PP Container Liner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210516
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The PP Container Liner Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

PP Container Liner Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Berry Global, Mondi, Amcor, Sealed Air, ProAmpac

Market Summary

The PP container liner market is a specialized segment within the packaging industry, focusing on the production and distribution of flexible intermediate bulk container liners manufactured from polypropylene materials. These liners are critical components used to protect and transport a wide variety of dry flowable products, including food ingredients, chemicals, pharmaceuticals, and agricultural products. The market is characterized by its essential role in ensuring product integrity during storage and logistics, preventing contamination and spoilage. Demand is primarily driven by the global expansion of trade and the logistics sector's need for efficient, cost-effective, and reliable packaging solutions. Manufacturers in this space continuously innovate to enhance liner properties such as barrier strength, UV resistance, and static control to meet diverse industrial requirements. The competitive landscape includes both global players and regional manufacturers catering to specific application needs and regulatory standards across different geographies.

Key Highlights

The PP container liner market is distinguished by several key factors that underscore its importance. A primary highlight is the critical function these liners serve in preserving the quality and safety of sensitive materials during transit, which is paramount for industries like food and pharmaceuticals. The market benefits from continuous material science advancements, leading to the development of multi-layer and coated liners that offer superior protection against moisture, oxygen, and other contaminants. Another significant aspect is the customization available; liners are often tailored to fit specific container dimensions and to handle products with unique characteristics, such as hazardous materials or high-value goods. The industry is also witnessing a growing emphasis on sustainability, with increased interest in recyclable and reusable liner options. Furthermore, the market's dynamics are influenced by stringent international packaging and transportation regulations, which manufacturers must diligently adhere to, ensuring product compliance and safety on a global scale.

Drivers, Opportunities & Restraints

Growth in the PP container liner market is propelled by several powerful drivers. The expansion of global trade and the increasing volume of goods transported via shipping containers create a foundational demand for reliable protective packaging. The rise of the food processing and chemical industries, which require safe and contamination-free transportation of bulk materials, significantly contributes to market growth. Additionally, the cost-effectiveness and high performance of polypropylene as a material compared to alternatives make it a preferred choice for many end-users. Opportunities within the market are abundant, particularly in the development of advanced, sustainable liner solutions that cater to the growing environmental consciousness among businesses and regulators. The exploration of new application areas in sectors like mining and construction also presents potential for expansion. However, the market faces certain restraints, including volatility in raw material prices, which can impact production costs and profit margins. Furthermore, the complexity of adhering to diverse and evolving international regulatory standards for packaging and transported goods can pose challenges for manufacturers operating in multiple regions.

Concentration Insights

The competitive concentration in the PP container liner market reveals a landscape with a mix of large multinational corporations and specialized regional manufacturers. Leading global players such as Berry Global Inc., LC Packaging, and Nier Systems Inc. hold significant market share due to their extensive product portfolios, robust distribution networks, and strong technical capabilities. These companies often serve a diverse international clientele across multiple industries. Alongside these giants, numerous smaller and medium-sized enterprises thrive by focusing on niche applications, offering high levels of customization, or dominating specific geographical markets. The Asia-Pacific region, in particular, hosts a dense concentration of manufacturers catering to both local demand and export markets. This structure creates a competitive environment where scale, innovation, and customer-specific solutions are key differentiators for success.

Type Insights

The PP container liner market offers a variety of product types designed to meet specific protective needs. A primary classification is based on the construction of the liner, such as single-loop, double-loop, and multi-loop liners, which differ in their top cuff design and method of suspension within the container. Another crucial distinction lies in the material composition and layering; options range from standard single-ply liners to complex multi-layer laminates that may include ethylene vinyl alcohol (EVOH) or other materials for enhanced barrier properties. Coated liners are also prevalent, featuring layers that provide extra protection against moisture, gases, or static electricity. The choice of liner type is directly influenced by the characteristics of the product being transported, including its abrasiveness, moisture sensitivity, and potential for generating static charge, ensuring that the packaging solution is precisely matched to its contents.

Application Insights

PP container liners are utilized across a broad spectrum of industries, each with unique requirements. The food and beverage industry is a major consumer, using these liners to transport bulk quantities of ingredients like grains, flour, sugar, and starches while ensuring protection from moisture and contaminants to maintain food safety standards. The chemical industry relies on them for the safe handling of powders, granules, and other compounds, often requiring liners with specific chemical resistance and static control properties. In the pharmaceutical sector, liners must meet exceptionally high purity and cleanliness standards to prevent product contamination. Additionally, agricultural products, minerals, and plastics are commonly shipped using these liners. The application dictates the necessary liner specifications, including its barrier strength, thickness, and any special features like FDA-compliance for food contact or anti-static properties for flammable materials.

Regional Insights

The demand for PP container liners exhibits distinct regional patterns influenced by industrial activity and trade flows. The Asia-Pacific region represents a dominant force in the market, driven by its massive manufacturing output, booming chemical and food processing sectors, and status as a global export hub. Countries like China and India are particularly significant both as consumers and producers of these liners. North America and Europe are mature markets characterized by stringent regulatory environments and a high demand for advanced, high-performance liner solutions, especially in the food and pharmaceutical industries. These regions also show a strong trend towards sustainable packaging options. Meanwhile, Latin America and the Middle East & Africa are emerging markets where growth is fueled by increasing industrialization, agricultural exports, and investments in infrastructure, presenting new opportunities for market expansion.

Company Insights

The PP container liner market features a competitive roster of companies striving to enhance their market position through innovation and strategic expansion. Prominent players include Berry Global Group, Inc., a leader known for its extensive range of flexible packaging products and global reach. LC Packaging International BV is another key competitor, recognized for its focus on FIBCs and liners with a strong presence in Europe. Companies like Nier Systems Inc. and Composite Containers LLC are also significant contributors, often specializing in custom solutions and specific industrial applications. These entities compete on factors such as product quality, technological innovation in material science, ability to provide customized designs, pricing strategies, and the strength of their global supply chain and distribution networks. The competitive dynamics encourage continuous investment in research and development to create more efficient and sustainable liner products.

Recent Developments

The PP container liner market is dynamic, with recent developments focused on technological innovation and sustainability. A prominent trend is the increased investment in developing bio-based or recyclable polypropylene materials to reduce the environmental footprint of liners, aligning with corporate sustainability goals and regulatory pressures. Manufacturers are also advancing multi-layer extrusion and coating technologies to create liners with enhanced barrier properties, offering better protection for sensitive products like pharmaceuticals and specialty chemicals. Furthermore, there is a growing emphasis on smart packaging integration, though in early stages, exploring features that could track conditions during transit. Companies are also engaging in strategic partnerships and acquisitions to expand their geographical footprint and product portfolios, aiming to capture a larger share of the evolving global market.

Report Segmentation

This comprehensive market report on PP container liners is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a deep dive into specific areas of the market, offering valuable insights for strategic decision-making. The report is categorized by type, distinguishing between different liner designs such as single-loop and double-loop, and by material composition, including standard and high-performance barrier liners. It is further segmented by application, analyzing demand from key end-use industries like food and beverage, chemicals, pharmaceuticals, and agriculture. A crucial geographical segmentation breaks down the market into key regions and major countries within those regions, highlighting regional trends, growth patterns, and competitive landscapes. This multi-faceted approach ensures that the report delivers targeted information relevant to various stakeholders across the value chain.

FAQs

What is a PP container liner?

A PP container liner is a large flexible bag, typically made from polypropylene fabric or film, which is inserted into standard shipping containers or other bulk containers to protect dry, flowable goods during transport and storage.

What are PP container liners used for?

They are primarily used to safely transport and store a vast range of bulk products including food ingredients, chemicals, pharmaceuticals, plastics, and minerals, preventing contamination and preserving product quality.

How are container liners made?

Container liners are manufactured through processes like weaving, extrusion, and laminating. Polypropylene resin is transformed into tape yarn, which is woven into fabric, or into film, which is then constructed into bags of specific sizes with features like loops and filling spouts.

What is the difference between a container liner and an FIBC liner?

An FIBC liner is a smaller insert designed specifically for flexible intermediate bulk containers (big bags), while a container liner is a much larger system designed to line the entire interior of a standard shipping container or truck trailer.

Are PP container liners reusable?

Most standard PP container liners are designed for single use to guarantee product integrity and avoid cross-contamination. However, certain heavy-duty or specially designed liners can be cleaned and reused for non-critical applications.

What are the different types of container liners?

Common types include single-loop liners, double-loop liners, and multi-loop liners, which differ in how they are secured. They also vary by material, such as woven PP, film-based, or multi-layer laminated structures for enhanced barriers.

Citius Research has developed a research report titled “PP Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PP Container Liner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PP Container Liner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PP Container Liner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PP Container Liner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PP Container Liner Market
• Research Methodology
• Executive Summary
• Market Dynamics of PP Container Liner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PP Container Liner Market
• Cost and Gross Margin Analysis of PP Container Liner Market
• PP Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PP Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PP Container Liner Market Key Stakeholders

Below are the key stakeholders for the PP Container Liner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PP Container Liner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PP Container Liner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PP Container Liner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PP Container Liner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PP Container Liner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PP Container Liner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PP Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PP Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PP Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PP Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PP Container Liner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PP Container Liner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PP Container Liner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PP Container Liner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PP Container Liner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PP Container Liner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PP Container Liner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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