PS Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210543
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The PS Containers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

PS Containers Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Berry Global, Amcor, Silgan Holdings, Graham Packaging, Alpha Packaging

Market Summary

The PS containers market is a significant segment within the global packaging industry, focusing on the production and utilization of containers made from polystyrene. This market caters to various sectors requiring lightweight, durable, and cost-effective packaging solutions. PS containers are widely appreciated for their clarity, rigidity, and excellent protective properties, making them suitable for a range of products from food items to consumer goods. The market operates within a complex supply chain involving raw material suppliers, manufacturers, converters, and end-users across diverse industries. Continuous advancements in production technologies and material science contribute to enhancing the performance and sustainability profile of these containers. The competitive landscape is characterized by the presence of both global players and regional manufacturers striving to meet evolving consumer demands and regulatory standards. Market dynamics are influenced by factors such as changing consumer lifestyles, industrialization, and the push towards more environmentally responsible packaging options. The PS containers market remains integral to modern packaging, balancing functionality with economic and environmental considerations.

Key Highlights

The PS containers market is defined by several key highlights that underscore its importance and trajectory. A primary highlight is the material's exceptional clarity and gloss, which provides excellent product visibility and enhanced shelf appeal, a critical factor in retail environments. Furthermore, polystyrene containers offer superior insulation properties, making them exceptionally suitable for hot and cold food and beverage applications, thereby maintaining product temperature and integrity. The market is also witnessing a significant trend towards the development of recycled content and bio-based polystyrene alternatives, addressing growing environmental concerns and regulatory pressures. Innovations in manufacturing processes are leading to lighter-weight containers without compromising strength, contributing to reduced material usage and lower transportation costs. The versatility of PS containers allows for their use in a multitude of applications, from rigid clamshells for electronics to disposable foodservice items. Key industry players are actively engaged in research and development to improve the recyclability and overall environmental footprint of their products, signaling a commitment to sustainable development within the packaging sector.

Drivers, Opportunities & Restraints

The growth of the PS containers market is propelled by several key drivers. The expanding foodservice industry, particularly quick-service restaurants and online food delivery services, generates substantial demand for durable, lightweight, and inexpensive disposable packaging. The excellent protective qualities of PS containers for fragile goods also drive their adoption in sectors like electronics and healthcare. Furthermore, the material's cost-effectiveness compared to many alternatives remains a significant advantage for manufacturers and brand owners. Opportunities within the market are abundant, particularly in the realm of sustainability. Advancements in chemical recycling technologies present a promising avenue to create a circular economy for polystyrene, potentially mitigating its environmental impact. There is also a growing opportunity to penetrate emerging economies where urbanization and rising disposable incomes are boosting the consumption of packaged goods. However, the market faces considerable restraints. Stringent government regulations aimed at reducing single-use plastics, including bans and taxes on certain polystyrene products, pose a significant challenge. Negative public perception regarding the environmental persistence of plastic waste continues to pressure brands to seek alternative materials, potentially hampering market growth. Volatility in the prices of raw materials, such as styrene monomer, also adds an element of uncertainty to production costs and profitability.

Concentration Insights

The global PS containers market exhibits a varied concentration of key players and production capabilities. The competitive landscape is a mix of large multinational corporations and numerous regional manufacturers, creating a fragmented yet dynamic environment. Leading companies such as Dart Container Corporation, Genpak LLC, and Pactiv LLC hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous investment in innovation. These players often compete on factors like product quality, price, sustainability initiatives, and customer service. Geographically, production and consumption are concentrated in regions with well-established packaging industries and high demand from end-use sectors. Asia-Pacific represents a major hub for both manufacturing and consumption, driven by its massive industrial base and growing population. North America and Europe also represent concentrated markets, though they are more mature and heavily influenced by stringent environmental regulations. This concentration means that innovations and strategic decisions from the top players significantly influence global market trends, pricing, and the adoption of new technologies across the industry.

Type Insights

The PS containers market is primarily segmented based on the type of polystyrene used, with General Purpose Polystyrene (GPPS) and High Impact Polystyrene (HIPS) being the two main categories. GPPS is known for its crystal clarity, rigidity, and brilliance, making it the material of choice for applications where product visibility is paramount. It is extensively used in producing clear clamshells, drink cups, lids, and salad containers. Its transparent nature allows consumers to view the product directly, enhancing its appeal. On the other hand, HIPS is modified with rubber to improve its impact strength and durability while sacrificing some clarity, often resulting in an opaque or translucent finish. This type is favored for applications requiring higher resistance to cracking or breaking, such as containers for dairy products, margarine, and certain electronic components. The choice between GPPS and HIPS is fundamentally dictated by the specific functional requirements of the end-use application, balancing factors like transparency, strength, and cost-effectiveness to meet the needs of both manufacturers and consumers.

Application Insights

PS containers serve a vast array of applications across multiple industries, demonstrating their versatility. The food and beverage sector is the largest application segment, utilizing these containers for packaging fresh produce, baked goods, dairy products, eggs, and ready-to-eat meals. Their insulation properties are crucial for hot and cold foodservice items like takeaway containers, coffee cups, and soup bowls. Beyond food, the healthcare industry relies on PS containers for packaging pharmaceuticals, medical devices, and diagnostic kits due to their rigidity and ability to be manufactured in sterile conditions. The electronics industry uses custom-molded PS clamshells and trays to protect sensitive components during shipping and handling. Consumer goods, including cosmetics and personal care products, also employ PS jars and tubs for their aesthetic appeal and protective qualities. Each application demands specific properties from the container, such as clarity for food presentation, strength for protection, or specific barrier properties for product preservation, guiding manufacturers in their material selection and container design processes.

Regional Insights

The demand and production landscape for PS containers vary significantly across different global regions. The Asia-Pacific region dominates the global market, driven by rapid industrialization, a massive population, and a booming foodservice sector in countries like China and India. This region is a major manufacturing hub, supplying both domestic needs and international markets. North America holds a substantial market share, characterized by high consumption rates of packaged foods and a well-established quick-service restaurant industry. However, this region also faces the most intense regulatory pressure and consumer activism against single-use plastics, which is shaping market evolution. Europe's market is mature and is strongly influenced by the European Union's circular economy action plan and directives targeting plastic waste, pushing innovation towards recycling and alternative materials. Latin America and the Middle East & Africa are emerging markets with growing potential, fueled by urbanization, economic development, and increasing adoption of Western consumption patterns, though infrastructure for waste management and recycling remains a developing challenge.

Company Insights

The competitive environment of the PS containers market features a blend of established global entities and agile regional manufacturers. Prominent players such as Dart Container Corporation, a world leader in foodservice packaging, and Pactiv LLC, known for its broad range of food packaging and foodservice products, command significant influence. Companies like Genpak LLC and D&W Fine Pack LLC are also key contributors, focusing on innovation and sustainability within their product lines. These industry leaders compete intensely on scale, product diversity, and technological advancement, often investing heavily in research to develop more sustainable solutions like recycled-content PS or compostable alternatives. Beyond these giants, numerous regional companies compete effectively by catering to local tastes, offering customized solutions, and ensuring rapid supply chain responsiveness. The strategic focus for most companies involves navigating the complex regulatory environment, enhancing their environmental credentials, and optimizing production efficiencies to maintain competitiveness in a market increasingly concerned with sustainability.

Recent Developments

The PS containers market is experiencing notable developments focused primarily on sustainability and technological innovation. A significant trend is the increased investment and progress in advanced recycling technologies, particularly pyrolysis, which can break down polystyrene waste back into its monomer form for reuse in new food-grade containers. This supports the concept of a circular economy and helps address criticism of plastic waste. Major industry players are forming coalitions and partnerships to accelerate the development and scaling of these recycling infrastructures. Furthermore, there is a growing emphasis on designing for recyclability, with companies simplifying container designs by avoiding problematic additives and colors that hinder the recycling process. Product innovation continues with the introduction of new container designs that use less material while maintaining performance, a process known as lightweighting. Some companies are also exploring the integration of bio-based feedstocks to produce polystyrene, although this remains in relatively early stages compared to mechanical and chemical recycling initiatives.

Report Segmentation

This comprehensive market research report on the PS containers market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, distinguishing between General Purpose Polystyrene (GPPS) and High Impact Polystyrene (HIPS) containers, analyzing the demand dynamics for each. The report further breaks down the market by application, covering key sectors such as food packaging, foodservice, healthcare, electronics, and consumer goods, providing insights into growth drivers and requirements for each segment. A crucial part of the segmentation is the regional analysis, which examines the market performance and trends in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This geographical breakdown helps in understanding local regulatory impacts, consumption patterns, and growth opportunities. Additionally, the report includes a competitive landscape section, profiling major companies and assessing their market strategies, strengths, and recent developments. This multi-faceted segmentation allows stakeholders to identify specific niches, understand competitive intensity, and make informed strategic decisions.

FAQs

What are PS containers made from?

PS containers are manufactured from polystyrene, a synthetic aromatic polymer derived from the monomer styrene, which is a liquid petrochemical. The material is processed through polymerization and then formed into containers using various techniques like thermoforming or injection molding.

Are PS containers recyclable?

Yes, polystyrene containers are technically recyclable. However, the infrastructure for collecting and recycling them is not as widespread as for some other plastics like PET or HDPE. Specialized facilities are required to effectively process and clean the material for recycling into new products.

What is the difference between PS and PP containers?

The primary difference lies in the material; PS (polystyrene) is often rigid and clear but can be brittle, while PP (polypropylene) is more flexible and has a higher resistance to heat, chemicals, and fatigue. PP is generally considered more durable for reusable applications and has a higher melting point.

Why are PS containers used for food?

PS containers are widely used for food packaging due to their excellent clarity, which showcases the product, their rigidity which protects the contents, and their effective insulation properties which help maintain the temperature of hot or cold foods. They are also cost-effective and provide a good moisture barrier.

What are the alternatives to PS containers?

Common alternatives include containers made from polypropylene (PP), polyethylene terephthalate (PET), aluminum, paperboard, molded fiber, and bioplastics like polylactic acid (PLA). The choice of alternative depends on the specific application requirements, cost considerations, and sustainability goals.

How does the production of PS containers impact the environment?

The production process consumes fossil fuels and energy, contributing to carbon emissions. The end-of-life impact is a significant concern, as improper disposal can lead to PS containers persisting in the environment. However, advancements in recycling technologies and efforts to incorporate recycled content aim to mitigate this environmental footprint.

Citius Research has developed a research report titled “PS Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PS Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PS Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PS Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PS Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PS Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of PS Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PS Containers Market
• Cost and Gross Margin Analysis of PS Containers Market
• PS Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PS Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PS Containers Market Key Stakeholders

Below are the key stakeholders for the PS Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PS Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PS Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PS Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PS Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PS Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PS Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PS Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PS Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PS Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PS Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PS Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PS Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PS Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PS Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PS Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PS Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PS Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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