Paperboard Partition Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210413
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Paperboard Partition Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Paperboard Partition Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players DS Smith, Smurfit Kappa, WestRock, International Paper, Georgia-Pacific

Market Summary

The paperboard partition market is a critical segment within the broader packaging industry, specializing in the manufacturing of protective inserts used primarily in shipping and retail packaging. These partitions are engineered to secure and separate products within boxes, preventing damage during transit and handling. The market serves a diverse range of sectors including food and beverage, electronics, cosmetics, and pharmaceuticals, where product integrity is paramount. Demand is driven by the essential need for safe product delivery and the rising global trade of fragile goods. The industry is characterized by continuous innovation in material science and design to enhance strength, sustainability, and cost-effectiveness. Key players are increasingly focusing on developing recyclable and biodegradable paperboard solutions to align with stringent environmental regulations and growing consumer preference for eco-friendly packaging. The market is highly competitive, with manufacturers striving to offer customized partition designs that meet specific client requirements for various box sizes and product types.

Key Highlights

The paperboard partition market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the product's indispensable role in ensuring damage-free logistics, which is crucial for industries shipping fragile items like glass bottles, electronic components, and delicate consumer goods. The versatility of paperboard partitions is another significant aspect, as they can be easily die-cut and designed to fit countless product shapes and sizes, offering a highly customizable protective packaging solution. Furthermore, the inherent sustainability of paperboard, being a renewable and widely recyclable material, positions these partitions favorably in an era of heightened environmental consciousness. The market is also witnessing a trend towards automation in manufacturing processes, leading to increased production efficiency and the ability to fulfill large-volume orders promptly. Additionally, the growth of e-commerce has been a monumental driver, as online retailers require robust packaging to maintain product quality and customer satisfaction throughout the supply chain.

Drivers, Opportunities & Restraints

The growth of the paperboard partition market is propelled by several powerful drivers. The exponential expansion of the e-commerce sector globally is a fundamental force, creating an unprecedented demand for protective packaging solutions to secure goods during shipping. Increasing international trade in consumer electronics, wines and spirits, and personal care products further fuels this demand. A significant opportunity lies in the ongoing shift towards sustainable packaging. This presents a chance for manufacturers to innovate with recycled content paperboard and develop partitions that are not only functional but also compostable or easier to recycle, appealing to environmentally responsible brands. However, the market faces notable restraints. Fluctuations in the prices of raw materials, particularly pulp, can impact production costs and profit margins. Intense competition from alternative protective packaging solutions, such as molded pulp, plastic inserts, and air pillows, also poses a challenge. Additionally, the need for continuous investment in advanced die-cutting and printing machinery to meet custom design requirements can be a barrier for smaller players.

Concentration Insights

The competitive landscape of the paperboard partition market features a mix of large multinational corporations and specialized regional manufacturers. Leading companies such as DS Smith, International Paper, WestRock Company, and Smurfit Kappa Group hold significant market share due to their extensive product portfolios, global distribution networks, and strong relationships with major end-user industries. These giants often provide comprehensive packaging solutions, with partitions being one component of a larger offering. The market also includes a substantial number of smaller, niche players who compete by providing highly customized, quick-turnaround services and catering to local or specialized market segments. This concentration indicates an industry where scale and breadth of service are advantageous, but where agility and specialization also present a viable business model. Mergers and acquisitions are a common strategy for larger firms seeking to expand their geographic reach and technological capabilities.

Type Insights

Paperboard partitions are primarily categorized based on the material grade and fluting type, which directly influence their strength and application. Common types include solid bleached sulfate (SBS) paperboard, which offers a superior bright white surface ideal for high-end retail packaging where print quality is important. Coated unbleached kraft (CUK) paperboard provides excellent strength and durability, making it suitable for heavier items. Another crucial distinction is between partitions made from corrugated board and those made from folding carton board. Corrugated partitions, with their fluted layer, offer superior cushioning and stacking strength, making them the preferred choice for heavy-duty shipping containers. Folding carton board partitions are typically used for lighter-weight products and often in retail-ready packaging where a smoother surface for printing is desired. The choice of type is a critical decision for end-users, balancing factors such as cost, protective requirements, aesthetic appeal, and sustainability goals.

Application Insights

The application of paperboard partitions spans a wide array of industries, each with unique requirements. In the food and beverage sector, particularly for wines, spirits, and bottled goods, partitions are essential for preventing glass-to-glass contact during transit, thereby reducing breakage. The electronics industry relies on them to separate and cushion sensitive components like circuit boards, glass screens, and devices within their shipping cases. The pharmaceutical and healthcare sectors use these partitions to organize and protect vials, bottles, and medical equipment. In cosmetics and personal care, they secure fragile bottles and jars, often in packaging that is designed for attractive retail display. The general consumer goods industry is another major application area, using partitions for everything from ceramics and housewares to toys and gifts. The specific design?including the number of cells, wall thickness, and board grade?is meticulously tailored to the weight, fragility, and dimensions of the product being shipped.

Regional Insights

The demand for paperboard partitions exhibits distinct regional patterns influenced by industrial activity, trade flows, and consumer behavior. North America and Europe represent mature markets with stable demand, driven by well-established e-commerce platforms, a strong manufacturing base for consumer goods, and high standards for product packaging. These regions are also at the forefront of adopting sustainable packaging practices, influencing material choices. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, expanding manufacturing output, and the burgeoning e-commerce sector in countries like China and India. Increasing disposable incomes and a growing middle class are boosting the consumption of packaged goods, thereby driving demand for protective packaging. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development, urbanization, and the gradual expansion of modern retail and online shopping infrastructures.

Company Insights

The paperboard partition market is served by a competitive roster of companies ranging from global packaging leaders to specialized converters. Prominent integrated packaging firms like International Paper, WestRock, and DS Smith leverage their massive paper production capabilities to offer a full spectrum of packaging, including custom partitions. Smurfit Kappa Group is another key player with a strong focus on corrugated solutions. Georgia-Pacific, through its Dixie division, is a significant supplier. Beyond these giants, numerous regional and local converters play a vital role. Companies such as Graphic Packaging Holding Company and Pratt Industries compete effectively by focusing on innovation and tailored service. These companies compete on various factors including price, product quality and durability, customization capabilities, speed of delivery, and the sustainability profile of their materials. Many are investing in advanced design software and manufacturing technology to improve efficiency and meet complex client specifications.

Recent Developments

The paperboard partition market is dynamic, with recent developments focusing heavily on sustainability and technological advancement. A prominent trend is the industry-wide push towards using 100% recycled content paperboard and developing partitions that are fully recyclable within mainstream paper streams. Companies are also exploring and introducing partitions made from alternative fibers, such as agricultural waste, to reduce reliance on wood pulp. In terms of technology, there is increased adoption of automated, digital die-cutting systems that allow for faster prototyping and production runs with minimal waste, enabling more cost-effective customization. Another significant development is the enhancement of partition designs to improve space efficiency within shipping containers, thereby reducing shipping costs and the carbon footprint associated with transportation. Furthermore, strategic partnerships and acquisitions continue as companies seek to expand their geographic footprint and service offerings to provide more integrated packaging solutions to their clients.

Report Segmentation

This comprehensive market research report on the paperboard partition market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each aspect influencing the market dynamics. The report is first segmented by type, analyzing the market for different board grades such as solid bleached sulfate, coated unbleached kraft, and by structure such as corrugated and folding carton. The application segment provides an in-depth look at demand across key end-use industries including food and beverage, electronics and electricals, healthcare and pharmaceuticals, cosmetics and personal care, and consumer goods. Furthermore, the report offers a geographical segmentation, breaking down the market into key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-dimensional segmentation provides stakeholders with targeted insights into specific niches, growth pockets, and regional opportunities, enabling informed strategic decision-making.

FAQs

What are paperboard partitions used for?

Paperboard partitions are protective inserts placed inside shipping boxes and cases. Their primary function is to create individual cells that separate and cushion products, preventing them from moving, colliding, and becoming damaged during handling, warehousing, and transportation.

What is the difference between corrugated and cardboard partitions?

While the terms are often used interchangeably, cardboard is a generic term. Corrugated partitions are made from corrugated fiberboard, which consists of a fluted corrugated sheet sandwiched between two liners. This structure provides superior strength and cushioning compared to partitions made from single-ply paperboard, often called cardboard, making corrugated the choice for heavier items.

Are paperboard partitions eco-friendly?

Yes, paperboard partitions are generally considered an eco-friendly packaging option. They are primarily made from a renewable resource (wood fiber) and are widely recyclable and biodegradable. Many manufacturers now produce partitions using recycled content and sustainable forestry practices, enhancing their environmental profile.

Can paperboard partitions be customized?

Absolutely. Customization is a key feature of paperboard partitions. They can be die-cut into virtually any configuration to fit specific product dimensions and shapes. Customization options include the number of cells, cell size and shape, partition height, and the use of specific paperboard grades to achieve desired strength and print quality.

Which industries use paperboard partitions the most?

The industries that are the largest users of paperboard partitions include the food and beverage industry (for bottles and jars), the electronics industry (for components and devices), the pharmaceutical industry (for vials and packages), and the cosmetics industry (for fragile bottles). The general consumer goods sector is also a major consumer.

What are the advantages of using paperboard partitions?

The advantages are numerous. They provide excellent product protection, reducing damage and associated costs. They are cost-effective, lightweight (which saves on shipping costs), sustainable, and customizable. They also allow for efficient organization of products within a box and can be designed for easy assembly.

Citius Research has developed a research report titled “Paperboard Partition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paperboard Partition Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paperboard Partition Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paperboard Partition Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paperboard Partition Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paperboard Partition Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paperboard Partition Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paperboard Partition Market
• Cost and Gross Margin Analysis of Paperboard Partition Market
• Paperboard Partition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paperboard Partition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paperboard Partition Market Key Stakeholders

Below are the key stakeholders for the Paperboard Partition Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paperboard Partition Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paperboard Partition Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paperboard Partition Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paperboard Partition Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paperboard Partition Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paperboard Partition Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paperboard Partition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paperboard Partition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paperboard Partition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paperboard Partition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paperboard Partition Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paperboard Partition Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paperboard Partition Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paperboard Partition Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paperboard Partition Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paperboard Partition Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paperboard Partition Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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