Plastic Spice Jars Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210472
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Plastic Spice Jars Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Plastic Spice Jars Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Berry Global, Amcor, Silgan Holdings, Graham Packaging, Alpha Packaging

Market Summary

The plastic spice jars market is a significant segment within the global packaging industry, primarily driven by the increasing consumer demand for convenient, durable, and aesthetically appealing packaging solutions for spices and seasonings. These jars are predominantly manufactured from materials like polyethylene terephthalate (PET), polypropylene (PP), and high-density polyethylene (HDPE), chosen for their excellent barrier properties, transparency, and lightweight nature. The market caters extensively to both retail and food service sectors, with growing adoption due to the rise in organized retail, urbanization, and changing consumer lifestyles that emphasize ready-to-use and well-preserved food products. Key players in this market focus on innovation in design, functionality, and sustainability to meet evolving regulatory standards and consumer preferences for eco-friendly packaging. The market is characterized by intense competition, with manufacturers striving to offer customized solutions that enhance shelf appeal and ensure product integrity through features like tamper-evidence and moisture resistance.

Key Highlights

Notable highlights of the plastic spice jars market include the increasing integration of advanced manufacturing technologies such as injection molding and blow molding, which allow for high precision and cost-effective production. There is a marked trend towards the use of recycled and biodegradable plastics, aligning with global sustainability initiatives and reducing environmental impact. Another key highlight is the growing demand for transparent jars that allow consumers to view the product, enhancing trust and purchase decisions. The market also sees significant innovation in closure systems, including shaker tops and flip-top caps, which improve usability and product freshness. Additionally, the expansion of e-commerce has heightened the need for robust packaging that can withstand shipping stresses while maintaining aesthetic appeal. These factors collectively underscore the dynamic nature of the market and its responsiveness to both industry demands and consumer expectations.

Drivers, Opportunities & Restraints

Primary drivers propelling the plastic spice jars market include the robust growth of the food and beverage industry, particularly in emerging economies, where rising disposable incomes and urbanization fuel demand for packaged spices. The convenience offered by plastic jars, such as resealability, lightweight, and shatter resistance, further accelerates their adoption. Opportunities abound in the development of smart packaging solutions incorporating QR codes and NFC technology for traceability and consumer engagement, as well as in the expansion of product lines to include organic and specialty spices. However, the market faces restraints from stringent regulations on plastic usage and growing consumer preference for sustainable alternatives like glass and metal, which could impede growth. Volatility in raw material prices also poses a challenge, affecting production costs and profit margins for manufacturers.

Concentration Insights

The plastic spice jars market is relatively concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Key companies such as Berry Global Inc., Amcor plc, and Gerresheimer AG hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These players often engage in strategic acquisitions and partnerships to expand their market presence and enhance technological advancements. Regionally, North America and Europe exhibit high concentration due to established food packaging industries and stringent quality standards, while the Asia-Pacific region is fragmented with numerous local manufacturers catering to domestic demand. The concentration is influenced by factors like economies of scale, regulatory compliance, and the ability to offer customized solutions, making it essential for smaller players to innovate and niche down to compete effectively.

Type Insights

In terms of type, the plastic spice jars market is segmented based on material and capacity. Polyethylene terephthalate (PET) jars are highly favored for their clarity, strength, and recyclability, making them ideal for premium spice products. Polypropylene (PP) jars are also popular due to their excellent chemical resistance and durability, suitable for a wide range of spice applications. High-density polyethylene (HDPE) is used for its toughness and moisture barrier properties, often chosen for bulk packaging. Capacity-wise, jars range from small sizes (less than 50 grams) for retail consumers to larger containers (above 200 grams) for commercial use in food service industries. Each type addresses specific needs: PET for visual appeal, PP for functional robustness, and HDPE for cost-effective bulk solutions, driving diverse product offerings in the market.

Application Insights

Applications of plastic spice jars span across retail, food service, and industrial sectors. In retail, these jars are extensively used for packaging ground spices, whole spices, and seasoning blends, appealing to consumers through attractive labeling and convenient storage options. The food service industry utilizes larger jars for bulk quantities, emphasizing durability and ease of dispensing in commercial kitchens. Industrial applications include packaging for spice manufacturers and distributors who require standardized containers for logistics and shelf stability. Additionally, there is growing usage in private label products by supermarkets and hypermarkets, which leverage custom-designed jars to enhance brand identity. The versatility of plastic spice jars also extends to niche applications such as organic and gourmet spices, where packaging quality directly influences perceived product value.

Regional Insights

Regionally, the plastic spice jars market demonstrates varied dynamics. North America and Europe are mature markets characterized by high adoption of advanced packaging solutions and strict regulatory frameworks promoting sustainability. These regions see demand driven by well-established food processing industries and consumer preference for convenient, reusable packaging. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, expanding retail sectors, and increasing consumption of packaged foods in countries like India and China. Latin America and the Middle East & Africa are emerging markets with growing potential due to rising disposable incomes and urbanization, though they face challenges related to infrastructure and economic volatility. Each region's growth is influenced by local dietary habits, regulatory policies, and economic conditions, shaping demand for plastic spice jars accordingly.

Company Insights

Prominent companies in the plastic spice jars market include Berry Global Inc., Amcor plc, Gerresheimer AG, Alpha Packaging, and CL Smith Company. Berry Global Inc. is renowned for its comprehensive range of plastic packaging solutions and focus on sustainability through recycled materials. Amcor plc leverages its global footprint and innovation in lightweight and barrier technologies to serve diverse consumer needs. Gerresheimer AG specializes in high-quality plastic containers with a emphasis on design and functionality for the food and beverage sector. Alpha Packaging is noted for its custom injection and blow molding capabilities, catering to niche markets. CL Smith Company offers innovative packaging solutions with a focus on usability and consumer convenience. These companies compete through product differentiation, technological advancements, and strategic expansions to strengthen their market positions.

Recent Developments

Recent developments in the plastic spice jars market highlight a shift towards sustainability and innovation. Key players have launched jars made from post-consumer recycled (PCR) materials and biodegradable plastics to address environmental concerns. There is increased investment in advanced manufacturing technologies like automation and AI-driven quality control to enhance production efficiency and reduce costs. Companies are also introducing smart packaging features, such as integrated sensors for freshness monitoring and digital printing for personalized branding. Strategic acquisitions and partnerships have been prevalent, enabling firms to expand their geographic reach and product portfolios. Additionally, regulatory compliance with food safety standards and circular economy initiatives has driven R&D efforts towards developing greener and safer packaging solutions, reflecting the industry's adaptive and progressive nature.

Report Segmentation

This report on the plastic spice jars market provides a detailed segmentation to offer comprehensive insights. It is segmented by material type, including polyethylene terephthalate (PET), polypropylene (PP), high-density polyethylene (HDPE), and others, each analyzed for their market performance and application suitability. Capacity segmentation covers small (less than 50 grams), medium (50-200 grams), and large (above 200 grams) jars, addressing diverse end-user requirements. Application-wise segmentation encompasses retail, food service, and industrial sectors, highlighting demand patterns across different usage scenarios. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing regional analysis of market trends, growth drivers, and competitive landscapes. This structured approach ensures a thorough understanding of market dynamics and opportunities.

FAQs

What materials are commonly used for plastic spice jars? Plastic spice jars are primarily made from materials like polyethylene terephthalate (PET), polypropylene (PP), and high-density polyethylene (HDPE), chosen for their durability, clarity, and barrier properties.

How do plastic spice jars compare to glass jars? Plastic spice jars are lighter, shatter-resistant, and often more cost-effective than glass jars, though glass may be preferred for its premium appeal and sustainability perceptions.

Are plastic spice jars recyclable? Many plastic spice jars, especially those made from PET, PP, and HDPE, are recyclable, but recycling rates depend on local facilities and consumer participation.

What are the trends in spice jar packaging? Current trends include the use of sustainable materials, smart packaging with traceability features, and designs that enhance convenience and shelf appeal.

Which regions have the highest demand for plastic spice jars? High demand is observed in North America and Europe due to mature packaging industries, and in Asia-Pacific driven by urbanization and growing food processing sectors.

Who are the key players in the plastic spice jars market? Major companies include Berry Global Inc., Amcor plc, Gerresheimer AG, Alpha Packaging, and CL Smith Company, known for their innovation and market leadership.

Citius Research has developed a research report titled “Plastic Spice Jars Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plastic Spice Jars Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plastic Spice Jars Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plastic Spice Jars Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plastic Spice Jars Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plastic Spice Jars Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plastic Spice Jars Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plastic Spice Jars Market
• Cost and Gross Margin Analysis of Plastic Spice Jars Market
• Plastic Spice Jars Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plastic Spice Jars Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plastic Spice Jars Market Key Stakeholders

Below are the key stakeholders for the Plastic Spice Jars Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plastic Spice Jars Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plastic Spice Jars Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plastic Spice Jars Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plastic Spice Jars Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plastic Spice Jars Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plastic Spice Jars Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plastic Spice Jars Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plastic Spice Jars Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plastic Spice Jars Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plastic Spice Jars Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plastic Spice Jars Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plastic Spice Jars Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plastic Spice Jars Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plastic Spice Jars Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plastic Spice Jars Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plastic Spice Jars Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plastic Spice Jars Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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