyethylene tubes and those with specialized additives for UV protection or anti-fungal properties, which are crucial for extending the product's lifespan in various climatic conditions. The choice of tube type is fundamentally determined by the volume of silage to be stored, the specific crop being ensiled, and the local environmental conditions, making product selection a critical decision for farmers.

Application Insights

The primary application of silage tubes is in the storage and preservation of forage crops for livestock feed, most notably corn silage, grass silage, and alfalfa. They are extensively used in the dairy industry, which requires a consistent and high-quality supply of fermented feed year-round to maintain milk production. The beef cattle industry is another major application segment, utilizing silage tubes to store large quantities of feed efficiently. Beyond these, applications are found in the sheep and goat farming sectors, though on a relatively smaller scale. The use of silage tubes is not limited to a single type of farm; they are deployed by large-scale commercial operations, mid-sized family farms, and increasingly by custom forage harvesting businesses that service multiple farms. The application dictates the required specifications of the tube, such as its size and material grade, ensuring optimal preservation for the intended use.

Regional Insights

The demand for silage tubes is intrinsically linked to regional agricultural patterns and the scale of livestock farming. North America and Europe represent mature and well-established markets, characterized by high adoption rates among large-scale dairy and beef producers. Countries like the United States, Germany, France, and the United Kingdom are significant consumers due to their advanced agricultural sectors. The Asia-Pacific region is identified as a high-growth market, driven by the expanding dairy industries in countries such as China, India, and New Zealand, where modern farming techniques are being rapidly adopted. South America, particularly Brazil and Argentina, with their massive beef production industries, also constitutes a substantial market. Regional variations in climate also influence product preferences, with areas of high solar radiation demanding tubes with superior UV protection, while regions with higher rainfall may prioritize resistance to water ingress and ground moisture.

Company Insights

The competitive landscape of the silage tube market features several key players who have shaped the industry through innovation and global expansion. Prominent companies include RKW Hyplast, a leader known for its high-performance films and extensive product range. Silawrap, another significant player, is recognized for its durable and reliable silage preservation solutions. IPI S.r.l. and Barbier Group are also major contributors, offering a variety of tubes and complementary systems for silage management. Tama, with a strong presence in multiple continents, competes effectively through its focus on product quality and farmer support services. These companies invest heavily in research and development to enhance the functional properties of their films, such as improving tensile strength and oxygen barrier capabilities. Their strategies often involve not just selling products but also providing holistic solutions, including technical support and machinery partnerships, to ensure customer success in silage production.

Recent Developments

The silage tube market has recently been characterized by developments focused on sustainability and enhanced product performance. Leading manufacturers are investing in research to develop films with a higher content of recycled materials without compromising on the critical oxygen barrier properties necessary for effective fermentation. There is a noticeable trend towards creating thinner yet stronger films, which reduces plastic usage per unit of silage stored, addressing both economic and environmental concerns. Companies are also expanding their manufacturing capacities in high-growth regions like Asia-Pacific to better serve local demand and reduce logistical costs. Furthermore, strategic collaborations between film producers and machinery manufacturers are becoming more common, aiming to provide farmers with fully integrated and efficient silage systems. These developments reflect the industry's response to the dual pressures of advancing agricultural productivity and adopting more sustainable practices.

Report Segmentation

This comprehensive report on the silage tube market is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation is structured along several key dimensions to cater to the specific informational needs of various stakeholders. It includes a breakdown by product type, distinguishing between different tube sizes, layer constructions, and material compositions. The application segmentation delves into the various end-uses, such as dairy farms, beef feedlots, and other livestock operations, highlighting the unique demands of each sector. A crucial geographical segmentation analyzes the market performance across major regions and key countries, identifying regional trends, growth patterns, and competitive dynamics. Furthermore, the report offers a detailed company landscape, profiling major players, their market shares, product offerings, and strategic initiatives. This multi-faceted segmentation ensures that the analysis provides actionable insights for businesses, investors, and professionals operating within or entering this market.

FAQs

What are silage tubes made of? Silage tubes are predominantly manufactured from polyethylene plastic, often formulated into multi-layer films. These films are engineered to be highly durable, puncture-resistant, and impermeable to oxygen, which is crucial for creating the anaerobic environment needed for proper fermentation. Advanced formulations include additives for UV stabilization to prevent degradation from sunlight and other agents to inhibit fungal growth on the tube's surface.

How long does silage last in a tube? When properly packed and sealed to exclude oxygen, silage can be preserved in a tube for extended periods, typically ranging from 12 to 18 months. The longevity is highly dependent on the integrity of the seal, the quality of the plastic film, and protection from physical damage from wildlife or machinery. High-quality tubes and correct management practices are essential for maximizing storage life and maintaining nutritional value.

What size silage bag do I need? The required size of a silage tube is determined by the volume of forage you need to store and the type of machinery available for packing. Sizes are defined by their diameter and length, with common diameters suited to different packing tractors. Farmers must calculate the total tonnage of silage and select a tube that can accommodate that volume at the appropriate packing density to ensure optimal preservation.

How are silage tubes filled? Silage tubes are filled using specialized machinery known as silage baggers or baggers. This equipment consists of a hopper that receives chopped forage from a wagon or truck and a packing system that uses a powerful rotor to tightly compress the forage into the tube. The machine gradually moves forward as the tube fills, creating a long, dense, and airtight package of silage.

Can silage tubes be reused? Generally, silage tubes are designed for a single season of use. After the silage is consumed, the plastic is typically disposed of or sent for recycling. Reuse is not standard practice because the plastic can become weakened, contaminated, or torn during the emptying process, compromising its ability to create an effective oxygen barrier for a subsequent season, which could lead to spoilage.

Where can I buy silage tubes? Silage tubes are distributed through a network of agricultural suppliers, farm cooperatives, and directly from manufacturers. Major agricultural equipment dealers and specialized packaging distributors often stock a range of sizes and brands. Furthermore, leading manufacturers and their regional distributors sell products online, providing farmers with direct access to their product catalogs and technical support services.

Citius Research has developed a research report titled “Silage Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Silage Tube Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Silage Tube Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Silage Tube Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Silage Tube Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Silage Tube Market
• Research Methodology
• Executive Summary
• Market Dynamics of Silage Tube Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Silage Tube Market
• Cost and Gross Margin Analysis of Silage Tube Market
• Silage Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Silage Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Silage Tube Market Key Stakeholders

Below are the key stakeholders for the Silage Tube Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Silage Tube Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Silage Tube Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Silage Tube Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Silage Tube Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Silage Tube Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Silage Tube Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Silage Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Silage Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Silage Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Silage Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Silage Tube Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Silage Tube Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Silage Tube Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Silage Tube Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Silage Tube Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Silage Tube Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Silage Tube Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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