Self-chilling cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210657
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Self-chilling cans Market size was estimated at USD 420 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Self-chilling cans Market

(Market Size)
$420 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 780 million
Key Players Crown Holdings, Ball Corporation, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The self-chilling cans market represents an innovative segment within the packaging industry, focused on developing containers that can cool their contents without external refrigeration. This technology is primarily aimed at enhancing consumer convenience in on-the-go scenarios, particularly within the beverage sector. The core mechanism often involves endothermic reactions triggered by the user, providing a rapid cooling effect. Major players are investing in research and development to improve the efficiency, safety, and cost-effectiveness of these systems. The market is driven by rising demand for portable, instant cooling solutions and is gaining traction across various beverage applications, including carbonated soft drinks, alcoholic beverages, and functional energy drinks. While the technology presents significant opportunities for brand differentiation and premiumization, it also faces challenges related to manufacturing complexity and regulatory approvals for the cooling mechanisms used inside the packaging.

Key Highlights

The self-chilling can market is distinguished by its groundbreaking active packaging technology. A key highlight is the integration of a heat exchange unit within the can's base, which is activated by the consumer, typically by inverting the can or pressing a button. This activation initiates a chemical process that absorbs heat from the beverage, lowering its temperature significantly within minutes. Leading companies like Tempra Technology and The Joseph Company have been pioneers in developing and commercializing these advanced systems. The technology offers a unique value proposition for outdoor events, sports, travel, and emergency situations where conventional cooling is unavailable. Furthermore, it aligns with the growing consumer trend towards experiential and interactive packaging, providing a novel user experience that can command a higher price point and foster brand loyalty in a competitive market landscape.

Drivers, Opportunities & Restraints

The growth of the self-chilling cans market is propelled by several key drivers. The increasing consumer preference for convenience and instant gratification is a primary force, as these cans eliminate the need for pre-chilling or ice. The expansion of outdoor recreational activities and the growing demand for ready-to-drink beverages further bolster this trend. Significant opportunities exist for beverage companies to leverage this technology for product differentiation, creating premium offerings and capturing new market segments. It also opens avenues in sectors beyond traditional beverages, such as pharmaceuticals for temperature-sensitive medicines. However, the market faces considerable restraints. The primary challenge is the high cost of production compared to standard cans, which translates to a higher retail price that may limit mass-market adoption. Technical hurdles, including ensuring consistent cooling performance and navigating complex safety regulations for the internal cooling mechanisms, also pose significant barriers to widespread commercialization and scalability for manufacturers.

Concentration Insights

The competitive landscape of the self-chilling cans market is characterized by a moderate level of concentration, with a mix of established packaging giants and specialized technology firms. A handful of companies hold key patents and proprietary technologies, creating a somewhat concentrated environment in terms of intellectual property. Major players include Crown Holdings Inc. and Ball Corporation, which have the manufacturing scale and distribution networks to bring such innovations to market. Alongside them, specialized entities like Chill-Can International are solely focused on advancing and licensing self-chilling technology. This dynamic creates a market where collaboration is common, with beverage brands often partnering with these technology holders rather than developing the systems in-house. The high R&D costs and patent protections act as significant barriers to entry, consolidating influence among those who have already made substantial investments in perfecting the technology and securing necessary regulatory approvals.

Type Insights

The self-chilling cans market can be segmented based on the technology employed for the cooling mechanism. The predominant type utilizes an endothermic reaction system, where a contained chemical substance, such as water and a desiccant like zeolite, reacts to absorb heat from the beverage when activated. Another emerging type involves compressed gas systems, where a small amount of contained gas expands to create a cooling effect. The endothermic reaction method is currently more prevalent due to its relative simplicity and lower cost profile compared to more complex mechanical systems. The choice of technology directly impacts the cooling speed, the final temperature achieved, the shelf life of the product, and the overall cost structure. Ongoing research is focused on developing more efficient, environmentally friendly, and cost-effective cooling agents to improve the performance and sustainability of these innovative packaging solutions.

Application Insights

The application of self-chilling cans is predominantly within the beverage industry, where the need for instant cold drinks is most acute. The largest application segment is carbonated soft drinks, including sodas and sparkling waters, where brand owners seek to enhance convenience and consumer engagement. The alcoholic beverage segment, particularly beer and ready-to-drink cocktails, is another significant application area, as the technology offers a premium experience for social and outdoor consumption. Energy drinks and functional beverages also represent a growing application, appealing to active consumers who require immediate refreshment. Beyond beverages, there is exploratory interest in applying this technology to other liquid products that benefit from cooling, such as certain pharmaceutical formulations or personal care products, although these applications are still in nascent stages of development and represent a future growth frontier for the market.

Regional Insights

The adoption and development of self-chilling can technology show distinct regional patterns influenced by consumer behavior, climate, and industrial infrastructure. North America, particularly the United States, is a leading region, driven by a strong culture of convenience, high consumption of packaged beverages, and the presence of key technology developers and large beverage companies. Europe follows closely, with stringent environmental regulations pushing innovation towards sustainable cooling mechanisms and a consumer base receptive to novel packaging solutions. The Asia-Pacific region is anticipated to exhibit significant growth potential, fueled by rising disposable incomes, rapid urbanization, and extreme summer temperatures in countries like India, China, and Japan, which increase the demand for instant cooling products. However, market penetration in developing regions may be slower due to cost sensitivity and less developed cold chain logistics, which currently fulfill the cooling need.

Company Insights

The self-chilling cans market features a strategic mix of companies, including packaging manufacturers and dedicated technology firms. Crown Holdings Inc. and Ball Corporation are prominent players, leveraging their extensive experience in metal packaging to develop and produce these advanced containers. Their strength lies in massive production capabilities and established relationships with global beverage brands. Specialized technology companies are also critical to the ecosystem. Tempra Technology is known for its Advanced Cooling Technology, while The Joseph Company has been a long-time developer and licensor of self-chilling can technology. Chill-Can International is another key entity focused on manufacturing and commercializing its proprietary self-chilling system. The market dynamics often involve partnerships, where these technology innovators license their patents to large packaging manufacturers or beverage companies, combining technological expertise with production and distribution muscle to bring products to market.

Recent Developments

The self-chilling cans market has witnessed several noteworthy recent developments focused on technological refinement and commercial partnerships. There has been a marked increase in research activities aimed at improving the efficiency and environmental profile of the cooling mechanisms, with a shift towards more sustainable and non-toxic reactants. Several companies have announced advancements in reducing the activation time and achieving lower final temperatures to enhance consumer satisfaction. On the commercial front, strategic partnerships and licensing agreements between technology holders and major beverage conglomerates have been a key trend, signaling a path towards broader market commercialization. Furthermore, there is growing interest in integrating smart packaging features, such as indicators to show when the can is adequately chilled. These developments collectively indicate a market that is moving beyond the prototype stage towards viable, scalable consumer products, with a focus on performance, safety, and sustainability.

Report Segmentation

This comprehensive report on the self-chilling cans market provides a detailed analysis segmented to offer granular insights. The segmentation is structured to dissect the market from multiple perspectives. The analysis is broken down by technology type, categorizing the market into key cooling mechanisms such as endothermic reaction systems and compressed gas systems. It is further segmented by application, detailing the adoption across carbonated soft drinks, alcoholic beverages, energy drinks, and other potential applications. A crucial geographical segmentation provides a regional breakdown, covering North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional trends and opportunities. Additionally, the report includes a competitive landscape segment, profiling key companies, their market shares, strategic initiatives, and product portfolios. This multi-faceted segmentation allows for a thorough understanding of the market dynamics, growth pockets, and competitive scenario, providing stakeholders with actionable intelligence.

FAQs

How do self-chilling cans work?

Self-chilling cans typically work through an endothermic reaction. The can has a separate compartment in its base containing a desiccant, such as zeolite, and water. When the consumer activates the can by inverting it or pressing a button, the water mixes with the desiccant. This reaction absorbs a significant amount of heat from the beverage compartment located above, thereby cooling the drink rapidly without any external power source.

What are self-chilling cans made of?

Self-chilling cans are primarily made from aluminum, similar to standard beverage cans, for the main body due to its excellent thermal conductivity and recyclability. The internal cooling mechanism involves additional components, which can include a plastic or metal inner chamber to hold the cooling agents, a valve or trigger mechanism for activation, and the chemical reactants themselves, which are typically non-toxic, food-grade materials like water and zeolite.

Who invented the self-cooling can?

The concept of the self-cooling can has been developed by several inventors over time. One of the earliest and most prominent figures associated with its development is Joseph Priestley, but modern commercial efforts are often attributed to companies like The Joseph Company, which has worked for decades to advance and patent various iterations of the technology for practical use in the beverage industry.

Are self-cooling cans safe?

Yes, commercially developed self-cooling cans are designed to be safe for consumer use. The cooling mechanisms utilize food-grade, non-toxic chemicals that are completely sealed from the beverage compartment. These products must undergo rigorous testing and receive approval from regulatory bodies like the FDA in the United States before they can be marketed, ensuring there is no risk of contamination or harmful exposure to the consumer.

What is the cost of a self-chilling can?

The cost of a self-chilling can is significantly higher than that of a standard beverage can due to the complex internal technology, additional materials, and specialized manufacturing processes required. This increased production cost is passed on to the consumer, making products packaged in self-chilling cans premium offerings. The exact price premium varies but is a key factor influencing their market adoption and target demographic.

Can self-chilling cans be recycled?

The recyclability of self-chilling cans is a complex issue. The aluminum body of the can is fully recyclable. However, the internal cooling mechanism, which may contain different materials like plastics and chemical residues, often requires separation before recycling. Manufacturers are actively working on designs that facilitate easier disassembly and improve the overall recyclability of the entire unit to align with growing environmental sustainability demands.

Citius Research has developed a research report titled “Self-chilling cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Self-chilling cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Self-chilling cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Self-chilling cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Self-chilling cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Self-chilling cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Self-chilling cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Self-chilling cans Market
• Cost and Gross Margin Analysis of Self-chilling cans Market
• Self-chilling cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Self-chilling cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Self-chilling cans Market Key Stakeholders

Below are the key stakeholders for the Self-chilling cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Self-chilling cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Self-chilling cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Self-chilling cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Self-chilling cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Self-chilling cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Self-chilling cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Self-chilling cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Self-chilling cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Self-chilling cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Self-chilling cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Self-chilling cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Self-chilling cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Self-chilling cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Self-chilling cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Self-chilling cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Self-chilling cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Self-chilling cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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