Returnable Plastic Crates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210596
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Returnable Plastic Crates Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

Returnable Plastic Crates Market

(Market Size)
$5.5 billion
$9.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.2 billion
Key Players Schoeller Allibert, Nefab, ORBIS Corporation, CABKA, DS Smith

Market Summary

The returnable plastic crates market is an integral segment within the global packaging industry, characterized by the widespread adoption of reusable and sustainable packaging solutions. These crates are designed for multiple trips and extended lifecycles, primarily serving industries that require efficient and secure transportation of goods. The market is driven by the increasing emphasis on reducing packaging waste and enhancing supply chain efficiency. Returnable plastic crates are favored for their durability, stackability, and ability to protect contents from damage, making them ideal for sectors such as agriculture, food and beverage, and logistics. The growing trend towards circular economy practices further supports market expansion, as businesses seek to minimize environmental impact while optimizing operational costs. Innovations in material science and crate design continue to improve product performance, catering to diverse application needs across various regions.

Key Highlights

The returnable plastic crates market showcases several key highlights that underscore its significance in the packaging sector. These crates offer exceptional durability and resistance to impact, moisture, and temperature variations, ensuring product safety during transit and storage. Their reusable nature aligns with sustainability goals, reducing the reliance on single-use packaging and lowering overall waste generation. Major industries utilizing these crates include fresh produce, dairy, automotive, and retail, where efficient handling and storage are critical. Leading manufacturers are focusing on developing lightweight yet robust designs to enhance load capacity and reduce transportation costs. Additionally, the integration of tracking technologies such as RFID tags is gaining traction, enabling better inventory management and supply chain visibility. The market is also witnessing increased collaboration between crate producers and end-users to create customized solutions that address specific logistical challenges.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the returnable plastic crates market, including the rising demand for sustainable packaging solutions and the need for cost-effective logistics. Stringent environmental regulations aimed at reducing plastic waste encourage businesses to adopt reusable systems, while the efficiency gains in supply chain operations provide a strong economic incentive. Opportunities abound in emerging economies where modernization of agricultural and retail sectors is accelerating, creating new demand for efficient packaging. The expansion of e-commerce and organized retail also presents significant growth potential, as these sectors require robust packaging for product handling and distribution. However, the market faces restraints such as high initial investment costs for implementing returnable crate systems and challenges related to reverse logistics, including crate loss and management complexity. Additionally, competition from alternative materials like wood and metal, though less prevalent, can impact market dynamics.

Concentration Insights

The returnable plastic crates market exhibits a concentrated landscape with a mix of global players and regional manufacturers dominating the industry. Companies such as Schoeller Allibert, Linpac Group, and Nefab Group hold significant market shares, leveraging their extensive product portfolios and established distribution networks. These key players focus on innovation, sustainability, and strategic partnerships to strengthen their market position. Regional concentration is notable in North America and Europe, where environmental regulations and advanced supply chain infrastructures drive adoption. Meanwhile, the Asia-Pacific region is emerging as a high-growth area due to rapid industrialization and increasing awareness of sustainable practices. The market also features numerous small and medium-sized enterprises that cater to niche applications, contributing to a competitive yet collaborative ecosystem focused on advancing reusable packaging solutions.

Type Insights

Returnable plastic crates are available in various types, each tailored to specific industry requirements and functional needs. Common variants include stackable crates, nestable crates, and collapsible crates, offering flexibility in storage and transportation. Stackable crates are designed for secure vertical stacking, maximizing space utilization in warehouses and during transit. Nestable crates allow for compact storage when empty, reducing return shipping volumes and costs. Collapsible crates provide further space efficiency by folding flat when not in use, ideal for applications with limited storage space. Materials used typically include high-density polyethylene (HDPE) and polypropylene (PP), chosen for their strength, chemical resistance, and recyclability. Specialized crates with partitions, ventilation holes, or anti-static properties are also available, addressing the unique demands of sectors like electronics, pharmaceuticals, and perishable goods.

Application Insights

The application of returnable plastic crates spans multiple industries, highlighting their versatility and functional benefits. In the agriculture sector, these crates are extensively used for harvesting, storing, and transporting fresh produce such as fruits and vegetables, ensuring minimal damage and extended shelf life. The food and beverage industry relies on them for moving bottled goods, dairy products, and baked items, where hygiene and durability are paramount. Automotive manufacturers utilize returnable crates for parts delivery and assembly line organization, enhancing operational efficiency. Retail and logistics sectors employ these crates for inventory management and product distribution, benefiting from their reusability and stackability. Additionally, they find applications in pharmaceuticals for safe handling of medical supplies and in electronics for protecting sensitive components during shipping and storage.

Regional Insights

The returnable plastic crates market demonstrates distinct regional dynamics influenced by economic development, regulatory frameworks, and industrial activities. North America and Europe are mature markets, driven by strict environmental policies, advanced logistics networks, and high awareness of sustainability. Countries like the United States, Germany, and France are key contributors, with strong demand from the food and automotive sectors. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, expansion of the retail sector, and increasing adoption of efficient packaging solutions in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where growing agricultural exports and modernization efforts are creating opportunities for returnable crate adoption. Each region presents unique challenges and opportunities, shaping the strategic focus of market players.

Company Insights

Prominent companies in the returnable plastic crates market include Schoeller Allibert, Linpac Group, Nefab Group, DS Smith, and Rehrig Pacific Company. Schoeller Allibert is renowned for its innovative and sustainable crate solutions, serving diverse global industries. Linpac Group focuses on high-performance packaging with an emphasis on durability and efficiency. Nefab Group offers customized returnable packaging systems, leveraging expertise in lightweight and protective designs. DS Smith provides eco-friendly packaging solutions, integrating circular economy principles into their product offerings. Rehrig Pacific Company specializes in crates for the agriculture and beverage sectors, emphasizing functionality and cost-effectiveness. These companies invest in research and development to enhance product features, expand their geographic presence, and meet evolving customer demands for sustainable and efficient packaging solutions.

Recent Developments

Recent developments in the returnable plastic crates market reflect a strong focus on sustainability, innovation, and strategic expansion. Companies are increasingly introducing crates made from recycled materials and developing designs that enhance recyclability at the end of their lifecycle. Technological advancements include the incorporation of IoT-enabled tracking systems to improve crate visibility and management within supply chains. Partnerships and acquisitions are common, as firms seek to broaden their product portfolios and geographic reach. For instance, several key players have collaborated with retail chains and agricultural cooperatives to implement customized returnable packaging programs. Additionally, there is a growing trend towards lightweighting crates to reduce carbon footprint during transportation, aligning with corporate sustainability goals and regulatory requirements.

Report Segmentation

The returnable plastic crates market report is segmented based on type, material, application, and region. By type, the market is categorized into stackable, nestable, collapsible, and other specialized crates, each addressing specific storage and transport needs. Material segmentation includes high-density polyethylene (HDPE), polypropylene (PP), and other polymers, with HDPE being predominant due to its robustness and cost-effectiveness. Application segmentation covers agriculture, food and beverage, automotive, retail, logistics, pharmaceuticals, and others, highlighting the diverse usage across industries. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth patterns, and competitive landscapes. This comprehensive segmentation enables a detailed analysis of market dynamics and opportunities.

FAQs

What are returnable plastic crates made of? Returnable plastic crates are typically manufactured from high-density polyethylene (HDPE) or polypropylene (PP), materials chosen for their durability, impact resistance, and recyclability. These polymers ensure the crates can withstand multiple use cycles and harsh handling conditions.

How do returnable plastic crates benefit the environment? These crates reduce environmental impact by minimizing waste generation through reuse, lowering the need for single-use packaging, and supporting circular economy practices. They are often recyclable at the end of their lifespan, further enhancing sustainability.

Which industries use returnable plastic crates the most? Key industries include agriculture for produce handling, food and beverage for transport of perishables, automotive for parts logistics, and retail for inventory management, due to their efficiency and protective qualities.

What is the lifespan of a returnable plastic crate? The lifespan varies based on usage intensity and material quality, but generally, these crates can last for several years and hundreds of trips, making them a cost-effective packaging solution over time.

Are returnable plastic crates customizable? Yes, manufacturers offer customization options in size, color, partitions, ventilation, and branding to meet specific operational requirements and enhance supply chain identification.

How are returnable plastic crates managed in logistics? They are managed through organized pooling systems or closed-loop logistics, where crates are collected, cleaned, and reused. Technologies like barcodes and RFID tags are increasingly used to track and manage crate movements.

Citius Research has developed a research report titled “Returnable Plastic Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Returnable Plastic Crates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Returnable Plastic Crates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Returnable Plastic Crates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Returnable Plastic Crates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Returnable Plastic Crates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Returnable Plastic Crates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Returnable Plastic Crates Market
• Cost and Gross Margin Analysis of Returnable Plastic Crates Market
• Returnable Plastic Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Returnable Plastic Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Returnable Plastic Crates Market Key Stakeholders

Below are the key stakeholders for the Returnable Plastic Crates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Returnable Plastic Crates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Returnable Plastic Crates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Returnable Plastic Crates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Returnable Plastic Crates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Returnable Plastic Crates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Returnable Plastic Crates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Returnable Plastic Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Returnable Plastic Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Returnable Plastic Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Returnable Plastic Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Returnable Plastic Crates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Returnable Plastic Crates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Returnable Plastic Crates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Returnable Plastic Crates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Returnable Plastic Crates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Returnable Plastic Crates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Returnable Plastic Crates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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